Peter Rae's Books

Muskoxen and Their Hunters

A History

By: Peter C. Lent

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Muskoxen, shaggy denizens of the Far North, are creatures long enveloped in myth. In this first major work on the muskox, Peter C. Lent presents a comprehensive account of how its fortunes have been intertwined with our own since the glaciations of the Pleistocene era.

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364

Publisher

University of Oklahoma Press

Published Date

ISBN 10

0806131705

ISBN 13

9780806131702

Carbon Fibers and Their Composites

By: Peter Morgan

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Carbon Fibers and Their Composites

By: Peter Morgan

Most literature pertaining to carbon fibers is of a theoretical nature. Carbon Fibers and their Composites offers a comprehensive look at the specific manufacturing of carbon fibers and graphite fibers into the growing surge of diverse applications that include flameproof materials, protective coatings, biomedical and prosthetics application

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Page Count

1200

Publisher

CRC Press

Published Date

ISBN 10

142002874X

ISBN 13

9781420028744

Spitfire, Mustang and the 'Meredith Effect'

How a Soviet Spy Helped Change the Course of WWII

By: Peter Spring

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Spitfire, Mustang and the 'Meredith Effect'

How a Soviet Spy Helped Change the Course of WWII

By: Peter Spring

By the mid-1930s the obstacles to high speed that aircraft designers faced included the question of cooling the engine. This was a big challenge that those working on the new fast aeroplanes entering service as the war clouds gathered over Europe had to consider, as the drag from the system increased as a square of the speed. Ducted systems were designed which lowered drag, but these were based on the assumption that the system was cold. This ignored the potential energy from the air, heated by the radiator, for liquid-cooled aircraft, and from the discharged engine exhaust gases. It took a profoundly lateral thinker to harness the possibilities of the paradox that heat could cut the cost of cooling. That thinker was the British engineer Frederick William Meredith. A researcher at the Royal Aircraft Establishment at Farnborough until 1938, F.W. Meredith a key player in the UK’s development of the autopilot and remote-controlled aircraft. His contribution to Allied success in the Second World War was enormous – but, incredibly, he was also a known a Soviet agent. Few would doubt that the Supermarine Spitfire was a pioneering aeroplane – not because it was an all metal, monoplane with retractable undercarriage and enclosed cockpit as these were not unique – but because it was the first to incorporate a Meredith designed ducted cooling system. This was intended from the beginning to use heat to create ‘negative drag’. In practice the Spitfire’s design was flawed, as Meredith himself pointed out, and did not fully use what became known as the ‘Meredith Effect’. Meredith also made entirely overlooked but extremely important contributions to resolving the problem of how to induce air smoothly into cooling ducts at high speeds without which, as the Spitfire demonstrated, ducted cooling systems worked sub-optimally. The first aeroplane properly to exploit the ‘Meredith Effect’ was the North American P-51 Mustang, this being a very significant factor as to why it was 30mph faster than the Spitfire when both had the same Rolls-Royce Merlin engine. This book by Peters Spring examines the life of the remarkable, and controversial, F.W. Meredith, an individual who has largely been forgotten by history despite the brilliant advances he made – advances which helped the Allies win the war against Hitler’s Third Reich.

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309

Publisher

Air World

Published Date

ISBN 10

1526773511

ISBN 13

9781526773517

Karl Barth's Trinitarian Theology

A Study of Karl Barth's Analogical Use of the Trinitarian Relation

By: Peter S Oh

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Karl Barth's Trinitarian Theology

A Study of Karl Barth's Analogical Use of the Trinitarian Relation

By: Peter S Oh

Analysis of the theme of the 'Trinity' through the thoughts and works of Karl Barth

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199

Publisher

A&C Black

Published Date

ISBN 10

0567031195

ISBN 13

9780567031198

The Footprints of Maitland’s Old Hands Trilogy

An Untold History for a New Generation

By: Peter F. Smith

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The Footprints of Maitland’s Old Hands Trilogy

