Peter Mirabito's Books

Electronic Media Management, Revised

By: Peter Pringle,Michael F Starr

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Electronic Media Management, Revised

By: Peter Pringle,Michael F Starr

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

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Page Count

432

Publisher

Taylor & Francis

Published Date

ISBN 10

1136028668

ISBN 13

9781136028663

Consumer Neuroscience

Theory and Application

By: Cathrine Jansson-Boyd,Peter Bright

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Consumer Neuroscience

Theory and Application

By: Cathrine Jansson-Boyd,Peter Bright

To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review: methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Consumer Neuroscience concludes with a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions. - Presents readers with a clear overview of consumer neuroscience as a field - Includes a visual brain index - Discusses neuroscientific areas that are highly relevant to consumer sciences but may not yet have been integrated into the discipline - Offers the combined expertise of a psychologist and a neuroscientist in authoring the book to provide well rounded insights into the area of consumer neuroscience - Describes unresolved issues and possible methods in consumer neuroscience, along with approaches for tackling them

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Page Count

308

Publisher

Elsevier

Published Date

ISBN 10

0443135827

ISBN 13

9780443135828

Intellectual Property and Information Wealth

Issues and Practices in the Digital Age [4 volumes]

By: Peter K. Yu

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Intellectual Property and Information Wealth

Issues and Practices in the Digital Age [4 volumes]

By: Peter K. Yu

Until recently, issues of intellectual property were relegated to the experts—attorneys, legal scholars, rightsholders, and technology developers who wrangled over interpretations and enforcement of copyright, patent, and trademark protections. But in today's knowledge-based economy, intellectual property protection has taken on fundamentally new proportions, as a subject of urgency for businesses (whose survival depends on protection of their intangible assets) and as a subject of cultural importance that grabs front-page headlines (as the controversy over Napster and high-profile revelations of plagiarism, for example, have illustrated). This landmark set of essays brings new clarity to the issues, as societies around the world grapple with the intricacies and complexities of intellectual property, and its impact on business, law, policy, and culture. Featuring insights from leading scholars and practitioners, Intellectual Property and Information Wealth provides rigorous analysis, historical context, and emerging practical applications from the public, private, and non-profit sectors. Volume 1 focuses on protections to novels, films, sound recordings, computer programs, and other creative products, and covers such issues as authorship, duration of copyright, fair use of copyrighted materials, and the implications of the Internet and peer-to-peer file sharing. Volume 2 explains the fundamental protections to inventors of devices, mechanical processes, chemical compounds, and other inventions, and examines such issues as the scope and limits of patent protection, research exemptions and infringement, IP in the software and biotech industries, and trade secrets. Volume 3 looks at the protections to distinctive symbols and signs, including brand names and unique product designs, and features chapters on consumer protection, trademark and the first amendment, brand licensing, publicity and cultural images, and domain names. Volume 4 takes the discussion to the global level, addressing a wide range of issues, including not only enforcement of IP protections across borders, but also their implications for international trade and investment, economic development, human rights, and public health.

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Page Count

1978

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313056102

ISBN 13

9780313056109

Honoré Lannuier, Cabinet Maker from Paris

The Life and Work of a French Ébéniste in Federal New York

By: Peter M. Kenny,Charles Honoré Lannuier,Frances F. Bretter,Ulrich Leben,Metropolitan Museum of Art (New York, N.Y.)

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Honoré Lannuier, Cabinet Maker from Paris

The Life and Work of a French Ébéniste in Federal New York

By: Peter M. Kenny,Charles Honoré Lannuier,Frances F. Bretter,Ulrich Leben,Metropolitan Museum of Art (New York, N.Y.)

Although his brief but productive career as a cabinetmaker in New York lasted a mere sixteen years, the French-born maitre ebeniste Charles-Honore Lannuier (1779-1819) was a leading figure in the development of a distinctive and highly refined style of furniture in the Late Federal period. A contemporary of the renowned master Duncan Phyfe, Lannuier, like him, made fashionable gilded card tables, marble-topped pier tables, bedsteads, and seating furniture for wealthy clients numbering among the mercantile and social elite of New York, Philadelphia, Baltimore, Richmond, and Savannah. This volume, which complements the exhibition "Honore Lannuier, Parisian Cabinetmaker in Federal New York" held at The Metropolitan Museum of Art, New York, in spring 1998, represents the most complete study of Lannuier's life and work published to date.

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Page Count

273

Publisher

Metropolitan Museum of Art

Published Date

ISBN 10

0870998358

ISBN 13

9780870998355

Book's by Peter Mirabito

Electronic Media Management, Revised

Electronic Media Management, Revised

Consumer Neuroscience

Consumer Neuroscience

Intellectual Property and Information Wealth

Intellectual Property and Information Wealth

Honoré Lannuier, Cabinet Maker from Paris

Honoré Lannuier, Cabinet Maker from Paris

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