Philip McDonald's Books

220 Best Franchises to Buy

The Essential Sourcebook for Evaluating the Best Franchise Opportunities

By: The Philip Lief Group,Lynie Arden

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220 Best Franchises to Buy

The Essential Sourcebook for Evaluating the Best Franchise Opportunities

By: The Philip Lief Group,Lynie Arden

Today's economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy, revised and updated with all-new franchise ideas, shows you how to get in on the ground floor--and how to reap the benefits of running your own business without running all the risks. Here are all the facts you need to make an informed decision about the franchise operation that best suits your professional goals, financial resources, and personal needs. The book features a step-by-step breakdown of potentially confusing areas such as financial responsibilities and licensing fees. You'll also learn about what kind of training and marketing to expect for your money, and how to negotiate a contract in your favor. This new edition of a business classic has been completely updated and revised to include franchise opportunities for the new millennium--everything from advertising to the fastest-growing chains of health clubs. With over fifty thousand copies in print, 220 Best Franchises to Buy is one of the most trusted sources of franchise information for today's entrepreneurs.

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480

Publisher

Crown Currency

Published Date

ISBN 10

0307432114

ISBN 13

9780307432117

Marketing

An Introduction

By: Gary Armstrong,Philip Kotler,Michael Harker,Ross Brennan

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Marketing

An Introduction

By: Gary Armstrong,Philip Kotler,Michael Harker,Ross Brennan

La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes.

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1027

Publisher

Pearson UK

Published Date

ISBN 10

1292200650

ISBN 13

9781292200651

Marketing Strategy from the Masters (Collection)

By: Philip Kotler,Nancy Lee,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein,Larry Light,Joan Kiddon,Monique Reece

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Marketing Strategy from the Masters (Collection)

By: Philip Kotler,Nancy Lee,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein,Larry Light,Joan Kiddon,Monique Reece

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon

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1468

Publisher

FT Press

Published Date

ISBN 10

0132617609

ISBN 13

9780132617604

Corporate Social Responsibility

Doing the Most Good for Your Company and Your Cause

By: Philip Kotler,Nancy R. Lee

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Corporate Social Responsibility

Doing the Most Good for Your Company and Your Cause

By: Philip Kotler,Nancy R. Lee

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

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352

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118045777

ISBN 13

9781118045770

Genetics of Populations

By: Philip W. Hedrick

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Genetics of Populations

By: Philip W. Hedrick

Genetics and Evolution

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768

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Jones & Bartlett Learning

Published Date

ISBN 10

0763747726

ISBN 13

9780763747725

Principles of Marketing

By: Philip Kotler,Gary Armstrong,Lloyd C. Harris,Hongwei He

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Principles of Marketing

By: Philip Kotler,Gary Armstrong,Lloyd C. Harris,Hongwei He

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research

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1628

Publisher

Pearson UK

Published Date

ISBN 10

1292269618

ISBN 13

9781292269610

Integrated Communications in the Postmodern Era

By: Philip J. Kitchen,Ebru Uzunoglu

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Integrated Communications in the Postmodern Era

By: Philip J. Kitchen,Ebru Uzunoglu

This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.

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286

Publisher

Springer

Published Date

ISBN 10

1137388552

ISBN 13

9781137388551

Mao

The Man Who Made China

By: Philip Short

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Mao

The Man Who Made China

By: Philip Short

One of the great figures of the twentieth century, Chairman Mao looms irrepressibly over the economic rise of China. Mao Zedong was the leader of a revolution, a communist who lifted hundreds of millions out of poverty, an aggressive and distrustful leader, and a man responsible for more civilian deaths than perhaps any other historical figure. Now, four decades after Mao's death, acclaimed biographer Philip Short presents a fully updated and revised edition of his ground-breaking and masterly biography. Vivid, uncompromising and unflinching, Short presents in one-volume the man behind the propaganda - his family, his beliefs and his horrors. In doing so he shows us both the human being Mao was, and the monster he became.

