Peter B. Hirsch's Books

Corporate Communication

Strategic Adaptation for Global Practice

By: Michael B. Goodman,Peter B. Hirsch

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Corporate Communication

Strategic Adaptation for Global Practice

By: Michael B. Goodman,Peter B. Hirsch

The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today's global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.

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Page Count

264

Publisher

Peter Lang

Published Date

ISBN 10

1433106213

ISBN 13

9781433106217

Practical Volumetric Analysis

By: Peter McPherson

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Practical Volumetric Analysis

By: Peter McPherson

Written by someone who has experienced both teaching and working as a research chemist, this textbook will provide the theoretical chemistry associated with volumetric analysis supported by a selection of practicals for undergraduate students taking modules in introductory and analytical chemistry as well as for non-specialists teaching chemistry.

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Page Count

332

Publisher

Royal Society of Chemistry

Published Date

ISBN 10

1849739145

ISBN 13

9781849739146

Ototoxicity

By: Peter S. Roland,John A. Rutka

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Ototoxicity

By: Peter S. Roland,John A. Rutka

CD-ROM features complete text and full-color illustrations in searchable PDF files.

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Page Count

236

Publisher

PMPH-USA

Published Date

ISBN 10

1550092634

ISBN 13

9781550092639

Rockwood and Wilkins Fractures in Children

By: Peter M. Waters,David L. Skaggs,John M. Flynn

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Rockwood and Wilkins Fractures in Children

By: Peter M. Waters,David L. Skaggs,John M. Flynn

With contributions from experts in orthopaedic surgery, the latest edition of this comprehensive resource presents up-to-date technical procedures for treating a wide range of fractures in children and adolescents. Content and chapters are easier to read than ever before. How? All clinical sections follow a templatized format—as in previous editions—and now you’ll find even more treatment algorithms, checklists, charts, and tables, helping you quickly identify and apply critical information in a care situation.

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Page Count

2974

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1496386558

ISBN 13

9781496386557

Rockwood and Wilkins' Fractures in Children

By: John M. Flynn,David L. Skaggs,Peter M. Waters

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Rockwood and Wilkins' Fractures in Children

By: John M. Flynn,David L. Skaggs,Peter M. Waters

For the gold-standard resource on pediatric fractures, reach for Rockwood and Wilkins’ Fractures in Children. Written by leading orthopaedic surgeons from around the world, the revised and expanded 8th edition of this classic bestselling text presents complete, up-to-date coverage of all types of children’s fractures. A must-read for pediatric orthopedic surgeons and orthopedic residents.

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Page Count

2860

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1469884674

ISBN 13

9781469884677

Sexually Transmitted Diseases, Fourth Edition

By: King Holmes,P. Sparling,Walter Stamm,Peter Piot,Judith Wasserheit,Lawrence Corey,Myron Cohen

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Sexually Transmitted Diseases, Fourth Edition

By: King Holmes,P. Sparling,Walter Stamm,Peter Piot,Judith Wasserheit,Lawrence Corey,Myron Cohen

The most respected, all-in-one global STD reference -- now in full-color A Doody's Core Title! 5 STAR DOODY'S REVIEW! "With a level of detail that is unmatched by any other textbook in the field of sexually transmitted diseases (STDs), this book is the ultimate reference in this area . . . No question about it -- this book is the ultimate resource for information about sexually transmitted diseases. -- Doody's Review Service" With a level of detail and scientific rigor that no other text can match, Sexually Transmitted Diseases takes you through all aspects of STDs, from epidemiology to diagnosis and public health measures. Featuring an exciting new full-color format, the fourth edition of Sexually Transmitted Diseases delivers the most encyclopedic overview of the clinical, microbiological, and public health aspects of STDs, including HIV. Turn to any page, and you'll find essential coverage of critical new developments in vaccines and prevention, global epidemiology, new treatments, and much more. Features of the Fourth Edition: The ultimate sourcebook on STDs, with top-to-bottom coverage of all STDs and all etiologies, from bacteria to viruses and more Cutting-edge insights and clinically relevant perspectives from a distinguished roster of international authorities in medicine, infectious disease, and public health NEW! Brand-new chapters that cover: Drug Use and STDs, Cervical Cancer and STDs, Prevention of Opportunistic Infections in AIDS, Pregnancy and Bacterial STDs, Pregnancy and Perinatal Transmission of STDs, The Role of Primary Care Clinicians in Managing STDs, and STD and HIV Vaccines NEW! Eye-catching full-color format with hundreds of precise illustrations that drive home chapter concepts and help you visualize various conditions

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Page Count

2195

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071417486

ISBN 13

9780071417488

The Waldenses, 1170-1530

Between a Religious Order and a Church

By: Peter Biller

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The Waldenses, 1170-1530

Between a Religious Order and a Church

By: Peter Biller

The Waldenses, like the Franciscans, emerged from the apostolic movements within the Latin Church of the decades around 1200, but unlike the Franciscans they were driven underground. Not a full counter-Church, like the Cathar heretics, they formed a clandestine religious order, preaching to and hearing the confessions of their secret followers, and surviving until the Reformation. This volume begins by surveying modern historiography. Then, using both inquisition records from the Baltic to the Alps and the Waldenses' own books, the author deals with the asceticism of the Waldensian order, its practice of poverty and medicine, the culture of the Brothers and the preaching of the Waldensian Sisters, the way both used and mythicised history to support their position, and the composition of their followers. The final chapters examine their origins and authorship of the inquisitors' texts, and look through them to see how inquisitors viewed the Waldenses.

