First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling products and services. It will take the salesperson through the course of the sales process in an informative and entertaining way. Selling Services and Products begins by establishing an understanding of customers' needs and moves through getting an appointment to meet them, to the moment when the sale is closed. It examines the differences between selling services and products and consolidates that information by an exercise at the end of each chapter. Everybody constantly makes transactions of one kind or another, so the selling process embodies a fundamental human activity -the need to persuade somebody about something, so that both parties benefit. This book will profit not only sales executives, but everyone. This unique pocket guide is a must for sales and marketing managers and students.
Action Research for Professional Selling by Peter McDonnell and Jean McNiff is for people working, or hoping to work in sales, who wish to improve their capacity for selling, and who may be involved in providing or participating in a structured sales training programme. It provides a basis for professional selling that connects the sales process to different philosophical models for understanding human interactions and contains much practical advice for selling in a tough economic environment. Action research is used across the professions as a powerful methodology for improving performance and outcomes and will enable sales practitioners to generate their practical theories of selling. The book answers calls for evidence-based practice in sales education, placing special emphasis on the strength of a values-based approach over the outmoded manipulative models of the past (many of which are still in evidence). It is essential to develop your understanding of what you are doing, and be able to explain it, and the book shows you how to do this through researching your practice in action. It focuses seriously on selling as a field of research offering an innovative, practical approach to selling, underpinned by strong theoretical and philosophical frameworks.
This book shows you 1000 ways to seduce your website's visitor: Make visitors to buyers. Better: Make customers to friends. It explains how to become a successful seller by viral marketing at the web.
Along with fast-food workers, retail workers are capturing the attention of the public and the media with the Fight for $15. Like fast-food workers, retail workers are underpaid, and fewer than 5 percent of them belong to unions. In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism. He asks pivotal questions about twenty-first-century capitalism: Does the nature of retail work make collective action unlikely? Can working conditions improve in the absence of a union? Is worker consciousness changing in ways that might encourage or further inhibit organizing? Ikeler conducted interviews at New York City locations of two iconic department stores—Macy's and Target. Much of the book’s narrative unfolds from the perspectives of these workers in America’s most unequal city.When he speaks to workers, Ikeler finds that the Macy’s organization displays an adversarial relationship between workers and managers and that Target is infused with a "teamwork" message that enfolds both parties. Macy’s workers identify more with their jobs and are more opposed to management, yet Target workers show greater solidarity. Both groups, however, are largely unhappy with the pay and precariousness of their jobs. Combined with workplace-generated feelings of unity and resistance, these grievances provide promising inroads to organizing that could help take the struggle against inequality beyond symbolic action to real economic power.
Techniques and suggestions for salespeople operating in the 1990s. Part one outlines the rules for the current climate, part two details the skills needed for successful selling and part three presents a case study. Includes an index and chapter summary. The author formulated the ideas during his 30-year selling career.
This is it: the first guide on every source of used books to sell on Amazon. Bookselling veteran Peter Vally (of www.FBAmastery.com) collects ten years of Amazon seller experience into one place, and over 40 sources of cheap books to sell for huge profits on Amazon. In this landmark guide for Amazon sellers, you will learn: - How to profit off small press overstock sales. - Six places to source books just on university campus's (Hint: None of these are obvious). - The exclusive story of one seller who makes $30,000 a year and pays NOTHING for inventory. - Where to find people selling collections of thousands of books (note: This isn't about eBay). - Forming partnerships with used book "gatekeepers" - people who already process thousands of books and don't know what they're worth. - A full 5 pages on eBay arbitrage (including a simple tool for finding listings other booksellers can't). - Dozens of more sourcing ideas, from picking up library sale leftovers to negotiating with college libraries. More than just a checklist, each source I've used gets a personal story with profitable lessons. For Amazon booksellers, it all comes down to the sources. With good sources, even a complete amateur can run a profitable Amazon business. Part I: The book begins with a focus on the top 10 "core sources" that will rocket you to your profit-target - 10 places you can source books every single month with little guesswork. Part II: Then Valley gives you a list of "Supplemental Sources" to use at your leisure. Your base profit target it already covered, but if you want to go even bigger, this is the list. And you get 21 of these book sources. Part III: As if you needed more, the "Advanced Sources" 12 places to source used books if you want serious book-ninja status. There are more books in this world then there are people like us to sell them. We live in the midst of a virtual book river. In this guide, Amazon seller Peter Valley is going to teach you how to get in front of it. This is the largest and most comprehensive guide to finding used books ever published. Inside, you'll be reading the exact blueprint for what brings Peter Valley over $80,000 in deposits each year selling used books on Amazon.
