Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a real-world context, from conducting a marketing audit and building your marketing strategy, to preparing a robust marketing plan and developing a unique value proposition. Taking you step by step through the entire marketing planning process, it will enable you to build alignment through the supply chain and successfully implement your plan through the marketing mix. Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, Key Marketing Skills provides all the necessary tools and guidance to make marketing happen. Online resources include self-test questions, marketing planning template, performance map and a customer activity cycle table.
From the perspective of Protestant America, nineteenth-century Mormons were the victims of a peculiar zealotry, a population deranged––socially, sexually, even racially––by the extravagances of belief they called “religion.” Make Yourselves Gods offers a counter-history of early Mormon theology and practice, tracking the Saints from their emergence as a dissident sect to their renunciation of polygamy at century’s end. Over these turbulent decades, Mormons would appear by turns as heretics, sex-radicals, refugees, anti-imperialists, colonizers, and, eventually, reluctant monogamists and enfranchised citizens. Reading Mormonism through a synthesis of religious history, political theology, native studies, and queer theory, Peter Coviello deftly crafts a new framework for imagining orthodoxy, citizenship, and the fate of the flesh in nineteenth-century America. What emerges is a story about the violence, wild beauty, and extravagant imaginative power of this era of Mormonism—an impassioned book with a keen interest in the racial history of sexuality and the unfinished business of American secularism.
Joining these topics together within the context of Cartesian doctrine, Schouls opens up a substantially new reading of the Meditations and a more complete picture of Descartes as a scientist."--BOOK JACKET.
Advances in Imaging and Electron Physics merges two long-running serials--Advances in Electronics and Electron Physics and Advances in Optical and Electron Microscopy. The series features extended articles on the physics of electron devices (especially semiconductor devices), particle optics at high and low energies, microlithography, image science and digital image processing, electromagnetic wave propagation, electron microscopy, and the computing methods used in all these domains.
From Literature to Biterature is based on the premise that in the foreseeable future computers will become capable of creating works of literature. Among hundreds of other questions, it considers: Under which conditions would machines become capable of creative writing? Given that computer evolution will exceed the pace of natural evolution a million-fold, what will such a state of affairs entail in terms of art, culture, social life, and even nonhuman rights? Drawing a map of impending literary, cultural, social, and technological revolutions, Peter Swirski boldly assumes that computers will leap from mere syntax-driven processing to semantically rich understanding. He argues that acknowledging biterature as a species of literature will involve adopting the same range of attitudes to computer authors (computhors) as to human ones and that it will be necessary to approach them as agents with internal states and creative intentions. Ranging from the metafiction of Stanislaw Lem to the "Turing test" (familiar to scientists working in Artificial Intelligence and the philosophers of mind) to the evolutionary trends of culture and machines, Swirski's scenarios lay the groundwork for a new area of study on the cusp of literary futurology, evolutionary cognition, and philosophy of the future.
Lnear prediction theory and the related algorithms have matured to the point where they now form an integral part of many real-world adaptive systems. When it is necessary to extract information from a random process, we are frequently faced with the problem of analyzing and solving special systems of linear equations. In the general case these systems are overdetermined and may be characterized by additional properties, such as update and shift-invariance properties. Usually, one employs exact or approximate least-squares methods to solve the resulting class of linear equations. Mainly during the last decade, researchers in various fields have contributed techniques and nomenclature for this type of least-squares problem. This body of methods now constitutes what we call the theory of linear prediction. The immense interest that it has aroused clearly emerges from recent advances in processor technology, which provide the means to implement linear prediction algorithms, and to operate them in real time. The practical effect is the occurrence of a new class of high-performance adaptive systems for control, communications and system identification applications. This monograph presumes a background in discrete-time digital signal processing, including Z-transforms, and a basic knowledge of discrete-time random processes. One of the difficulties I have en countered while writing this book is that many engineers and computer scientists lack knowledge of fundamental mathematics and geometry.
This book introduces the main topics of modern numerical analysis: sequence of linear equations, error analysis, least squares, nonlinear systems, symmetric eigenvalue problems, three-term recursions, interpolation and approximation, large systems and numerical integrations. The presentation draws on geometrical intuition wherever appropriate and is supported by a large number of illustrations, exercises, and examples.
