This book provides an integrative guide to the modern, highly interdisciplinary, and complex field of consumer neuroscience. The aim is to provide a robust overview of the many theoretical and experimental domains involved, thereby balancing depth and breadth of presentation. The material is loosely structured in three, not explicitly delineated parts. The first three chapters discuss the scope of consumer neuroscience, relevant psychological phenomena, and the human brain. The following three chapters cover the relevant mathematics, scanner technologies, and data analyses. The next five chapters discuss concepts and applications of consumer neuroscience, some of which are rather well established, and some reflect cutting-edge research. Specifically, issues of individual, social, and commercial consumer neuroscience are addressed in addition to aspects related to gender differences, abnormal consumer behaviour, ageing, and organizational behaviour. The final two chapters discuss research ethics and future directions, respectively"--
This book shows how information systems (IS) scholars can effectively apply neuroscience expertise in ways that do not require neuroscience tools. However, the approach described here is intended to complement neuroscience tools, not to supplant them. Written by leading scholars in the field, it presents a review of the empirical literature on NeuroIS and provides a conceptual description of basic brain function from a cognitive neuroscience perspective. Drawing upon the cognitive neuroscience knowledge developed in non-IS contexts, the book enables IS scholars to reinterpret existing behavioral findings, develop new hypotheses and eventually test the hypotheses with non-neuroscience tools. At its core, the book conveys how neuroscience knowledge makes a deeper understanding of IS phenomena possible by connecting the behavioral and neural levels of analysis.
In his major investigation into the nature of humans, Peter Sloterdijk presents a critique of myth - the myth of the return of religion. For it is not religion that is returning; rather, there is something else quite profound that is taking on increasing significance in the present: the human as a practising, training being, one that creates itself through exercises and thereby transcends itself. Rainer Maria Rilke formulated the drive towards such self-training in the early twentieth century in the imperative 'You must change your life'. In making his case for the expansion of the practice zone for individuals and for society as a whole, Sloterdijk develops a fundamental and fundamentally new anthropology. The core of his science of the human being is an insight into the self-formation of all things human. The activity of both individuals and collectives constantly comes back to affect them: work affects the worker, communication the communicator, feelings the feeler. It is those humans who engage expressly in practice that embody this mode of existence most clearly: farmers, workers, warriors, writers, yogis, rhetoricians, musicians or models. By examining their training plans and peak performances, this book offers a panorama of exercises that are necessary to be, and remain, a human being.
One can rightly say of Peter Sloterdijk that each of his essays and lectures is also an unwritten book. That is why the texts presented here, which sketch a philosophical physiognomy of Martin Heidegger, should also be characterized as a collected renunciation of exhaustiveness. In order to situate Heidegger's thought in the history of ideas and problems, Peter Sloterdijk approaches Heidegger's work with questions such as: If Western philosophy emerged from the spirit of the polis, what are we to make of the philosophical suitability of a man who never made a secret of his stubborn attachment to rural life? Is there a provincial truth of which the cosmopolitan city knows nothing? Is there a truth in country roads and cabins that would be able to undermine the universities with their standardized languages and globally influential discourses? From where does this odd professor speak, when from his professorial chair in Freiburg he claims to inquire into what lies beyond the history of Western metaphysics? Sloterdijk also considers several other crucial twentieth-century thinkers who provide some needed contrast for the philosophical physiognomy of Martin Heidegger. A consideration of Niklas Luhmann as a kind of contemporary version of the Devil's Advocate, a provocative critical interpretation of Theodor Adorno's philosophy that focuses on its theological underpinnings and which also includes reflections on the philosophical significance of hyperbole, and a short sketch of the pessimistic thought of Emil Cioran all round out and deepen Sloterdijk's attempts to think with, against, and beyond Heidegger. Finally, in essays such as "Domestication of Being" and the "Rules for the Human Park," which incited an international controversy around the time of its publication and has been translated afresh for this volume, Sloterdijk develops some of his most intriguing and important ideas on anthropogenesis, humanism, technology, and genetic engineering.
In this short book Peter Sloterdijk offers a genealogy of the concept of freedom from Ancient Greece to the present day. This genealogy is part of a broader theory of the large political body, according to which Sloterdijk argues that political communities arise in response to a form of anxiety or stress. Through a highly original reading of Rousseaus late Reveries of a Solitary Walker, Sloterdijk shows that, for Rousseau, the modern subject emerges as a subject free of all stress, unburdened by the cares of the world. Most of modern philosophy, and above all German Idealism, is an attempt to reign back Rousseaus useless and anarchical subject and anchor it in the cares of the world, in the task of having to produce both the world and itself. In the light of this highly original account, Sloterdijk develops his own distinctive account of freedom, where freedom is conceptualized as the availability for the improbable. This important text, in which Sloterdijk develops his account of freedom and the modern subject, will be of great interest to students and scholars in philosophy and the humanities and to anyone interested in contemporary philosophy and critical theory.
