An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.
This major work by Philip Foner, the well-known historian, has as its chief object the re-definition of the conflict known in the U.S. historiography as the "Spanish-American" war. This very name, in his view, reflects the bias of two generations of historians who relegated Cuba to the passive position of a prize in a struggle between Spain and the United States. It is his contention that the Cuban nation, by virtue of its prolonged and successful rebellion of 1895-1898 (treated in Vol. 1) was a central protagonist of the conflict, its role ending when it was subjected to neocolonial status by the United States. In pursuing this new outlook, Professor Foner studied the sources available in the United States, the rich materials in the Archivo Nacional and the Library of the City Historian in Havana, and enlisted help and documentary evidence furnished by the leading historians and historical institutes of Cuba. These sources have enabled him to deal at length with the occupation and subjugation of Cuba by the United States and reconstruct the story in richer detail and in a more realistic interpretation than has ever been done before. Volume II begins with the war in Cuba after U.S. intervention in 1898 and covers the imposition of U.S. domination of Cuba through the Platt Amendment, which marked the beginning of American neocolonialism"--Back cover.
Shopping is perhaps the most universal of tourist activities. Tourists form a separate retailing segment from the general population and place importance on different products and product attributes, contributing billions of dollars each year for both the private and public sector by which retail areas, townscapes and streetscapes can be revitalised. This volume – based on a two year research program from a team of authors – examines the forms and functions of approximately fifty tourist shopping villages in Australia, New Zealand, the United Kingdom, Ireland, Canada and the United States. It will interest scholars of Tourism, Geography, Business, and Economics, as well as government officials, civic leaders, and individual entrepreneurs and retailers seeking to maximize their returns and local community residents.
Muhammad Amin al-Husayni, the principal leader of Palestinian nationalism during the British mandate, was one of the modern Arab world's most controversial figures. He played a role in the 1992 Wailing Wall disturbance, took part in the Iraqi revolt of 1941, and was the target of British and Zionist assasins during World War II. Philip Mattar now offers the first full-length biography of this intriguing figure, weaving a fresh and objective revisionist account. Mattar clarifies al-Husayni's role in the politics of Palestine in the mandate era and the Palestinian national movement. He describes his rise to religious power as Mufti of Jerusalem and head of the Supreme Muslim Council. He also demarcates two major phases in al-Husayni's career. During his first, between 1917 and 1936, he was a cautious and pragmatic leader who, while opposing Zionism, cooperated with the British mandatory officials. The second phase, however, after 1936, was marked by militancy, frustration, and ultimately failure.
The European system of human rights protection faces institutional and political pressures which threaten its very survival. These institional pressures stem from the backlog of applications before the European Court of Human Rights, the large number of its judgments that remain unimplemented, and the political pressures that arise from sustained attacks on the Court's legitimacy and authority, notably from politicians and jurists in the United Kingdom. This book addresses the theme which lies at the heart of these pressures: the role of national parliaments in the implementation of judgments of the Court. It combines theoretical and empirical insights into the role of parliaments in securing domestic compliance with the Court's decisions, and provides detailed investigation of five European states with differing records of human rights compliance and parliamentary mobilisation: Ukraine, Romania, the United Kingdom, Germany, and the Netherlands. How far are parliaments engaged in implementation, and how far should they be? Do parliaments advance or hinder human rights compliance? Is it ever justifiable for parliaments to defy judgments of the Court? And how significant is the role played by the Parliamentary Assembly of the Council of Europe? Drawing on the fields of international law, international relations, political science, and political philosophy, the book argues that adverse human rights judgments not only confer obligations on parliamentarians but also create opportunities for them to develop influential interpretations of human rights and enhance their own democratic legitimacy. It makes an authoritative contribution to debate about the future of the European and other supranational human rights mechanisms and the broader relationship between democracy, human rights, and legitimate authority.
Environmental Law: Cases and Materials, Third Edition is designed to reflect the vital and symbiotic connection between land-use regulation and the more traditional scope of environmental law. In addition it recognizes the importance of administrative agency decision-making in environmental law. The book begins with a look at the judicial review process of agency decisions and important issues. It examines the common-law remedy of nuisance, the matrix of so much of environmental law and still a significant cause of action, and goes on to look at land-use controls, with particular emphasis on critical areas-landmarks, wetlands, coastal resources-and the de facto taking issue. Air and water quality, waste, toxics and the other areas of comprehensive statutory control, the National Environmental Policy Act, electric generation, and the increasingly important area of international environmental law are also discussed. Since the Third Edition was published three years ago, much has occurred in this fast-shifting field. Several important decisions have dealt with air and water quality and international issues such as global warming have expanded. The Third Edition reflects these recent events.
