Philip B. Meggs's Books

Meggs' History of Graphic Design

By: Philip B. Meggs,Alston W. Purvis

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Meggs' History of Graphic Design

By: Philip B. Meggs,Alston W. Purvis

The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

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Page Count

711

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118772059

ISBN 13

9781118772058

Type and Image

The Language of Graphic Design

By: Philip B. Meggs

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Type and Image

The Language of Graphic Design

By: Philip B. Meggs

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

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Page Count

220

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471284920

ISBN 13

9780471284925

Type and Image

The Language of Graphic Design

By: Philip B. Meggs

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Type and Image

The Language of Graphic Design

By: Philip B. Meggs

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N/A

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Solve jigsaw puzzle

Age

Page Count

220

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471284920

ISBN 13

9780471284925

Meggs' History of Graphic Design

By: Philip B. Meggs,Alston W. Purvis

Write a review Read reviews Take a Quiz Solve Book Puzzle

Meggs' History of Graphic Design

By: Philip B. Meggs,Alston W. Purvis

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

711

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118772059

ISBN 13

9781118772058

Book's by Philip B. Meggs

Meggs' History of Graphic Design

Meggs' History of Graphic Design

Type and Image

Type and Image

Type and Image

Type and Image

Meggs' History of Graphic Design

Meggs' History of Graphic Design

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