The core of what we refer to as ‘the project of modernity’ is the idea that human beings have the power to bring the world under their control, and hence it is based on a ‘kinetic utopia’: the movement of the world as a whole reflects the implementation of our plans for it. But as soon as the kinetic utopia of modernity is exposed, its seemingly stable foundation cracks open and new problems appear: things don’t happen according to plan because as we actualize our plans, we set in motion other things that we didn’t want as unintended side-effects. We watch with mounting unease as the self-perpetuating side-effects of modern progress overshadow our plans, as a foreign movement breaks off from the very core of the modern project supposedly guided by reason and slips away from us, spinning out of control. What looked like a steady march towards freedom turns out to be a slide into an uncontrollable and catastrophic syndrome of perpetual mobilization. And precisely because so much comes about through our actions, these developments turn out to have explosive consequences for our self-understanding, as we begin to realize that, so far from bringing the world under our control, we are instead the agents of our own destruction. In this brilliant and insightful book Sloterdijk lays out the elements of a new critical theory of modernity understood as a critique of political kinetics, shifting the focus of critical theory from production to mobilization and shedding new light on a world facing the growing risk of humanly induced catastrophe.
The idea of a connection between poetry and religion is as old as civilization. Homer consulted the Olympian gods on the fate of the fighters on the plain before Troy, and the poet made the heavenly ones speak. It was through poetry that the gods were brought within reach of human hearing. In the centuries after Homer, the Athenian stage became the setting where gods made their poetic interventions, resolving human impasses and contributing to the emotional synchronization of the public life of the city. Sloterdijk argues that, as with the culture of the Ancient Greeks, all religions inscribe a kind of “theopoetry” at the heart of their cultural life and thought, even as they strenuously obscure these poetic origins through the cultivation and enforcement of orthodox norms. Sloterdijk also shows how, in conditions of religious pluralism, religions poetically reshape themselves to accommodate the demands of the religious marketplace. This highly original study of the poetic devices that inform accounts of the otherworldly offers a new interpretation of religious practice and its theological elaboration through history, as well as a fresh perspective on our contemporary age in which collective life, interwoven with imaginative fabrications, is fraying under critical stress.
The Livewire series is aimed at struggling teenage and adult readers with reading ages from 6 to 10. The reading books have been developed by Hodder and Stoughton in association with The Basic Skills Agency to provide the very best fiction and non-fiction for struggling readers. Close attention has been paid to producing engaging and non-patronising reading materials, which are accessible, well-designed and visually appealing as well as interesting and challenging.
While ancient civilizations worshipped strong, active emotions, modern societies have favored more peaceful attitudes, especially within the democratic process. We have largely forgotten the struggle to make use of thymos, the part of the soul that, following Plato, contains spirit, pride, and indignation. Rather, Christianity and psychoanalysis have promoted mutual understanding to overcome conflict. Through unique examples, Peter Sloterdijk, the preeminent posthumanist, argues exactly the opposite, showing how the history of Western civilization can be read as a suppression and return of rage. By way of reinterpreting the Iliad, Alexandre Dumas's Count of Monte Cristo, and recent Islamic political riots in Paris, Sloterdijk proves the fallacy that rage is an emotion capable of control. Global terrorism and economic frustrations have rendered strong emotions visibly resurgent, and the consequences of violent outbursts will determine international relations for decades to come. To better respond to rage and its complexity, Sloterdijk daringly breaks with entrenched dogma and contructs a new theory for confronting conflict. His approach acknowledges and respects the proper place of rage and channels it into productive political struggle.
«Crítica de la razón cínica es una de las obras más provechosas e inteligentes aparecidas en Alemania.» (Fernando Savater) . «Desde 1983 Peter Sloterdijk cuenta entre los filósofos más importantes de la Alemania de posguerra. De un día para otro se hizo famoso con su Crítica de la razón cínica, un libro que conmovió al gran público como casi ninguna otra obra de diagnóstico filosófico del tiempo desde La decadencia de Occidente de Oswald Spengler. [Éste] simpatizaba con los césares [...]. El patrono de Sloterdijk, por el contrario, era el Diógenes del barril, el burlón y el irónico. [...] Crítica de la razón cínica cuenta cómo [...] la conciencia moderna tomó conciencia de sí, y cómo ahora, con correcta conciencia, obra sin embargo incorrectamente.»(Rüdiger Safranski) . «El cinismo es la falsa conciencia ilustrada. Es la moderna conciencia infeliz sobre la que la Ilustración ha trabajado tanto con éxito como en vano.» (Peter Sloterdijk)
Live performance has changed poetry more than anything else in the last hundred years: it has given poets new audiences and a new economy, and it has generated new styles, from Imagism, to confessional, to contemporary Spoken Word. But the creative impact that public reading had right through the twentieth century has not been well understood. Mixing close listening to archive performances with intimate histories of modernist venues and promotors, The Poetry Circuit tells the story of how poets met their audience again, and how the feedback loops between their voices, the venues, and the occasions turned poems into running dramas between poet and listener. A nervous T. S. Eliot reveals himself to be anything but impersonal, while Marianne Moore's accident-prone readings become subtle ways of keeping her poems in constant re-draft. Robert Frost used his poems to spar with his fans and rivals, while Langston Hughes wrote Ask Your Mama to expose the prejudice circulating in the room as he spoke it. The Poetry Circuit also shows how the post-war reading boom made new kinds of poetry involving their audience and setting in the performance, such as John Ashbery's anti-charismatic Poets' Theatre, Amiri Baraka's documentary soundtracks of the streets, or the confessional readings of Allen Ginsberg, which shame the listeners more than the poet. Covering the first seventy years of the poetry reading, The Poetry Circuit demonstrates that there never were 'page' and 'stage' poets: the reading simply changed what every modern poet could do.