This book is not about selling products -- it is about selling yourself, your ideas, and your services. This book explains an innovative dialogue sales process, and the relationship sales principles that underpin it. In every sales situation, there is both a seller and a buyer and, at different times, either the buyer or the seller may take the lead. The dance they perform may or may not lead to a deal, but it will leave them knowing a little more about each other’s strengths and weaknesses. These two dancers are "connected" and follow the same steps -- The five steps they follow are to plan, connect, dialogue, record, and follow up. The five steps are the basis of the dialogue process. In addition, this book provides easy-to-follow guidance for three groups of people: 1. Professionals wanting to sell their services and improve their business development; 2. Thought leaders, change agents, innovators, entrepreneurs, senior public servants, and advocates wanting to sell their ideas to others; 3. Mid-career job seekers and recent graduates aiming to sell themselves into a dream job role either full or part-time.
The real world of modern real estate exposed Inside Real Estate is a down-to-earth consumer guide for anyone navigating the property market in the digital age. Written by industry veteran Peter O'Malley, this book exposes the truth about modern real estate and shows you how to work the market to optimize your financial benefit. Forget what you've seen or heard — the media's hype surrounding real estate doesn't accurately reflect the reality on the ground. With the rise of digital platforms, foreign buyers and property booms and busts, the agent's role is changing amidst a rapidly evolving field; media spin benefits agents more than consumers, but this book offers step-by-step guidance on silencing the noise and working with reality. Exposing common practices and blowing myths wide open, this book shows you what the property market is today — and how to take advantage of it to buy, sell or invest in your best financial interest. Cut through the hype and learn the truth behind the myths Understand the agent's new and changing role in a disrupted industry Learn the tips, traps and tactics that could sink or save your investment Deal with rising and falling markets as a buyer or seller The industry's digital disruption is not going away, and certain aspects of the market have been permanently changed as a result. The good news is that property is still a smart financial move, and it is possible to come out ahead regardless of the market's behaviour — but first you need to separate spin from reality. Inside Real Estate takes you behind the curtain to help you navigate the market with clear eyes and a solid understanding of the real-world market.
About twelve or thirteen years ago, your ship came in, and you may not have even realized it. You see, that was about the time that personal computers started appearing in homes around the world, and we all started accessing the Internet. At the time, many of us didn’t realize it, but the playing field had just been totally leveled, and things that you never thought would be possible became possible. Your ship came in. If you didn’t realize that your ship had arrived back then, there is good news. You still have time to catch that ship before it sails away. With the use of the Internet, you can start your own business with very little invested. In fact, you can start your own business, and become financially secure – if not financially independent – with very little. This is what I meant when I said that the playing field had been leveled. Because we have the Internet, you have just as much of a chance at success as you would if you started a brick and mortar business. In fact, the chances of success are even higher, although many people don’t realize it. You see, with the Internet, you don’t need the large investment that would be required to start a traditional brick and mortar business. You also won’t have that overhead every month. You are also not subject to being limited to customers in your geographic area. You have a global customer base. That is what increases your chance of success. But you must also consider the other side of the coin. Anyone can start a business online, and right now – today – there are millions, if not billions, of online businesses. Not all of them do succeed. It takes time, patience, and know-how to make it work. It does not, however, take a lot of money. That isn’t to say that it doesn’t take any money. Anyone who tells you that you can successfully get an online business off of the ground, for free, is pretty much lying to you. Since you are reading this, the chances are good that you have considered starting your own online business at some point. You may have even done so – successfully. But if this is all new to you, you may be a bit concerned about the fact that you don’t have a product to sell. If you are not new to the whole idea of making a living online, you may have already realized the truth – everybody has something