Everyone should have the opportunity to meet a Phil Kaufman sometime in their lifetime. The experience is, in the least, exhilarating. He's 'officially' a travelling band's road manager, but that doesn't do him justice. He's a wild biker, a gentle nurse, a rough-&-tumble stuntman, a tender babysitter & one of the world's great storytellers, all rolled into one tattooed bundle of fun. He's been a movie actor & an ex-con, too."--Robert K. Oermann, The Tennessean, 1985. Now everyone can join in the party with this stunning autobiography of the life & times of PHIL KAUFMAN: ROAD MANGLER DELUXE. This book is a wealth of information & humor, presented in Phil's inimitable style. It contains fresh insights into the entertainment world in general, & Phil's involvement in it, including: ELIZABETH ASHLEY, JIMMY CARTER, BILL CLINTON, JOE COCKER, MARIANNE FAITHFULL, EMMYLOU HARRIS, MICK JAGGER, ETTA JAMES, CHARLES MANSON, GRAM PARSONS, KEITH RICHARDS, & FRANK ZAPPA. Lavishly illustrated with original & rare photographs, this book is a must. As with Phil himself, you won't regret a single page! Volume discounts from publisher: White-Boucke Publishing, 3089 Menlo Drive, Glendale, CA 91208-1815; 818-249-0998.
Phil Kaufman is an American author and 28 year resident of East Anglia. This is his book depicting 16 East Anglian churches in Constable country each with important American connections. With lovely color photos and an essay about the history and American connection of each it was inspired by the author's annual Christmas cards to friends and family over the past 16 years.
Phil Kaufman is an American author and 28 year resident of East Anglia. This is his book depicting 16 East Anglian churches in Constable country each with important American connections. With lovely color photos and an essay about the history and American connection of each it was inspired by the author's annual Christmas cards to friends and family over the past 16 years.
Finalist, 2021 Wall Award (Formerly the Theatre Library Association Award) The untold story behind one of America’s greatest dramas In early 1957, a low-budget black-and-white movie opened across the United States. Consisting of little more than a dozen men arguing in a dingy room, it was a failure at the box office and soon faded from view. Today, 12 Angry Men is acclaimed as a movie classic, revered by the critics, beloved by the public, and widely performed as a stage play, touching audiences around the world. It is also a favorite of the legal profession for its portrayal of ordinary citizens reaching a just verdict and widely taught for its depiction of group dynamics and human relations. Few twentieth-century American dramatic works have had the acclaim and impact of 12 Angry Men. Reginald Rose and the Journey of “12 Angry Men” tells two stories: the life of a great writer and the journey of his most famous work, one that ultimately outshined its author. More than any writer in the Golden Age of Television, Reginald Rose took up vital social issues of the day—from racial prejudice to juvenile delinquency to civil liberties—and made them accessible to a wide audience. His 1960s series, The Defenders, was the finest drama of its age and set the standard for legal dramas. This book brings Reginald Rose’s long and successful career, its origins and accomplishments, into view at long last. By placing 12 Angry Men in its historical and social context—the rise of television, the blacklist, and the struggle for civil rights—author Phil Rosenzweig traces the story of this brilliant courtroom drama, beginning with the chance experience that inspired Rose, to its performance on CBS’s Westinghouse Studio One in 1954, to the feature film with Henry Fonda. The book describes Sidney Lumet’s casting, the sudden death of one actor, and the contribution of cinematographer Boris Kaufman. It explores the various drafts of the drama, with characters modified and scenes added and deleted, with Rose settling on the shattering climax only days before filming began. Drawing on extensive research and brimming with insight, this book casts new light on one of America’s great dramas—and about its author, a man of immense talent and courage. Author royalties will be donated equally to the Feerick Center for Social Justice at Fordham Law School and the Justice John Paul Stevens Jury Center at Chicago-Kent College of Law.