An Untold History for a New Generation

By: Peter F. Smith

Discover the heritage of Maitland, New South Wales, Australia! Fascinating facts, bewitching stories and awe-inspiring vintage photographs reveal its people and places, alluring readers to inhabit this treasured landscape. THE FOOTPRINTS OF MAITLAND’S OLD HANDS trilogy is a grand tapestry and a go-to guide to transport you back in time. Its an ambitious and comprehensive study of Maitland and its neighbouring historical estates. The author devoted thirty years to weave the tale of this town, weighing untold data left idle in ignored documents and undisturbed memories. With the keen eye of a seasoned historian, three centuries of Maitland’s history, gateway to the Hunter Valley, are recorded for future generations. Footprints left by ancestors are no longer hidden by nature’s fury of floods, fires or human forgetfulness. This three-book work is a treasure-trove for tens-of-thousands, young and old, whose families made Maitland the heritage gateway to the Hunter!

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465

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AuthorHouse

Published Date

ISBN 13

9798823015127

Satisfactions

By: Peter K. Gerlach

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Satisfactions

By: Peter K. Gerlach

Links below will take you to the non-profit Break the Cycle! Web site (formerly Stepfamily inFormation). Use your browser's Back button to return to the Xlibris.com bookstore. Premise: From newborn infants to dying adults, we all communicate to reduce local discomforts - i.e. to fill current needs. Doing that promotes satisfaction. Anything you do that causes a significant emotional-spiritual-physical-mental change in another person can be called communication. It's impossible to not communicate with other people, for silence and inactivity cause reactions and presumed meanings. The quality of your life and key relationships depends largely on the effectiveness of the way you communicate - yet you probably don't know what you need to know about this vital life skill. To reality check that, mull these five challenges: 1) Name a learned skill that you rely on more often than communicating to get your key needs met. Note that thinking is internal communication. 2) How do you distinguish between effective and ineffective communication? If you're not sure, how can you tell if you're communicating effectively in important situations? 3) On a scale of 1 (totally ineffective) to 10 (totally effective), generally how effective a communicator would you rate yourself in calm times __ and in conflicts __ recently? 4) Identify the five most important people in your current life. From 1 to 10, how effective would you rate yourself in your communication with each of them in calm __ and conflictual __ times? How effective would each of them rate you? 5) Take your time, and see how well you do with this communication quiz. Then return. Would you like to improve your communication effectiveness with others and yourself? Seven Essential Skills This unique guidebook describes and illustrates seven vital communication skills that any motivated person can learn, with practice. They are: Awareness Clear thinking, Digging down, Effective assertion, Metatalking (talking cooperatively about communication),

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494

Publisher

Xlibris Corporation

Published Date

ISBN 10

1450088368

ISBN 13

9781450088367

Sports Nutrition for Masters Athletes

By: Peter G. Nickless

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Sports Nutrition for Masters Athletes

By: Peter G. Nickless

Discover the nutritional and physiological age-related changes and needs of athletes aged 35 and above Athletic activity is becoming increasingly central to the lives of many adults as they age. More and more adults over 35 participate actively in athletics. Additionally, older adults are increasingly encouraged to pursue athletics for reasons of health and wellness. There is a growing need, therefore, for sports nutrition and physiology texts that focus on this population in detail, and not simply as a subset of a field that has been primarily oriented towards younger athletes. Sports Nutrition for Masters Athletes meets this need with an intensive, evidence-based approach to the nutritional needs of athletes over the age of 35. Alert to the importance of diet in performance and the requirements of older athletes, the book offers a robust toolkit for maintaining athletic performance with age while adjusting for physiologic changes. The result is an essential contribution to a growing field of research and clinical practice. Sports Nutrition for Masters Athletes readers will also find: An overview of physiological changes associated with the aging process and their impact on performance. Detailed insights into the relationship between nutrition and the mitigation of the inflammatory process. Coverage of subjects including the determination of caloric and nutrient needs, dietary strategies, and many more Sports Nutrition for Masters Athletes is ideal for those pursuing education in nutrition, exercise science, exercise physiology, health and wellness, and physical education. It will also be of interest to those studying physical aging or work with older adults as clients and patients.

