Peter Leeflang's Books

Creating Value with Big Data Analytics

Making Smarter Marketing Decisions

By: Peter C. Verhoef,Edwin Kooge,Natasha Walk

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Creating Value with Big Data Analytics

Making Smarter Marketing Decisions

By: Peter C. Verhoef,Edwin Kooge,Natasha Walk

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

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339

Publisher

Routledge

Published Date

ISBN 10

1317561929

ISBN 13

9781317561927

Creating Value with Data Analytics in Marketing

Mastering Data Science

By: Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa

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Creating Value with Data Analytics in Marketing

Mastering Data Science

By: Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa

This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.

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386

Publisher

Routledge

Published Date

ISBN 10

1000465519

ISBN 13

9781000465518

Co-Branding: Fit Factors Between Partner Brands

By: Peter Zickermann

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Co-Branding: Fit Factors Between Partner Brands

By: Peter Zickermann

Firms are continuously looking for new opportunities to exploit and leverage their existing brands to achieve business growth. In the past, companies have leveraged their ‘most important asset’ (brands) through brand and line extensions. Nowadays, the most recent trend for capitalizing on brands is called ‘Co-Branding’ in which two or more brands are presented jointly to the consumer, forming a new product or service offering. This new branding strategy promises many benefits, especially for companies operating internationally with strong global brands. This study is about the perception of ‘fit’ between two partner brands in a co-branding venture. Previous studies have already identified that a perceived fit between partner brands leads to a positive evaluation of the co-branded offering by consumers. But why are some brands perceived as fitting together by consumers and others are not? To answer this question, this study investigates which factors (e.g. similar price level, target group, product category) lead to a perceived fit between partner brands by consumers.

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Anchor Academic Publishing (aap_verlag)

Published Date

ISBN 10

3954892960

ISBN 13

9783954892969

Configured by Consumption

How Consumption–Demand Will Reshape Supply Chain Operations

By: Kam, Booi H.,Rimmer, Peter J.

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Configured by Consumption

How Consumption–Demand Will Reshape Supply Chain Operations

By: Kam, Booi H.,Rimmer, Peter J.

This ground-breaking Research Handbook provides a state-of-the-art discussion of the international law of Indigenous rights and how it has developed in recent decades. Drawing from their extensive knowledge of the topic, leading scholars provide strong general coverage and highlight the challenges and cutting-edge issues arising in international Indigenous rights law.

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192

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1789905737

ISBN 13

9781789905731

Expedition Agroparks

Research by Design into Sustainable Development and Agriculture in the Network Society

By: Peter J.A.M. Smeets

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Expedition Agroparks

Research by Design into Sustainable Development and Agriculture in the Network Society

By: Peter J.A.M. Smeets

This book is the result of several years of expedition into the development of metropolitan FoodClusters. The author's fascination for the agricultural landscapes in and around metropolises led him to the conclusion that improving the efficiency of agriculture is the most effective way to safeguard the quality of such landscapes. The wasteful modes of production developed in the past 150 years have led to a serious decline in both the surface area and the quality of the highly valued landscapes. Closing the loops within the agricultural production system and increasing their productivity is therefore the best remedy to arrest this decline. After analysing the development of agriculture against the background of the urbanisation process in today's network society, the focus shifts to research by design on agroparks. These are spatial clusters of agrofunctions and the related economic activities. Agroparks bring together high-productivity plant-based and animal-based production and processing along industrial lines combined with the input of high levels of knowledge and technology. The cycles of water, minerals and gases are skillfully closed and the use of fossil energy is minimised, particularly by the processing of various flows of waste products and by-products. An agropark may therefore be seen as the application of industrial ecology in the agrosector. The scientific aim of this book is to find answers to the questions of whether agroparks contribute to sustainable development in metropolises, how an agropark is developed and how it must be designed. Under examination are seven designs for agroparks, which were created from 2002 onwards in the Netherlands, China and India.