The Last Laugh is the first and only book to take readers deep into the bizarre universe of the standup comic, from the classic years of Milton Berle, Sid Caesar, and Shecky Greene, to today's comedy superstars. Phil Berger shows how styles and trends in standup have changed over the past fifty years, but how taking the stage in a comedy club is as tough as it's always been. Performers profiled in the book include Woody Allen, Lenny Bruce, George Carlin, Elaine Boosler, Robert Klein, Bill Cosby, Billy Crystal, Dick Gregory, Andy Kaufman, Steve Martin, Cheech and Chong, Eddie Murphy, and a host of others. Filled with comics' hilarious routines and anecdotes, this substantially updated edition also chronicles the lives and careers of more recent artists, including Richard Lewis and Jay Leno.
Providing a vital link between theory and practice, this unique volume translates the latest research data on the effectiveness of interventions for Autism Spectrum Disorder (ASD) into practical guidance for education professionals working with ASD pupils. Reformulates new research data on interventions for ASD into guidance for professionals, drawing on the author’s in-depth academic knowledge and practical experience Offers a comprehensive review of up-to-date evidence on effectiveness across a wide range of interventions for ASD Focuses on environmental factors in understanding ASD rather than outdated ‘deficit’ approaches, and discusses key issues in education provision such as inclusion
A revelatory, redemptive, and “wild...juicy” (Rolling Stone) memoir from the lead guitarist of the legendary hard rock band Def Leppard—the first ever written by one of its members—chronicling the band’s extraordinary rise to superstardom and how they maintained it for three decades. Meet Phil Collen. You may know him as the lead guitarist in Def Leppard, whose signature song “Pour Some Sugar on Me” is still as widely enjoyed as when it debuted in 1988. Maybe you’ve heard of him as the rock star that gave up alcohol and meat more than twenty-five years ago. Most likely you’ve seen him shirtless—in photos or in real life—flaunting his impeccably toned body to appreciative female fans. But it wasn’t always like this. Collen worked his way up from nothing, teaching himself guitar from scratch and slogging it out in London-based pub bands for years; that is, until Def Leppard formed and transformed from unknowns to icons, from playing openers in near-empty arenas to headlining in those same stadiums and selling them out every night. But as Collen discovered, true overnight success is a myth. Like the other band members, he had to struggle and fight his way to the top; in the end, he says, “our work ethic saved us.” Just as it still does. Adrenalized is an amazing underdog tale featuring a bunch of ordinary working-class lads who rose to mega-stardom, overcoming incredible obstacles—such as drummer Rick Allen losing an arm in a car crash and the tragic death of guitarist Steve Clark, Phil’s musical soul mate. Featuring personal, never-before-seen photos of Collen and his band mates on stage and off, Adrenalized is a fascinating account of the failures, triumphs, challenges, and rock-solid dedication it takes to make dreams come true.
There is a place in the Nevada desert the size of Belgium that doesn't officially exist. It is the airbase where test flights of our top-secret experimental military aircraft are conducted and --not coincidentally--where the conspiracy theorists insist the Pentagon is hiding UFOs and aliens. This is Dreamland--or Area 51. For Phil Patton, the idea of writing a travel account of a place he couldn't actually visit was irresistible. What he found was a world where Chick Yeager and the secret planes of the Cold War converged with the Nevada Test Site and alien landings at Roswell. A think tank for aviation engineering, Dreamland can be seen from a summit outside the base's perimeter, a hundred miles north of Las Vegas. On Freedom Ridge, groups of airplane buffs gather with their camouflage outfits and binoculars. These are the Stealth chasers, the Skunkers, guys with code names like Agent X and Zero, hoping for a glimpse of the rumored raylike shapes of planes like Black Manta and "the mother ship." The most mysterious craft is Aurora, the successor to the legendary U-2, said to run on methane and fly as fast as Mach 6. Scanning the same horizon, the UFO buffs are looking for the hovering lights and doughnut-shaped contrails of alien aircraft. Are they looking at something sinister and mysterious? Imagined? Or more terrestrial than they think? Dreamland shows how much we need mystery in the information age, and how the cultures of nuclear power and airpower merge with the folklores of extraterrestrials and earthly conspiracies. Patton found people who found themselves in the mysteries of the place. John Lear, the son of aviation pioneer Bill Lear--who gave his name to the jet--served as a pilot for the CIA's Air America, but back home, he became fascinated by UFOs and eventually believed in it all: the underground bases, the alien-human hybrids, the secret treaties. But was he a true believer, or part of a disinformation campaign? Bob Lazar seems to know when the saucers will come, and has made three clear sightings at night along Dreamland's perimeter, but is his story real, or a vision of what's possible? Dreamland is an exploration of America's most secret place: the base for our experimental airplanes, the fount of UFO rumors, an offshoot of the Nevada Test Site. How this "blackspot" came to exist--its history, its creators, its spies and counterspies--is Phil Patton's tale. He tunnels into the subcultures of the conspiracy buffs, the true believers, and the aeronautic geniuses, creating a novelistic tour de force destined to make us all rethink our convictions about American know-how--and alien inventiveness.