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225

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119904323

ISBN 13

9781119904328

Kingdom of the Mind

How the Scots Helped Make Canada

By: Peter E. Rider,Heather McNabb

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Kingdom of the Mind

How the Scots Helped Make Canada

By: Peter E. Rider,Heather McNabb

In A Kingdom of the Mind ethnographers, material culture specialists, and contributors from a wide variety of disciplines explore the impact of the Scots on Canadian life, showing how the Scots' image of their homeland and themselves played an important role in the emerging definition of what it meant to be Canadian.

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373

Publisher

McGill-Queen's Press - MQUP

Published Date

ISBN 10

0773584145

ISBN 13

9780773584143

Skua!

The Royal Navy's Dive-Bomber

By: Peter C. Smith

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Skua!

The Royal Navy's Dive-Bomber

By: Peter C. Smith

The Blackburn Skua was the first monoplane to be designed and built for the Royal Navy in the 1930s. As a result of continued debate, it became a compromise between the Navys desire for a carrier-based dive-bomber and RAFs preference for a fighter. Despite being the first to shoot down a Luftwaffe aircraft in World War II, early operations in Norway found the type woefully inadequate as a fighter.As a dive-bomber, the Royal Navy put the design to good use from the outset of WWII. It was involved with the hunt for the Graff Spee, sunk the major warship Koln, suffered with great loss in an attack on the Scharnhorst, helped to keep the German advance at bay during the Dunkirk evacuation and attacked the French rogue battleship Richelieu in the Mediterranean.This book relates how the final design was created, how the dive-bombing technique was developed and perfected by naval pilots and traces the wartime operational career of the type with many first-hand accounts.

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401

Publisher

Casemate Publishers

Published Date

ISBN 10

1783409711

ISBN 13

9781783409716

Polling and Public Opinion

A Canadian Perspective

By: Peter Marshall Butler

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Polling and Public Opinion

A Canadian Perspective

By: Peter Marshall Butler

The importance of polling public opinion is widely recognized. This work examines the impact that polls have on the thoughts and behaviour of the public. It considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy.

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209

Publisher

University of Toronto Press

Published Date

ISBN 10

0802038190

ISBN 13

9780802038197

Eighteenth Century Economics

By: Peter Groenewegen

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Eighteenth Century Economics

By: Peter Groenewegen

This collection of essays amounts to the definitive guide to eighteenth century economics and is a must for any economist's bookshelves. This book represents four decades of Peter Groenewegen's research of the eighteenth century.

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446

Publisher

Routledge

Published Date

ISBN 10

113446701X

ISBN 13

9781134467013

Projecting Politics

Political Messages in American Films

By: Terry Christensen,Peter J. Haas

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Projecting Politics

Political Messages in American Films

By: Terry Christensen,Peter J. Haas

This work examines the relationship between American politics and films, from 'Birth of a Nation' to 'Fahrenheit 9/11'. It provides a decade-by-decade survey as well as a framework to analyse the political content of films.

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380

Publisher

Routledge

Published Date

ISBN 10

1317462025

ISBN 13

9781317462026

Mean Streets

Confessions of a Nighttime Taxi Driver

By: Peter McSherry

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Mean Streets

Confessions of a Nighttime Taxi Driver

By: Peter McSherry

Peter McSherry recounts tales of his 30 years of driving cabs on the hard-bitten streets of Toronto.