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310

Publisher

Springer Science & Business Media

Published Date

ISBN 10

9086867197

ISBN 13

9789086867196

Marketing Value Metrics

A New Metrics Model to Measure Marketing Effectiveness

By: Malcolm McDonald,Peter Mouncey,Stan Maklan

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Marketing Value Metrics

A New Metrics Model to Measure Marketing Effectiveness

By: Malcolm McDonald,Peter Mouncey,Stan Maklan

This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of Management that not only shows how marketing systematically contributes to shareholder value, but also provides a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable. Malcolm McDonald, Stan Maklan and Peter Mouncey introduce strategic marketing planning and then describe in detail the key steps in the modelling process as well as the procedures for applying it in practice. Updated throughout, this new edition includes the latest digital and social media metrics and advice on measuring the effectiveness of multichannel strategies. Marketing Value Metrics will enable marketing executives to measure more effectively the impact of marketing activity against organizational goals and will empower marketing teams and their managers to justify and defend their plans and strategies to their CEOs and CFOs.

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Page Count

328

Publisher

Kogan Page Publishers

Published Date

ISBN 10

074946898X

ISBN 13

9780749468989

Making Literature Reviews Work: A Multidisciplinary Guide to Systematic Approaches

By: Rob Dekkers,Lindsey Carey,Peter Langhorne

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Making Literature Reviews Work: A Multidisciplinary Guide to Systematic Approaches

By: Rob Dekkers,Lindsey Carey,Peter Langhorne

This textbook guides the reader on how to undertake high-quality literature reviews, from traditional narrative to protocol-driven reviews. The guidance covers a broad range of purposes, disciplines and research paradigms. Whether the literature review is part of a research project, doctoral study, dissertation or a stand-alone study, the book offers approaches, methods, tools, tips and guidelines to produce more effective literature reviews in an efficient manner. The numerous examples are drawn from an array of subject areas, such as economics, healthcare, education, medicine, psychology, software engineering amongst others. This makes it worthwhile for a wide range of studies and for reviews into evidence-based interventions, policies, practices and treatments. There is attention given to presenting, reporting and publishing literature reviews. With the additional clarity brought about by explanatory tables and graphs, this textbook is a ‘must-have’ for all students, researchers, academics and practitioners at any stage of their project or career when engaging with literature. In addition, citizens, policymakers and practitioners will benefit from the guidance with better insight into how literature reviews could and should have been conducted.

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Page Count

602

Publisher

Springer Nature

Published Date

ISBN 10

3030900258

ISBN 13

9783030900250

Business Administration

By: Peter Thuis,Rienk Stuive

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Business Administration

By: Peter Thuis,Rienk Stuive

Business Administration offers an integrated, practical approach to all key aspects of business administration and to how business processes are managed. The authors highlight the function and relevance of business management in day-to-day business operations. Business Administration offers a single frame of reference for all chapters: Management success stories Management blunders Socially responsible business practice Key performance indicators Historical trends in business administration This book is an indispensable tool in all degree programmes in which business administration is a key component, including Business, Economics and Law, as well as other economics and business programmes. A companion website featuring extra materials for lecturers and students is available at: http://www.mathematicsforfinanceandeconomics.noordhoff.nl

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439

Publisher

Routledge

Published Date

ISBN 10

1000035700

ISBN 13

9781000035704

Schizophrenia: Advances and Current Management, An Issue of Psychiatric Clinics of North America

By: Peter F. Buckley

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Schizophrenia: Advances and Current Management, An Issue of Psychiatric Clinics of North America

By: Peter F. Buckley

This issue of the Psychiatric Clinics, edited by Dr. Peter F. Buckley, examines advances and current management in the treatment of Schizophrenia. The topics covered in this issue include, but are not limited to: Duration of Untreated Psychosis (DUP) and Longitudinal Perspectives on DUP; Neuroinflammation and Schizophrenia; Emerging Treatments for Schizophrenia; Treatment-Resistant Schizophrenia; Comorbidities and Schizophrenia; Recovery from Schizophrenia; and the latest in schizophrenia research.