Examines the post-1970s area of the Austrian economic tradition, from its revival to its contemporary directions and development. The book comprises texts on the relationship of Austrian economics to Institutionalism, Evolution, and Post-Keynesian economics to present a look at "the way forward".
In its discussion of the three levels of teaching and learning – whole school philosophy, classroom policy and specific teaching frameworks – Educating Young Children, originally published in 1992, addresses the twin themes of teacher ethics and pedagogic theory. In developing their argument the writers draw on both empirical classroom research and philosophical analysis, as well as the work developed within the Roehampton Institute MA programme in which they were both tutors at the time.
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1988.
The most comprehensive, practical, and beautiful directory of type, organized by type category -- Serif, San Serif, Display, and Script -- and covering all styles throughout history. The Essential Type Directory offers 1,800 examples of the best in type design, spanning almost 600 years of design history. From classics such as Garamond, Baskerville, Futura, and Helvetica, to more idiosyncratic recent creations such as Gotham and Filosofia, The Essential Type Directory features illuminating profiles of the most important and influential typefaces ever created. Organized by type category-Serif, Sans Serif, Display, and Script-each typeface is presented in uppercase and lowercase alphabetical letters, along with numbers, key punctuation marks, and symbols. This comprehensive guide also features profiles and interviews with leading designers and type foundries, as well as inspirational examples of graphic designs using specific typefaces.
Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over. As the new economy rapidly becomes the only economy, Internet companies must learn how to create sustainable value if they're going to survive. This book provides the solid business basics companies need to move from the old era of .com to the next era of .profit. Nick Earle, the driving force behind Hewlett-Packard's worldwide Internet strategy, and Peter Keen, a visionary in the world of business and technology, have been anticipating online trends and communicating them to managers for over twenty years. Here they team up to forecast the future of Internet commerce and to lay out the six key imperatives that will determine the difference between successful and unsuccessful e-business in the coming decade. Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web. Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work.
This work draws out the essence of a range of personality theories ... moving from the seminal works of Freud and other prominent analytical theorists, to the stage theories of Erikson and Levinson and the development of personality as it is viewed in existential and person-centred theory -- back cover.
Despite its 'F-for-fighter' designation, the F-105 was designed and purchased to give the USAF an aircraft capable of the delivery of nuclear weapons at very high speed, long range and below-the-radar altitudes. However, when the Vietnam War began it also emerged as USAF's best available tactical bomber for a 'limited conventional' war as well. Extensively targeted by MiG-17s and MiG-21s the F-105 pilots developed innovative tactics that allowed them to compete in air-to-air duels with their smaller, more manoeuvrable enemies. Illustrated throughout with extensive photographs detailing weapon loads, internal features and action shots of actual engagements, this volume examines the conduct of the Rolling Thunder strike missions and the tactics used for attack and defence by the attack, escort fighter and radar monitoring elements within strike formations.
Peter Dale Scott has written extensively on the Kennedy assassination and other dark corners of the American political scene. His encyclopedic knowledge enables him to connect the dots among the players, the organizations, and the unacknowledged collusions—the deep politics— of our often troubled political system. Deep Politics on Oswald, Mexico, and Cuba, originally published in 1995, narrows the focus of Scott’s earlier Deep Politics and the Death of JFK. Scott delivers the most detailed treatment yet of the mysterious sojourn of Lee Harvey Oswald (or someone using his name) to Mexico City in the fall of 1963. Was this trip a key aspect of the framing of Oswald, was it an approved intelligence operation, or was it perhaps both? It is now known that allegations of Communist conspiracy in the wake of the JFK assassination, emanating mostly from Mexico City, caused Lyndon Johnson to put together a “blue ribbon commission” to investigate what happened in Dallas. Scott explains through meticulous research and analysis exactly why LBJ would want the Warren Commission to rush to a conclusion, and the far-reaching political ramifications of the commission’s public findings. Scott’s analysis suggests the evidence from Mexico City was part of a frame-up, making Deep Politics on Oswald, Mexico, and Cuba an essential piece of research and analysis, shedding new light on the Communist conspiracy allegations behind the JFK assassination.
Schouls limits himself to a discussion of these three concepts in order to escape facile and vague generalizations. For the same reason, in relating Descartes to eighteenth-century thinkers, Schouls limits his attention to a single part of the spectrum of acknowledged Enlightenment reflection, the French "philosopes." From their writings he demonstrates that they are, and acknowledge themselves to be, Descartes' progeny.