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259

Publisher

Dundurn

Published Date

ISBN 10

1550024027

ISBN 13

9781550024029

Today We Drop Bombs, Tomorrow We Build Bridges

How Foreign Aid became a Casualty of War

By: Peter Gill

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Today We Drop Bombs, Tomorrow We Build Bridges

How Foreign Aid became a Casualty of War

By: Peter Gill

An indispensible inquiry into our moral health and humanity.' LSE Review of Books The war on terror has politicised foreign aid as never before. Aid workers are being killed at an alarming rate and civilians in war-torn countries abandoned to their fate. From the ravaged streets of Mogadishu to the unending struggle in Helmand, Peter Gill travels to some of the most conflict-stricken places on earth to reveal the true relationship between the aid business and Western security. While some agencies have clung to their neutrality against ever stiffer odds, others have compromised their impartiality to secure the flow of official funds. In a world where the advance of Islamic State constitutes the gravest affront to humanitarian practice and principle the aid community has faced in decades, Gill poses the crucial question – can Western nations fight in a country and aid it at the same time?

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269

Publisher

Zed Books Ltd.

Published Date

ISBN 10

1783601256

ISBN 13

9781783601257

From Far and Wide

A History of Canada's Arctic Sovereignty

By: Peter Pigott

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From Far and Wide

A History of Canada's Arctic Sovereignty

By: Peter Pigott

In the early 20th century the Canadian North was a mystery, but the Canadian military stepped in, and this book explores its historic activities in Canada’s Arctic. Is the Canadian North a state of mind or simply the lands and waters above the 60th parallel? In searching for the ill-fated Franklin Expedition in the 19th century, Britain’s Royal Navy mapped and charted most of the Arctic Archipelago. In 1874 Canadian Prime Minister Alexander Mackenzie agreed to take up sovereignty of all the Arctic, if only to keep the United States and Tsarist Russia out. But as the dominion expanded east and west, the North was forgotten. Besides a few industries, its potential was unknown. It was as one Canadian said for later. There wasn’t much need to send police or military expeditions to the North. Not only was there little tribal warfare between the Inuit or First Nations, but there were few white settlers to protect and the forts were mainly trading posts. Thus, in the early 20th century, Canada’s Arctic was less known than Sudan or South Africa. From Far and Wide recounts exclusively the historic activities of the Canadian military in Canada’s North.

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330

Publisher

Dundurn

Published Date

ISBN 10

1459700996

ISBN 13

9781459700994

Calling The Horses

A Racing Autobiography

By: Peter O'Sullevan

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Calling The Horses

A Racing Autobiography

By: Peter O'Sullevan

For decades Peter O'Sullevan was one of the iconic sports commentators, providing the sound track for half a century of horseracing as he called home such legends of the sport as Arkle, Nijinsky, Red Rum and Desert Orchid. His rapid-fire commentary seemed to echo the sound of horses' hooves, and it was not long before he became known as 'The Voice of Racing'. But in addition to his legendary status as a TV personality, Peter O'Sullevan was also a notable journalist and much-admired writer, and it is a measure of his standing both within and beyond the world of racing that his compulsively readable autobiography Calling the Horses, first published in 1989 and reprinted eight times, reached the top of the SUNDAY TIMES non-fiction bestseller list. The most recent edition of Calling the Horses was published in 1994, and the twenty years since then have brought many fresh episodes in the ongoing Peter O'Sullevan story, including the last racing days of his great friend Lester Piggott in 1995, his commentary on the 'Bomb Scare' Grand National of 1997, and his retirement from the BBC. He also describes setting up the Sir Peter O'Sullevan Charitable Trust, which has raised over £3.5 million for animal welfare charities, as well as offering his appreciation of a new generation of racing heroes, including jockey AP McCoy, who has come to dominate jump racing in a manner unparalleled in any sport, and the wonder-horse Frankel. The heartening news for the legions of Peter O'Sullevan fans is that, despite his years, his enthusiasm for racing is undiminished, and so are the elegance, fluency and wit which infuse his writing style. This new and extensively updated edition of Calling the Horses is a very remarkable book by a very remarkable man.