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217

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323446337

ISBN 13

9780323446334

Allergic Skin Diseases, An Issue of Immunology and Allergy Clinics of North America

By: Peck Ong,Peter Schmid-Grendelmeier

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Allergic Skin Diseases, An Issue of Immunology and Allergy Clinics of North America

By: Peck Ong,Peter Schmid-Grendelmeier

This issue of Immunology and Allergy Clinics, guest edited by Drs. Peck Ong and Peter Schmid-Grendelmeier, is devoted to Allergic Skin Diseases. Articles in this issue include Wet-wrap Therapy in Atopic Dermatitis; Biologics in Chronic Urticaria; Clinical Measures of Chronic Urticaria; Cutaneous Manifestation of Drug Allergy; Itch in Atopic Dermatitis; Biomarkers in Atopic Dermatitis; Differential Diagnosis of Atopic Dermatitis; Differential Diagnosis of Chronic Urticaria; ACE-inhibitor-induced Angioedema; The Role of Fungi in Atopic Dermatitis; Cutaneous Manifestation of Food Allergy; Pediatric Mastocytosis; Allergic Contact Dermatitis; Hereditary Angioedema; Infectious Complications in Atopic Dermatitis; and Cutaneous Manifestations Primary Immunodeficiency/Autoimmunity.

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249

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Elsevier Health Sciences

Published Date

ISBN 10

032349661X

ISBN 13

9780323496612

The Renaissance of Etching

By: Catherine Jenkins,Nadine M. Orenstein,Freyda Spira,Peter Fuhring,Donald J. La Rocca,Anne Varick Lauder,Christof Metzger,Femke Speelberg,Ad Stijnman,Pierre Terjanian,Julia Zaunbauer

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The Renaissance of Etching

By: Catherine Jenkins,Nadine M. Orenstein,Freyda Spira,Peter Fuhring,Donald J. La Rocca,Anne Varick Lauder,Christof Metzger,Femke Speelberg,Ad Stijnman,Pierre Terjanian,Julia Zaunbauer

The Renaissance of Etching is a groundbreaking study of the origins of the etched print. Initially used as a method for decorating armor, etching was reimagined as a printmaking technique at the end of the fifteenth century in Germany and spread rapidly across Europe. Unlike engraving and woodcut, which required great skill and years of training, the comparative ease of etching allowed a wide variety of artists to exploit the expanding market for prints. The early pioneers of the medium include some of the greatest artists of the Renaissance, such as Albrecht Dürer, Parmigianino, and Pieter Bruegel the Elder, who paved the way for future printmakers like Rembrandt, Goya, and many others in their wake. Remarkably, contemporary artists still use etching in much the same way as their predecessors did five hundred years ago. Richly illustrated and including a wealth of new information, The Renaissance of Etching explores how artists in Germany, the Netherlands, Italy, and France developed the new medium of etching, and how it became one of the most versatile and enduring forms of printmaking. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana}

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311

Publisher

Metropolitan Museum of Art

Published Date

ISBN 10

1588396495

ISBN 13

9781588396495

Peter Paul Rubens

The Drawings

By: Anne-Marie S. Logan,Peter Paul Rubens,Michiel Plomp,Metropolitan Museum of Art (New York, N.Y.)

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Peter Paul Rubens

The Drawings

By: Anne-Marie S. Logan,Peter Paul Rubens,Michiel Plomp,Metropolitan Museum of Art (New York, N.Y.)

Catalogue of an exhibition held at the Metropolitan Museum of Art, New York, Jan. 15-Apr. 3, 2005.

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346

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Metropolitan Museum of Art

Published Date

ISBN 10

0300104944

ISBN 13

9780300104943

Cost Effectiveness Modelling for Health Technology Assessment

A Practical Course

By: Richard Edlin,Christopher McCabe,Claire Hulme,Peter Hall,Judy Wright

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Cost Effectiveness Modelling for Health Technology Assessment

A Practical Course

By: Richard Edlin,Christopher McCabe,Claire Hulme,Peter Hall,Judy Wright

This book provides an introduction to decision analytic cost-effectiveness modelling, giving the theoretical and practical knowledge required to design and implement analyses that meet the methodological standards of health technology assessment organisations. The book guides you through building a decision tree and Markov model and, importantly, shows how the results of cost-effectiveness analyses are interpreted. Given the complex nature of cost-effectiveness modelling and the often unfamiliar language that runs alongside it, we wanted to make this book as accessible as possible whilst still providing a comprehensive, in-depth, practical guide that reflects the state of the art – that includes the most recent developments in cost-effectiveness modelling. Although the nature of cost effectiveness modelling means that some parts are inevitably quite technical, across the 13 chapters we have broken down explanations of theory and methods into bite-sized pieces that you can work through at your own pace; we have provided explanations of terms and methods as we use them. Importantly, the exercises and online workbooks allow you to test your skills and understanding as you go along.

