Peter Leadley's Books

Marketing

Essential Principles, New Realities

By: Jon Groucutt,Peter Leadley,Patrick Forsyth

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Marketing

Essential Principles, New Realities

By: Jon Groucutt,Peter Leadley,Patrick Forsyth

Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt

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564

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Kogan Page Publishers

Published Date

ISBN 10

0749441143

ISBN 13

9780749441142

Cracking Baseball's Cold Cases

Filling in the Facts About 17 Mystery Major Leaguers

By: Peter Morris

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Cracking Baseball's Cold Cases

Filling in the Facts About 17 Mystery Major Leaguers

By: Peter Morris

This book is the result of one man's twenty-year quest to solve some of baseball's most enduring mysteries--the "cold cases" of major leaguers about whom virtually nothing is known. (In many instances, the various baseball encyclopedias list only their names and one other word: "deceased.") Some of these mysterious players had negligible professional careers and their time on a major league diamond was more the result of good fortune than anything else; others were stars in their day and then vanished. The Biographical Committee of the Society for American Baseball Research is committed to finding them and award-winning researcher Peter Morris tells the story of some of the most remarkable of the searches that resulted, many of which featured twists so surprising no mystery writer could have invented them.

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209

Publisher

McFarland

Published Date

ISBN 10

1476603316

ISBN 13

9781476603315

The Economics of Sports

By: Michael A. Leeds,Peter von Allmen,Victor A. Matheson

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The Economics of Sports

By: Michael A. Leeds,Peter von Allmen,Victor A. Matheson

The sports industry provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study economics in a context that holds their interest. Thoroughly updated to reflect the current landscape, The Economics of Sports introduces core economic concepts and theories and applies them to US and international sports. Divided into five parts, the book focuses on three major areas of the economics of sports: industrial organization, public economics, and labor economics. Updates for this seventh edition include: • An entirely new chapter on sports gambling and a fully revised section on intercollegiate sports; • Updated material on social justice in sports and the impact of the COVID-19 pandemic on the industry; • More coverage of international sports, e-sports, and new biographical sketches. This well-presented and accessible text is supported by easy-to-follow pedagogical features, such as end-of-chapter summaries and questions, and a companion website, which offers useful resources for students and instructors. It is the perfect textbook for intermediate and advanced undergraduate and graduate courses in sports economics.

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Page Count

455

Publisher

Taylor & Francis

Published Date

ISBN 10

1000787583

ISBN 13

9781000787580

Planetary Accounting

Quantifying How to Live Within Planetary Limits at Different Scales of Human Activity

By: Kate Meyer,Peter Newman

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Planetary Accounting

Quantifying How to Live Within Planetary Limits at Different Scales of Human Activity

By: Kate Meyer,Peter Newman

This book presents a novel way to enable people, regardless of their scale of influence, to take responsibility for global environmental problems including climate change. It introduces a new framework called Planetary Accounting, which allows the Planetary Boundaries, non-negotiable limits for the environment, to be translated into limits for human activity. It shows how such limits can be broken down into chunks that can be managed at different levels (from individual and community, to business and sector levels, to cities and regions), and at any level of government. The book begins by summarising the science of climate change and introducing the notion of the Anthropocene – the “human age”. It highlights the importance of returning to and remaining within the Planetary Boundaries but shows that we can’t realistically do so unless we have a new approach to environmental accounting. The book then outlines how Planetary Accounting furnishes this new approach by combining sustainability science, change theory, and environmental accounting to create a scalable framework for environmental management that encourages systemic and individual change. The details of the science of and our human contribution to ten critical human pressures are then presented, and the book concludes with a guide for those seeking to apply Planetary Accounting in practice. Planetary Accounting could form the scientific underpinning of behaviour change programs, guide the development of policy and regulations, and provide both the basis for environmental laws, and the foundation of future global environmental agreements. It has been 50 years since the first views from space showed a blue planet alone in our solar system. This book is an historic opportunity to provide humanity for the first time with sufficient information to begin implementing Planetary Accounting.