Victoria, a Canadian teenager adopted from China as a baby, goes through incredible adventures in China and America to discover her mysterious background. Victorias odyssey is interwoven with the amazing story of the first warrior queen of China during the Shang dynasty, circa 1200 BCE. Victoria is also linked to a northeastern barbarian tribe at the beginning of the Han dynasty, circa 200 BCE. These barbarians and their descendants would one day rule China and become a part of China. The famous Mulan was from that barbarian ruled era. Many of the mysteries are encoded in the ancient Chinese Oracle Bone writing. Victoria also learns the origins of the Chinese and other ancient civilizations. They are all related to a mythical paradise planet known as Shangala, which colonized the red giants Betelgeuse of Orion and Antares of Scorpio, the latter also known as the Heart of the Dragon.
The first comprehensive volume on the impact of digital media on Australian politics, this book examines the way these technologies shape political communication, alter key public and private institutions, and serve as the new arena in which discursive and expressive political life is performed. -- Publisher's description.
Islands represent unique opportunities to examine human interaction with the natural environment. They capture the human imagination as remote, vulnerable and exotic, yet there is comparatively little understanding of their basic geology, geography, or the impact of island colonization by plants, animals and humans. This detailed study of island environments focuses on nine island groups, including Hawaii, New Zealand and the British Isles, exploring their differing geology, geography, climate and soils, as well as the varying effects of human actions. It illustrates the natural and anthropogenic disturbances common to island groups, all of which face an uncertain future clouded by extinctions of endemic flora and fauna, growing populations of invasive species, and burgeoning resident and tourist populations. Examining the natural and human history of each island group from early settlement onwards, the book provides a critique of the concept of sustainable growth and offers realistic guidelines for future island management.
Visual QuickStart Guide–the quick and easy way to learn! Now revised and updated, this book uses simple step-by-step instructions, loads of screen shots, and an array of time-saving tips and tricks, serving both as the quickest route to Illustrator CS3 mastery for new users, and a handy reference for more experienced designers. This edition of the Visual QuickStart Guid e covers Illustrator CS3's newest features, including new tools in Live Color, enhancements to essential drawing tools and controls, improvements to the powerful Control panel, the new Eraser tool and Crop Area tool, and much more. A full-color section of inspiring Illustrator artwork and highly readable text create a winning combination for Illustrator users of every level. Easy visual approach uses pictures to guide you through Illustrator and show you what to do. Concise steps and explanations let you get up and running in no time. Page for page, the best content and value around.
The third edition of this popular textbook has been extensively revised to incorporate current thinking and knowledge in the area of physical geography and the environment whilst retaining its basic structure.
Written over the last thirty years, this collection of Professor Peter Verdonk's most important work on the stylistics of poetry clearly shows that the stylistics of poetic discourse is a diverse and valuable interdiscipline. Discussing the poetry of Auden, Heaney and Larkin amongst many others, Verdonk covers everything from intrinsic textual meaning and external context in its widest sense to the reader's cognitive and emotive response to poems. The book will appeal to all students on stylistics and literary linguistics courses, especially those focussing on poetry and poetic language.
The Politics, Aristotle's classic work on the nature of political community, has been a touchstone of Western debates about society and government. In this volume, Peter Simpson presents a complete philosophical commentary on the Politics, an analysis of the logical structure of the entire text and each of its constitutive arguments and conclusions. Unlike other contemporary works on the Politics, Simpson's philosophical commentary is not, save incidentally, a discussion of philological and historical questions, a speculative elaboration of Aristotle's arguments, or a comparison of the philosopher's ideas with those of other ancient and modern theorists. Such treatments, argues Simpson, must be grounded in a thorough understanding of the philosophical content of the work--a point that underscores the need for this thorough and accurate analysis. Keyed to the ancient Greek text as well as to Simpson's own innovative translation of it (UNC Press, 1997), this book will stand as a valuable commentary on the philosophical argument in the Politics and will serve as a sound basis for future study of Aristotle's political thought.
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