In this intriguing tale, two distinctly different lives intersect with unpredictable, tragic consequences. John Weyland is a hard working business man, struggling on two fronts. At home, his wife feeds her hunger for self indulgence with material objects, as she desperately climbs the social ladder. At the office, he is tormented by the questionable practices of corporate executives driven by lust for power. Maria Nystrom is a brilliant researcher whose aspiration is to apply her knowledge of chemistry for the betterment of life for mankind. After a brief, failed marriage, she meets John, the two fall in love, and she leads John to a totally different, more fulfilling kind of life. Fate, however, intervenes and John, who has been unable make important decisions, suddenly has to make the most important choice of his life. Will he be able to make it?
What does baptism do to the baptized? Nothing? Something? In this study, Peter Leithart examines this single question of baptismal efficacy. He challenges several common but false assumptions about God, man, the church, salvation, and more that confuse discussions about baptism. He aims to offer a careful and simple discussion of all the central biblical texts that speak to us about baptism, the nature of signs and rites, the character of the church as the body of Christ, and the possibility of apostasy. In the end, the author urges us to face up to the wonderful conclusion that Scripture attributes an astonishing power to the initiation rite of baptism.
Key account management (KAM) is not a sales initiative, it is a business-wide process that must be managed and supported from the top. This handbook is designed for all those involved in the management of key accounts, but who are uncertain about how these important customers are identified, selected and managed. Peter Cheverton shows how to achieve the core objectives of KAM: retain existing customers in a competitive environment; grow through acquiring new long-term contracts; achieve global "preferred supplier" status; manage customers serviced by several departments in a consistent way; create a customer-intimate business; and achieve operational excellence. According to Cheverton the purpose of KAM is "managing the future" - achieving a realistic balance between objectives, the market opportunity and the resources available. Global cases, tools, techniques and exercises are all included.
Peter Lamborn Wilson proposes a set of heresies, a culture of resistance, that dispels the false image of Islam as monolithic, puritan, and two-dimensional. Here is the story of the African-American noble Drew Ali, the founder of “Black Islam” in this country, and of the violent end of his struggle for “love, truth, peace, freedom, and justice.” Another essay deals with Satan and “Satanism” in Esoteric Islam; and another offers a scathing critique of “Authority” and sexual misery in modern Puritanist Islam. “The Anti-caliph” evokes a hot mix of Ibn Arabi’s tantric mysticism and the revolutionary teachings of the “Assassins.” The title essay, “Sacred Drift,” roves through the history and poetics of Sufi travel, from Ibn Khaldun to Rimbaud in Abyssinia to the Situationists. A “Romantic” view of Islam is taken to radical extremes; the exotic may not be “True,” but it’s certainly a relief from academic propaganda and the obscene banality of simulation. "This is my brand of Islam: insurrectionary, elegant, dangerous, suffused with light – a search for poetic facts, a donation from and to the tradition of spiritual anarchy." —Hakim Bey "Peter Lamborn Wilson, in his book Sacred Drift: Essays on the Margins of Islam, offers an interesting window into the early evolution of Islamic ideas among African Americans." —Abbas Milani, New Republic Peter Lamborn Wilson lives in New York and works for Semiotext(e) magazine, Pacifica Radio, and the Jack Kerouac School of Disembodied Poetics. A long decade in the Orient (1968-1981) inspires his writing, including The Drunken Universe: An Anthology of Persian Sufi Poetry and Scandal: Essays in Islamic Heresy. He also investigates Celtic psychoactive plants in his book Ploughing the Clouds which is also published by City Lights Publishers.
Prison and Jail Administration: Practice and Theory, Second Edition has been completely revised an updated to include the latest research and best practices in corrections management. This book is the compendium for correctional administration courses, covering everything from organizational structure and management accountability to food service, personnel corruption, and the impact of technology in penal institutions. With chapters contributed by over sixty leading academics and practitioners, this text provides students with a unique balance of practice and theory. Suggested readings, learning objectives, discussion questions, and a glossary help students gain an in-depth understanding of the material.
