Gerber shares techniques learned in 40-plus years of successful sales experience so that others can also become successful salesmen and do the job with integrity.
Annotation. In easy, effective language, "Managing Salespeople" provides a toolkit to create, manage, and grow a sales team, based on the author's personally tested techniques on how to hire, train, and motivate salespeople.
Violence is one of humanity's most enduring traits; a phenomenon that all cultures and societies, across time and space, share. However, not all groups or individuals are equally violent, and nor does violence exist with the same intensity across societies. This Very Short Introduction by Philip Dwyer examines the more visible, physical acts of violence in the modern world, looking at the long history of the subject, and disputing the claim that violence is diminishing. Each chapter deals with a different aspect of violence from the interpersonal and gendered through to the collective and religious. To understand different attitudes towards violence, past and present, Dwyer argues that they are best places in their specific cultural, social, economic, and political contexts,
The term 'world music' encompasses both folk and popular music across the globe, as well as the sounds of cultural encounter and diversity, sacred voices raised in worship, local sounds, and universal values. It emerged as an invention of the West from encounters with other cultures, and holds the power to evoke the exotic and give voice to the voiceless. Today, in both sound and material it has a greater presence in human societies than ever before. The politics of which world music are a part - globalization, cosmopolitanism, and nationalism - play an increasingly direct role in societies throughout the world, but are at the same time also becoming increasingly controversial. In this new edition of his Very Short Introduction, Philip Bohlman considers questions of meaning and technology in world music, and responds to the dramatically changing political world in which people produce and listen to world music. He also addresses the different ways in which world music is created, disseminated, and consumed, as the full reach of the internet and technologies that store and spread music through the exchange of data files spark a revolution in the production and availability of world music. Finally, Bohlman revises the way we think of the musician, as an increasingly mobile individual, sometimes because physical borders have fallen away, at other times because they are closing. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
What is Nanotechnology and how will it affect us? Nanobots, nanoprobes, nanoswarms, nanogenes the list goes on. Nanotechnology is a staple of science fiction and has a rather chequered history when it comes to public perception: will swarms of sentient nanomachines ultimately take over the world or will nanotech give us nothing more than improved sun creams? As this Very Short Introduction shows, the science underpinning nanotechnology is equally as fascinating as the best nano-inspired sci-fi. In this book, Philip Moriarty introduces the key scientific themes and concepts underpinning the field, including interatomic and intermolecular forces, single atom imaging, quantum confinement, self-assembly, molecular machinery, and nanomagnetism. Moriarty includes results from ground-breaking scientific studies, such as scanning probe microscope images of atomic and molecular “landscapes”, providing visceral and intuitive insights into the nanoscopic world. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
For all its foundation on the principles of religious freedom and human equality, American history contains numerous examples of bigotry and persecution of minorities. Now, author Philip Perlmutter lays out the history of prejudice in America in a brief, compact, and readable volume. Perlmutter begins with the arrival of white Europeans, moves through the eighteenth and industrially expanding nineteenth centuries; the explosion of immigration and its attendant problems in the twentieth century; and a fifth chapter explores how prejudice (racial, religious, and ethnic) has been institutionalized in the educational systems and laws. His final chapter covers the future of minority progress.
Combining the studies of modern film, traditional narratology, and Roman art, this interdisciplinary work explores the complex and highly visual techniques of Tacitus' Annales. The volume opens with a discussion of current research in narratology, as applied to Roman historians. Narratology is a helpful and insightful tool, but is often inadequate to deal with specifically visual aspects of ancient narrative. In order to illuminate Tacitus' techniques, and to make them speak to modern readers, this book focuses on drawing and illustrating parallels between Tacitus' historiographical methods and modern film effects. Building on these premises, Waddell examines a wide array of Tacitus' visual narrative devices. Tacitean examples are discussed in light of their narrative effect and purpose in the Annales, as well as the ways in which they are similar to contemporary Roman art and modern film techniques, including focalization, alignment, use of the ambiguous gaze, temporal suggestion and quick-cutting. Through this approach the modern scholar gains a deeper understanding of the many ways in which Tacitus' Annales act upon the reader, and how his narrative technique helps to shape, guide, and deeply layer his history.