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569

Publisher

Hodder & Stoughton

Published Date

ISBN 10

1473606853

ISBN 13

9781473606852

A Dissident Liberal

The Political Writings of Peter Baume

By: Peter Baume

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A Dissident Liberal

The Political Writings of Peter Baume

By: Peter Baume

In the ‘broad church’ of the Australian Liberal Party, rarely has there been a maverick so unrelenting in his commitment to personal principles as Senator Peter Baume. Over a parliamentary career spanning 17 years, three ministerial portfolios and five party leaders, Baume was increasingly pitted against his own party room. In A Dissident Liberal: The Political Writings of Peter Baume, we learn of personal threats, crises, constitutional confrontation and the tension between conservatism and classical liberalism—and between ideology and toeing the party line. This collection of personal observations, speeches and commentaries on contentious policy issues presents a valuable resource for students of Australian political history.

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345

Publisher

ANU Press

Published Date

ISBN 10

1925022552

ISBN 13

9781925022551

Lives of Shakespearian Actors, Part II, Volume 1

Edmund Kean, Sarah Siddons and Harriet Smithson by Their Contemporaries

By: Gail Marshall,Tetsuo Kishi,Jim Davis,Lisa Freeman,Peter Raby

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Lives of Shakespearian Actors, Part II, Volume 1

Edmund Kean, Sarah Siddons and Harriet Smithson by Their Contemporaries

By: Gail Marshall,Tetsuo Kishi,Jim Davis,Lisa Freeman,Peter Raby

During the eighteenth century, theatrical writing developed as a genre. The publishing market responded to a seemingly insatiable appetite for accounts of the personalities, social lives and performances of celebrated entertainers. This series features actors who were significant in their development of new ways of performing Shakespeare.

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481

Publisher

Taylor & Francis

Published Date

ISBN 10

1040129129

ISBN 13

9781040129128

When the Gods Changed

The Death of Liberal Canada

By: Peter C. Newman

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When the Gods Changed

The Death of Liberal Canada

By: Peter C. Newman

Peter C. Newman, Canada's most "cussed and discussed" political journalist, on the death spiral of the Liberal Party. The May 2, 2011 federal election turned Canadian governance upside down and inside out. In his newest and possibly most controversial book, bestselling author Peter C. Newman argues that the Harper majority will alter Canada so much that we may have to change the country's name. But the most lasting impact of the Tory win will be the demise of the Liberal Party, which ruled Canada for seven of the last ten decades and literally made the country what it is. Newman chronicles, in bloody detail, the de-construction of the Grits' once unassailable fortress and anatomizes the ways in which the arrogance embedded in the Liberal genetic code slowly poisoned the party's progressive impulses. When the Gods Changed is the saga of a political self-immolation unequalled in Canadian history. It took Michael Ignatieff to light the match.

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263

Publisher

Random House Canada

Published Date

ISBN 10

0307358283

ISBN 13

9780307358288

Internationalisation of Post-1992 UK Universities

The Good, the Bad and the Ugly

By: Peter Brady

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Internationalisation of Post-1992 UK Universities

The Good, the Bad and the Ugly

By: Peter Brady

When they gained university status ex-polytechnics expected to be funded on a par with their new university colleagues. This was not the case and a number of government initiatives encouraged them to look overseas to recruit fee-paying students. ‘Internationalisation of Post-1992 UK Universities’ details how the reaction to these initiatives changed the nature of post-1992 universities. It also looks at how these universities work overseas and how foreign government strategies and policies mean that they are helping competitors and ensuring that foreign students gain a better educational experience than home students.

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190

Publisher

Anthem Press

Published Date

ISBN 10

1785271172

ISBN 13

9781785271175

American War Cinema and Media since Vietnam

Politics, Ideology, and Class

By: Patricia Keeton,Peter Scheckner

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American War Cinema and Media since Vietnam

Politics, Ideology, and Class

By: Patricia Keeton,Peter Scheckner

No other cinematic genre more sharply illustrates the contradictions of American society - notions about social class, politics, and socio-economic ideology - than the war film. This book examines the latest cycle of war films to reveal how they mediate and negotiate the complexities of war, class, and a military-political mission largely gone bad.

