If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
Religion has long used spiritually-inspired stories to explain the universe and our place in it. As science began challenging religious beliefs, both sides dug in: Science said religion was for the weak minded. Religion said science was wrong. Using a series of personal experiences with the paranormal, our author shows how both can be used together to validate/debunk such events. In the end, this approach reveals the realities behind hauntings, post-death visits, exorcisms, karma, reincarnation and various other religious phenomena... all written in a relaxed conversational manner. It's an easy read, but there's a lot of depth too. It will definitely expand your view.
The Myers cabin still sits on the original cornerstones where it has stood for over 130 years. The cabin's logs were cut from red beech that were numerous then. It was built around 1870 by Louis Myers with the help of Alvis and Samuel Banks who hewed the logs. After Carl Myers parents died in the mid 1940's the cabin was used for storage and also used to shed a school bus under the back porch roof. Later the front and back porches were removed and the protective weather boarding was removed leaving it to the mercy of the elements. In 1995 & 1996 the cabin underwent major restoration. Several logs had to be replaced as well as the chinking. The porches were put back on. Oak shingles were split too cover the roofs. The author and his two friends Mark Wolfal and Dick Sharke volunteered their time for this two year project. Also Norman Click helped when he could.
By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.
State Hiking Series Each guide includes: - Hikes suited to every ability - Accurate directions to popular as well as less-traveled trails - Up-to-date trail descriptions with mile-by-mile directional cues - Detailed trail maps and GPS coordinates - Difficulty ratings, average hiking times, and best hiking seasons for each hike - Trail Finder for best hikes with dogs, children, great views, or wildlife viewing - Information on fees and permits, contacts, events and attractions, restaurants and accommodations, canine compatibility, and more - Zero-impact and wilderness safety tips and techniques *** This second edition of Hiking Indiana adds several new trails to the choice selection in this guide. It points readers to the often-overlooked trove of natural treasures across the Hoosier State, from the living sand dunes on the shores of Lake Michigan to the glacial lakes of the northeast to the rugged topography of the southern hill country.
A richly illustrated history of the storied Chicago Cubs franchise looks at the accomplishments of the five top players in each position on the field, profiling the baseball legends of each era, including Sammy Sosa, Greg Maddux, Kerry Wood, Ernie Banks, Mark Grace, Gabby Hartnett, and others.
Traces the history of punk music from its underground roots to the mainstream charts, from Britain to the U.S., including bands such as the Sex Pistols, the Buzzcocks, and the Talking Heads, and figures such as Sid Vicious and Iggy Pop.
In June 1942 the Indian Army suffered a major defeat at the hands of the Japanese Army and subsequently endured its longest retreat ever. The Japanese forces had proved more mobile in tactics and more motivated and seasoned in warfare. As a result, the Indian Army assessed its mistakes to determine what changes were needed to rebuild itself into a more capable fighting force. Marston looks at the Indian Army as a reform-minded organization, one that was able to take lessons from this major defeat, implement the necessary reforms, and ultimately defeat the Japanese soundly in 1945. Army leaders instigated analysis of the defeat at all levels of command. Innovations in operational procedure, organization, and tactics were compared, discussed, then implemented. An ongoing reassessment continued both during and after subsequent engagements. By analyzing the changes made in tactical doctrine, reinforcement procedure, Indianization of the officer corps, and the quality of nonmartial race units, Marston demonstrates that the Indian Army of 1945 was vastly different from that of 1939. The Indian Army's transformation into a highly professional force contradicts the commonly held belief that it was too conservative a force to reform itself thoroughly in the face of new challenges.
This edition provides a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions.
Stephen. John. Edward II. Richard II. Richard III. These five are widely viewed as the worst of England’s medieval kings. Certainly, their reigns were not success stories. Two of these kings lost their thrones, one only avoided doing so by dying, another was killed in battle, and the remaining one had to leave his crown to his opponent. All have been seen as incompetent, their reigns blighted by civil war and conflict. They tore the realm apart, failing in the basic duty of a king to ensure peace and justice. For that, all of them paid a heavy price. As well as incompetence, some also have reputations for cruelty and villainy, More than one has been portrayed as a tyrant. The murder of family members and arbitrary executions stain their reputations. All five reigns ended in failure. As a result, the kings have been seen as failures themselves, the worst examples of medieval English kingship. They lost their reputations as well as their crowns. Yet were these five really the worst men to wear the crown of England in the Middle Ages? Or has history treated them unfairly? This book looks at the stories of their lives and reigns, all of which were dramatic and often unpredictable. It then examines how they have been seen since their deaths, the ways their reputations have been shaped across the centuries. The standards of their own age were different to our own. How these kings have been judged has changed over time, sometimes dramatically. Fiction, from Shakespeare’s plays to modern films, has also played its part in creating the modern picture. Many things have created, over a long period, the negative reputations of these five. Today, they have come to number among the worst kings of English history. Is this fair, or should they be redeemed? That is the question this book sets out to answer.
