Philip J. Kitchen's Books

Integrated Communications in the Postmodern Era

By: Philip J. Kitchen,Ebru Uzunoglu

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Integrated Communications in the Postmodern Era

By: Philip J. Kitchen,Ebru Uzunoglu

This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.

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Page Count

286

Publisher

Springer

Published Date

ISBN 10

1137388552

ISBN 13

9781137388551

A Primer for Integrated Marketing Communications

By: Philip Kitchen,Patrick de Pelsmacker

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A Primer for Integrated Marketing Communications

By: Philip Kitchen,Patrick de Pelsmacker

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

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Page Count

208

Publisher

Routledge

Published Date

ISBN 10

1134380844

ISBN 13

9781134380848

Integrated Marketing Communications

A Primer

By: Philip J. Kitchen,Patrick de Pelsmacker

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Integrated Marketing Communications

A Primer

By: Philip J. Kitchen,Patrick de Pelsmacker

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208

Publisher

Psychology Press

Published Date

ISBN 10

0415314216

ISBN 13

9780415314213

Raising the Corporate Umbrella

Corporate Communications in the Twenty-First Century

By: Philip J. Kitchen,Don E. Schultz

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Raising the Corporate Umbrella

Corporate Communications in the Twenty-First Century

By: Philip J. Kitchen,Don E. Schultz

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

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Page Count

433

Publisher

Springer

Published Date

ISBN 10

023055458X

ISBN 13

9780230554580

Synthetic Aspects

By: Philip Page

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Synthetic Aspects

By: Philip Page

During the last few years, the impact of organosulfur chemistry, especially in the areas of stereocontrolled processes, has led to an explosion of interest in the field. This book is intended to provide in-depth coverage of topics of interest throughout the whole range of organic sulfur chemistry, including bio-organic, physical organic, and synthetic aspects.This books covers such topics as:Synthetic transformations involving thiiranium ion intermediatesOptically active (-ketosulfoxides and analogues in asymmetric synthesisTrends in the chemistry of 1,3-dithioacetals

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Page Count

289

Publisher

Academic Press

Published Date

ISBN 10

0080538193

ISBN 13

9780080538198

Integrated Marketing Communications

A Primer

By: Philip J. Kitchen,Patrick de Pelsmacker

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Integrated Marketing Communications

A Primer

By: Philip J. Kitchen,Patrick de Pelsmacker

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208

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Psychology Press

Published Date

ISBN 10

0415314216

ISBN 13

9780415314213

Integrated Marketing Communications

A Global Brand-Driven Approach

By: Philip J. Kitchen,Marwa E. Tourky

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Integrated Marketing Communications

A Global Brand-Driven Approach

By: Philip J. Kitchen,Marwa E. Tourky

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.

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Page Count

379

Publisher

Springer Nature

Published Date

ISBN 10

3030764168

ISBN 13

9783030764166

Fables, Fashions, and Facts About Advertising

A Study of 28 Enduring Myths

By: John Philip Jones

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Fables, Fashions, and Facts About Advertising

A Study of 28 Enduring Myths

By: John Philip Jones

The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotion. John Philip Jones presents a new and informed perspective that supports and underpins the need for advertising that works rather than emotive rhetoric that obscures its purpose and function." --Philip J. Kitchen, University of Hull, U.K. "This is a much needed text that puts misinformation to rest with strong evidence to disprove it. Most texts simply show how ads are developed, media plans are implemented, and lots of beautiful advertisements. This book shows how advertising can be and should be effective." --Jan S. Slater, Ph.D., Ohio University The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. There was even some doubt about whether advertising worked at all. In the absence of facts, theories were developed up to fill the vacuum. These were soon developed into doctrines, which became widely followed—fables that became fashions. Not many of these theories were ever subjected to harsh scrutiny based on factual knowledge, mainly because there was not much factual knowledge available until recently. John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate these advertising "fables" and "fashions," and also to study the facts. He uses the patterns and trends revealed by the accumulations of data from cutting-edge research to illustrate the occasional incompleteness, inadequacy, and in some cases total wrongheadedness of these fables and fashions. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses. Fables, Fashions, and Facts About Advertising is ideal as a core or supplemental text for courses in marketing, communication, journalism, and related disciplines. This volume should also be useful to the tens-of-thousands of business people whose careers are directly or indirectly concerned with advertising.

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Page Count

329

Publisher

SAGE

Published Date

ISBN 10

1452236836

ISBN 13

9781452236834

Book's by Philip J. Kitchen

Integrated Communications in the Postmodern Era

Integrated Communications in the Postmodern Era

A Primer for Integrated Marketing Communications

A Primer for Integrated Marketing Communications

Integrated Marketing Communications

Integrated Marketing Communications

Raising the Corporate Umbrella

Raising the Corporate Umbrella

Synthetic Aspects

Synthetic Aspects

Integrated Marketing Communications

Integrated Marketing Communications

Integrated Marketing Communications

Integrated Marketing Communications

Fables, Fashions, and Facts About Advertising

Fables, Fashions, and Facts About Advertising

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