that can be sold online. What I’m talking about here is services, as opposed to physical or digital products. When you sell services, you and your service are essentially your product. Now, if you have a service – a skill – to sell, you have just increased your chances of success with an online business tremendously. Anyone can create or buy a product to sell to others. In fact, there are millions of people doing that right now, and again, not all of them are successful. In fact, few are successful - but not everyone has marketable skills. When a product creator wants to sell a product, and they do not have marketable skills, guess what? They hire someone who has the skills that they lack. Those that have sense enough to hire a professional to get the job done right are more likely to succeed. That’s where you come in. If you really think about it, you probably have skills that may not be very marketable out in the physical world, but those same skills may be in very high demand online. If you are a programmer, the chance that you will be hired by Microsoft and move to Redwood, California to work in a cushy office is slim to none. Those jobs are already taken. But there is lots of work to be had, and it is provided by people who are not sitting in an executive office in Redwood. As an Internet Marketer, you have most likely needed to hire the services of various professionals. These may have been writers, graphical designers, web designers, or programmers. But the chances are good that during your career as an Internet Marketer, you’ve picked up a few skills of your own. For example, as an Internet Marketer, you probably know quite a bit about writing sales copy. Do you have any idea how much that skill is worth online? There are copywriters making anywhere from $2000 on up to $20,000 for writing one webpage of sales copy right now. The difference in their rates depends on how well known they are, and how much success they have helped others to achieve. There are more and more people coming online everyday, trying to break into online business. They have absolutely no idea what they are doing, but they think that they know how to get started. It doesn’t take long before they realize that they don’t have a clue, and they start looking for help. Why isn’t their sales page working? Why aren’t they moving up through the ranks in the search engines? They need help – and they are willing to pay for it. Again, that’s where you come in. Internet marketers sell products, and sometimes, they supplement their income by selling their skills to other Internet marketers. It is a very common thing, and believe it or not, most Internet Marketers
SELL YOUR HOME IN HALF THE TIME and FOR TOP DOLLARGuided by Peter Hutton, internationally recognised as "Australia's Best Estate Agent", learn how to apply his 5-step methodology to get the 'The LOVE Price' for your home by triggering an emotional, 'HOT-BUTTON' response in your buyers, and by fanning the flames of desire, so you can minimise time on market and maximise the sold price of your home. Plus Peter will arm you with insider secrets and questions to help you uncover the agent BEST suited to getting 'The LOVE Price' for your home.Peter Hutton is an award winning, licensed real estate agent and speaker.Having founded one of Brisbane's first truly boutique, premium agencies and having negotiated 1,000 property sales over his action-packed 20 year career makes Peter Hutton one of the most experienced and skilled agents you'll find.Find out more as you read through this book.
Peter Gleick knows water. A world-renowned scientist and freshwater expert, Gleick is a MacArthur Foundation "genius," and according to the BBC, an environmental visionary. And he drinks from the tap. Why don’t the rest of us? Bottled and Sold shows how water went from being a free natural resource to one of the most successful commercial products of the last one hundred years—and why we are poorer for it. It’s a big story and water is big business. Every second of every day in the United States, a thousand people buy a plastic bottle of water, and every second of every day a thousand more throw one of those bottles away. That adds up to more than thirty billion bottles a year and tens of billions of dollars of sales. Are there legitimate reasons to buy all those bottles? With a scientist’s eye and a natural storyteller’s wit, Gleick investigates whether industry claims about the relative safety, convenience, and taste of bottled versus tap hold water. And he exposes the true reasons we’ve turned to the bottle, from fearmongering by business interests and our own vanity to the breakdown of public systems and global inequities. "Designer" H2O may be laughable, but the debate over commodifying water is deadly serious. It comes down to society’s choices about human rights, the role of government and free markets, the importance of being "green," and fundamental values. Gleick gets to the heart of the bottled water craze, exploring what it means for us to bottle and sell our most basic necessity.
