In 1996, in the middle of watching an ill-tempered football match between England and Germany, Philip Oltermann's parents tell him that they are going to leave their home city Hamburg behind and move to London. Inspired by his own experience of both countries, Philip Oltermann looks at eight historical encounters between English and German people from the last two hundred years: Helmut Kohl tries to explain German cuisine to the Iron Lady, the Mini plays catch-up with the Volkswagen Beetle, and Joe Strummer has an unlikely brush with the Baader-Meinhof gang. Keeping Up with the Germans is a witty look at the lighter-side of Anglo-German relations over the last 100 years.
The Guardian's 2008 'How to Write' supplements were a huge success with wordsmiths of all stripes. Covering fiction, poetry, comedy, screenwriting, biography and journalism, they offered invaluable advice and bags of encouragement from a range of leading professionals, including Catherine Tate on writing memorable comedy characters, Robert Harris on penning bestelling fiction and Michael Rosen on constructing stories that will appeal to young people. This book draws together the material from those supplements and includes a full directory of useful addresses, from publishers and agents to professional societies and providers of bursaries. Whether you're looking to polish up your writing skills or you want to ensure that your manuscript finds its way into the right hands, How to Write will prove essential reading.
The Guardian's 2008 'How to Write' supplements were a huge success with wordsmiths of all stripes. Covering fiction, poetry, comedy, screenwriting, biography and journalism, they offered invaluable advice and bags of encouragement from a range of leading professionals, including Catherine Tate on writing memorable comedy characters, Robert Harris on penning bestelling fiction and Michael Rosen on constructing stories that will appeal to young people. This book draws together the material from those supplements and includes a full directory of useful addresses, from publishers and agents to professional societies and providers of bursaries. Whether you're looking to polish up your writing skills or you want to ensure that your manuscript finds its way into the right hands, How to Write will prove essential reading.
In 1996, in the middle of watching an ill-tempered football match between England and Germany, Philip Oltermann's parents tell him that they are going to leave their home city Hamburg behind and move to London. Inspired by his own experience of both countries, Philip Oltermann looks at eight historical encounters between English and German people from the last two hundred years: Helmut Kohl tries to explain German cuisine to the Iron Lady, the Mini plays catch-up with the Volkswagen Beetle, and Joe Strummer has an unlikely brush with the Baader-Meinhof gang. Keeping Up with the Germans is a witty look at the lighter-side of Anglo-German relations over the last 100 years.
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
The liberal order is decaying. Will it survive, and if not, what will replace it? On the eightieth anniversary of the publication of E.H. Carr's The Twenty Years' Crisis, 1919-1939, Philip Cunliffe revisits this classic text, juxtaposing its claims with contemporary debates on the rise and fall of the liberal international order. The New Twenty Years' Crisis reveals that the liberal international order experienced a twenty-year cycle of decline from 1999 to 2019. In contrast to claims that the order has been undermined by authoritarian challengers, Cunliffe argues that the primary drivers of the crisis are internal. He shows that the heavily ideological international relations theory that has developed since the end of the Cold War is clouded by utopianism, replacing analysis with aspiration and expressing the interests of power rather than explaining its functioning. As a result, a growing tendency to discount political alternatives has made us less able to adapt to political change. In search of a solution, this book argues that breaking through the current impasse will require not only dissolving the new forms of utopianism, but also pushing past the fear that the twenty-first century will repeat the mistakes of the twentieth. Only then can we finally escape the twenty years' crisis. By reflecting on Carr's foundational work, The New Twenty Years' Crisis offers an opportunity to take stock of the current state of international order and international relations theory.
This book explores the overlapping interests of corporate responsibility and sustainable development, specifically focusing on the dynamics of social change, sustainability governance and evaluation, and creating social value. Corporate Responsibility and Sustainable Development: An Integrative Perspective draws on ideas and research relevant to both concepts, highlighting the interdependent nature of corporate strategy and policymaker ambition. The authors seek to capture that any evaluation of responsibility for sustainable development demands multiple lenses. They propose an integrative understanding to tackling global challenges around sustainable development and focus on four themes: contextualisation; perspectives on social change; sustainability governance and evaluation; and creating social value. Overall, the book takes an evaluative approach, using these themes as lenses for engaging with global challenges, which encourages reflection and informed action. Written by two highly experienced authors, this book integrates short case studies and chapter questions throughout the text, in order to reinforce learning and help readers reconcile ideas presented with real world issues. It will be an essential resource for tutors and advanced undergraduate and postgraduate students of business, governance and corporate governance, corporate social responsibility (CSR), sustainability and sustainable development, stakeholder theory, business ethics, and politics.
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