For the past 25 years, governmental decision-makers have employed the economic approach of benefit-cost analysis for resource allocation decisions. Environmental Economics describes, in a non-technical, readily understandable way, why the actual practice of benefit-cost analysis in environmental settings is heavily biased against the environment. The book provides environmentalists with the tools necessary to show policy-makers that pursuing many policies with apparent costs greater than benefits are, in fact, welfare enhancing.
Why market research does not work. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees. Graves, one of the world's leading experts in consumer behavior, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior.
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
The war memoirs of these two officers with the Royal Welsh Fusiliers have never been out of print since their first publication. Both men won instant and enduring fame with these very different narratives, which made them two of the most influential participants in shaping later attitudes to the war. Graves gave offence in many quarters with his factual inaccuracies and/or slurs on various units of the British Army. Sassoon's nostalgic evocation of his cricketing and fox-hunting background contrast with the detailed narrative of personalities and life in the Battle of the Somme and the Battle of Arras. The thinly disguised names of real fellow officers are unravelled to help illustrate Sassoon's poetry and actions.
Prehistory in Ireland, from the archaeological evidence thus far discovered, begins around the 8th-7th millennia BC, a few centuries after the last great Ice Age, when Mesolithic hunter-gatherers arrived on the ancient shores of this island. Our earliest known evidence of human activity in Ireland is from around 8,000 BC, where archaeologists discovered shell middens along the coast of County Antrim. Shortly before 4,000 BC, farming was introduced into Ireland and this move from the Mesolithic hunter gatherer culture to a Neolithic farming society, was the single greatest social revolution there has ever been. The most prominent remains of this early prehistoric period are the megalithic tombs, 'Tuama Meigiliteach', the majority of which were constructed in the 4th & 3rd millennia BC (4000-2000 BC). These are the 'Giant's Grave' & 'Druid's Altar' of the Victorian Antiquarians, the 'Leaba Dhiarmada agus Ghráinne' of popular folklore and the 'Cromlech' and 'Dolmen' of earlier writers. They were not of course 'Druid's Altars' or 'Giants Graves' and nor are they the remains of the nightly beds of the lovers 'Diarmuid & Gráinne' but are in fact what remains of sophisticated burial chambers, built by ordinary people, from a highly cultured society, to honour their loved ones and guide them on their way, on their final journey to the next world. It is with these names in mind, from the early antiquarians & from popular folklore, that I have named this book so and in recognition of those pioneering archaeologists.
The war memoirs of these two officers with the Royal Welsh Fusiliers have never been out of print since their first publication. Both men won instant and enduring fame with these very different narratives, which made them two of the most influential participants in shaping later attitudes to the war. Graves gave offence in many quarters with his factual inaccuracies and/or slurs on various units of the British Army. Sassoon's nostalgic evocation of his cricketing and fox-hunting background contrast with the detailed narrative of personalities and life in the Battle of the Somme and the Battle of Arras. The thinly disguised names of real fellow officers are unravelled to help illustrate Sassoon's poetry and actions.
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