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860

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1786730154

ISBN 13

9781786730152

Kotler On Marketing

By: Philip Kotler

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Kotler On Marketing

By: Philip Kotler

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

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253

Publisher

Simon and Schuster

Published Date

ISBN 10

1471109569

ISBN 13

9781471109560

Raising the Corporate Umbrella

Corporate Communications in the Twenty-First Century

By: Philip J. Kitchen,Don E. Schultz

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Raising the Corporate Umbrella

Corporate Communications in the Twenty-First Century

By: Philip J. Kitchen,Don E. Schultz

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

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433

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Springer

Published Date

ISBN 10

023055458X

ISBN 13

9780230554580

When Ads Work

New Proof That Advertising Triggers Sales

By: John Philip Jones

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When Ads Work

New Proof That Advertising Triggers Sales

By: John Philip Jones

The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. When Ads Work argues the opposite--that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength)--a measure of the immediate effect of advertising on sales--the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. When Ads Work offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

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236

Publisher

M.E. Sharpe

Published Date

ISBN 10

0765636301

ISBN 13

9780765636300

Geography Matters Scotland

By: Philip Duffy

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Geography Matters Scotland

By: Philip Duffy

Covering the geography elements of the 5-14 National Guidelines for Environmental Studies, this text has topical, in-depth case studies and regular tasks and exercises to help students develop knowledge and understanding. Scottish and wider world examples are used throughout.

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178

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Heinemann

Published Date

ISBN 10

0435355430

ISBN 13

9780435355432

Developing the Global Organization

By: William G. Stripp,J.D.,Philip R. Harris,Robert T. Moran

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Developing the Global Organization

By: William G. Stripp,J.D.,Philip R. Harris,Robert T. Moran

With expanding world markets and increased international business competition comes a corresponding demand for organizations and individuals who are prepared to operate in these new arenas of global commerce. As a human resource professional, it is your job to ensure your team keeps pace with the current rush into these arenas. Developing the Global Organization gives you the strategies and insights to stay ahead of the pack. · Do you know the difference between a global and multinational corporation? · Are you familiar with "economies of scope?" · Would your corporation benefit from "partnership marketing?" · Which cross-cultural training strategies would best benefit your company's personnel? · How do you "globalize" your organization? Today's HRD specialists now have answers to these and many similar questions that loom on the horizon of a growing era of organizational and corporate globalization. This book helps human resource professionals fulfill bottom-line responsibilities of preparing their organization's personnel for global interaction and competition. Within this text the reader will discover various cross-cultural training and education strategies aimed at developing global organizations and managers who are able to conduct business successfully in world markets. Developing the Global Organization combines a theoretical foundation with practical information and suggestions that show you how to become an agent of change in creating a high-performance work force that is ready to capitalize on all international and intercultural opportunities that arise.

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337

Publisher

Routledge

Published Date

ISBN 10

1136016090

ISBN 13

9781136016097

He Shoots, He Saves

The Story of Hockey's Collectable Treasures

By: Jon Waldman,Philip Pritchard

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He Shoots, He Saves

The Story of Hockey's Collectable Treasures

By: Jon Waldman,Philip Pritchard

Explore hockey's history through its unique and most desirable memorabilia Whether it's a ticket stub from a game that father and son saw together, an autographed photograph from a hero, or a puck that went up and over the boards, hockey memorabilia is a record of our beloved sport's history. He Shoots, He Saves looks at hockey's collectibles from hockey cards to commemorative beer cans to postage stamps. The book features artifacts from all 30 NHL teams, the greatest players of all-time, the WHA, the international game including the Summit Series, and the women's game. Hockey greats such as Martin Brodeur, Frank Mahovlich, Ted Lindsay, and Sidney Crosby recall their own days collecting and offer their perspectives on memorabilia.

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297

Publisher

ECW Press

Published Date

ISBN 10

1770906541

ISBN 13

9781770906549

The Code Economy

A Forty-thousand-year History

By: Philip E. Auerswald

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The Code Economy

A Forty-thousand-year History

By: Philip E. Auerswald

Code is the "how" of human productive activity. The creation, implementation, and refinement of code have been the infrastructure of human progress from Neolithic simplicity to modern complexity. In a sweeping narrative that takes readers from the production of Stone Age axes, to the invention of chocolate chip cookies, to the experience of Burning Man, Philip Auerswald argues that the key driver of human history is the advance of code. At each major stage in the advance of code over the span of centuries, shifts in the structure of society have challenged we human beings to reinvent not only how we work, but who we are. We are at one of those stages now. The Code Economy offers an indispensible guide to the future, based on a narrative stretching forty-thousand years into the past.

