The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.
Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders. Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into three key sections: "The Value Mindset," "The 12 Building Blocks of Value," and "Value-Focused Marketing in Action," which walk through the process of value-focused product and service development. The strategies and tools put forward have been tested successfully across multiple industries and countries and are grounded in academic theory, emphasized by real-life case studies throughout. Readers will gain the ability to align their marketing scholarship and practices with the current definition of why a business exists and the role that marketing plays within these business practices. This is essential reading for those studying Marketing Planning and Strategy at Advanced Undergraduate, Postgraduate and MBA levels. Its uniquely applied approach also makes it an excellent guide for marketing practitioners and institutions offering professional qualifications.
An application of the techniques of dynamical systems and bifurcation theories to the study of nonlinear oscillations. Taking their cue from Poincare, the authors stress the geometrical and topological properties of solutions of differential equations and iterated maps. Numerous exercises, some of which require nontrivial algebraic manipulations and computer work, convey the important analytical underpinnings of problems in dynamical systems and help readers develop an intuitive feel for the properties involved.
Trees and forests are large and complex, but even something as difficult as the amount of wood they contain can be measured with quite unsophisticated equipment. Everyone, from professional foresters to the layperson, who works with forests and needs to measure them no matter where in the world, will appreciate this book. It summarises modern forest measurement techniques and describes why forests are measured, how to measure them, and the basis of the science behind these techniques. Professor Phil West has been a forest scientist for over 30 years. His research speciality is the mathematical modelling of forest growth behaviour. He is presently a forestry consultant and teaches forest measurement in the forestry school of Southern Cross University in northern New South Wales, Australia.
Celestial Encounters is for anyone who has ever wondered about the foundations of chaos. In 1888, the 34-year-old Henri Poincaré submitted a paper that was to change the course of science, but not before it underwent significant changes itself. "The Three-Body Problem and the Equations of Dynamics" won a prize sponsored by King Oscar II of Sweden and Norway and the journal Acta Mathematica, but after accepting the prize, Poincaré found a serious mistake in his work. While correcting it, he discovered the phenomenon of chaos. Starting with the story of Poincaré's work, Florin Diacu and Philip Holmes trace the history of attempts to solve the problems of celestial mechanics first posed in Isaac Newton's Principia in 1686. In describing how mathematical rigor was brought to bear on one of our oldest fascinations--the motions of the heavens--they introduce the people whose ideas led to the flourishing field now called nonlinear dynamics. In presenting the modern theory of dynamical systems, the models underlying much of modern science are described pictorially, using the geometrical language invented by Poincaré. More generally, the authors reflect on mathematical creativity and the roles that chance encounters, politics, and circumstance play in it.
This is a definitive account of the land and the people of Old Monocacy in early Frederick County, Maryland. The outgrowth of a project begun by Grace L. Tracey and completed by John P. Dern, it presents a detailed account of landholdings in that part of western Maryland that eventually became Frederick County. At the same time it provides a history of the inhabitants of the area, from the early traders and explorers to the farsighted investors and speculators, from the original Quaker settlers to the Germans of central Frederick County. In essence, the book has a dual focus. First it attempts to locate and describe the land of the early settlers. This is done by means of a superb series of plat maps, drawn to scale from original surveys and based both on certificates of survey and patents. These show, in precise configurations, the exact locations of the various grants and lots, the names of owners and occupiers, the dates of surveys and patents, and the names of contiguous land owners. Second, it identifies the early settlers and inhabitants of the area, carefully following them through deeds, wills, and inventories, judgment records, and rent rolls. Finally, in meticulously compiled appendices it provides a chronological list of surveys between 1721 and 1743; an alphabetical list of surveys, giving dates, page reference--text and maps--and patent references; a list of taxables for 1733-34; and a list of the early German settlers of Frederick County, showing their religion, their location, dates of arrival, and their earliest records in the county. Winner of the 1988 Donald Lines Jacobus Award
As researchers bring their analytic skills to bear on contemporary archaeological tourism, they find that it is as much about the present as the past. Philip Duke’s study of tourists gazing at the remains of Bronze Age Crete highlights this nexus between past and present, between exotic and mundane. Using personal diaries, ethnographic interviews, site guidebooks, and tourist brochures, Duke helps us understand the impact that archaeological sites, museums and the constructed past have on tourists’ view of their own culture, how it legitimizes class inequality at home as well as on the island of Crete, both Minoan and modern.