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Page Count

281

Publisher

Springer Nature

Published Date

ISBN 10

9811514437

ISBN 13

9789811514432

Handbook of Evidence-Based Practice in Clinical Psychology, Adult Disorders

By: Michel Hersen,Peter Sturmey

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Handbook of Evidence-Based Practice in Clinical Psychology, Adult Disorders

By: Michel Hersen,Peter Sturmey

Handbook of Evidence-Based Practice in Clinical Psychology, Volume 2 covers the evidence-based practices now identified for treating adults with a wide range of DSM disorders. Topics include fundamental issues, adult cognitive disorders, substance-related disorders, psychotic, mood, and anxiety disorders, and sexual disorders. Each chapter provides a comprehensive review of the evidence-based practice literature for each disorder and then covers several different treatment types for clinical implementation. Edited by the renowned Peter Sturmey and Michel Hersen and featuring contributions from experts in the field, this reference is ideal for academics, researchers, and libraries.

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Page Count

771

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118144759

ISBN 13

9781118144756

Predestination

The American Career of a Contentious Doctrine

By: Peter J. Thuesen

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Predestination

The American Career of a Contentious Doctrine

By: Peter J. Thuesen

Predestination--the idea that God foreordains one's eternal destiny--is one of the most fascinating and controversial doctrines in Christianity. In this groundbreaking history, the first of its kind, Peter Thuesen shows that the debate over predestination is inseparable from other central Christian beliefs and practices--the efficacy of the sacraments, the existence of purgatory and hell, the extent of God's providential involvement in human affairs--and has fueled theological conflicts across denominations for centuries. The book ranges from New England Puritans to today's megachurches.

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Page Count

326

Publisher

OUP USA

Published Date

ISBN 10

0195174275

ISBN 13

9780195174274

The Family In Rural Society

By: Raymond T Coward,William M Smith,Peter L Heller,Louis A Ploch

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The Family In Rural Society

By: Raymond T Coward,William M Smith,Peter L Heller,Louis A Ploch

Social and political attention often is focused on urban issues, neglecting the still-rural character of much of the United States. This volume of original papers provides a clear picture of present-day rural society, with special emphasis on the changing role and structure of the family. It describes demographic trends, discusses the family aspects of the new wave of inmigrants to small towns and rural communities, reviews the diversity of patterns and forms adopted by rural families, considers the plight of the rural aged, and explores the dynamics of intrafamily personal relationships. The book ends with speculations on future prospects and challenges facing rural families.

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Page Count

235

Publisher

Routledge

Published Date

ISBN 10

1000301346

ISBN 13

9781000301342

Swan

By: Peter Young

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Swan

By: Peter Young

The graceful winged form of the swan has inspired works of art from fairy tales to ballets, and its profile is recognized immediately by even the most cursory of bird admirers. Now the newest addition to Reaktion’s acclaimed Animal series examines the fascinating story behind this elegant bird. The natural history of the swan is surprisingly complex, as Peter Young reveals, delving into the bird’s habitat and feeding habits, the physiological details of the eight surviving species and several extinct ones, the bird’s power and endurance, and the formation flying that allows them to conserve energy and fly great distances with speed. Swan gives equal treatment to the long and rich role of the swan in human culture, from the Greek myth of Leda and the Swan to the bird’s portrayal in sculpture, furniture, and brand name logos. Young also details the challenges facing conservation efforts to protect swans from human consumption and material goods. An engrossing account, Swan will be a welcome addition to the bookshelf of all who admire this beautiful bird.

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224

Publisher

Reaktion Books

Published Date

ISBN 10

186189502X

ISBN 13

9781861895028

God's Messenger

J.F. Riemenschneider and Racial Conflict in 19th Century New Zealand

By: Peter H. Oettli

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God's Messenger

J.F. Riemenschneider and Racial Conflict in 19th Century New Zealand

By: Peter H. Oettli

God's Messenger is a new biography of the North German missionary Rev. J. F. Riemenschneider, who settled in the Taranaki region in the first half of the nineteenth century. The book places him into the historical and social context, which not only illuminates his life and work, but throws new light on aspects of nineteenth century New Zealand history. The book outlines Riemenschneider’s upbringing in North Germany, his arrival in New Zealand and setting up of a missionary station in Taranaki, rifts between the missionary and his people, his exile from Taranaki and setting up in Otago." --Publisher.

