Firms are continuously looking for new opportunities to exploit and leverage their existing brands to achieve business growth. In the past, companies have leveraged their ‘most important asset’ (brands) through brand and line extensions. Nowadays, the most recent trend for capitalizing on brands is called ‘Co-Branding’ in which two or more brands are presented jointly to the consumer, forming a new product or service offering. This new branding strategy promises many benefits, especially for companies operating internationally with strong global brands. This study is about the perception of ‘fit’ between two partner brands in a co-branding venture. Previous studies have already identified that a perceived fit between partner brands leads to a positive evaluation of the co-branded offering by consumers. But why are some brands perceived as fitting together by consumers and others are not? To answer this question, this study investigates which factors (e.g. similar price level, target group, product category) lead to a perceived fit between partner brands by consumers.
Firms are continuously looking for new opportunities to exploit and leverage their existing brands to achieve business growth. In the past, companies have leveraged their ‘most important asset’ (brands) through brand and line extensions. Nowadays, the most recent trend for capitalizing on brands is called ‘Co-Branding’ in which two or more brands are presented jointly to the consumer, forming a new product or service offering. This new branding strategy promises many benefits, especially for companies operating internationally with strong global brands. This study is about the perception of ‘fit’ between two partner brands in a co-branding venture. Previous studies have already identified that a perceived fit between partner brands leads to a positive evaluation of the co-branded offering by consumers. But why are some brands perceived as fitting together by consumers and others are not? To answer this question, this study investigates which factors (e.g. similar price level, target group, product category) lead to a perceived fit between partner brands by consumers.
The leading reference on this topic has just gotten better. Building on the success of the previous two editions, all the chapters have been updated to reflect the latest developments in the field, and new chapters have been added on picolinic acids, oxathiapiprolin, flupyradifurone, and other topics. This third edition presents the most important active ingredients of modern agrochemicals, with one volume each for herbicides, fungicides, and insecticides. The international team of first-class authors from such renowned crop science companies as Bayer, Syngenta, Dow AgroSciences, DuPont (now Corteva Agriscience), and BASF, address all crucial aspects from the general chemistry and the mode of action to industrial-scale synthesis, as well as from the development of products and formulations to their application in the field. A comprehensive and invaluable source of timely information for all of those working in modern biology, including genetics, biochemistry and chemistry, and for those in modern crop protection science, whether governmental authorities, researchers in agrochemical companies, scientists at universities, conservationists, or managers in organizations and companies involved in improvements to agricultural production.
The Thirty Years’ War (1618-1648) remains a puzzling and complex subject for students and scholars alike. This is hardly surprising since it is often contested among historians whether it is actually appropriate to speak of a single war or a series of conflicts. Similarly emphasis is also put on the different motives for going to war, as conflicting religious and political interests were involved. This research companion brings together leading scholars in the field to synthesize the range of existing research on the war, which is still fragmented and divided along national historical lines, and to further explore the complexities of the conflict using an innovative comparative approach. The companion is designed to provide scholars and graduate students with a comprehensive and authoritative overview of research on one of the most destructive conflicts in European history.
This book treats the Atiyah-Singer index theorem using the heat equation, which gives a local formula for the index of any elliptic complex. Heat equation methods are also used to discuss Lefschetz fixed point formulas, the Gauss-Bonnet theorem for a manifold with smooth boundary, and the geometrical theorem for a manifold with smooth boundary. The author uses invariance theory to identify the integrand of the index theorem for classical elliptic complexes with the invariants of the heat equation.
This book offers an examination of Scottish migration to the Polish-Lithuanian Commonwealth: numbers of migrants; patterns of settlement; laws regulating their presence; their activities; their social advancement into the Polish nobility; their assimilation and then the eventual disappearance as a distinct ethnic group in Poland-Lithuania.
The horrific series of conflicts known as the Thirty Years War (1618-48) tore the heart out of Europe, killing perhaps a quarter of all Germans and laying waste to whole areas of Central Europe to such a degree that many towns and regions never recovered. All the major European powers apart from Russia were heavily involved and, while each country started out with rational war aims, the fighting rapidly spiralled out of control, with great battles giving way to marauding bands of starving soldiers spreading plague and murder. The war was both a religious and a political one and it was this tangle of motives that made it impossible to stop. Whether motivated by idealism or cynicism, everyone drawn into the conflict was destroyed by it. At its end a recognizably modern Europe had been created but at a terrible price. Peter Wilson's book is a major work, the first new history of the war in a generation, and a fascinating, brilliantly written attempt to explain a compelling series of events. Wilson's great strength is in allowing the reader to understand the tragedy of mixed motives that allowed rulers to gamble their countries' future with such horrifying results. The principal actors in the drama (Wallenstein, Ferdinand II, Gustavus Adolphus, Richelieu) are all here, but so is the experience of the ordinary soldiers and civilians, desperately trying to stay alive under impossible circumstances. The extraordinary narrative of the war haunted Europe's leaders into the twentieth century (comparisons with 1939-45 were entirely appropriate) and modern Europe cannot be understood without reference to this dreadful conflict.
First Published in 1995, the main emphasis of this book is on the political history of the Jews in Palestine, where "political" is to be understood not as the mere succession of rulers and battles but as the interaction between political activity and social, economic and religious circumstances. A particular concern is the investigation of social and economic conditions in the history of Palestinian Judaism.
A deadly continental struggle, the Thirty Years War devastated seventeenth-century Europe, killing nearly a quarter of all Germans and laying waste to towns and countryside alike. In a major reassessment, Wilson argues that religion was not the catalyst, but one element in a lethal stew of political, social, and dynastic forces that fed the conflict--a conflict that ultimately transformed the map of the modern world.
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