Sixty years of democratic representation in Germany allow us to study the working of a specific type of electoral system, namely a mixed system combining proportional and majoritarian rules, in great detail. Mixed systems have figured as a reference point in many reform debates of the recent past. This is because they appear to combine advantageous traits of proportional and majoritarian rules, such as fairness, proximity between constituencies and representatives, and stable government majorities. Mixed systems have also attracted much scholarly attention of late, because they allow us to study the effects of electoral rules while holding many intervening variables constant. But they also attract interest because the proportional and majoritarian electoral tiers affect each other in ways that differ from what would have resulted under pure PR or plurality. All this makes mixed systems a fascinating object of study, and the German system is its oldest and prototypical exemplar.
Why did the youthful optimism and openness of the sixties give way to Ronald Reagan and the spirit of conservative reaction--a spirit that remains ascendant today? Drawing on a wide array of sources--including tabloid journalism, popular fiction, movies, and television shows--Philip Jenkins argues that a remarkable confluence of panics, scares, and a few genuine threats created a climate of fear that led to the conservative reaction. He identifies 1975 to 1986 as the watershed years. During this time, he says, there was a sharp increase in perceived threats to our security at home and abroad. At home, America seemed to be threatened by monstrous criminals--serial killers, child abusers, Satanic cults, and predatory drug dealers, to name just a few. On the international scene, we were confronted by the Soviet Union and its evil empire, by OPEC with its stranglehold on global oil, by the Ayatollahs who made hostages of our diplomats in Iran. Increasingly, these dangers began to be described in terms of moral evil. Rejecting the radicalism of the '60s, which many saw as the source of the crisis, Americans adopted a more pessimistic interpretation of human behavior, which harked back to much older themes in American culture. This simpler but darker vision ultimately brought us Ronald Reagan and the ascendancy of the political Right, which more than two decades later shows no sign of loosening its grip. Writing in his usual crisp and witty prose, Jenkins offers a truly original and persuasive account of a period that continues to fascinate the American public. It is bound to captivate anyone who lived through this period, as well as all those who want to understand the forces that transformed--and continue to define--the American political landscape.
In this charming memoir, a renowned mathematician and winner of the American Book Award traces his career in mathematics from early lessons in horse racing and the realities of life to his adventures on the lecture circuit. A thought-provoking mix of autobiography, history, and insights into the role of mathematics in everyday life, this highly ent
For many years, the objective of environmental campaigners was to push climate change on to the agenda of political leaders and to encourage media attention to the issue. By the first decade of the twenty-first century, it appeared that their efforts had been spectacularly successful. Yet just at the moment when the campaigners’ goals were being achieved, it seemed that the idea of getting the issue into mainstream discussion had been mistaken all along; that the consensus-building approach produced little or no meaningful action. That is the problem of climate change as a ‘post-political’ issue, which is the subject of this book. Examining how climate change is communicated in politics, news media and celebrity culture, Climate Change and Post-Political Communication explores how the issue has been taken up by elites as potentially offering a sense of purpose or mission in the absence of political visions of the future, and considers the ways in which it provides a focus for much broader anxieties about a loss of modernist political agency and meaning. Drawing on a wide range of literature and case studies, and taking a critical and contextual approach to the analysis of climate change communication, this book will be a valuable resource for students and scholars of environmental studies, communication studies, and media and film studies.
Describes methods revealing the structures and dynamics of turbulence for engineering, physical science and mathematics researchers working in fluid dynamics.
Biopsychology: The Basics is a concise, accessible and illuminating introduction to the field of biopsychology. The book explores what psychology is in the broadest sense and how combining it with a biological perspective offers a deeper understanding of behavior and mental life. Key topics include the following: • What biopsychology is: understanding the interaction of biology and psychology • The biology of the brain and how to study it • How psychological states are related to physiological processes • The effects of drugs, both therapeutic and recreational, on behaviour and psychology • How genes and the environment impact psychological development • The biopsychology of cognition • People in the world: understanding emotions, motivation and communication • The biological basis of psychopathologies – causes, diagnoses and treatments • Explanations, mechanisms and the biopsychology of consciousness With suggestions for further reading and an extensive glossary of key terms, this book is an engaging and ideal introduction for those coming to the subject for the first time.