A Nice Family Gathering is a story about a man who loved his wife so much, he almost told her. It's Thanksgiving Day and the first family gathering at the Lundeen household since the Patriarch died. At the gathering, Dad comes back as a ghost with a mission; to tell his wife he loved her, something he neglected to tell her while he was alive. After all, they were only married for 41 years. The problem is, she can't hear or see him. The trouble begins when Mom invites a date for dinner."--Publisher's website.
In a highly readable fashion, this book describes the scientific principles which are used throughout the world to ensure rapid, healthy plantation growth. It is written for a world-wide audience, from forestry professionals and scientists through to small plantation growers, to describe how plantations may be grown responsibly and profitably. The author has been a forest scientist for over 30 years.
Direct and Allosteric Control of Glutamate Receptors describes in detail recent research that has demonstrated that glutamate receptors are subject to numerous modulatory controls. Significant new insights into the physiology and pathophysiology of the nervous system have been obtained by these discoveries. The sites on the receptor proteins where modulation occurs have provided a platform of opportunities for medicinal chemists to design new therapeutic modalities. These new drugs will be of major significance in treating diseases (such as stroke, Alzheimer's, epilepsy, Parkinson's, Huntington's, neurotrauma, schizophrenia, pain, and anxiety) associated with abnormal excitatory amino acid neurotransmission and function.
The conduct of a successful air campaign requires a combination of strategy, tactics, capable aircraft, well trained pilots - and good leadership. During WW2, the RAF, Commonwealth (RCAF, RAAF, RNZAF and SAAF) and 'Free European' forces employed almost 250 fighter squadrons throughout the World, from the Aleutians to the South Pacific, throughout Europe, the Middle East and North Africa, India, Burma and the East Indies and East Africa. The RAF's basic tactical formation was the squadron, and this was the first step of independent commanders usually held by a Squadron Leader. The period in command could vary from a matter of days to over a year and so many hundreds of men were appointed as Officers Commanding (OC) of a squadron. As tactics developed and larger formations were used in action, several squadrons would operate in concert and were grouped together as a Wing, led by a Wing Leader. usually of Wing Commander rank. By the mid war years as these Wings became independent mobile formations, the command was given to a Group Captain with leadership in the air held by the Wing Leader, more formally titled as Wing Commander Flying (WingCo). Most were highly decorated, and some were very successful aces but all were highly experienced with a proven record of leadership and ability. The aim of this series is to introduce these men so far as available information allows by giving short biography and describing the operational units that they led during the war. This second volume contains 52 names: W.S. Arthur (Aus), A. Austeen (Nor), E.R. Baker (UK), L.H. Bartlett (UK), R.P. Beamont (UK), R.W. Bungey (Aus), W.M. Churchill (UK), W.G. Clouston (NZ), A.M. Colenbrander (SA), L.F. de Soomer (Bel), H.J. Dowding (Can), B. Drake (UK), M. Duryasz (Pol), J.F. Edwards (Can), J.M. Faure (SA), E.F.M.L. Fayolle (Fr), R.H.M. Gibbes (Aus), D.E. Gillam (UK), H.C. Godefroy (Can), R.K. Hayward (NFL), Z. Henneberg (Pol), E. Holden (UK), E. Horbaczewski (Pol), C.B. Hull (Rho), K.E. James (Aus), S.I. Kellas (Gr), J.R.C. Kilian (NZ), F. Kornicki (Pol), O.L. Kucera (Cz), J.J. Le Roux (SA), R.F.F.G. Malengreau (Bel), J. Manak (Cz), R.L. Mannix (USA), R.D. May (Aus), H.W. McLeod (Can), H.O. Mehre (Nor), H de M. Molson (Can), D.G. Morris (UK), R.L. Morrison (SA), T.F. Neil (UK), J.B.E. Nicolson (UK), H.H. Norsworthy (Can), C.G. Peterson (USA), J. Sample (UK), J.H. Schloesing (Fr), D.H. Seaton (UK), R. van Lierde (Bel), A. Vasatko (Cz), R.G. Watts (NZ), E.P. Wells (NZ), V.J. Wheeler (UK), W.T.F. Wightman (UK).