The oceans are our planet's most distinctive and imposing natural habitat. They cover 71 per cent of its surface; support a remarkably diverse and exquisitely adapted array of life forms, from microscopic viruses, bacteria, and plankton to the largest existing animals; and possess many of Earth's most significant, intriguing, and inaccessible ecosystems. In an era in which humans are significantly altering the global environment, the oceans are undergoing rapid and profound changes. The study of marine biology is thus taking on added importance and urgency as people struggle to understand and manage these changes to protect our marine ecosystems. Healthy oceans produce half of the oxygen we breathe; stabilize our climate; create ecosystems that protect our coasts from storms; provide us with abundant food; and host diverse organisms that provide us with natural products for medicine and biotechnology. In this Very Short Introduction, marine biologist Philip Mladenov provides an accessible and up-to-date overview of marine biology, offering a tour of marine life and marine processes that ranges from the unimaginably abundant microscopic organisms that drive the oceans' food web to the apex predators that we exploit for food; from polar ocean ecosystems to tropical coral reefs; and from the luxurious kelp beds of the coastal ocean to deep-ocean hydrothermal vents where life exists without the energy of the sun. Throughout the book he considers the human impacts on marine life including overfishing, plastic and nutrient pollution, the spread of exotic species, and ocean warming and acidification. He discusses the threats these pose to our welfare, and the actions required to put us on a path to a more sustainable relationship with our oceans so that they can be restored and protected for future generations. Mladenov concludes with a new chapter offering an inspiring vision for the future of our oceans in 2050 that can be realised if we are wise enough to accelerate actions already underway and be bold with implementing new approaches. The next decade will decide the state of the oceans that we leave behind for future generations. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
The Sun, as our nearest star, is of enormous importance for life on Earth - providing the warm radiation and light which allowed complex life to evolve. The Sun plays a key role in influencing our climate, whilst solar storms and high-energy events can threaten our communication infrastructure and satellites. This Very Short Introduction explores what we know about the Sun, its physics, its structure, origins, and future evolution. Philip Judge explains some of the remaining puzzles about the Sun that still confound us, using elementary physics, and mathematical concepts. Why does the Sun form spots? Why does it flare? As he shows, these and other nagging difficulties relate to the Sun's continually variable magnetism, which converts an otherwise dull star into a machine for flooding interplanetary space with variable radiation, high-energy particles and magnetic ejections. Throughout, Judge highlights the many reasons that the Sun is important, and why scientists engage in solar research. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
It has been suggested that 'spirituality' has become a word that 'can define an era'. Why? Because paradoxically, alongside a decline in traditional religious affiliations, the growing interest in spirituality and the use of the word in a variety of contexts is a striking aspect of contemporary western cultures. Indeed, spirituality is sometimes contrasted attractively with religion, although this is problematic and implies that religion is essentially dogma, moralism, institutions, buildings, and hierarchies. The notion of spirituality expresses the fact that many people are driven by goals that concern more than material satisfaction. Broadly, it refers to the deepest values and sense of meaning by which people seek to live. Sometimes these values are conventionally religious. Sometimes they are associated with what is understood as 'the sacred' in a broader sense - that is, of ultimate rather than merely instrumental importance. This Very Short Introduction, written by one of the most eminent scholars and writers on spirituality, explores the historical foundations of the thought and considers how it came to have the significance it is developing today. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
