This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats. Don’t stop innovating once you’ve invented a great new product prototype: how to extend innovation throughout the entire process of getting your product to market! Innovation isn’t confined to products: you can bring the same level of creativity to the development process, speeding time to market, reducing development costs, and avoiding bureaucratic delays. Why is this important? Because getting to market first with new technology provides a big competitive edge in establishing a brand and maximizing profit....
In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You’ll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%! You’ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding “feature creep,” prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you’ve delivered your first breakthrough product, Baker shows how to follow up with another winner! Optimize your entire product development process Make everything work together seamlessly: from planning and engineering through distribution and marketing Get breakthrough industrial design without overpaying for it Deliver products that create a powerful emotional bond with your customer Time product delivery for maximum competitive advantage Make sure you don’t reach your market too late—or too early, either Leverage Asian manufacturing without falling victim to its pitfalls Successfully coordinate even the most complex worldwide product delivery programs
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats. Why design matters more now than ever, what every company can learn from Apple, and a five-step industrial design process that works. One element is among the most important parts of creating a successful consumer technology product: industrial design. It’s so powerful that it can impact the emotional bond between product and user. As products become smaller and more personal, they become expressive of who we are. Thus, ID becomes even more important....
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. What to do after you get your product to market: preparing for competition, extending your advantage, and preparing your “next act.” After coming up with a product idea, raising money, building a team, engineering the product, shepherding it through manufacturing, and finding and negotiating with partners, can you find time to relax? Perhaps for a long weekend. Having a successful product attracts a lot of attention--not just from customers, but also from competitors around the world....
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. Start any product design project the right way--and dramatically improve your odds of success! Every product should have a Market Requirements Document (MRD) that briefly describes the product and how it relates to the market. MRDs provide product goals, set priorities, and become a catalyst for discussion between marketing and development teams. Had one of the original Apple Newton’s top priorities not been handwriting recognition, things might have turned out better....
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. A quick, practical, step-by-step overview of today’s winning product development processes, from world-renowned expert Phil Baker. Developing a product is an adventure: a blend of research, engineering, marketing, and intuition. It’s about balancing features, cost, and time to market while never quite knowing what will be your competition or what obstacles you might encounter. The process involves many steps: defining, designing, engineering, testing, validating, and finally manufacturing. But it cannot be done in isolation....
This is the eBook version of the printed book. This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities. “Build it, and they will come.” That rarely happens. Not only do you need a marketing program, but also a plan to get your product to customers. What are your choices? 1. Sell through retail distribution. 2. Supply your product to a marketing company with established channels. 3. Sell over the Internet. 4. License your product. Let’s consider each....
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats. Maximize your new product’s chances of success by optimizing the role of marketing throughout the entire product development process. The role of marketing is to help products succeed through a variety of activities: influencing product design, positioning the product and company, conducting market research, promoting the product, and understanding and communicating with customers. An excellent marketing plan revolves around the relationship between company and customer and consistently begins with respect for that customer.
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. The invention is often just 5% of what’s involved in making a product succeed.... I remember my first day at Polaroid in June 1967. I entered the secure area behind the frosted glass door with “Product Development” stenciled on it. Behind this door, some of the world’s great consumer products were being invented and engineered. The legend of Edwin Land, Polaroid’s CEO and a modern-day Edison, permeated the area. It was my dream job....
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. When and why to outsource--and how to manage Asian outsourcing relationships to maximize profits and minimize risks. You no longer need to be Sony with your own design staff and factories to build world-class products. Where making sophisticated electronic consumer products once was the privileged domain of a few, now virtually anyone can play. The advantage is now to the swift and creative, not the big. But to get that advantage, you must go to Asia....
Austin Osman Spare is the definitive biography of the controversial occultist and artist, an enfant terrible of the Edwardian art world whose work was both hailed as genius and decried as immoral decadence. As George Bernard Shaw reportedly said, "Spare's medicine is too strong for the average man." Trained as a draughtsman, Spare enjoyed early acclaim when, at the age of seventeen, his work was shown at the Royal Academy in London. But his star soon declined; Spare went underground, falling out of the gallery system to live in poverty and obscurity. After a brief association with Aleister Crowley, he became absorbed in occultism and sorcery, voyaging into inner dimensions, while developing his own magical philosophy of pleasure, obsession, and the subjective nature of reality. All the while, Spare continued to produce extraordinary art, and held his exhibitions outside of the conventional art world, in London pubs. Today Spare is both forgotten and famous, a cult figure whose modest life has been much mythologised since his death; the world's largest Spare collection is held by Jimmy Page of Led Zeppelin. Biographer Phil Baker separates fact from myth, providing wide-ranging insights into Spare's art and mind, reconnecting him with the art community that ignored him and exploring the rich tapestry of the culture that surrounded him, interweaving the birth of psychoanalysis, the historiography of the occult, and the British class system. This richly readable and illuminating biography, containing 50 black and white and 8 color photographs of Spare's art, takes us deep into the strange inner world of this enigmatic artist.
