Split into two sections, Part I of this volume from Science is devoted to a broad sampling of the status of a revolution in applied biology. The emphasis of Part II in this volume is fundamental research rather than techniques or practical applications.
Split into two sections, Part I of this volume from Science is devoted to a broad sampling of the status of a revolution in applied biology. The emphasis of Part II in this volume is fundamental research rather than techniques or practical applications.
Appropriate for graduate and undergraduate courses in Marketing Management. An international marketing classic, the tenth edition of Marketing Management highlights the most current trends and developments in global marketing from a Canadian perspective. The text prepares students for a decision-making role in organizations through the managerial orientation of its approach. All the concepts and tools for analyzing any market and/or environment are covered, as well as the principles for measuring and forecasting marketing, and techniques used for marketing segmentation, targeting, and positioning. Key themes developed in the tenth edition include Marketing for the 21st Century (looking to the future; trends in marketing and business; changes in the marketplace); E-commerce and the Internet (uses of technology; marketing on the web; using the web); Customer-driven marketing (focus on the customer: customer lifetime value, customer retention, delivering superior value, customer satisfaction); and Marketing around the globe (trends, problems in global marketing).
Psychology, Third Edition, builds upon the experience and reputations of Phil Zimbardo and Ann Weber with the addition of a new co-author, Bob Johnson, who has a wealth of teaching experience at the community college level. This briefer, less expensive book presents psychology in a meaningful, manageable format that focuses on the key questions and core concepts of psychology. Introductory psychology covers such a wide range of topics and issues that it becomes difficult for readers to see the forest for the trees. To make key psychological concepts more meaningful, the authors found inspiration in a classic chess study. This study showed that experts did no better than novices at remembering the location of pieces on a chess board when they were placed randomly. Only when the patterns represented actual game situations did they make sense and therefore become more easily memorable for the experts. Clearly, meaningful patterns are easier to remember and understand than random arrangements, and Psychology applies this by presenting the field of psychology in meaningful patterns to enhance comprehension. These concepts are then applied to readers' own lives, study skills, and the world around them. Finally, Psychology integrates a cross-cultural and multicultural perspective to make psychology meaningful for everyone. For anyone interested in Introductory Psychology.
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