Instant Manager: Leading People' is for managers who want to take their career all the way. Practical and down to earth, it focuses on the key areas of finance and sustainability and concludes with a fascinating interview with Michael, Baron Bichard, KCB, Director of the Institute for Government and Chair of the Design Council
In the aftermath of the September 1862 Battle of Antietam, President Abraham Lincoln issued the most significant presidential decree in American history, the Emancipation Proclamation, which would forever free all slaves in territory not under Union control. Nevertheless, his chief military commander in the field, Major General George B. McClellan, was outraged. Within days, two former Union officers nefariously crossed the lines into rebeldom, an initiative resulting in an elaborate subterfuge to scam Lincoln into withdrawing the Proclamation in return for nebulous promises of peace. This book tells the story, obscured in a veil of secrecy for 150 years, of the cloak and dagger chess match between Union detectives and Southern operatives in the months before emancipation become effective. Despite an ominous warning by author Herman Melville five years before, the scheme to perpetuate slavery almost succeeded, for it was engineered by a man the National Police Gazette once declared the "King of the Confidence Men.
The Last Laugh is the first and only book to take readers deep into the bizarre universe of the standup comic, from the classic years of Milton Berle, Sid Caesar, and Shecky Greene, to today's comedy superstars. Phil Berger shows how styles and trends in standup have changed over the past fifty years, but how taking the stage in a comedy club is as tough as it's always been. Performers profiled in the book include Woody Allen, Lenny Bruce, George Carlin, Elaine Boosler, Robert Klein, Bill Cosby, Billy Crystal, Dick Gregory, Andy Kaufman, Steve Martin, Cheech and Chong, Eddie Murphy, and a host of others. Filled with comics' hilarious routines and anecdotes, this substantially updated edition also chronicles the lives and careers of more recent artists, including Richard Lewis and Jay Leno.
Although the popularity of the Bayesian approach to statistics has been growing for years, many still think of it as somewhat esoteric, not focused on practical issues, or generally too difficult to understand. Bayesian Analysis Made Simple is aimed at those who wish to apply Bayesian methods but either are not experts or do not have the time to create WinBUGS code and ancillary files for every analysis they undertake. Accessible to even those who would not routinely use Excel, this book provides a custom-made Excel GUI, immediately useful to those users who want to be able to quickly apply Bayesian methods without being distracted by computing or mathematical issues. From simple NLMs to complex GLMMs and beyond, Bayesian Analysis Made Simple describes how to use Excel for a vast range of Bayesian models in an intuitive manner accessible to the statistically savvy user. Packed with relevant case studies, this book is for any data analyst wishing to apply Bayesian methods to analyze their data, from professional statisticians to statistically aware scientists.
Imagination is highly valued and sought-after, yet elusive and ill-defined. Definitions range from narrowly cognitive accounts to those which endow imagination with world-making powers. Imagination underpins our ability to speculate about the future and to re-experience the past. The everyday functioning of society relies on being able to imagine the perspectives of others; and our sense of who we are depends on the stories our imaginations create. Our soaring imaginations have taken us to the moon and allowed Einstein to race a light beam. Unsurprisingly, imagination underlies every aspect of human-computer interaction, from the earliest conceptual sketches, through the realistic possibilities portrayed variously in well-known tools as scenarios and storyboards, through to the wilder shores of design fictions. Yet, curiously, imagination is very rarely addressed directly in the design and HCI literature (and is wholly missing from virtual reality). This book addresses this gap in our accounts of how we imagine, conceptualise, design and use digital technologies. Drawing on many years of practical and academic experience in human computer-interaction, together with a wide range of material from psychology, design, cognitive science and HCI, seasoned with a little philosophy and anthropology, Imagination + Technology first considers imagination itself and the principal farthings of a new account. Later chapters discuss the role of imagination in the design, aesthetics, use and experience of digital technologies before the concluding chapter focusses on the provocative nature of imagination. The book will be stimulating reading for anyone working in the field of interactive technology and related areas, whether academics, students or practitioners.