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302

Publisher

Springer

Published Date

ISBN 10

1137277890

ISBN 13

9781137277893

Rescue Road

One Man, Thirty Thousand Dogs, and a Million Miles on the Last Hope Highway

By: Peter Zheutlin

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Rescue Road

One Man, Thirty Thousand Dogs, and a Million Miles on the Last Hope Highway

By: Peter Zheutlin

How far would you go to save a dog's life? The extraordinary story of one man who has driven more than 1 million miles to rescue thousands of dogs from hunger, abuse and neglect and give them a second chance at life and love. For years, Greg Mahle struggled to keep the last of his family-run restaurants afloat in Ohio. When it finally closed, he was broke and unsure what to do next. Then a stranded van-load of puppies changed his life forever. Join journalist Peter Zheutlin as he travels with Greg from Ohio to the Gulf Coast on his Rescue Road Trips to bring hard-luck dogs from the deep South to loving "forever families" up north, with the help of many selfless volunteers along the way. From Houston's impoverished Fifth Ward--where thousands of strays roam the streets--and high-kill shelters in Louisiana, to joyous scenes of adopters embracing their new pups in the Northeast, Rescue Road is full of heart: an inspiring story about the unique bond between dogs and humans, and how going the extra mile can make a life-changing difference for these loyal canines-and for us all.

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258

Publisher

Sourcebooks, Inc.

Published Date

ISBN 10

1492614092

ISBN 13

9781492614098

Neoliberalism, Higher Education and Research

By: Peter Roberts,Michael A. Peters

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Neoliberalism, Higher Education and Research

By: Peter Roberts,Michael A. Peters

The book rejects the politics of power as inimical to the very becoming of the human and posits the politics of strength as a new possibility that breaks with the plantation system of organized violence and vampiric wealth production.

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152

Publisher

BRILL

Published Date

ISBN 10

9087906307

ISBN 13

9789087906306

Vampire Hunt

By: Peter Wilks

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Vampire Hunt

By: Peter Wilks

A humorous, vampire-themed fantasy action novel, that shifts between the 17th century and today.

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395

Publisher

Troubador Publishing Ltd

Published Date

ISBN 10

1780886721

ISBN 13

9781780886725

Raising the Stakes

Gambling with the Future of Universities

By: Peter Coaldrake,Lawrence Stedman

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Raising the Stakes

Gambling with the Future of Universities

By: Peter Coaldrake,Lawrence Stedman

This fully revised new edition probes the state of Australian higher education and its future. Peter Coaldrake and Lawrence Stedman's seminal and comprehensive analysis of the challenges faced by the higher education sector has been updated with revisions and a new chapter that addresses current policy and proposed reforms. They argue that neither the market nor central government will be able to shape higher education in an optimal way. Facing greater competition and reduced prospects for public funding, universities themselves must provide the impetus and take responsibility for change as they adapt to complex and uncertain futures.

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312

Publisher

Univ. of Queensland Press

Published Date

ISBN 10

0702258458

ISBN 13

9780702258459

In Turbulent Skies

British Aviation Successes and Setbacks - 1945-1975

By: Peter Reese

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In Turbulent Skies

British Aviation Successes and Setbacks - 1945-1975

By: Peter Reese

In 1945 confidence in British aviation was sky-high. Yet decades later, the industry had not lived up to its potential. What happened? The years that followed the war saw the Brabazon Committee issue flawed proposals for civil aviation planning. Enforced cancellations restricted the advancement of military aircraft, compounded later on by Defence Minister Duncan Sandys abandoning aircraft to fixate solely on missiles. Commercially, Britain's small and neglected domestic market hindered the development of civilian airliners. In the production of notorious aircraft, the inauspicious Comet came from de Havilland's attempts to gain an edge over its American competitors. The iconic Harrier jump jet and an indigenous crop of helicopters were squandered, while unrealistic performance requirements brought about the cancellation of TSR2. Peter Reese explores how repeated financial crises, a lack of rigour and fatal self-satisfaction led British aviation to miss vital opportunities across this turbulent period in Britain's skies.

