The key to a professional-quality business plan. This best-selling book has been updated to include crucial information on diagnosing and measuring customer satisfaction. How to Write a Business Plan, Fourth Edition not only puts all the facts and planning formats you need right at your fingertips, but also gives you the latest thinking on effective business planning. It shows you how to organize and implement the planning process from beginning to end and translate your plan into action You will learn how to: Evaluate your company's capabilities, strengths, and weaknesses Pinpoint the cruci.
This is the first comprehensive account of the Appraisal Framework. The underlying linguistic theory is explained and justified, and the application of this flexible tool, which has been applied to a wide variety of text and discourse analysis issues, is demonstrated throughout by sample text analyses from a range of registers, genres and fields.
This text addresses issues in morphosyntax. It covers areas including: noun incorporation; the morphosyntax of periphrastic participal constructions; derivation of lexical integrity; and mismatches between morphosyntax and morphophonology.
In this in-depth study, Peter Kamande Thuo explores the complexity of accurately understanding, interpreting, and translating Scripture, especially biblical metaphors. Engaging the need for a stronger theoretical framework for conceptualizing and communicating metaphors across languages, Dr Thuo proposes a complementary approach that utilizes relevance theory to bridge gaps presented by conceptual metaphor theory and cognitive linguistics. Yet this book is far more than an abstract theoretical treatise. Dr Thuo offers the example of the “circumcised heart” of Romans 2 as a case study, providing practical guidance for his readers as he demonstrates the process of translating such a phrase into Kikuyu. So doing, he reminds us that the challenge of understanding, interpreting, and applying biblical metaphors across culture and language is not limited to the work of professional translation. Rather, it is at the heart of all scholarship, discipleship, and pastoral teaching and the task of every person engaged in reading the word of God.
Typical business process reengineering addresses the needs of business systems, not customers. This helpful guide corrects that deficiency by offering a customer-driven approach to reengineering--essential for organizations wanting to develop and increase customer loyalty. Foreword by Karl Albrecht, author of Service America!
The central theme of this book is the ambiguities and tensions teachers face as they attempt to position themselves in ways that legitimize them as language teachers, and as English speakers. Focusing on three EFL teachers and their schools in the southern Mexican state of Oaxaca, it documents how ordinary practices of language educators are shaped by their social context, and examines the roles, identities, and ideologies that teachers create in order to navigate and negotiate their specific context. It is unique in bringing together several current theoretical and methodological developments in TESOL and applied linguistics: the performance of language ideologies and identities, critical TESOL pedagogy and research, and ethnographic methods in research on language learning and teaching. Balancing and blending descriptive reporting of the teachers and their contexts with a theoretical discussion which connects their local concerns and practices to broader issues in TESOL in international contexts, it allows readers to appreciate the subtle complexities that give rise to the “tensions and ambiguities” in EFL teachers’ professional lives.
Keeping doctors happy and productive requires a thorough understanding of the systemic causes and consequences of physician stress, as well as the role of resilience in maintaining a healthy mental state. The pressure of making life-or-death decisions along with those associated with the day-to-day challenges of doctoring can lead to poor patient care and communication, patient dissatisfaction, absenteeism, reductions in productivity, job dissatisfaction, and lowered retention. This edited volume will provide a comprehensive tool for understanding and promoting physician stress resilience. Specifically, the book has six interrelated objectives that, collectively, would advance the evidence-based understanding of (1) the extent to which physicians experience and suffer from work-related stress; (2) the various manifestations, syndromes, and reaction patterns directly caused by work-related stress; (3) the degree to which physicians are resilient in that they are successful or not successful in coping with these stressors; (4) the theories and direct evidence that account for the resilience; (5) the programs during and following medical school which help to promote resilience; and (6) the agenda for future theory, research, and intervention efforts for the next generation of physicians.
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