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268

Publisher

Huia Publishers

Published Date

ISBN 10

1869693205

ISBN 13

9781869693206

Key Marketing Skills

Strategies, Tools and Techniques for Marketing Success

By: Peter Cheverton

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Key Marketing Skills

Strategies, Tools and Techniques for Marketing Success

By: Peter Cheverton

Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a real-world context, from conducting a marketing audit and building your marketing strategy, to preparing a robust marketing plan and developing a unique value proposition. Taking you step by step through the entire marketing planning process, it will enable you to build alignment through the supply chain and successfully implement your plan through the marketing mix. Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, Key Marketing Skills provides all the necessary tools and guidance to make marketing happen. Online resources include self-test questions, marketing planning template, performance map and a customer activity cycle table.

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Page Count

401

Publisher

Kogan Page Publishers

Published Date

ISBN 10

074944715X

ISBN 13

9780749447151

Crime, Justice and Discretion in England 1740-1820

By: Peter King

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Crime, Justice and Discretion in England 1740-1820

By: Peter King

The criminal law has often been seen as central to the rule of the eighteenth-century landed élite in England. This book presents a detailed analysis of the judicial processs - of victims' reactions, pretrial practices, policing, magistrates hearings, trials, sentencing, pardoning and punishment - using property offenders as its main focus. The period 1740-1820 - the final era before the coming of the new police and the repeal of the capital code - emerges as the great age of discretionary justice, and the book explores the impact of the vast discretionary powers held by many social groups. It reassesses both the relationship between crime rates and the economic deprivation, and the many ways that vulnerability to prosecution varied widely across the lifecycle, in the light of the highly selective nature of pretrial negotiations. More centrally, by asking at every stage - who used the law, for what purposes, in whose interests and with what social effects - it opens up a number of new perspectives on the role of the law in eighteenth-century social relations. The law emerges as less the instrument of particular élite groups and more as an arena of struggle, of negotiation, and of compromise. Its rituals were less controllable and its merciful moments less manageable and less exclusively available to the gentry élite than has been previously suggested. Justice was vulnerable to power, but was also mobilised to constrain it. Despite the key functions that the propertied fulfilled, courtroom crowds, the counter-theatre of the condemned, and the decisions of the victims from a very wide range of backgrounds had a role to play, and the criteria on which decisions were based were shaped as much by the broad and more humane discourse which Fielding called the 'good mind' as by the instrumental needs of the propertied élites.

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Page Count

398

Publisher

OUP Oxford

Published Date

ISBN 10

0191543756

ISBN 13

9780191543753

Handbook of Deposition Technologies for Films and Coatings

Science, Applications and Technology

By: Peter M. Martin

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Handbook of Deposition Technologies for Films and Coatings

Science, Applications and Technology

By: Peter M. Martin

This 3e, edited by Peter M. Martin, PNNL 2005 Inventor of the Year, is an extensive update of the many improvements in deposition technologies, mechanisms, and applications. This long-awaited revision includes updated and new chapters on atomic layer deposition, cathodic arc deposition, sculpted thin films, polymer thin films and emerging technologies. Extensive material was added throughout the book, especially in the areas concerned with plasma-assisted vapor deposition processes and metallurgical coating applications.

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Page Count

932

Publisher

William Andrew

Published Date

ISBN 10

0815520328

ISBN 13

9780815520320

Feigin and Cherry's Textbook of Pediatric Infectious Diseases E-Book

2-Volume Set

By: James Cherry,Gail J. Demmler-Harrison,Sheldon L. Kaplan,William Steinbach,Peter J Hotez

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Feigin and Cherry's Textbook of Pediatric Infectious Diseases E-Book

2-Volume Set

By: James Cherry,Gail J. Demmler-Harrison,Sheldon L. Kaplan,William Steinbach,Peter J Hotez

Offering unparalleled coverage of infectious diseases in children and adolescents, Feigin & Cherry's Textbook of Pediatric Infectious Diseases 8th Edition, continues to provide the information you need on epidemiology, public health, preventive medicine, clinical manifestations, diagnosis, treatment, and much more. This extensively revised edition by Drs. James Cherry, Gail J. Demmler-Harrison, Sheldon L. Kaplan, William J. Steinbach, and Peter J. Hotez, offers a brand-new full-color design, new color images, new guidelines, and new content, reflecting today's more aggressive infectious and resistant strains as well as emerging and re-emerging diseases - Discusses infectious diseases according to organ system, as well as individually by microorganisms, placing emphasis on the clinical manifestations that may be related to the organism causing the disease. - Provides detailed information regarding the best means to establish a diagnosis, explicit recommendations for therapy, and the most appropriate uses of diagnostic imaging. - Features expanded information on infections in the compromised host; immunomodulating agents and their potential use in the treatment of infectious diseases; and Ebola virus. - Contains hundreds of new color images throughout, as well as new guidelines, new resistance epidemiology, and new Global Health Milestones. - Includes new chapters on Zika virus and Guillain-Barré syndrome. - Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.