Have you ever wondered how the Knights Templar's were created? Why they frightened the Church so much with their secrets? Or why they were destroyed and evolved into modern day Freemasonry? Well this is a completely revised and readable account of the history of the founding of the Knights Templar. Why they were founded. What the treasure was that they found and why it frightened the church so much. It was NOT THE POPULAR MYTHS of holy grail etc. How they were destroyed and who conspired to destroy them and how they formed into the present day Freemasons. Written by a Freemason who has tried to understand all the Masonic Orders and their ceremonies that he has joined. The interpretations of which gives a very enlightening insight into politics and religion of the last 3000 years. The hypothesis on the treasure is something that is not currently in the public domain except for the first edition of the book and is entirely new. The book is also a myth buster and conspiracy debunker.
This is pure Sci-Fi and NO WIZARDS, MAGIC,DUNGEON'S or DRAGON'S are in it. It is the story of a band of Dimensionaut's who as small pioneering teams venture to the far corners of the Universe. Its their staory starting with the problems of the early days of the programme and the trials and tribulations of their many trips to strange worlds. Their encounters with bothvery advanced entities and primitive life forms. It is accounts of their contacts with beings from other dimensions and finally what happened when one of them ends up going outside of the known Universe. The subsequent meeting with the Creator has profound consequences for the human race on her return.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Have you ever wondered How the Knights Templar was created? Why they frightened the Church so much with their secrets? Or why they were destroyed and evolved into modern day Freemasonry? Well this is a very readable account of the complete history of the founding of the Knights Templar. Why they were formed. What the treasure was that they found and why it frightened the church so much. How they were destroyed and who destroyed them and how they formed into the present day Freemasons. Written by a Freemason who has tried to understand all the Masonic Orders and their ceremonies that he has joined. The interpretations of which gives a very enlightening insight into politics and religion of the last 3000 years. The hypothesis on the treasure is something that is not currently in the public domain and is entirely new.
This is a fictional novel based on the true story of four family's and how they went from rags to riches and back again several times over throughout the hundred or so years that the novel covers. It follows them through three wars and into eventual peace times.
Pricing the Profitable Sale: The Manager’s Guide To Value Pricing presents an entirely new approach to the pricing of goods and services. For the first time the guesswork is taken away from pricing and the marketer presented with twenty-two practical pricing guidelines and rules of thumb which he or she can use over and over again to reach important pricing decisions to either maximize sales revenue and market share or profit for any product or service on the market. The book was written for managers, including marketing, product, and sales managers, or any individuals with pricing responsibilities at their firms. It should also be of much interest to professors and students in a program leading to the MBA degree where it could serve as the main texts in a course on pricing or as a supplement to as standard marketing textbook.
Peter Aristodemou's approach helps retail luxury brands integrate retail training into business and sales strategy, ensuring measurable results, a return on investment, and happy customers.
This book shows you 1000 ways to seduce your website's visitor: Make visitors to buyers. Better: Make customers to friends. It explains how to become a successful seller by viral marketing at the web.
May you sell your vote? May you sell your kidney? May gay men pay surrogates to bear them children? May spouses pay each other to watch the kids, do the dishes, or have sex? Should we allow the rich to genetically engineer gifted, beautiful children? Should we allow betting markets on terrorist attacks and natural disasters? Most people shudder at the thought. To put some goods and services for sale offends human dignity. If everything is commodified, then nothing is sacred. The market corrodes our character. Or so most people say. In Markets without Limits, Jason Brennan and Peter Jaworski give markets a fair hearing. The market does not introduce wrongness where there was not any previously. Thus, the authors claim, the question of what rightfully may be bought and sold has a simple answer: if you may do it for free, you may do it for money. Contrary to the conservative consensus, they claim there are no inherent limits to what can be bought and sold, but only restrictions on how we buy and sell.
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