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390

Publisher

The History Press

Published Date

ISBN 10

0750994444

ISBN 13

9780750994446

Just Getting Started

Stepping with Courage into God's Call for the Next Stage of Life

By: Wendy Peter

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Just Getting Started

Stepping with Courage into God's Call for the Next Stage of Life

By: Wendy Peter

Reimagine Your Future and Activate Your Dreams We all want to do something that matters, and there are moments when we ask, "Is my life really making a difference?" Could there be more, and what if now is the perfect time to get started? Writing for those who have a dream but feel too old, too young, too invisible, too unqualified or as if they missed their opportunity somewhere along the way, Wendy Peter provides both the inspiration and the blueprint to · move past your false finish line and reimagine the next season of your life · identify and awaken your true purpose and step with courage into your calling · create a road map to get your dreams off the ground The culmination of your life experiences--the reason you are uniquely you--is exactly what God will use for such a time as this. No matter your age or circumstances, you can reimagine your future, activate your dormant dreams and glorify God by pursuing what He is calling you to right now! "Wendy Peter's book is designed to encourage, build and establish you in your potential. You will be amazed as you watch the life-transforming fruit grow."--PATRICIA KING, author, minister, television host

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178

Publisher

Chosen Books

Published Date

ISBN 10

1493433520

ISBN 13

9781493433520

Building Models for Marketing Decisions

By: Peter S.H. Leeflang,Dick R. Wittink,Michel Wedel,Philippe A. Naert

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Building Models for Marketing Decisions

By: Peter S.H. Leeflang,Dick R. Wittink,Michel Wedel,Philippe A. Naert

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.

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642

Publisher

Springer Science & Business Media

Published Date

ISBN 10

146154050X

ISBN 13

9781461540502

Financial Accounting

By: Charles Horngren,Walter Harrison,Suzanne Oliver,Peter Best,David Fraser,Rebecca Tan

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Financial Accounting

By: Charles Horngren,Walter Harrison,Suzanne Oliver,Peter Best,David Fraser,Rebecca Tan

Success in Accounting begins here! The technical details you need to know and decision-making processes you need to understand, with plain-language explanations and unlimited practice. Financial Accounting is an engaging resource that focuses on current accounting theory and practice in Australia, within a business context. It emphasises how financial decision-making is based on accurate and complete accounting information and uses case studies to illustrate this in a practical way. The new 7th edition is accurate and up to date, guided by extensive technical review feedback and incorporating the latest Australian Accounting Standards. It also provides updated coverage of some of the most significant current issues in accounting such as ethics, information systems and sustainability.

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889

Publisher

Pearson Higher Education AU

Published Date

ISBN 10

1442553480

ISBN 13

9781442553484

Accounting

By: Charles Horngren,Walter Harrison,Suzanne Oliver,Peter Best,David Fraser,Rebecca Tan,Roger Willett

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Accounting

By: Charles Horngren,Walter Harrison,Suzanne Oliver,Peter Best,David Fraser,Rebecca Tan,Roger Willett

Success in Accounting begins here! The technical details you need to know and decision making processes you need to understand, with plain language explanations and the power of unlimited practice. Accounting is an engaging resource that focuses on current accounting theory and practice in Australia, within a business context. It emphasises how financial decision-making is based on accurate and complete accounting information and uses case studies to illustrate this in a practical way. The new seventh edition is accurate and up-to-date, guided by extensive technical review feedback and incorporating the latest Australian Accounting Standards. It also provides updated coverage of some of the most significant current issues in accounting such as ethics, information systems and sustainability.

