Peter B. Orlik's Books

Electronic Media Criticism

Applied Perspectives

By: Peter B. Orlik

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Given the prominence of the electronic media in the 21st century, it is crucial that both media professionals and consumers know how to decipher and evaluate media content, the assumptions on which that content is based, and the constraints to which it is subject. Electronic Media Criticismoffers a variety of critical approaches to audio and video discourse. Rather than restricting itself to one perspective, the book applies key aesthetic, sociological, philosophical, psychological, structural, and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. Maintaining the approach of the original volume, this second edition includes: * updated chapters to reflect the current media world, including sample reviews and illustrations, * material pertaining to "new media"--because the book is process-oriented rather than medium-oriented, Internet referents are interspersed in discussion of the various critical perspectives, * two additional scripts for critical analysis--an episode of The Simpsonsand an installment of the dark Canadian comedy The Newsroom,and * new exercises for further practice in applying critical procedures. Orlik interweaves the insights of industry and academic authorities, recognizing that both orientations are essential in the development of a valid and viable critical outlook. Written for media students and practitioners, all readers of this volume will gain feasible and flexible tools for focused and rational analysis of electronic media products, as well as improved understanding of the role and essential ingredients of criticism itself.

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Page Count

424

Publisher

Psychology Press

Published Date

ISBN 10

0805836411

ISBN 13

9780805836417

Media Criticism in a Digital Age

Professional And Consumer Considerations

By: Peter B. Orlik

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Media Criticism in a Digital Age

Professional And Consumer Considerations

By: Peter B. Orlik

Media Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes the unequivocal view that the material heard and seen over digital media is worthy of serious consideration. Media Criticism in a Digital Age applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of programming and advertising content. It offers a rich blend of insights from both industry and academic authorities. These insights range from the observations of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. Key features of the book are comprised of: multiple video examples including commercials, cartoons and custom graphics to illustrate core critical concepts; chapters reflecting today’s media world, including coverage of broadband and social media issues; fifty perceptive critiques penned by a variety of widely respected media observers and; a supplementary website for professors that provides suggested exercises to accompany each chapter (www.routledge .com/cw/orlik) Media Criticism in a Digital Age equips emerging media professionals as well as perceptive consumers with the evaluative tools to maximize their media understanding and enjoyment.

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Page Count

750

Publisher

Routledge

Published Date

ISBN 10

1317430557

ISBN 13

9781317430551

Electronic Media Criticism

Applied Perspectives

By: Peter B. Orlik

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Electronic Media Criticism

Applied Perspectives

By: Peter B. Orlik

Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

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Page Count

741

Publisher

Routledge

Published Date

ISBN 10

1135845123

ISBN 13

9781135845124

Career Perspectives in Electronic Media

By: Peter B. Orlik

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Career Perspectives in Electronic Media

By: Peter B. Orlik

Career Perspectives in Electronic Media offers a focused, comprehensive occupational guide that covers job roles throughout the electronic media. Professor Orlik also addresses the industry issues, structures and challenges faced by today’s electronic media professionals. The most exceptional aspect of this book consists of profiles written by working professionals that characterize the duties, skills, pleasures and drawbacks associated with their jobs. These conversational profiles-nearly 50 in all-help to further illuminate the issues and operations discussed in the text. Yet another helpful feature of this contemporary text is the 100 career-launching tips provided by additional practitioners representing ten general career areas. Coverage of job functions includes: Performance and conceptual positions. Production functions. Sales roles. Directive functions. Evaluative functions. Career Perspectives in Electronic Media can be useful at the beginning or at the end of the student’s program-as the ideal second text for an introductory course sequence or as the provocative primary text in a senior-level capstone course in which students assess their skills and seek to match them with careers.

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Page Count

238

Publisher

Wiley-Blackwell

Published Date

ISBN 10

081382477X

ISBN 13

9780813824772

Media Criticism in a Digital Age

Professional And Consumer Considerations

By: Peter B. Orlik

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Media Criticism in a Digital Age

Professional And Consumer Considerations

By: Peter B. Orlik

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Page Count

625

Publisher

Routledge

Published Date

ISBN 10

1317430565

ISBN 13

9781317430568

Book's by Peter B. Orlik

Electronic Media Criticism

Electronic Media Criticism

Media Criticism in a Digital Age

Media Criticism in a Digital Age

Electronic Media Criticism

Electronic Media Criticism

Career Perspectives in Electronic Media

Career Perspectives in Electronic Media

Media Criticism in a Digital Age

Media Criticism in a Digital Age

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