A unique guidebook to B2B marketing and sales for practicing and aspiring managers. In SEAMLESS: Successful B2B Marketing, Selling, and Account Management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling and marketing. This unique guide has expert opinion, academic theory, research, and practical advice, summarized with explanatory graphics and “Dos and Don’ts” lists throughout. Essential for students of business and the managers of any size or type of firm, it will educate and guide you through the marketing, sales and account management process to business success. Concise yet comprehensive, SEAMLESS delivers immediate benefit to aspiring and practicing managers.
In Cataloging beyond the Notes: Annotating Bibliographic Records for Music Effectively in RDA, authors Ralph Hartsock and Peter Lisius present examples illustrating the effective use of notes in the description of music, and this is especially important with RDA. Since RDA has increased granularity in the description of music, whether in score, recording, video, or data formats, the expert direction offered in Cataloging beyond the Notes makes it a key reference for music cataloging. Bibliographic records are presented using MARC21. An essential resource for practicing music catalogers, Cataloging beyond the Notes begins with a comprehensive introduction, including instructions on how to use the book, and presents examples of the granular data that informs users about specific details. In addition, the examples are augmented by the authors’ commentary, so that the result is expert guidance in a single, highly accessible publication. More than that, navigation to and from the newer RDA format is facilitated by an appendix keyed to specific RDA details. Frequently used and related terms are also covered in a glossary specific to this volume. Taken as a whole, Cataloging beyond the Notes belongs in every music library and on each cataloger’s desk.
This first major empirical work on the semiotics of social action goes a long way toward answering substantive, theoretical and pragmatic questions on how codes actually operate in a specific social setting. It underscores the important yet often ignored role of the police as "sign" or "information workers."Calls to the police represent a rich variety of human troubles, concerns, and needs by focusing on how police handle calls from the public, how they ascertain what a call means and what should be done with it, and how this is transformed through subsystems within the organization, Peter Manning provides a novel way of looking at organizational communication."Symbolic Communication "provides examples of how members of an organization interpret their environment - in this instance, how the meaning of a call to the police is transformed as it moves across the boundaries of the organization (a transformation that involves a series of codings and recodings ensuring a continuous loose linkage of organization and environment). Manning shows why the police act in ways that differ from the way citizens and politicians would have them act, revealing the uncertainties that surround a policy agency's responsiveness. And he points out how today's computer technologies constrain the coding process, limiting in particular the effectiveness of the 911 systems used in most of our major cities.Peter K. Manning is a Professor of Psychiatry and of Sociology at Michigan State University and a member of the Centre for Socio-Legal Studies at Oxford. "Symbolic Communication "brings to fruition themes and ideas introduced in his previous books, "Police Work "and "The Narc's Game. Symbolic Communication" is included in the Organization Studies series, edited by John van Maanen.
The aim of this book is to return to the biomimicry and medicinal potential that inspired many of the early supramolecular chemists and to set it in the context of current advances in the field. Following an overview of supramolecular chemistry, the first section considers the efforts made to synthesize artificial systems that mimic biological entities. The second section addresses the application of supramolecular principles to molecular diagnostics with a particular emphasis on the ‘receptor-relayreporter’ motif. Many of the examples chosen have clinical importance. The third section takes the clinical diagnostic theme further and demonstrates the therapeutic applications of supramolecular chemistry through photodynamic therapy, drug delivery, and the potential for synthetic peptides to form antibiotic tubes. The short epilogue considers the potential for supramolecular solutions to be found for further challenges in biomimetic and therapeutic chemistry.
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