Drawing on many oral and unpublished written accounts from veterans of the 504th Parachute Infantry Regiment, Phil Nordyke brings the history of the regiment to life, conveying with remarkable immediacy and power what it was like to be there.This is history as it was lived by the men of the 504th, from their pre-war coming of age in the regiment, through the end of World War II, when they marched in the Victory Parade down Fifth Avenue in New York. The 504th earned three bronze stars for their parachute wings, one for each of their combat jumps.
Phil Berardelli has been in love with movies ever since his first encounter as a little boy thrilled him and then scared the daylights out of him. In the intervening years, including a six-year stint as a TV movie critic, Phil has seen at least 5,000 titles. Here he has put together a list of his 500+ favorites, which he has separated into 50 categories. He has accompanied each one with informative, witty, and often insightful capsule comments along with bits of trivia, formatting descriptions and, where available, links to online trailers, clips and full-length versions. Newly updated for 2014 and containing 24 new titles -- plus a new section of recommended books -- Phil's Favorite 500 encompasses everything Phil has learned in over half a century of moviegoing. The list includes something for everyone -- adults, couples, children, teens and families -- and covers some of the greatest movies ever made, both in the U.S. and elsewhere, as well as some of the cinema's most entertaining clunkers. Many of his choices -- and omissions -- may surprise you. But in all cases, Phil makes compelling arguments for sampling these titles. If you do sample them, you might just find yourself adding many of them to your own list of favorites. Sampled, browsed, or read from beginning to end, Phil's Favorite 500 reflects a love of the medium that is contagious, and his descriptions will help you view even the most familiar movies in a new and very entertaining way.
An Orphan Has Many Parents is a memoir of their childhoods by two graduates of the Pride of Judea Home in Brooklyn, paying tribute to the caring parental figures they encountered, and the administrators who made it work. Readers will be touched by the profound impact of this home on the lives of its residents. It also breaks new ground in the study of orphans and orphanages.
For the first time, a very special edition combining two of the most intricately intertwined Sherlock Holmes adventures. In The Secret Journal of Dr. Watson: it's the height of the Russian Revolution; Holmes and Watson are sent by the British PM, David Lloyd George, deep into the nascent Soviet Union to rescue the Imperial Romanovs before they're assassinated by the Bolsheviks. But with Lenin, the Cheka, MI-6 and “The Black Faction” at their throats, who can rescue Holmes and Watson? And if they succeed, what will ultimately happen to them all? Can we believe that Holmes meets his death? And with a stunning surprise ending, how many questions will be left unanswered? In The Revenge of Sherlock Holmes, those questions are answered. But how does Prohibition in America, the birth of organized crime there with murderers like Lucky Luciano and Bugsy Siegel, impact Watson, the Romanovs and the man who claims to be Holmes? And once again, all these tension-filled events keep racing towards another incredible surprise ending.