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305

Publisher

Oxford University Press

Published Date

ISBN 10

0190226765

ISBN 13

9780190226763

Marketing

By: Philip Kotler,Suzan Burton,Kenneth Deans,Linen Brown,Gary Armstrong

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Marketing

By: Philip Kotler,Suzan Burton,Kenneth Deans,Linen Brown,Gary Armstrong

The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

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743

Publisher

Pearson Higher Education AU

Published Date

ISBN 10

1486001777

ISBN 13

9781486001774

Brenner and Rector's The Kidney E-Book

By: Alan S. L. Yu,Glenn M. Chertow,Valerie Luyckx,Philip A. Marsden,Karl Skorecki,Maarten W. Taal

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Brenner and Rector's The Kidney E-Book

By: Alan S. L. Yu,Glenn M. Chertow,Valerie Luyckx,Philip A. Marsden,Karl Skorecki,Maarten W. Taal

Overcome the toughest clinical challenges in nephrology with Brenner & Rector’s The Kidney -- the most well-known nephrology resource in the world. A diverse team of more than 200 international contributors brings you the latest knowledge and best practices on every front in nephrology worldwide. From basic science and pathophysiology to clinical best practices, Brenner & Rector’s The Kidney is your go-to resource for any stage of your career. Review of the basic science that underpins clinical nephrology, comprehensive selection of the most important bibliographical sources in nephrology, and Board Review-style questions help you prepare for certification or recertification. Coverage of kidney health and disease from pre-conception through fetal and infant health, childhood, adulthood, and into old age. Expanded sections and chapter on global perspective and ethical considerations. Uniform terminology and nomenclature in line with emerging consensus in world kidney community. More than 700 full-color high-quality photographs as well as carefully chosen figures, algorithms, and tables to illustrate essential concepts, nuances of clinical presentation and technique, and decision making provide a visual grasp and better understanding of critical information. Internationally diverse, trusted guidance and perspectives from a team of well-respected global contributors . An editorial team headed by Dr. Skorecki and handpicked by Dr. Brenner ensures the ongoing adherence to previous standards of excellence. All chapters have been extensively updated or entirely rewritten by authorities in their respective fields. The latest clinical information including recent clinical trials, genetic causes of kidney disease, cardiovascular and renal risk prediction in chronic kidney disease, new paradigms in fluid and electrolyte management, and pediatric kidney disease, keep you current with the rapid development of care and research worldwide.

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3585

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323262597

ISBN 13

9780323262590

Strategic Management

By: Philip Sadler

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Strategic Management

By: Philip Sadler

A study of the fundamental concepts, frameworks and ideas of strategic management. This second edition of Strategic Management MBA Masterclass has been updated and expanded to cover areas such as mergers and acquisitions, corporate parenting, defining business purpose and contrasting schools of thought.

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296

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749439386

ISBN 13

9780749439385

The Ultimate Secrets of Advertising

By: John Philip Jones

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The Ultimate Secrets of Advertising

By: John Philip Jones

Represents the first attempt to demonstrate, with the use of a substantial database, the full panoply of advertising's effect on consumer purchasing of a brand. John Philip Jones provides 'inside' information about how advertising works, if it works, and how much of it works. In addition, he explains how to present, determine, measure, and analyze the medium- and long-term effects of advertising--COVER.

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254

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SAGE

Published Date

ISBN 10

076192244X

ISBN 13

9780761922445

Building Strong Congregations

Attracting, Serving, and Developing Your Membership

By: Bruce Wrenn,Philip Kotler,Norman Shawchuck

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Building Strong Congregations

Attracting, Serving, and Developing Your Membership

By: Bruce Wrenn,Philip Kotler,Norman Shawchuck

You probably have a fairly good idea of what it took to construct the building in which your congregation meets. First, there was a recognized need for a building, followed by a budget, blueprints, fund-raising, construction workers, and building materials, and voil! The structure proudly stands as a monument to the effective implementation of a well-thought-out plan.

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562

Publisher

Autumn House Publishing

Published Date

ISBN 10

0812704908

ISBN 13

9780812704907

Sociology

By: Robert Van Krieken,Daphne Habibis,Philip Smith,Brett Hutchins,Greg Martin,Karl Maton

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Sociology

By: Robert Van Krieken,Daphne Habibis,Philip Smith,Brett Hutchins,Greg Martin,Karl Maton

Building upon the success of previous editions, this fully revised edition of Sociology lays the foundations for understanding sociology in Australia. The depth and breadth of the book ensures its value not only for first-year students, but for sociology majors requiring on-going reference to a range of theoretical perspectives and current debates. This fifth Australian edition continues to build on the book’s reputation for coverage, clarity and content, drawing upon the work of leading Australian sociologists as well as engaging with global social trends and sociological developments.

