Peter Zackariasson's Books

Video Game Marketing

A student textbook

By: Peter Zackariasson,Mikolaj Dymek

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Video Game Marketing

A student textbook

By: Peter Zackariasson,Mikolaj Dymek

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.

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Page Count

252

Publisher

Routledge

Published Date

ISBN 10

1317607465

ISBN 13

9781317607465

Counter-Terrorism Technologies

A Critical Assessment

By: Peter Lehr

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Counter-Terrorism Technologies

A Critical Assessment

By: Peter Lehr

This book critically discusses the role of technology for counter-terrorism in general, and for securing our vulnerable open societies in particular. It is set against the backdrop of the terrorist threat posed by the combined forces of Al Qaeda and ISIS/Daesh in the foreseeable future. The book commences by illuminating current and foreseeable tactics and weapons used by these implacable enemies – weapons that may well include chemical, biological, radiological and potentially even nuclear (CBRN) devices. In a second part, it introduces technologies already available or in development that promise an increase in safety and security when it comes to the dangers posed by these terrorists. This part also includes a critical discussion of advantages and disadvantages of such technologies that are, quite often, sold as a ‘silver bullet’ approach in the fight against terrorism. Controversies such as those triggered by the abuse of millimeter wave scanners deployed at several Western European airports will demonstrate that there are costs involved with regard to human rights. The third, analytical part takes the critical discussion further by arguing that the uncritical fielding of new surveillance and control technologies in parallel with the on-going outsourcing and privatization of key services of the state could well lead to dystopias as envisaged in a rather prescient way by the so-called cyperpunk novels of the 1980s. The book concludes with the question that any liberal democracy should ask itself: how far can we go with regard to hardening our societies against terrorist threats?

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Age

Page Count

217

Publisher

Springer

Published Date

ISBN 10

331990924X

ISBN 13

9783319909240

Video Game Marketing

A student textbook

By: Peter Zackariasson,Mikolaj Dymek

Write a review Read reviews Take a Quiz Solve Book Puzzle

Video Game Marketing

A student textbook

By: Peter Zackariasson,Mikolaj Dymek

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

252

Publisher

Routledge

Published Date

ISBN 10

1317607465

ISBN 13

9781317607465

Book's by Peter Zackariasson

Video Game Marketing

Video Game Marketing

Counter-Terrorism Technologies

Counter-Terrorism Technologies

Video Game Marketing

Video Game Marketing

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