In “The Revenge of Sherlock Holmes”, all the questions left at the surprise ending in “The Secret Journal of Dr. Watson”, will finally be answered.What happened to the Romanov Imperial Family? To Reilly, “Ace of Spies”? To Dr. Watson? But most of all, to Holmes, himself. Historical figures as disparate as King George V, Al Capone, Anastasia, Stalin, Babe Ruth, and Winston Churchill, all play unexpected roles in this most insidious historical mystery. From the infant Soviet Union, to England, New York, the Caribbean and Finland, the world becomes a giant, deadly chessboard. Who will live? Who will die? And why? What terrible mind is behind the deaths and deception? Could it possibly be Sherlock Holmes? And what new questions will arise at the incredible climax of “The Revenge of Sherlock Holmes”?
As COVID has receded, companies such as Apple, Amazon, Google, Salesforce, and Twitter have severely restricted or even eliminated remote work. Ditto for countless, less iconic firms and small businesses. At a high level, executives and managers at these organizations are trying to turn back the clock to 2019. There's just one problem, though: For a bevy of reasons, they won’t succeed. In many ways, the workplace of 2023 already differs from its pre-pandemic counterpart. In some cases, it's downright unrecognizable. What’s more, this gap will only intensify in the coming years. Blame—or thank, if you like—powerful economic, societal, geopolitical, and technological forces. They include generative AI, automation, dispersed workforces, blockchain, immersive technologies, employee empowerment, and the return of systemic inflation. Brass tacks: The workplace is undergoing a massive, irrevocable shift. The only question for business leaders is, What should you do about it? In The Nine: The Tectonic Forces Reshaping the Workplace, award-winning author and world-renowned workplace tech expert Phil Simon answers that question in spades. He peers into the dizzying and chaotic future of work. Simon slices through the hype surrounding nascent trends and newfangled technologies. Insightful, timely, and essential, The Nine clearly explains what’s really happening, why, and how business leaders can navigate the dramatically different workplace of the future.
Ministry Book of the Year--The Gospel Coalition 2017 Book Awards The critical missing element in Christian mentoring today: the congregation "Bringing up future leaders isn't just the job of the pastor but of the whole congregation. This is an urgently needed book in churches today." --R. Albert Mohler Jr., president of The Southern Baptist Theological Seminary Young, emerging leaders of the church, many of whom have gone through leadership training and traditional mentorship programs, still too often find themselves unprepared for the realities of ministry. Many leave the ministry altogether, overwhelmed. Phil Newton reveals a critical gap: single-source mentorship is incomplete. Mentoring must involve the congregation, not just senior pastors, in order to bring forth mature, resilient leaders prepared for all that ministry entails. The solid, practical solutions in The Mentoring Church offer churches of any size both the vision for mentoring future leaders and a workable template to follow. With insightful consideration of theological, historical, and contemporary training models for pastor/church partnerships, Newton is a reliable guide to developing a church culture that equips fully prepared leaders.
“A brisk and informative look at Major League Soccer’s first twenty years . . . West gives MLS fans a worthy chronicle.” (Booklist). In 1988, FIFA decreed that the 1994 World Cup would be played in the United States – with the condition that the U.S. would start a new professional league. The North American Soccer League had failed just four years prior, and the prospects of launching a new league for Americans, who didn’t share the rest of the world’s love for soccer, were both exciting and daunting. The United States of Soccer is the engaging history of Major League Soccer’s bootstrap origins prior to its 1996 launch, its near-demise in the early 2000s, and its surprising resilience and growth as it won recognition from soccer fans around the world. The book also explores the origin of MLS’s superfans who set the tone within MLS stadiums and defining what it is to be a North American soccer fan. Phil West chronicles those fans’ voices – intermingled with league officials, former players and coaches, journalists, and newspaper accounts – to detail MLS’s remarkable journey.