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527

Publisher

Pearson Higher Education AU

Published Date

ISBN 10

1442562366

ISBN 13

9781442562363

The U.S. Invasion of Grenada

Legacy of a Flawed Victory

By: Philip Kukielski

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The U.S. Invasion of Grenada

Legacy of a Flawed Victory

By: Philip Kukielski

In the fall of 1983, arguably the coldest year of the decades-long Cold War, the world's greatest superpower invaded Grenada, a Marxist-led Caribbean nation the size of Atlanta. Why and how this unlikely one-week war was waged was shrouded in secrecy at the time--and has remained so ever since. This book is an overdue reconsideration of Operation Urgent Fury, based on historical evidence that only recently has been revealed in declassified documents, oral history interviews and memoir accounts. This chronological narrative emphasizes the human dimension of a sudden crisis now regarded as the greatest foreign policy challenge of President Ronald Reagan's first term. Because the American intervention was hastily drafted, many snafus and accidents marked the chaotic initial days of the operation. Inevitably it fell to individual soldiers, aviators and sailors to perform heroic acts to make up for faulty intelligence, inadequate communication or poor coordination. This work recounts their inspiring, underreported stories in filling out a more complete portrait of Operation Urgent Fury. The final chapter recounts the invasion's aftereffects, especially the unexpected role it played in Congressional reform of the military for future combat in the Middle East.

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265

Publisher

McFarland

Published Date

ISBN 10

1476638322

ISBN 13

9781476638324

Fox and McDonald's Introduction to Fluid Mechanics

By: Philip J. Pritchard,John W. Mitchell

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Fox and McDonald's Introduction to Fluid Mechanics

By: Philip J. Pritchard,John W. Mitchell

Fox & McDonald’s Introduction to Fluid Mechanics 9th Edition has been one of the most widely adopted textbooks in the field. This highly-regarded text continues to provide readers with a balanced and comprehensive approach to mastering critical concepts, incorporating a proven problem-solving methodology that helps readers develop an orderly plan to finding the right solution and relating results to expected physical behavior. The ninth edition features a wealth of example problems integrated throughout the text as well as a variety of new end of chapter problems.

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786

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John Wiley & Sons

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ISBN 10

1118921879

ISBN 13

9781118921876

EBOOK: International Marketing, 5e

By: Pervez Ghauri,Philip Cateora

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EBOOK: International Marketing, 5e

By: Pervez Ghauri,Philip Cateora

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

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659

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McGraw Hill

Published Date

ISBN 10

1526848600

ISBN 13

9781526848604

EBOOK: International Marketing

By: Pervez Ghauri,Philip Cateora

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EBOOK: International Marketing

By: Pervez Ghauri,Philip Cateora

Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: •The importance of international marketing to creating growth and value •The management practices of companies, large and small, seeking market opportunities outside their home country •Why international marketing management strategies should be viewed from a global perspective •The role of emerging economies in today’s business environment •The impact of increased competition, changing market structures, and differing cultures upon business Key Features: • An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. •‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. •Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study •Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. •A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King’s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008.

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657

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McGraw Hill

Published Date

ISBN 10

0077148169

ISBN 13

9780077148164

The Small Business Self-Starter Handbook

How to Manage Pitfalls of a Small Business Start-Up

By: John Philip Henderson

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The Small Business Self-Starter Handbook

How to Manage Pitfalls of a Small Business Start-Up

By: John Philip Henderson

After spending several years in Canada and the Caribbean working with small and medium-sized businesses, John Philip Henderson brings a working knowledge that business owners need to be successful after dealing with the hardships in this potentially tough sector of society. Written in an essentially conversational tone to be easily comprehended by those seeking knowledge in starting up a business, Henderson's business plan will help you with sound and proven topics including: Choosing the right investment goal Deciding your business structure Finding the capital for your business Marketing your product and services Managing your time and your money Henderson shares the advantages and disadvantages of going into business for yourself as well as sharing examples of how to skillfully and profitably implement your ideas. The Small-Business Self-Starter Handbook is a must for aspiring entrepreneurs ready to make the dream of starting their own business a reality.