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1137

Publisher

Pearson Higher Education AU

Published Date

ISBN 10

1442553472

ISBN 13

9781442553477

Like Hot Knives to the Brain

James Ellroy's Search for Himself

By: Peter Wolfe

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Like Hot Knives to the Brain

James Ellroy's Search for Himself

By: Peter Wolfe

James Ellroy's prose, in many ways as complex as any in the Western literary canon, strung together sensational stories of crime and catastrophe. The significance of his writing to Western culture has yet to be fully explored. Author Peter Wolfe offers us the first book-length study of Ellroy in English.

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290

Publisher

Lexington Books

Published Date

ISBN 10

0739120026

ISBN 13

9780739120026

Policy Making in Britain

An Introduction

By: Peter Dorey

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Policy Making in Britain

An Introduction

By: Peter Dorey

Introducing you to the public policy making process in Britain today, this book adopts an empirical approach to the study of policy making by relating theory to actual developments in Britain since the 1980s. It covers: Ideas, Problem Definition, Issues and Agenda-Setting Key Individuals Key Institutions Parliament and Public Policy Implementation The shift from Government to Governance (including marketization, and devolution) The increasing role of the private and voluntary sectors in policy delivery Internationalisation and Europeanization of policies and policy making Evaluation, audits and the New Public Management Each chapter is enriched by recent real-life case studies and boxes illustrating key arguments, concepts and empirical developments. Taking into account the 2010 election and beyond, the book addresses current issues, developments and debates. The result is a contemporary and engaging text that will be required reading for all students of British politics, public policy and public administration.

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345

Publisher

SAGE

Published Date

ISBN 10

1473905060

ISBN 13

9781473905061

Invest in Penny Stocks

A Guide to Profitable Trading

By: Peter Leeds

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Invest in Penny Stocks

A Guide to Profitable Trading

By: Peter Leeds

THE APPETITE FOR PENNY STOCKS stocks that trade for less than $5 a share is greater than it's ever been. Due to their potential for rapid change, these investments can be both lucrative and high-risk. Penny stocks that pass the proper analysis can quickly multiply in value, dramatically outperforming every other type of stock, including so-called "safe" blue chips. Exciting, original, and inspiring, Invest in Penny Stocks is the only book of its kind. The Penny Stock Professional, Peter Leeds introduces you to all the concepts needed to become a successful penny stock investor: risk-free paper trading, tactics of the pros, the best markets, effective due diligence, and much more. He also reveals his 29- point Leeds Analysis, which uncovers the absolute best small companies with strong management teams, great upside potential, proven revenues, patented technologies, and rock-solid fundamentals. These premium penny stocks are more likely to outperform, and less likely to suffer downside price moves. Packed with nearly twenty of Leeds' favorite trading tactics and over forty real company trading charts, Invest in Penny Stocks can quickly help anyone become a successful trader. Using methods of fundamental and technical analysis developed over many years, Peter Leeds is consistently able to discover value in companies that others can't see. With Invest in Penny Stocks, he shows you how to take advantage of the opportunities that everyone else is missing.

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208

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118013298

ISBN 13

9781118013298

Co-operative Culture and the Politics of Consumption in England, 1870-1930

By: Peter Gurney

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Co-operative Culture and the Politics of Consumption in England, 1870-1930

By: Peter Gurney

This innovative, research-based book presents a positive critique of the co-operative alternative to emerging capitalist forms of mass consumption in the late nineteenth and early twentieth centuries. This alternative was embedded in the culture of the movement and Peter Gurney provides a full analysis of that culture - its strategy and ambition, social and educational forms, internationalism and historical consciousness.

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Page Count

368

Publisher

Manchester University Press

Published Date

ISBN 10

0719049504

ISBN 13

9780719049507

Book's by Peter Rae

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