Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.
Explains how adult attachment theory offers different ways to examine professional teaching relationships, classroom management and collegial harmony. This book highlights the key aspects of teacher-student relationships that teachers and teacher educators should know.
Letters Home gives access to the last major archive of Larkin's writing to remain unpublished: the letters to members of his family. These correspondences help tell the story of how Larkin came to be the writer and the man he was: to his father Sydney, a 'conservative anarchist' and admirer of Hitler, who died relatively early in Larkin's life; to his timid depressive mother Eva, who by contrast, lived long, and whose final years were shadowed by dementia; and to his sister Kitty, the sparse surviving fragment of whose correspondence with her brother gives an enigmatic glimpse of a complex and intimate relationship- But it was the years during which he and his sister looked after their mother in particular that shaped the writer we know so well: a number of poems written over this time are for her, and the mood of pain, shadow and despondency that characterises his later verse draws its strength from his experience of the long, lonely years of her senility. One surprising element in the volume, however, is the joie de vivre shown in the large number of witty and engaging drawings of himself and Eva, as 'Young Creature' and 'Old Creature', with which he enlivens his letters throughout the three decades of her widowhood.This important edition, meticulously edited by Larkin's biographer, James Booth, is a key piece of scholarship that completes the portrait of this most cherished of English poets.
This book is a major contribution to the debate on the nature of the relationship between drugs and crime, and provides an authoritative and much-needed overview of the range of issues associated with drugs-related crime.
The crisis of the Eurozone has had a significant impact on the politics of Europe. In many countries, the euro was largely interpreted by elites as a development that would ameliorate their nations’ problems. However, recent events have proven the contrary, with the rise of radical right-wing politics and populism across the continent. This book investigates the politics of the euro, with a primary focus on Italy, but also with additional chapters on the UK and Germany. Using a range of original and secondary data, it reconstructs how the euro was interpreted by both elites and non-elites from the late nineties to 2010. By recruiting a large sample of non-elites, it examines perceptions of the euro and the ways in which these views allowed for the justification of painful austerity measures required to enter the Economic and Monetary Union. In doing so, it sheds light on the ways in which non-elites interpret complex political objects like the euro and provides a systemic comparison of the cognitive schema of non-elites and elites. This book will be of key interest to scholars and students of the European Union, European politics, Italian politics, comparative politics and political economy.
From award-winning author Philip Jose Farmer comes his most famous science fiction work: the first combined edition of the first two Riverworld novels, To Your Scattered Bodies Go and The Fabulous Riverboat. The basis of the 2010 television miniseries from Syfy. Imagine that every human who ever lived, from the earliest Neanderthals to the present, is resurrected after death on the banks of an astonishing and seemingly endless river on an unknown world. They are miraculously provided with food, but with not a clue to the possible meaning of this strange afterlife. And so billions of people from history, and before, must start living again. Some set sail on the great river questing for the meaning of their resurrection, and to find and confront their mysterious benefactors. On this long journey, we meet Sir Richard Francis Burton, Mark Twain, Odysseus, Cyrano de Bergerac, and many others, most of whom embark upon searches of their own in this huge afterlife. "Charts a territory somewhere between Gulliver's Travels and The Lord of the Rings."--Time At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
This is much more than just another book to add to the thousands on The Great War. It sets out to fill a gap. Written for the layman by a layman (who is also an articulate and experienced battlefield guide) it summarizes the key events and contributions of key individuals, some well, others unknown but with a story to tell.To get a true picture of this monumental event in history, it is necessary to grasp the fundamentals, be they military, political, social or simply human. The slaughters at Verdun, Somme and Passchendaele are no more than statistics without the stories of those that fought, drowned and died there.It is designed to capture the imagination and feed the mind of that ever increasing number of people who seek a better understanding of The Great War.