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Page Count

344

Publisher

Taylor & Francis

Published Date

ISBN 10

1040244904

ISBN 13

9781040244906

Fullerene Research 1994-1996, A Computer-generated Cross-indexed Bibiliography Of Journal Literature

By: Tibor Braun,Gabor Schubert,Andras Peter Schubert,L Vasvari

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Fullerene Research 1994-1996, A Computer-generated Cross-indexed Bibiliography Of Journal Literature

By: Tibor Braun,Gabor Schubert,Andras Peter Schubert,L Vasvari

The book is a follow-up to the computerized fullerene bibliography related to the 1985-1993 period. It is a well-indexed overview of the journal literature on a topic for which the 1996 Nobel Prize in Chemistry was awarded. It is an indispensable tool for any specialist interested in the literature of one of the most researched interdisciplinary topics in the sciences.

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Page Count

528

Publisher

World Scientific

Published Date

ISBN 10

9814496596

ISBN 13

9789814496599

Controlling Cocaine

Supply Versus Demand Programs

By: C. Peter Rydell

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Controlling Cocaine

Supply Versus Demand Programs

By: C. Peter Rydell

This report analyzes the relative cost-effectiveness of various available drug interventions.

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Page Count

152

Publisher

Rand Corporation

Published Date

ISBN 10

0833015524

ISBN 13

9780833015525

Models for Mental Disorder

By: Peter Tyrer,Derek Steinberg

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Models for Mental Disorder

By: Peter Tyrer,Derek Steinberg

Written by distinguished academic and Editor of the British Journal of Psychiatry, and a now retired NHS consultant psychiatrist, this latest edition of Models for Mental Disorders reflects the significant changes in clinical practice and understanding in the last four years. With increased emphasis on the multidisciplinary approach now being used in all mental health facilities in Europe, the two new chapters on application of models in multidisciplinary teams and how understanding of models improves communication are particularly timely and relevant. The book also features an easy-to-read new appendix providing a glossary of commonly-used terms in psychiatry for the interested lay-reader. An adopted title on many psychology courses throughout the UK, this fourth edition continues to provide an invaluable introduction to the different models used in evaluating mental health, and is recommended reading for all those interested in mental health and illness.

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Page Count

193

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470093676

ISBN 13

9780470093672

The Poor and Their Possessions

Possessions and the Poor in Luke-Acts

By: David Peter Seccombe

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The Poor and Their Possessions

Possessions and the Poor in Luke-Acts

By: David Peter Seccombe

Of all the New Testament writings Luke-Acts focuses particular attention on rich and poor, possessions and poverty. The Poor and Their Possessions is a new edition of a Cambridge doctoral dissertation that has long been out of print. The author's exploration of Luke's thinking is of special importance for Christian preachers, so much effort has gone into making it accessible and readable. Who are the poor? Why are they favored? Did Jesus have a program of social reform? Is renunciation of possessions demanded of all Christians? What guidance does Luke give on the use of possessions? Did the early church have a community of possessions? To whom was Luke's material targeted? What was its purpose? These and other questions find their answers in the book. Besides its clear argument, this book is a treasure store of careful study of some difficult but important passages from Luke and Acts.

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Page Count

337

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1666710059

ISBN 13

9781666710052

Vision and the Visual System

By: Peter H. Schiller,Edward J. Tehovnik

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Vision and the Visual System

By: Peter H. Schiller,Edward J. Tehovnik

Vision and the Visual System' offers students, teachers and researchers a rigorous, yet accessible account of how the brain analyses the visual scene. Schiller and Tehovnik describe key aspects of visual perception such as colour, motion, pattern and depth while explaining the relationship between eye movements and neural structures in the brain.

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Page Count

441

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199936536

ISBN 13

9780199936533

Book's by Peter B. Hirsch

Corporate Communication

Corporate Communication

Practical Volumetric Analysis

Practical Volumetric Analysis

Ototoxicity

Ototoxicity

Rockwood and Wilkins Fractures in Children

Rockwood and Wilkins Fractures in Children

Rockwood and Wilkins' Fractures in Children

Rockwood and Wilkins' Fractures in Children

Sexually Transmitted Diseases, Fourth Edition

Sexually Transmitted Diseases, Fourth Edition

The Waldenses, 1170-1530

The Waldenses, 1170-1530

Fullerene Research 1994-1996, A Computer-generated Cross-indexed Bibiliography Of Journal Literature

Fullerene Research 1994-1996, A Computer-generated Cross-indexed Bibiliography Of Journal Literature

Controlling Cocaine

Controlling Cocaine

Models for Mental Disorder

Models for Mental Disorder

The Poor and Their Possessions

The Poor and Their Possessions

Vision and the Visual System

Vision and the Visual System

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