Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
BEST SELLER! Builds critical-thinking skills to last a lifetime! Builds critical and analytical viewing skills Explores value messages embedded in programs and advertising Helps students recognize the social and economic considerations that affect news reporting A Center for Media Literacy Recommended Resource
See past the sound bites to what the media are really saying Now completely updated, Thinking Critically About Television is part of Walch Education's acclaimed Media Literacy series. Authored by Peyton Paxson, a professor who specializes in understanding the relationship between the media and the classroom, Thinking Critically About Television contains 50 lessons and activities that challenge students to examine the roles and power of TV. Sample lessons include: Who Has Control? What Makes a Good Show Good? That Person Is Crazy Violence on Television Golf Versus Wrestling Stimulus Addiction Cops and Cameras Teenagers are the driving force behind television, in terms of what gets produced, sold, and watched. This intelligent, engaging book gives them the opportunity to step back and think clearly about how TV casts a shadow, both positive and negative, over much of their lives. Thinking Critically About Television is ideal: In a media, design, or computer env
Tunes into topics of special interest to students! Investigates the societal, cultural, and economic effects of the Internet Helps students become more informed and discerning Internet users Speaks to a variety of subject areas, including language arts and social studies A Center for Media Literacy Recommended Resource
Tunes into topics of special interest to students! Investigates the societal, cultural, and economic effects of the Internet Helps students become more informed and discerning Internet users Speaks to a variety of subject areas, including language arts and social studies A Center for Media Literacy Recommended Resource
Tunes into topics of special interest to students! Investigates the societal, cultural, and economic effects of the Internet Helps students become more informed and discerning Internet users Speaks to a variety of subject areas, including language arts and social studies A Center for Media Literacy Recommended Resource
Tunes into topics of special interest to students! Investigates the societal, cultural, and economic effects of the Internet Helps students become more informed and discerning Internet users Speaks to a variety of subject areas, including language arts and social studies A Center for Media Literacy Recommended Resource
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
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