Jerry Marsden, one of the world’s pre-eminent mechanicians and applied mathematicians, celebrated his 60th birthday in August 2002. The event was marked by a workshop on “Geometry, Mechanics, and Dynamics”at the Fields Institute for Research in the Mathematical Sciences, of which he wasthefoundingDirector. Ratherthanmerelyproduceaconventionalp- ceedings, with relatively brief accounts of research and technical advances presented at the meeting, we wished to acknowledge Jerry’s in?uence as a teacher, a propagator of new ideas, and a mentor of young talent. Con- quently, starting in 1999, we sought to collect articles that might be used as entry points by students interested in ?elds that have been shaped by Jerry’s work. At the same time we hoped to give experts engrossed in their own technical niches an indication of the wonderful breadth and depth of their subjects as a whole. This book is an outcome of the e?orts of those who accepted our in- tations to contribute. It presents both survey and research articles in the several ?elds that represent the main themes of Jerry’s work, including elasticity and analysis, ?uid mechanics, dynamical systems theory, g- metric mechanics, geometric control theory, and relativity and quantum mechanics. The common thread running through this broad tapestry is the use of geometric methods that serve to unify diverse disciplines and bring a widevarietyofscientistsandmathematicianstogether,speakingalanguage which enhances dialogue and encourages cross-fertilization.
The modern political environment is not the first time America’s paranoia infected the world. In the 1950s the western world went to war against an enemy they saw was destroying their children, Comic Books. This is a tale based on the true stories of those affected by these strange times.
The consequences of ineffective coping are evident in the health of individuals and organisations. This book brings together a wealth of research and thinking about coping in occupational settings. Coping, Health and Organizations begins by looking at measurement of coping with stress. The theoretical and psychometric considerations discussed in the opening section of the book explore the principles for successful evaluation of coping, and the effectiveness of organizational support. The book continues, going through various problems in work including acute disasters, coping with subjective health problems, and then goes on to look at what companies can do to reduce factors that result in stress. The book concludes by looking at the debates of the past and present and discusses the future of coping at work. Key Features: * Stress at work and its affect on both the individual and the company is becoming an increasingly important factor in business today * Brings together a wealth of research and thinking about stress in occupational settings * A very forward thinking book
An erratic, aging North Korean leadership intent on dynastic succession and development of nuclear weapons is attracting a lot of attention in the Asia-Pacific Region -- an area of utmost importance to the United States. Current concerns about security in Korea provide the backdrop to this volume, which offers an overview of the evolution of security on the Korean peninsula and an assessment of the U.S. role there from the 1940s to the present. A distinctive feature of this volume is the long historical perspective that is brought to bear on contemporary security dilemmas. The renowned contributors examine U.S. policy prior to and during the Korean War and look at the subsequent changes in U.S. commitment to South Korea during a period of global stalemate that had been shaped in part by the war itself. The authors then assess the future of U.S.-Korean relations within the context of the changing international environment, considering the prospects for future strife, the merits of a cooperative security system, and the possibility of reunification.
Resilience has become the new buzz word - in Government, Health, Energy and Disaster Management sectors. Climate change is the single largest threat to sustainable development, and addressing climate risk is a challenge for all.This book calls for greater collaboration between climate communities and disaster development communities to tackle the challenges faced in addressing climate risk reduction. It evaluates approaches used by each community to reduce the adverse effects of climate change, and argues that adaptation focused on peoples' livelihoods, rather than technology, is the best way.