This is the first work to take a comprehensive look at the application of Magnetic Resonance (MR) techniques in the diagnosis, follow-up and therapy monitoring of dementing illnesses. The authors present an overview of MR findings in neurodegenerative and vascular disorders leading to dementia. In doing so, they also discuss other diseases that lead to cognitive and/or behavioural deterioration, such as infectious inflammatory disorders, toxic encephalopathies, inborn errors of metabolism of adult onset and post-traumatic, post-radiotherapy and post-chemotherapy conditions. This authoritative, well-written and richly illustrated reference work is indispensable for anybody working in the field.
“Respectful of his subject but never worshipful, Fradkin has given us our first full critical portrait of the man and his protean career..”—Hampton Sides, author of Blood and Thunder: An Epic of the American West
This is the first annotated bibliography, in German or English, to gather the rich sources for German-language folk-music scholarship. It presents a comprehensive view of both historical and contemporary trends in a field embracing folkloristics and ethnomusicology, as well as philological and cultural studies. Beginning with early theories of folk song-formulated by Herder, Goethe, the Brothers Grimm, and others-the book examines the most important collections of the 19th-century folk-song movement, and surveys the 20th-century institutions and publications that have made folk-music scholarship essential to an understanding of German-speaking Europe. The book represents the enormous diversity of folk music. Ideas of genre and classification contrast with the ways in which minority and ethnic groups have contributed to the complex constructs of 19th- and 20th-century nationalism. The intellectual history in this book often takes the form of a clash between institutions and the forceful personalities of scholars who theorized that folk music was the product of individuals or the linguistic core of nations. Entries that illustrate the ways in which constructs of folk music have contributed to the politics of culture (e.g., in Nazi Germany or in the workers' culture of the former German Democratic Republic) also constitute the expansive musical landscape covered by this book The author includes diverse disciplinary perspectives, not just those of folklorists, but also concepts from ethnomusicology, historical musicology, and religious and cultural studies. In addition to traditional studies of the canons of German folk music (e.g., ballads and singing-society repertories), Bohlman includes studies of religious and ethnic minorities, and of German folk music in nations and regions outside Central Europe. The comprehensive nature of this book, not only makes available a rich history of scholarship, but also contextualizes Central European folk music as a vital and critical discipline for the interpretation of a changing Europe. Includes index.
Originally published in 1971 The Geometry of Environment is a fusion of art and mathematics introducing stimulating ideas from modern geometry, using illustrations from architecture and design. The revolution in the teaching of mathematics and the advent of the computer in design challenge traditional ways of appreciating the space about us, and expand the ‘structural’ understanding of our surroundings through such concepts as transformations, symmetry groups, sets and graphs. This book aims to show the relevance of ‘new maths’ and encourages exploration of the widening intellectual horizons of environmental design and architecture.
This is a coursebook and reference guide for ichthyology courses that will also serve as a tool for ichthyologists, fisheries scientists, marine biologists, and vertebrate zoologists. It will cover the basic anatomy and diversity of all 62 orders of fishes, focusing on the distinguishing characteristics of approximately 180 of the most commonly encountered fish families. Each family will be diagnosed with easily observed characteristics and clear photos--many in color and from living specimens. This guide will be distinctive through the use of photographs of preserved specimens primarily from the Scripps Institution of Oceanography Marine Vertebrate Collection, supplemented by radiographs and additional illustrations of key characters. The goal is to give ichthyology students, fisheries scientists, marine biologists, vertebrate zoologists, and others with an interest or stake in the diversity of fishes a broad overview of the morphological diversity of fishes, arranged in a modern classification system. For students, it's a natural complement to primary ichthyology textbooks, which don't cover the breadth of morphological characteristics necessary to identify fish"--Provided by publisher.
One of the most important recent developments in financial markets is the institutionalization of saving associated with the growth of pension funds, life insurance companies, and mutual funds. An increasing proportion of household saving is now managed by professional portfolio managers instead of being directly invested in the securities markets or held in the form of bank deposits. With the aging of the population and its adverse impact on public pension systems, the shift of individual savings to institutional investors is likely to become even more marked in the coming years. This book provides a comprehensive economic assessment of institutional investment. It charts the development and performance of the asset management industry and analyzes the implications of rising institutionalized saving for the development of the securities trading industry, the financial sector as a whole, and the wider economy. The book draws extensively on international experience, particularly in the United States, Western Europe, and Japan.