Named by Washington Post as one of the top five business books for 2012. One Big Thing is about finding out what you were born to do with your life and how to use it to revolutionize your business or ministry—and change the world. In a complex, multi-layered world, it’s more difficult than ever to get your voice heard and to accomplish your dreams. To stand out today, you need to cut through the clutter and get noticed. Making that happen means to focus on the one thing in your life that drives you, inspires your passion, and separates you from the pack. For everyone who’s been pulled in different directions, born with multiple abilities, or just wondered what to do with their lives, this is the answer. Phil Cooke helps you not only discover that one big thing, but also teaches you the secrets of making an unforgettable impact with your life. Named by Washingon Post as one of the top five business books for 2012. Stop being average at so many things, and become extraordinary at One Big Thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today’s distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Making that happen means focusing on the one thing that drives you, inspires your passion, and separates you from the pack. If you’ve ever felt pulled in different directions or wondered what to do with your varied talents and interests, Phil Cooke will teach you the secrets of living a life-on-purpose that rises above the noise and leaves a lasting mark on the world.
The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved in the production of YouTube texts. Philip Benson develops a framework for the analysis of multimodality in the structure of YouTube pages and of the multimodal interactions from which their content emerges. A second, and equally important, objective is to show how the globalization of YouTube is central to much of its discourse. The book identifies translingual practice as a key element in the global discourse of YouTube and discusses its roles in the negotiation of identities and intercultural learning in videos and comments. Focusing on YouTube as a key example of new digital media, The Discourse of YouTube makes a substantial contribution to conversations about new ways of producing multimodal text in a digital world.
We are entering a golden age of alternative investments. Alternative asset classes including private equity, hedge funds, catastrophe reinsurance, real assets, non-traditional credit, alternative risk premia, digital assets, collectibles, and other novel assets are now available to investors and their advisors in a way that they never have been before. The pursuit of diversification is not as straightforward as it once was — and the classic 60/40 portfolio may no longer be sufficient in helping investors achieve their most important financial goals. With the ever-present need for sustainable income and risk management, alternative assets are poised to play a more prominent role in investor portfolios. Phil Huber is the Chief Investment Officer for a multi-billion dollar wealth management firm and acts as your guide on a journey through the past, present, and future of alternative investments. In this groundbreaking tour de force, he provides detailed coverage across the spectrum of alternative assets: their risk and return characteristics, methods to gain exposure, and how to fit everything into a balanced portfolio. The three parts of The Allocator’s Edge address: 1. Why the future may present challenges for traditional portfolios; why the adoption of alternatives has remained elusive for many allocators; and why the case for alternatives is more compelling than ever thanks to financial evolution and innovation. 2. A comprehensive survey of the asset classes and strategies that comprise the vast universe of alternative investments. 3. How to build durable and resilient portfolios that harness alternative assets; and how to sharpen the client communication skills needed to establish proper expectations and make the unfamiliar familiar. The Allocator’s Edge is written with the practitioner in mind, providing financial advisors, institutional allocators, and other professional investors the confidence and courage needed to effectively understand, implement, and translate alternatives for their clients. Alternative investments are the allocator’s edge for the portfolios of tomorrow — and this is the essential guide for advisors and investors looking to seize the opportunity.
Faith No More seeks to understand how and why people lose their faith, sever their ties with religious organizations, and experience a secularizing transformation in their own personal lives. Based on in-depth interviews with 75 individuals from a variety of backgrounds and religious traditions, this book offers a rich and colorful exploration of the human journey from religiosity to secularity.
PREVENTABLE DEATH By Phil Mac Giolla Bhain This timely book explores the appalling death toll of young Irishmen over a twenty-year period. Campaigning journalist Phil Mac Giolla Bhain travelled the length and breadth of the island of Ireland hearing the stories of heart broken families who have been devastated by suicide. Phil also spoke to experts in the field who, despite years of research, cannot answer why the suicide rate among our young men is so high. Finally, Phil develops an analysis why this is a killer of men and not women in modern Ireland and what can be done to neutralise this "tolerated serial killer.
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