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2045

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323392814

ISBN 13

9780323392815

A Game of Inches

The Stories Behind the Innovations That Shaped Baseball: The Game on the Field

By: Peter Morris

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A Game of Inches

The Stories Behind the Innovations That Shaped Baseball: The Game on the Field

By: Peter Morris

A fascinating and charming encyclopedic collection of baseball firsts, describing how the innovations in the game—in rules, equipment, styles of play, strategies, etc.—occurred and developed from its origins to the present day. The book relies heavily on quotations from contemporary sources.

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Page Count

663

Publisher

Ivan R. Dee

Published Date

ISBN 10

1566639549

ISBN 13

9781566639545

The Eighteenth-Century Town

A Reader in English Urban History 1688-1820

By: Peter Borsay

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The Eighteenth-Century Town

A Reader in English Urban History 1688-1820

By: Peter Borsay

The eighteenth century represents a critical period in the transition of the English urban history, as the town of the early modern era involved into that of the industrial revolution; and since Britain was the 'first industrial nation', this transformation is of more-than-national significance for all those interested in the histroy of towns. This book gathers together in one volume some of the most interesting and important articles that have appeared in research journals to provide a rich variety of perspectives on urban evelopment in the period.

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392

Publisher

Routledge

Published Date

ISBN 10

131789975X

ISBN 13

9781317899754

Introductory Ecology

By: Peter Cotgreave,Irwin Forseth

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Introductory Ecology

By: Peter Cotgreave,Irwin Forseth

In this age of increasing human domination of the Earth's biological and physical resources, a basic understanding of ecology is more important than ever. Students need a textbook that introduces them to the basic principles of ecological science, one that is relevant to today's world, and one that does not overwhelm them with detail and jargon. Peter Cotgreave and Irwin Forseth have designed this book to meet the needs of these students, by providing a basic synthesis of how individual organisms interact with their physical environment, and with each other, to generate the complex ecosystems we see around us. The unifying theme of the book is biodiversity-its patterns, causes, and the growing worldwide threats to it. Basic ecological principles are illustrated using clearly described examples from the current ecological literature. This approach makes the book valuable to all students studying ecology. Examples have been chosen carefully to represent as wide a range of ecosystems (terrestrial and aquatic, northern and southern hemisphere) and life forms (animal, plant and microbe) as possible. Particular attention is paid to consequences of global change on organisms, populations, ecological communities and ecosystems. The end result is a text that presents a readable and persuasive picture of how the Earth's natural systems function, and how that functioning may change over the coming century. Features include: · strong coverage of applied and evolutionary ecology · applications of ecology to the real world · a question-orientated approach · the only comprehensive treatment of ecology written for the introductory student · an emphasis on definitions of key words and phrases · an integration of experimental, observational and theoretical material · examples drawn from all over the world and a wide variety of organisms · a logical structure, building from the response of individual organisms to physical factors, through population growth and population interactions, to community structure and ecosystem function · suggested further reading lists for each chapter · boxes to explain key concepts in more depth · dedicated textsite featuring additional information and teaching aids www.blackwellpublishing.com/cotgreave Peter Cotgreave is an animal ecologist who has worked for the University of Oxford and the Zoological Society of London. His research interests centre on abundance and rarity within animal communities. Irwin Forseth is a plant physiological ecologist who has taught introductory ecology and plant ecology at the University of Maryland since 1982. His research focuses on plant responses to the environment. The authors have studied organisms as diverse as green plants, insects and mammals in habitats from deserts to tropical rainforests. They have worked in ecological research and education in Africa, Asia, North and South America, Europe and the Caribbean.