Essential Statistical Methods for Medical Statistics presents only key contributions which have been selected from the volume in the Handbook of Statistics: Medical Statistics, Volume 27 (2009). While the use of statistics in these fields has a long and rich history, the explosive growth of science in general, and of clinical and epidemiological sciences in particular, has led to the development of new methods and innovative adaptations of standard methods. This volume is appropriately focused for individuals working in these fields. Contributors are internationally renowned experts in their respective areas. - Contributors are internationally renowned experts in their respective areas - Addresses emerging statistical challenges in epidemiological, biomedical, and pharmaceutical research - Methods for assessing Biomarkers, analysis of competing risks - Clinical trials including sequential and group sequential, crossover designs, cluster randomized, and adaptive designs - Structural equations modelling and longitudinal data analysis
Ordinary Differential Equations covers the fundamentals of the theory of ordinary differential equations (ODEs), including an extensive discussion of the integration of differential inequalities, on which this theory relies heavily. In addition to these results, the text illustrates techniques involving simple topological arguments, fixed point theorems, and basic facts of functional analysis. Unlike many texts, which supply only the standard simplified theorems, this book presents the basic theory of ODEs in a general way. This SIAM reissue of the 1982 second edition covers invariant manifolds, perturbations, and dichotomies, making the text relevant to current studies of geometrical theory of differential equations and dynamical systems. In particular, Ordinary Differential Equations includes the proof of the Hartman-Grobman theorem on the equivalence of a nonlinear to a linear flow in the neighborhood of a hyperbolic stationary point, as well as theorems on smooth equivalences, the smoothness of invariant manifolds, and the reduction of problems on ODEs to those on "maps" (Poincaré). Audience: readers should have knowledge of matrix theory and the ability to deal with functions of real variables.
History: -- K.D. Watson, P. Wexler, and J. Everitt. -- Highlights in the History of Toxicology. -- Selected References in the History of Toxicology. -- A Historical Perspective of Toxicology Information Systems. -- Books and Special Documents: -- G.L. Kennedy, Jr., P. Wexler, N.S. Selzer, and L.A. Malley. -- General Texts. -- Analytical Toxicology. -- Animals in Research. -- Biomonitoring/Biomarkers. -- Biotechnology. -- Biotoxins. -- Cancer. -- Chemical Compendia. -- Chemical--Cosmetics and Other Consumer. -- Products. -- Chemical--Drugs. -- Chemical--Dust and Fibers. -- Chemical--Metals. -- Chemicals--Pesticides -- Chemicals--Solvents. -- Chemical--Selected Chemicals. -- Clinical Toxicology. -- Developmental and Reproductive Toxicology. -- Environmental Toxicology--General. -- Environmental Toxicology-- Aquatic. -- Environmental Toxicology--Atmospheric. -- Environmental Toxicology--Hazardous Waste. -- Environmental Toxicology--Terrestrial. -- Environmental Toxicology--Wildlife. -- Ep ...
Where do our journeys take us? What do we leave behind? What do we carry with us? How do we find our way? You are invited to consider a more graceful way of traveling through life. With arresting clarity, Journeys of Simplicity offers vignettes of forty travelers and the few, ordinary things they carried with them—from place to place, from day to day, from birth to death. Edward Abbey Nellie Bly Raymond Carver Dorothy Day Marcel Duchamp Dolores Garcia /Emma “Grandma” Gatewood Mohandas Gandhi Peter Matthiessen William Least Heat Moon John Muir Robert Pirsig Sir Ernest Henry Shackleton Henry David Thoreau Father Zossima and others
Water Resources and Development explores water management strategies through scientific, social and political perspectives, and uses case studies to exemplify four key development challenges: economic growth, poverty reduction, competition and conflict over water, and adaptation to climate change
Bioelectrochemistry: Fundamentals, Experimental Techniques and Application, covers the fundamental aspects of the chemistry, physics and biology which underlie this subject area. It describes some of the different experimental techniques that can be used to study bioelectrochemical problems and it describes various applications of biolelectrochemisty including amperometric biosensors, immunoassays, electrochemistry of DNA, biofuel cells, whole cell biosensors, in vivo applications and bioelectrosynthesis. By bringing together these different aspects, this work provides a unique source of information in this area, approaching the subject from a cross-disciplinary viewpoint.
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