The four volumes of the Encyclopaedia of International Aviation Law are intended for students, lawyers, judges, scholars and readers of all backgrounds with an interest in Aviation Law; and to provide the definitive corpus of relevant national and regional legislation, including global aviation treaties and legislation to enable all readers without exception, to develop the background, knowledge and tools to understand local, regional and international Aviation Law in contextual fashion. The first volume has a detailed text of country legislation, including national cases and materials whilst the second, third and fourth volumes focus on International Aviation Law Treaties, international cases and materials and Aircraft Refueling Indemnity (TAR BOX) Agreements.
In this critical and sophisticated analysis, Philip F. Kelly challenges the conventional definition of globalization as an irresistible and inevitable force to which societies must succumb. By tracing the consequences of global economic integration in the Philippines, he argues that global processes are constituted, accommodated, mediated and resisted in social processes at multiple scales, from the national economy to the village and the household.
Tourism is arguably one of the largest self-initiated commercial interventions to create well-being and happiness on the entire planet. Yet there is a lack of specific attention to the ways in which we can better understand and evaluate the relationship between well-being and travel. The recent surge of scholarly work in positive psychology concerned with human well-being and flourishing represents a contemporary force with the potential to embellish and augment much current tourism study. This book maps out the field and then draws links between tourists, tourism and positive psychology. It discusses topics such as the issue of excess materialism and its fragile relationship with well-being, the value of positive psychology to lifestyle businesses, and the insights of the research field to spa and wellness tourism. This volume will interest those who study and practise tourism as well as scholars and graduate students in a range of disciplines such as psychology, sociology, business and leisure.
Do you envision celestial cities in distant, fantastic worlds? Do you dream of mythical beasts and gallant quests in exotic kingdoms? If you have ever wanted to write the next great fantasy or science fiction story, this all-in-one comprehensive book will show you how. Writing Fantasy & Science Fiction is full of advice from master authors offering definitive instructions on world building, character creation, and storytelling in the many styles and possibilities available to writers of speculative fiction. Combining two Writer's Digest classics, Orson Scott Card's How to Write Science Fiction & Fantasy and The Writer's Complete Fantasy Reference, along with two new selections from award-winning science fiction and fantasy authors Philip Athans and Jay Lake, this new book provides the best of all worlds. You'll discover: • How to build, populate, and dramatize fantastic new worlds. • How to develop dynamic and meaningful themes that will expand the cannon of sci-fi and fantasy storytelling. • Exciting subgenres such as steampunk, as well as new developments in the sci-fi and fantasy genres. • How to imbue your tales with historically accurate information about world cultures, legends, folklore, and religions. • Detailed descriptions of magic rituals, fantastic weapons of war, clothing and armor, and otherworldly beasts such as orcs, giants, elves, and more. • How societies, villages, and castles were constructed and operate on a day-to-day basis. • Astounding methods of interstellar travel, the rules of starflight, and the realities and myths of scientific exploration. • How to generate new ideas and graft them to the most popular themes and plot devices in sci-fi and fantasy writing. The boundaries of your imagination are infinite, but to create credible and thrilling fiction, you must ground your stories in rules, facts, and accurate ideas. Writing Fantasy & Science Fiction will guide you through the complex and compelling universe of fantasy and science fiction writing and help you unleash your stories on the next generation of readers and fans.
Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy.
A guide to Latin American history includes a chronology of key events from pre-Columbian history through the present, a thematic survey following each topic (economic change, cultural development, politics and government) across time, and 300 biographies of Latin Americans throughout history.
First published in 1970, Britain and America 1850–1939 is a key text for anyone seeking to trace and interpret the development of the two great trans-Atlantic economies. The authors present a comparative survey of the economic development of Britain and America. The book compares and contrasts the economic and social progress of the two countries in the period of rapid industrialization and dramatic social change between 1850 and 1939. Throughout, the authors explain the interaction of the two economies upon each other and give reasons – social and political as well as economic – for the outstanding differences in the economic life of the two countries. Separate chapters give a comprehensive account of agriculture, transport, trade unions, banking, overseas trade, industry, and social problems. Among the individual topics considered are the economic significance of the Civil War, the influence of the railways, migration of labour and export of capital, the retardation of the British economy, the great slump of the 1930s and the New Deal. The authors support their arguments with numerous statistical tables, charts, and diagrams. This book will be of interest to students and researchers of economics and history.
Presents a narrative history of the United States from 1890 to 1910, exploring such major themes as nationalism, racism, industrialization, and imperialism as reflected in the actions and writings of the era's two most famous figures.
Publisher's Note: Products purchased from 3rd Party sellers are not guaranteed by the Publisher for quality, authenticity, or access to any online entitlements included with the product. Substantially updated with more illustrations and brand-new chapters that reflect the growth and advances in the field, this latest edition of Acute Care Surgery features an editorial board drawn from the ranks of trauma surgery, emergency surgery, and critical care surgery. A comprehensive, updated, and timely overview of this fledgling specialty!
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