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Page Count

288

Publisher

John Wiley & Sons

Published Date

ISBN 10

1444311344

ISBN 13

9781444311341

Bosonization of Interacting Fermions in Arbitrary Dimensions

By: Peter Kopietz

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Bosonization of Interacting Fermions in Arbitrary Dimensions

By: Peter Kopietz

The author presents in detail a new non-perturbative approach to the fermionic many-body problem, improving the bosonization technique and generalizing it to dimensions d1 via functional integration and Hubbard--Stratonovich transformations. In Part I he clearly illustrates the approximations and limitations inherent in higher-dimensional bosonization and derives the precise relation with diagrammatic perturbation theory. He shows how the non-linear terms in the energy dispersion can be systematically included into bosonization in arbitrary d, so that in d1 the curvature of the Fermi surface can be taken into account. Part II gives applications to problems of physical interest. The book addresses researchers and graduate students in theoretical condensed matter physics.

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Page Count

263

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540684956

ISBN 13

9783540684954

South America and the Pacific. Comprising a Journey Across the Pampas and the Andes, from Buenos Ayres to Valparaiso, Lima, and Panama, with Remarks Upon the Isthmus

Vol. II

By: Peter Campbell Scarlett

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South America and the Pacific. Comprising a Journey Across the Pampas and the Andes, from Buenos Ayres to Valparaiso, Lima, and Panama, with Remarks Upon the Isthmus

Vol. II

By: Peter Campbell Scarlett

Reprint of the original, first published in 1838.

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Page Count

370

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3385577918

ISBN 13

9783385577916

Global Change and the Earth System

A Planet Under Pressure

By: Will Steffen,Regina Angelina Sanderson,Peter D. Tyson,Jill Jäger,Pamela A. Matson,Berrien Moore III,Frank Oldfield,Katherine Richardson,Hans-Joachim Schellnhuber,Billie L. Turner,Robert J. Wasson

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Global Change and the Earth System

A Planet Under Pressure

Global Change and the Earth System describes what is known about the Earth system and the impact of changes caused by humans. It considers the consequences of these changes with respect to the stability of the Earth system and the well-being of humankind; as well as exploring future paths towards Earth-system science in support of global sustainability. The results presented here are based on 10 years of research on global change by many of the world's most eminent scholars. This valuable volume achieves a new level of integration and interdisciplinarity in treating global change.

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346

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540266070

ISBN 13

9783540266075

Critical Care Update 2010

By: Vineet Nayyar,John V Peter,Roop Kishen,S Srinivas

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Critical Care Update 2010

By: Vineet Nayyar,John V Peter,Roop Kishen,S Srinivas

This knowledge of basic sciences coupled with a keen clinical sense, attention to detail and good decision-making skills is the defining characteristic of Critical Care. However, medical knowledge of the nature needed for an exacting practice of Critical Care also requires renewal as technology in the ICU and understanding of disease processes evolve with the passage of time. This monograph has been created to fill this gap. While Critical Care is an established specialty in many parts of the world, only in recent years it has received some attention in India. It is therefore appropriate that this monograph has been planned, keeping in view the growing interest in this specialty. Some of the chapters are detailed while others provide an overview of the subject, but each one has been written in keeping with the challenges of our present times. Many of the important issues related to the practice of Critical Care in our country have been covered in this monograph. This publication has been made possible through the untiring efforts of all faculty members and with the help of a grant from one of the companies. Critical Care Update will hopefully serve consultants, junior doctors, nurses and paramedical staff as a handy book to guide practice and decision-making in the future.

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232

Publisher

JP Medical Ltd

Published Date

ISBN 10

9350252716

ISBN 13

9789350252710

The Zombie Movie Encyclopedia, Volume 2: 2000-2010

By: Peter Dendle

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The Zombie Movie Encyclopedia, Volume 2: 2000-2010

By: Peter Dendle

This is a comprehensive overview of zombie movies in the first 11 years of the new millennium, the most dynamic and vital period yet in the history of the zombie genre. It serves not only as a follow-up to its predecessor (The Zombie Movie Encyclopedia, McFarland 2001), which covered movies from 1932 up until the late 1990s, but also as a fresh exploration of what uniquely defines the genre in the 2000s. In-depth entries provide critical analysis of the zombie as creature in more than 280 feature-length movies, from 28 countries and filmed on six continents. An appendix offers shorter entries for more than 100 shorts and serials.

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293

Publisher

McFarland

Published Date

ISBN 10

0786492880

ISBN 13

9780786492886

Marketing

Essential Principles, New Realities

By: Jon Groucutt,Peter Leadley,Patrick Forsyth

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Marketing

Essential Principles, New Realities

By: Jon Groucutt,Peter Leadley,Patrick Forsyth

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564

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749441143

ISBN 13

9780749441142

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