No one wants to live in poverty. Few people would want others to do so. Yet, millions of people worldwide live in poverty. According to the World Bank, over 700 million people lived on less than US $2 a day in 2013. Why is that? What has been done about it in the past? And what is being done about it now? In this Very Short Introduction Philip N. Jefferson explores how the answers to these questions lie in the social, political, economic, educational, and technological processes that impact all of us throughout our lives. The degree of vulnerability is all that differentiates us. He shows how a person's level of vulnerability to adverse changes in their life is very much dependent on the circumstances of their birth, including where their family lived, the schools they attended, whether it was peacetime or wartime, whether they had access to clean water, and whether they are male or female. Arguing that whilst poverty is ancient and enduring, the conversation about it is always new and evolving, Jefferson looks at the history of poverty, and the practical and analytical efforts we have made to eradicate it, and the prospects for further poverty alleviation in the future. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Extreme right-wing groups have always been a part of the American religious and political landscape. The era between the world wars, especially the 1930s, was a particularly volatile period, and by 1940, racist, nativist, and fascist groups had become so visible as to arouse public fears of insurrection and sabotage. In Hoods and Shirts, Philip Jenkins uses developments in Pennsylvania as a case study of the local activities and broader significance of organizations such as the Ku Klux Klan, the Italian Black Shirts, the Silver Legion, the German-American Bund, and Father Coughlin's Christian Front. Pennsylvania's cities were a stronghold of several of the most active extremist movements, and Jenkins argues that while the threats they posed were often exaggerated to benefit the solidarity of the political mainstream, a loose coalition of dozens of these groups nevertheless constituted a formidable political presence in the state. In chapters on each of the major organizations, Jenkins traces their common commitment to a fascist agenda as well as the ethnic and religious differences that divided them. His comprehensive analysis sheds new light on how these right-wing movements influenced the mainstream of American politics in the interwar years. Originally published in 1997. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Containing 2,500 entries, this Dictionary includes entries that cover ancient, medieval, and modern antisemitism; pagan, Christian, and Muslim antisemitism; religious, economic, psychosocial, racial, cultural, and political antisemitism. A comprehensive scholarly introduction discusses the definitions, causes, and varieties of antisemitism.
A testament to the synergy of two evolving fields. From the study of staged performances to examinations of the performing body in everyday life, this book demonstrates the enormous profitability of moving beyond disability as metaphor. . . . It's a lesson that many of our cultural institutions desperately need to learn." -Martin F. Norden, University of Massachusetts-Amherst This groundbreaking collection imagines disabled bodies as "bodies in commotion"-bodies that dance across artistic and discursive boundaries, challenging our understanding of both disability and performance. In the book's essays, leading critics and artists explore topics that range from theater and dance to multi-media performance art, agit-prop, American Sign Language theater, and wheelchair sports. Bodies in Commotion is the first collection to consider the mutually interpretive qualities of these two emerging fields, producing a dynamic new resource for artists, activists, and scholars.
The marine environment -- Marine biological processes -- Life in the coastal ocean -- Polar marine biology -- Marine life in the tropics -- Deep-ocean biology -- Intertidal life -- Food from the oceans.
In recent years the field of regional anesthesia, in particular peripheral and neuraxial nerve blocks, has seen an unprecedented renaissance following the introduction of ultrasound-guided regional anesthesia. This comprehensive, richly illustrated book discusses traditional techniques as well as ultrasound-guided methods for nerve blocks and includes detailed yet easy-to-follow descriptions of regional anesthesia procedures. The description of each block is broken down into the following sections: definition; anatomy; indications; contraindications; technique; drug choice and dosage; side effects; potential complications and how to avoid them; and medico-legal documentation. A checklist record for each technique and a wealth of detailed anatomical drawings and illustrations offer additional value. Regional Nerve Blocks in Anesthesia and Pain Medicine provides essential guidelines for the application of regional anesthesia in clinical practice and is intended for anesthesiologists and all specialties engaged in the field of pain therapy such as pain specialists, surgeons, orthopedists, neurosurgeons, neurologists, general practitioners, and nurse anesthetists.
This book traces the development of American minority-group relations from pre-Revolutionary to contemporary times. Throughout his provocative book, Perlmutter focuses on where and why various groups encountered prejudice and discrimination--and how their experiences have shaped the society we live in and how we think about each other.
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