Philip R. Cateora's Books

Marketing

An Introduction

By: Gary Armstrong,Philip Kotler

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Marketing

An Introduction

By: Gary Armstrong,Philip Kotler

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

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Page Count

686

Publisher

Pearson Educación

Published Date

ISBN 10

9702604001

ISBN 13

9789702604006

International Marketing

By: Philip R. Cateora,John L. Graham,Edward R. Bruning

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International Marketing

By: Philip R. Cateora,John L. Graham,Edward R. Bruning

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..

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Page Count

664

Publisher

McGraw-Hill Ryerson

Published Date

ISBN 10

0070948771

ISBN 13

9780070948778

Marketing

By: Philip Kotler,Suzan Burton,Kenneth Deans,Linen Brown,Gary Armstrong

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Marketing

By: Philip Kotler,Suzan Burton,Kenneth Deans,Linen Brown,Gary Armstrong

The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

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Page Count

743

Publisher

Pearson Higher Education AU

Published Date

ISBN 10

1486001777

ISBN 13

9781486001774

International Marketing

By: Ghauri,Pervez N. Ghauri,Philip R. Cateora

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International Marketing

By: Ghauri,Pervez N. Ghauri,Philip R. Cateora

The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.

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Page Count

682

Publisher

McGraw-Hill Higher Education

Published Date

ISBN 10

0077148150

ISBN 13

9780077148157

EBOOK: International Marketing, 5e

By: Pervez Ghauri,Philip Cateora

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EBOOK: International Marketing, 5e

By: Pervez Ghauri,Philip Cateora

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

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Page Count

659

Publisher

McGraw Hill

Published Date

ISBN 10

1526848600

ISBN 13

9781526848604

International Marketing

By: Philip R. Cateora

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International Marketing

By: Philip R. Cateora

International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

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Page Count

736

Publisher

McGraw-Hill Companies

Published Date

ISBN 10

0072941642

ISBN 13

9780072941647

EBOOK: International Marketing, 5e

By: Pervez Ghauri,Philip Cateora

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EBOOK: International Marketing, 5e

By: Pervez Ghauri,Philip Cateora

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Solve jigsaw puzzle

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Page Count

659

Publisher

McGraw Hill

Published Date

ISBN 10

1526848600

ISBN 13

9781526848604

Book's by Philip R. Cateora

Marketing

Marketing

International Marketing

International Marketing

Marketing

Marketing

International Marketing

International Marketing

EBOOK: International Marketing, 5e

EBOOK: International Marketing, 5e

International Marketing

International Marketing

EBOOK: International Marketing, 5e

EBOOK: International Marketing, 5e

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