Winner of the Christianity Today 2010 Book Award for History/Biography, and praised in Christian Century as "witty...erudite...masterful," this groundbreaking history, the first of its kind, shows that far from being only about the age-old riddle of divine sovereignty versus human free will, the debate over predestination is inseparable from other central Christian beliefs and practices--the efficacy of the sacraments, the existence of purgatory and hell, the extent of God's providential involvement in human affairs--and has fueled theological conflicts across denominations for centuries. Peter Thuesen reexamines not only familiar predestinarians such as the New England Puritans and many later Baptists and Presbyterians, but also non-Calvinists such as Catholics and Lutherans, and shows how even contemporary megachurches preach a "purpose-driven" outlook that owes much to the doctrine of predestination. For anyone wanting a fuller understanding of religion in America, Predestination offers both historical context on a doctrine that reaches back 1,600 years and a fresh perspective on today's denominational landscape.
In this unique book, Peter-J. Jost provides a comprehensive economic-psychological approach for successfully managing employees. Based on the analysis of the employee�s individual work behavior, he illustrates that instead of treating employees as inpu
More than three decades ago, in 'The neoconservatives,' Peter Steinfels described a nascent movement, predicting that it would be the sixties' 'most enduring legacy to American politics.' Now, in a new foreword to that portrait, he traces neoconservatism's fateful transformation. What was a movement of dissenting intellectuals creating a new, modern kind of conservatism became a phalanx of political insiders urging the nation to flex its muscles overseas. 'The neoconservatives' describes the founders of the movement, disenchanted liberals recoiling from the turmoil of the sixties, a decline in authority, and a loss of tough-minded leadership at home and abroad. Written contemporaneously to the birth of the movement that would profoundly mark American history, 'The neoconservatives' holds clues, Steinfels argues, to how and why neoconservatism swerved from its original promise even as it successfully implanted itself as an influential and aggressive element in our politics." --
The Fourth Edition of Greene's Protective Groups in Organic Synthesis continues to be an indispensable reference for controlling the reactivity of the most common functional groups during a synthetic sequence. This new edition incorporates the significant developments in the field since publication of the third edition in 1998, including... New protective groups such as the fluorous family and the uniquely removable 2-methoxybenzenesulfonyl group for the protection of amines New techniques for the formation and cleavage of existing protective groups, with examples to illustrate each new technique Expanded coverage of the unexpected side reactions that occur with protective groups New chart covering the selective deprotection of silyl ethers 3,100 new references from the professional literature The content is organized around the functional group to be protected, and ranges from the simplest to the most complex and highly specialized protective groups.
Peter Albin is known for his seminal work in applying the concepts of adaptive dynamical systems, first developed by biologists and physicists, to the study of economic systems. This book is a collection of his pathbreaking articles on the application of cellular automata and complexity theory to economic problems. Duncan Foley provides a thoughtful introduction in which he reviews the disparate analytical sources of Albin's work in the theories of nonlinear dynamical systems, economic dynamics, cellular automata, linguistic and computational complexity, and bounded rationality. Albin has analyzed economic systems as interactions of highly complex components (i.e., intelligent human beings). He uses the theories of generative linguistics and cellular automata to establish that the complexity level of economic systems is, in principle at least, that of a Turing machine or general-purpose computer, establishing that classic economic approaches to the problems of household and firm choice, macroeconomic prediction, and policy evaluation may give rise to undecidable propositions and uncomputable functions. He develops simple models of dynamic economic interaction based on cellular automata which illustrate the inherent complexity of economic interactions and the resulting challenge they pose to traditional theories of rational economic behavior. These models explore the dynamics of the business cycle, decentralized market trading, and the emergence of cooperation in a novel local-interaction version of the repeated prisoners' dilemma game. Albin's work provides a unique and important perspective on economic systems.
More information is always better, and full information is best. More computation is always better, and optimization is best." More-is-better ideals such as these have long shaped our vision of rationality. Yet humans and other animals typically rely on simple heuristics to solve adaptive problems, focusing on one or a few important cues and ignoring the rest, and shortcutting computation rather than striving for as much as possible. In this book, we argue that in an uncertain world, more information and computation are not always better, and we ask when, and why, less can be more. The answers to these questions constitute the idea of ecological rationality: how we are able to achieve intelligence in the world by using simple heuristics matched to the environments we face, exploiting the structures inherent in our physical, biological, social, and cultural surroundings.
Peter Buirski and Pamela Haglund argue that intersubjectivity is founded on two assumptions: First, our moment-by-moment experience of ourselves and the world emerges within a dynamic, fluid context of others; and, second, that we can never observe things as they exist in isolation.
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