A vivid, intimate, and inspiring exploration of how to write through persona, from the Pulitzer Prize–winning founder of an influential writing school. Throughout his growth as a writer, acclaimed poet Philip Schultz has battled with the dark voice in his head—the “shitbird,” as his late friend the poet Ralph Dickey termed it—that whispers his insecurities and questions his ability to create. Persona writing, a method of borrowing the voice and temperament of accomplished writers, offers him imaginative distance and perspective on his own negative inclinations. In this candid and generous book, Schultz reflects on his early life in an immigrant neighborhood of upstate New York, his first writing experiments inspired by Ernest Hemingway and John Keats, his struggles with dyslexia, and the failures he witnessed in his father’s life and his own. Through surprising, sometimes humorous, and encouraging encounters with the writers who influence him—including Elizabeth Bishop, Joan Didion, and Norman Mailer—as well as moving experiences of loss, Schultz learns how to fashion personas out of pain. Perceptive, enlightening, and profound, Comforts of the Abyss reveals how persona writing can be used as a tool for unlocking a writer’s own story, the philosophy on which Schultz founded The Writers Studio in 1987.
In this unusual synthesis of political and socio-economic history, Philip Manville demonstrates that citizenship for the Athenians was not merely a legal construct but rather a complex concept that was both an institution and a mode of social behavior. He further shows that it was not static, as most scholarship has assumed, but rather has slowly evolved over time. The work is also an explanation of the origins and development of the polis. Originally published in 1990. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
One of the lasting legacies of World War 2 was the proliferation of what today are known as Special Forces. At the time many soldiers, often of high rank regarded these units as nothing short of ill-disciplined cowboys or worse! However desperate times called for desperate measures and there were those in high places who were prepared to take risks. As specially recruited units such as the LRDG, SAS and SBS earned their spurs and scored significant victories, at high cost both to the enemy and themselves, so faith in the concept grew
Revealing the shocking and detailed accounts of how adult women stalk, sexually assault, and even rape adult men, this book portrays an eye-opening reality: women can act as aggressive predators and victimize men. Crimes of a sexual nature perpetrated by adult females against males constitute a serious problem in our society. A woman can rape a man, and this crime occurs far more often than most imagine. This book addresses an entire range of crimes beyond rape, however; stalking, sexual harassment, and sexual assault are all covered in detail. When Women Sexually Abuse Men: The Hidden Side of Rape, Stalking, Harassment, and Sexual Assault illuminates the long-overlooked subject of adult female against adult male sex crimes. Combining personal accounts, information on criminal cases, relevant research on adult female against adult male sexual offenses, and statistical data from the FBI and other government sources, the authors comprehensively document how some women can be aggressive sexual predators, just like their male counterparts; highlight the changes in the criminal behavior of women; and provide fascinating stories of true crime as well as shocking revelations about human behavior.
During the Great Depression, economic, political, and social crises converge with a rapidly expanding movie industry to create a product that offers a unique history of the period. This text studies 1930s films as a unique and sometimes camouflaged record of the great crisis.
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research
The dramatic story of Mussolini's fall from power in July 1943, illuminating both the causes and the consequences of this momentous event. Morgan shows how Italians of all classes coped with the extraordinary pressures of wartime living, both on the military and home fronts, and how their experience of the country at war eventually distanced them from the dictator and his fascist regime. Looking beyond Mussolini's initial fall from power, Morgan examines how the Italian people responded to the invasion, occupation, and division of their country by Nazi German and Anglo-American forces - and how crucial the experience of this period was in shaping Italy's post-war sense of nationhood and transition to democracy.