A witty, erudite primer to the world’s most notorious drink. La Fée Verte (or “The Green Fairy”) has intoxicated artists, poets, and writers ever since the late eighteenth century. Stories abound of absinthe’s drug-like sensations of mood lift and inspiration due to the presence of wormwood, its infamous “special” ingredient, which ultimately leads to delirium, homicidal mania, and death. Opening with the sensational 1905 Absinthe Murders, Phil Baker offers a cultural history of absinthe, from its modest origins as an herbal tonic through its luxuriantly morbid heyday in the late nineteenth century. Chronicling a fascinatingly lurid cast of historical characters who often died young, the absinthe scrapbook includes Paul Verlaine, Arthur Rimbaud, Charles Baudelaire, Oscar Wilde, Ernest Dowson, Aleister Crowley, Arthur Machen, August Strindberg, Alfred Jarry, Vincent van Gogh, Henri de Toulouse-Lautrec, Alphonse Allais, Ernest Hemingway, and Pablo Picasso. Along with discussing the rituals and modus operandi of absinthe drinking, Baker reveals the recently discovered pharmacology of how real absinthe actually works on the nervous system, and he tests the various real and fake absinthe products that are available overseas. “Formidably researched, beautifully written, and abundant with telling detail and pitch-black humor.” —The Daily Telegraph
City of cities, the modern world’s first great metropolis, London has shaped everything from clothing to youth culture. It has a unique place in the world’s memory, even as its role has changed from the capital of the planet to its playground, and as its lived history has mutated into the heritage industry. In this book, Londoner Phil Baker explores the city’s history and the London of today, balancing well-known major events with more curious and eccentric details. He reveals a city of almost unmatched historical density and richness. For Baker, London turns out to be Gothic in all senses of the word and enjoyably haunted by its own often bloody past. And despite extensive redevelopment, as he shows in this engaging and insightful book, some of the magic remains.
Neil Young took on the music industry so that fans could hear his music—all music—the way it was meant to be heard. Today, most of the music we hear is com-pressed to a fraction of its original sound,while analog masterpieces are turning to dustin record company vaults. As these record-ings disappear, music fans aren't just losing acollection of notes. We're losing spaciousness,breadth of the sound field, and the ability tohear and feel a ping of a triangle or a pluckof a guitar string, each with its own reso-nance and harmonics that slowly trail off intosilence. The result is music that is robbed of its original quality—muddy and flat in sound compared to the rich, warm sound artists hear in the studio. It doesn't have to be this way, but the record and technology companies have incorrectly assumed that most listeners are satisfied with these low-quality tracks. Neil Young is challenging the assault on audio quality—and working to free music lovers from the flat and lifeless status quo. To Feel the Music is the true story of his questto bring high-quality audio back to musiclovers—the most important undertaking ofhis career. It's an unprecedented look insidethe successes and setbacks of creating thePono player, the fights and negotiationswith record companies to preserve master-pieces for the future, and Neil's unrelentingdetermination to make musical art availableto everyone. It's a story that shows how muchmore there is to music than meets the ear. Neil's efforts to bring quality audio to his fans garnered media attention when his Kickstarter campaign for his Pono player—a revolutionary music player that would combine the highest quality possible with the portability, simplicity and affordability modern listeners crave—became the third-most successful Kickstarter campaign in the website's history. It had raised more than $6M in pledges in 40 days. Encouraged by the enthusiastic response, Neil still had a long road ahead, and his Pono music player would not have the commercial success he'd imagined. But he remained committed to his mission, and faced with the rise of streaming services that used even lower quality audio, he was determined to rise to the challenge. An eye-opening read for all fans of Neil Young and all fans of great music, as well as readers interesting in going behind the scenes of product creation, To Feel the Music has an inspiring story at its heart: One determined artist with a groundbreaking vision and the absolute refusal to give up, despite setbacks, naysayers, and skeptics.
Essential reading for any trainee midwife, Midwifery by Ten Teachers is a comprehensive coursebook covering all aspects of the principles and practices of midwifery. Based on the popular Obstetrics by Ten Teachers, this book has been thoroughly reviewed and revised to ensure it provides the most accurate and appropriate information for the student
Problem Orientated Obstetrics and Gynaecology outlines the diagnosis and management of those clinical problems the student or senior house officer is most likely to encounter in Obstetrics and Gynaecology. Unlike other conventional textbooks on the subject, it takes a problem solving approach; each chapter covers a single clinical problem, clearly outlining the key aspects of history taking, clinical examination, investigation and treatment. This brand new textbook also includes the background information on basic reproductive sciences that is essential to understanding the rationale for management, and identifies topics which constitute 'core' knowledge at undergraduate level.
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