Phil Ritson's Books

Golf Your Way

An Encyclopedia of Instruction

By: Phil Ritson,John Andrisani

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Golf Your Way

An Encyclopedia of Instruction

By: Phil Ritson,John Andrisani

Dubbed "a great teacher" of golf by champion Gary Player, Ritson combines sound, time-tested instruction with his own groundbreaking techniques to help golfers zero in on their target and consistently hit the ball farther and straighter than they ever imagined. 120 photos. 30 line drawings.

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Page Count

292

Publisher

HarperCollins Publishers

Published Date

ISBN 10

0060924365

ISBN 13

9780060924362

Decoded

The Science Behind Why We Buy

By: Phil Barden

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Decoded

The Science Behind Why We Buy

By: Phil Barden

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

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Page Count

341

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119673100

ISBN 13

9781119673101

Machiavelli, Marketing and Management

By: Phil Harris,Andrew Lock,Patricia Rees

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Machiavelli, Marketing and Management

By: Phil Harris,Andrew Lock,Patricia Rees

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa

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Page Count

264

Publisher

Routledge

Published Date

ISBN 10

1134605676

ISBN 13

9781134605675

One of Us

England's Greatest Rugby Players

By: Phil McGowan

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One of Us

England's Greatest Rugby Players

By: Phil McGowan

From seminal England players like Fred Stokes, loose-head prop in the first ever international rugby match in 1871, to the likes of Lawrence Dallaglio, Johnny Wilkinson and Martin Johnson, key players in the winning 2003 World Cup Squad, Phil McGowan introduces you to the players that forged England’s sporting history.

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Page Count

237

Publisher

Amberley Publishing Limited

Published Date

ISBN 10

1445651033

ISBN 13

9781445651033

The Painted Word

A Treasure Chest of Remarkable Words and Their Origins

By: Phil Cousineau

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The Painted Word

A Treasure Chest of Remarkable Words and Their Origins

By: Phil Cousineau

To untangle the knot of interlocking meanings of these painted words, logophile and mythologist Phil Cousineau begins each fascinating word entry with his own brief definition. He then fills it in with a tint of etymology and a smattering of quotes that show how the word is used, ending with a list of companion words. The words themselves range from commonplace — like biscuit, a twice-baked cake for Roman soldiers — to loanwords including chaparral, from the Basque shepherds who came to the American West; words from myths, such as hector; metamorphosis words, like silly, which evolved holy to goofy in a mere thousand years; and words well worthy of revival, such as carrytale, a wandering storyteller. Whether old-fangled or brand new, all the words included in The Painted Word possess an ineffable quality that makes them luminous.

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Page Count

378

Publisher

Simon and Schuster

Published Date

ISBN 10

1936740257

ISBN 13

9781936740253

Don't Let Me In

A Dark Psychological Thriller

By: Phil Kurthausen

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Don't Let Me In

A Dark Psychological Thriller

By: Phil Kurthausen

A dark and twisty psychological thriller from the award-winning author of The Silent Pool, a writer who “pulls you in at 100 mph” (Mark Billingham, international bestselling author). How do you escape when you’ve set your own trap? From behind the locked door of her home, Sarah broadcasts her popular podcast. When she starts to seek the truth about the murder of a teenage girl twelve years earlier, she soon finds herself the centre of unwanted attention. While trying to manage her agoraphobia, as well as the online trolls and her family life, Sarah begins to uncover some uncomfortable facts relating to the cold case. As she edges closer to accusing someone of the murder, the online threats soon become physical and as the outside world draws closer and closer to her front door threatening her home, her family and her life, Sarah must decide between fight or flight . . . “There are some big twists . . . the final chapter is also mind-blowing! . . . a good, enjoyable gripping read!” —Curled Up with a Good Book “Packed full of suspense . . . a dark and twisted read that will ensure you keep turning those pages.” —By the Letter Book Reviews “I thought that the main characters for the book were well developed and they worked really well with the plot line . . . the suspense the author built up was great . . . Four stars from me for this one—I really enjoyed it!” —Donna’s Book Blog

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Page Count

313

Publisher

Open Road Media

Published Date

ISBN 10

1504070887

ISBN 13

9781504070881

Tree and Forest Measurement

By: Phil West

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Tree and Forest Measurement

By: Phil West

Everyone who works with forests must measure them, foresters, forestry students, scientists or forest owners. This book summarises modern forest measurement techniques for all those people. It describes how to measure forests, why they are measured and the basis of the science behind the measurements. Trees and forests are large and complex, but even something as difficult as the amount of wood they contain can be measured with quite unsophisticated equipment. This is a book written for all, from professional foresters to the lay person, in fact anyone who needs to measure forests anywhere in the world.

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Page Count

184

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3662054361

ISBN 13

9783662054369

Owning the Right Dog

By: Joan Palmer,Phil Maggitti

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Owning the Right Dog

By: Joan Palmer,Phil Maggitti

Provides information on feeding, grooming, breeding, showing, & training, with color illustrations.

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Page Count

198

Published Date

ISBN 10

156465110X

ISBN 13

9781564651105

Golf Your Way

An Encyclopedia of Instruction

By: Phil Ritson,John Andrisani

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Golf Your Way

An Encyclopedia of Instruction

By: Phil Ritson,John Andrisani

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Solve jigsaw puzzle

Age

Page Count

292

Publisher

HarperCollins Publishers

Published Date

ISBN 10

0060924365

ISBN 13

9780060924362

Book's by Phil Ritson

Golf Your Way

Golf Your Way

Decoded

Decoded

Machiavelli, Marketing and Management

Machiavelli, Marketing and Management

One of Us

One of Us

The Painted Word

The Painted Word

Don't Let Me In

Don't Let Me In

Tree and Forest Measurement

Tree and Forest Measurement

Owning the Right Dog

Owning the Right Dog

Golf Your Way

Golf Your Way

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