“ In this book I have written about some aspects of the war which, I believe, the world must know and remember, not only as a memorial of men’s courage in tragic years, but as a warning of what will happen again—surely—if a heritage of evil and of folly is not cut out of the hearts of peoples. Here it is the reality of modern warfare not only as it appears to British soldiers, of whom I can tell, but to soldiers on all the fronts where conditions were the same. What I have written here does not cancel, nor alter, nor deny anything in my daily narratives of events on the western front as they are now- published in book form. They stand, I may claim sincerely and humbly, as a truthful, accurate, and tragic record of the battles in France and Belgium during the years of war, broadly pictured out as far as I could see and know. My duty, then, was that of a chronicler, not arguing why things should have happened so nor giving reasons why they should not happen so, but describing faithfully many of the things I saw, and narrating the facts as I found them, as far as the censorship would allow. After early, hostile days it allowed nearly all but criticism, protest, and of the figures of loss. The purpose of this book is to get deeper into the truth of this war and of all war—not by a more detailed narrative of events, but rather as the truth was revealed to the minds of men, in many aspects, out of their experience; and by a plain statement of realities, however painful, to add something to the world’s knowledge out of which men of good-will may try to shape some new system of relationship between one people and another, some new code of international morality, preventing or at least postponing another massacre of youth like that five years’ sacrifice of boys of which I was a witness.” (Sir Philip Gibbs – 1920)
“A chilling description of the ordeals that captured men and women were put through by the Third Reich regime and their Italian allies.” —Daily Mail Seventy years ago, the Nuremberg Trials were in full swing in Germany. In the dock were the leaders of the Nazi regime and most eventually received their just desserts. But what happened to the other war criminals? In June 1946, Lord Russell of Liverpool became Deputy Judge Advocate and legal adviser to the Commander in Chief for the British Army of the Rhine in respect of all trials held by British Military Courts of German war criminals. He later wrote: “At the outbreak of the Second World War, the treatment of prisoners was governed by the Geneva Prisoner of War Convention of 1929, the Preamble of which stated that the aim of the signatories was to alleviate the conditions of prisoners of war. “During the war, however, the provisions of the Convention were repeatedly disregarded by Germany. Prisoners were subjected to brutality and ill-treatment, employed on prohibited and dangerous work, handed over to the SD for ‘special treatment’ in pursuance of Hitler’s Commando Order, lynched in the streets by German civilians, sent to concentration camps, shot on recapture after escaping, and even massacred after they had laid down their arms and surrendered.” Tens of thousands of Allied prisoners of war died at the hands of the Nazis and their Italian allies. This book is for them lest we forget. “A sobering and harrowing book, detailing many forgotten crimes committed against POWs who should have been offered the protection of the Geneva Convention, but tragically were not.” —Recollections of WWII
To understand the long march of events in North Carolina from secession to surrender is to understand the entire Civil War--a personal war waged by Confederates and Unionists, free blacks and the enslaved, farm women and plantation belles, Cherokees and mountaineers, conscripts and volunteers, gentleman officers and poor privates. In the state's complex loyalties, its sprawling and diverse geography, and its dual role as a home front and a battlefield, North Carolina embodies the essence of the whole epic struggle in all its terrible glory. Philip Gerard presents this dramatic convergence of events through the stories of the individuals who endured them--reporting the war as if it were happening in the present rather than with settled hindsight--to capture the dreadful suspense of lives caught up in a conflict whose ending had not yet been written. As Gerard reveals, whatever the grand political causes for war, whatever great battles decided its outcome, and however abstract it might seem to readers a century and a half later, the war was always personal.
From Calais to Colditz has never been published before but readers will surely agree that the wait has been worthwhile. The author was a young platoon commander when his battalion were ordered by Prime Minister Winston Churchill to defend Calais to the last man and so distract German attention from the evacuation of the BEF at Dunkirk.After an intense four day battle, the survivors were subjected to a gruelling twelve day march towards Germany. There followed incarceration in a succession of POW camps during which the author succeeded in escaping twice, both over the wire and by tunnelling, remaining at large on one occasion for twelve days. These exploits qualified him for a place in the notorious Colditz Castle, the supposed escape-proof camp. The descriptions of his colourful fellow prisoners, their captors and their extraordinary experiences are as good as any of the previous accounts and in many respects more revealing.How fortunate it is that From Calais to Colditz can now be read by a wide audience.
As there was no clear victor at the conclusion of the Korean War, no war crime trials were held. But, as this book reveals, there is evidence of at least 1,600 atrocities and war crimes perpetrated against troops serving with the United Nations command in Korea. The bulk of the victims were Americans but many British servicemen were tortured, killed or simply went missing. Much of the carefully researched material in this book is horrific but the stark truth is that those North Koreans and Chinese responsible went unpunished for their shameful deeds. Korean Atrocity examines the three phases of this little known but bitter conflict from the POWs perspective the first phase when the two warring factions fought themselves to a stalemate, next, the treatment of POWs in North Korea and China, and finally the repatriation/post active conflict period. During the third phase it was realised that a staggering 7956 Americans and 100 British servicemen were unaccounted for. Many POWs were not released until two years after the end of hostilities. Bizarrely the US Government insisted on a news black-out on those left behind which raises questions as to what has been done to find the missing. This is a shocking, sobering and thought-provoking book.
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