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385

Publisher

iUniverse

Published Date

ISBN 10

1440134677

ISBN 13

9781440134678

Integrated Marketing Communications

A Global Brand-Driven Approach

By: Philip J. Kitchen,Marwa E. Tourky

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Integrated Marketing Communications

A Global Brand-Driven Approach

By: Philip J. Kitchen,Marwa E. Tourky

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.

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379

Publisher

Springer Nature

Published Date

ISBN 10

3030764168

ISBN 13

9783030764166

Concentration and Power in the Food System

Who Controls What We Eat?

By: Philip H. Howard

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Concentration and Power in the Food System

Who Controls What We Eat?

By: Philip H. Howard

Nearly every day brings news of another merger or acquisition involving the companies that control our food supply. Just how concentrated has this system become? At almost every key stage of the food system, four firms alone control 40% or more of the market, a level above which these companies have the power to drive up prices for consumers and reduce their rate of innovation. Researchers have identified additional problems resulting from these trends, including negative impacts on the environment, human health, and communities. This book reveals the dominant corporations, from the supermarket to the seed industry, and the extent of their control over markets. It also analyzes the strategies these firms are using to reshape society in order to further increase their power, particularly in terms of their bearing upon the more vulnerable sections of society, such as recent immigrants, ethnic minorities and those of lower socioeconomic status. Yet this study also shows that these trends are not inevitable. Opposed by numerous efforts, from microbreweries to seed saving networks, it explores how such opposition has encouraged the most powerful firms to make small but positive changes.

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Page Count

217

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1472581148

ISBN 13

9781472581143

Importing Poverty?

Immigration and the Changing Face of Rural America

By: Philip L. Martin

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Importing Poverty?

Immigration and the Changing Face of Rural America

By: Philip L. Martin

American agriculture employs some 2.5 million workers during a typical year. Three fourths of these farm workers are immigrants, half are unauthorized, and most will leave seasonal farm work within a decade. This book looks at what these statistics mean for farmers, labourers, and rural America.

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265

Publisher

Yale University Press

Published Date

ISBN 10

0300156006

ISBN 13

9780300156003

High Risk Pregnancy E-Book

Management Options - Expert Consult

By: David K. James,Philip J. Steer,Carl P. Weiner,Bernard Gonik

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High Risk Pregnancy E-Book

Management Options - Expert Consult

By: David K. James,Philip J. Steer,Carl P. Weiner,Bernard Gonik

High Risk Pregnancy examines the full range of challenges in general obstetrics, medical complications of pregnancy, prenatal diagnosis, fetal disease, and management of labor and delivery. Drs. David James, Philip J. Steer, Carl P. Weiner, Bernard Gonik, Caroline Crowther, and Stephen Robson present an evidence-based approach to the available management options, equipping you with the most appropriate strategy for each patient. This comprehensive reference features the fully searchable text online at www.expertconsult.com, as well as more than 100 videos of imaging and monitoring. giving you easy access to the resources you need to manage high risk pregnancies. Prepare for clinical challenges and save time in addressing them thanks to expert advice on treatment options from international contributors. Find and apply the information you need quickly and easily through a consistent organization and at-a-glance summary boxes that discuss evidence-based management options. Access the fully searchable text online at www.expertconsult.com, along with links to Medline. View over 140 videos of detailed fetal imaging and monitoring that aid in diagnoses. Tap into recent developments in treatment and management in four new chapters—Global Maternal & Perinatal Health Issues; Recurrent Pregnancy Loss; Surveillance of the Fetus and its Indications; and Training for Obstetric Emergencies. Apply new evidence-based management options to treat genetic and constitutional factors leading to a high-risk pregnancy (such as diabetes, obesity, hypertension, and cardiac disease) through new and expanded coverage of these increasingly common presentations. Reference pregnancy-relevant laboratory values with an updated and comprehensive appendix on "Normal Values in Pregnancy." Effectively manage patients newly diagnosed with hematologic and immunologic malignancies, and explore the available drug options. Confirm your diagnoses with greater confidence thanks to full-color images throughout the text.

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Page Count

1798

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1455700002

ISBN 13

9781455700004

Book's by Philip McDonald

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