“A humane and sensible guide to and for the many kinds of Americans leading secular lives in what remains one of the most religious nations in the developed world.” —The New York Times Book Review Over the last twenty-five years, “no religion” has become the fastest-growing religious preference in the United States. Around the world, hundreds of millions of people have turned away from the traditional faiths of the past and embraced a moral yet nonreligious—or secular—life, generating societies vastly less religious than at any other time in human history. Revealing the inspiring beliefs that empower secular culture—alongside real stories of nonreligious men and women based on extensive in-depth interviews from across the country—Living the Secular Life will be indispensable for millions of secular Americans. Drawing on innovative sociological research, Living the Secular Life illuminates this demographic shift with the moral convictions that govern secular individuals, offering crucial information for the religious and nonreligious alike. Living the Secular Life reveals that, despite opinions to the contrary, nonreligious Americans possess a unique moral code that allows them to effectively navigate the complexities of modern life. Spiritual self-reliance, clear-eyed pragmatism, and an abiding faith in the Golden Rule to adjudicate moral decisions: these common principles are shared across secular society. Living the Secular Life demonstrates these principles in action and points to their usage throughout daily life. Phil Zuckerman is a sociology professor at Pitzer College, where he studied the lives of the nonreligious for years before founding a Department of Secular Studies, the first academic program in the nation dedicated to exclusively studying secular culture and the sociological consequences of America’s fastest-growing “faith.” Zuckerman discovered that despite the entrenched negative beliefs about nonreligious people, American secular culture is grounded in deep morality and proactive citizenship—indeed, some of the very best that the country has to offer. Living the Secular Life journeys through some of the most essential components of human existence—child rearing and morality, death and ritual, community and beauty—and offers secular readers inspiration for leading their own lives. Zuckerman shares eye-opening research that reveals the enduring moral strength of children raised without religion, as well as the hardships experienced by secular mothers in the rural South, where church attendance defines the public space. Despite the real sorrows of mortality, Zuckerman conveys the deep psychological health of secular individuals in their attitudes toward illness, death, and dying. Tracking the efforts of nonreligious groups to construct their own communities, Zuckerman shows how Americans are building institutions and cultivating relationships without religious influence. Most of all, Living the Secular Life infuses the sociological data and groundbreaking research with the moral convictions that govern secular individuals and demonstrates how readers can integrate these beliefs into their own lives. A manifesto for a booming social movement—and a revelatory survey of this overlooked community—Living the Secular Life offers essential and long-awaited information for anyone building a life based on his or her own principles.
This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa
The big bang or God debate never quite satisfied you? Lingering doubts about what it all means and how there got to be anything in the first place? Take a whirlwind tour from a network administrator's perspective.
In 1919, the first trans-Atlantic flight in world history occurred, the Volstead Act was passed (later on repealed), the Treaty of Versailles was signed, and Babe Ruth set a record for most consecutive scoreless innings pitched in a world series, a record that lasted until 1961. In Marion, Ohio, Mrs. Rose Belle Scranton was found dead at a coal pile, west of the Erie roundhouse on January 29, 1919. Up to this day, the murder case is still unsolved despite the wealth of evidence and information gathered and presented. Phil Reid extricates the 1919 Marion murder case almost a century later in The Mystifying Murder in Marion, Ohio. Reid comes up with an amplified and detailed work in The Mystifying Murder in Marion, Ohio, spanning a brief history of a little town to newspaper articles covering the Scranton murder. Several angles were look into based on the clues gathered and recorded witness accounts, including robbery and domestic trouble. The series of events following the murder, like a portent of worst things to come, heated things up in Marion: racial discord, exodus of the colored laborers out of town, and multiple arrests, including that of Mrs. Scranton’s husband. Authorities are baffled-- just when they are about to decipher the mystery behind the crime, a witness or evidence pops out contrary to the supposedly solved case.
Following the controversy stirred by the International Criminal Court (ICC) in Africa, Clark analyses its multi-level impact on national politics and ordinary communities.
Moreover, Oliver argues, Jamesian transcendence is relevant to current questions in cognitive science and the emerging ecological, computer, and cyber worlds." "Jamesian transcendence, according to Oliver, seeks to reconcile individual growth with social responsibility. In this age of impersonal information, it invites us all to embrace our own enthusiasms, or "delights," as the surest sources of personal happiness, mutual regard, and depth of experience."--BOOK JACKET.