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217

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Springer

Published Date

ISBN 10

3319157442

ISBN 13

9783319157443

Feigin and Cherry's Textbook of Pediatric Infectious Diseases E-Book

2-Volume Set

By: James Cherry,Gail J. Demmler-Harrison,Sheldon L. Kaplan,William Steinbach,Peter J Hotez

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Feigin and Cherry's Textbook of Pediatric Infectious Diseases E-Book

2-Volume Set

By: James Cherry,Gail J. Demmler-Harrison,Sheldon L. Kaplan,William Steinbach,Peter J Hotez

Offering unparalleled coverage of infectious diseases in children and adolescents, Feigin & Cherry's Textbook of Pediatric Infectious Diseases 8th Edition, continues to provide the information you need on epidemiology, public health, preventive medicine, clinical manifestations, diagnosis, treatment, and much more. This extensively revised edition by Drs. James Cherry, Gail J. Demmler-Harrison, Sheldon L. Kaplan, William J. Steinbach, and Peter J. Hotez, offers a brand-new full-color design, new color images, new guidelines, and new content, reflecting today's more aggressive infectious and resistant strains as well as emerging and re-emerging diseases - Discusses infectious diseases according to organ system, as well as individually by microorganisms, placing emphasis on the clinical manifestations that may be related to the organism causing the disease. - Provides detailed information regarding the best means to establish a diagnosis, explicit recommendations for therapy, and the most appropriate uses of diagnostic imaging. - Features expanded information on infections in the compromised host; immunomodulating agents and their potential use in the treatment of infectious diseases; and Ebola virus. - Contains hundreds of new color images throughout, as well as new guidelines, new resistance epidemiology, and new Global Health Milestones. - Includes new chapters on Zika virus and Guillain-Barré syndrome. - Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.

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2045

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323392814

ISBN 13

9780323392815

Building Implementable Marketing Models

By: Philippe A. Naert,Peter S.H. Leeflang

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Building Implementable Marketing Models

By: Philippe A. Naert,Peter S.H. Leeflang

The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading to a more consistent ordering of the material and pro posed the addition of some topics and the expansion of others to make the book more self-contained. This resulted in a co-authorship and a revised version, which was written by Peter Leefiang and consisted of a reshuffling and an expansion of the original material by about fifty per cent. Several meetings between the co-authors produced further refinements in the text and the sequence of chapters and sections, after which Philippe Naert again totally reworked the whole text. This led to a new expansion, again by fifty per cent, of the second iteration. The third iteration also required the inclusion of a great deal of new literature indicating that the field is making fast progress and that implementation has become a major concern to marketing model builders.

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405

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1461565863

ISBN 13

9781461565864

Building Models for Marketing Decisions

By: Peter S.H. Leeflang,Dick R. Wittink,Michel Wedel,Philippe A. Naert

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Building Models for Marketing Decisions

By: Peter S.H. Leeflang,Dick R. Wittink,Michel Wedel,Philippe A. Naert

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.

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Page Count

642

Publisher

Springer Science & Business Media

Published Date

ISBN 10

146154050X

ISBN 13

9781461540502

Modeling Markets

Analyzing Marketing Phenomena and Improving Marketing Decision Making

By: Peter S.H. Leeflang,Jaap E. Wieringa,Tammo H.A. Bijmolt,Koen H. Pauwels

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Modeling Markets

Analyzing Marketing Phenomena and Improving Marketing Decision Making

By: Peter S.H. Leeflang,Jaap E. Wieringa,Tammo H.A. Bijmolt,Koen H. Pauwels

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

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