THE STORY: Ranging across two centuries and jumping from Paris to Warsaw to Washington, D.C., and back to Paris, the action of the play is a tumbling procession of heightened short scenes, mostly very funny and all strikingly inventive, which drama
People like to talk. We know that talking to an attentive and thoughtful listener can be helpful in clarifying conscious and unconscious feelings, thoughts, and motivations. But is talk enough? The complex physiology of anxiety and traumatic stress reactions is often stubbornly persistent, despite therapeutic exploration in both conscious and unconscious areas of the mind. In the case of severe trauma, talking can stir up the emotions and associated bodily disturbance without providing any resolution - sometimes leaving clients feeling worse. The developing field of energy psychology offers an entirely new perspective and gamut of techniques for locating where these traumatic patterns are encoded. They are not in the mind - but in the energy system at the interface of psyche and soma. By addressing these realms concurrently, a powerful therapeutic synergy emerges that allows rapid and deep shifts in the patterns of distress that drive the psychosomatic system.
Mountains represent one of the most inspiring and attractive natural features on the surface of the earth. Visually, they dominate the landscape. However, the increasing realization of the fragility of mountain areas because of changes in land use, management and climate, combined with an understanding of their importance for water and other natural resources, has resulted in a growing interest in mountain environments in recent years. Hence, Mountain Geomorphology represents a timely and unique contribution to the literature. Written by a team of international experts, this book is divided into three sections, which consider historical, functional and applied mountain geomorphology from both global and local perspectives. Historical mountain geomorphology focuses on the evolution of landforms. Functional mountain geomorphology emphasises the interaction between processes and landforms, while applied mountain geomorphology concerns the interrelationships between geomorphological processes and society. Mountain Geomorphology is a valuable source of information for students studying mountain geomorphology, and also for academics and research scientists interested in mountain environments.
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
Hip, entertaining...imaginative."—Kirkus, starred review *"Essential." —Min Jin Lee * "A Herculean effort."—Lisa Ling * "A must-read."—Ijeoma Oluo * "Get two copies."—Shea Serrano * "A book we've needed for ages." —Celeste Ng * "Accessible, informative, and fun." —Cathy Park Hong * "This book has serious substance...Also, I'm in it."—Ronny Chieng RISE is a love letter to and for Asian Americans--a vivid scrapbook of voices, emotions, and memories from an era in which our culture was forged and transformed, and a way to preserve both the headlines and the intimate conversations that have shaped our community into who we are today. When the Hart-Celler Act passed in 1965, opening up US immigration to non-Europeans, it ushered in a whole new era. But even to the first generation of Asian Americans born in the US after that milestone, it would have been impossible to imagine that sushi and boba would one day be beloved by all, that a Korean boy band named BTS would be the biggest musical act in the world, that one of the most acclaimed and popular movies of 2018 would be Crazy Rich Asians, or that we would have an Asian American Vice President. And that’s not even mentioning the creators, performers, entrepreneurs, execs and influencers who've been making all this happen, behind the scenes and on the screen; or the activists and representatives continuing to fight for equity, building coalitions and defiantly holding space for our voices and concerns. And still: Asian America is just getting started. The timing could not be better for this intimate, eye-opening, and frequently hilarious guided tour through the pop-cultural touchstones and sociopolitical shifts of the 1990s, 2000s, 2010s, and beyond. Jeff Yang, Phil Yu, and Philip Wang chronicle how we’ve arrived at today’s unprecedented diversity of Asian American cultural representation through engaging, interactive infographics (including a step-by-step guide to a night out in K-Town, an atlas that unearths historic Asian American landmarks, a handy “Appreciation or Appropriation?” flowchart, and visual celebrations of both our "founding fathers and mothers" and the nostalgia-inducing personalities of each decade), plus illustrations and graphic essays from major AAPI artists, exclusive roundtables with Asian American cultural icons, and more, anchored by extended insider narratives of each decade by the three co-authors. Rise is an informative, lively, and inclusive celebration of both shared experiences and singular moments, and all the different ways in which we have chosen to come together.
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