Pete Canalichio's Books

Expand, Grow, Thrive

5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method

By: Pete Canalichio

Write a review Read reviews Take a Quiz Solve Book Puzzle

Expand, Grow, Thrive

5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method

By: Pete Canalichio

In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

348

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1787439755

ISBN 13

9781787439757

Strategic Brand Licensing

Building Brand Value through Enduring Partnerships

By: Maria Cristina Longo,Pete Canalichio

Write a review Read reviews Take a Quiz Solve Book Puzzle

Strategic Brand Licensing

Building Brand Value through Enduring Partnerships

By: Maria Cristina Longo,Pete Canalichio

This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Brand licensing can be of interest to many stakeholders, including large companies, entrepreneurs, retailers, agencies and even celebrities. This is also a relevant strategy for small and medium-sized enterprises that want to expand their business abroad, reconciling their limited size with their flexibility. Examples of long-standing partnerships are presented and analyzed, with detailed consideration of what has made them so successful. Through the presentation of case studies in the sectors particularly interested in brand licensing, including the art, character, entertainment, fashion, jewelry, sports and toys sectors, this book aims to highlight opportunities, limits and challenges from both the licensor and licensee’s perspectives. In particular, these case studies represent an effective basis for comparing different experiences and brand licensing strategies, allowing readers to understand both best practices and pitfalls to avoid when building an effective and enduring licensing program. Chapter objectives, summaries, key learning points and discussion questions reinforce understanding and aid reflection. Practical yet theoretically grounded, this book is particularly suitable for postgraduate, MBA and executive education students interested in strategic brand management, licensing strategy and brand expansion. This book can also serve as a valuable guide for professionals interested in expanding their brand portfolio. This book provides effective tools to evaluate the strategic side of brand licensing and the selection of the appropriate company to be a licensee. Online resources include PowerPoint slides, a test bank of exam questions, a case list and discussion questions.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

184

Publisher

Taylor & Francis

Published Date

ISBN 10

1040022731

ISBN 13

9781040022733

Expand, Grow, Thrive

5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method

By: Pete Canalichio

Write a review Read reviews Take a Quiz Solve Book Puzzle

Expand, Grow, Thrive

5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method

By: Pete Canalichio

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

348

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1787439755

ISBN 13

9781787439757

Strategic Brand Licensing

Building Brand Value through Enduring Partnerships

By: Maria Cristina Longo,Pete Canalichio

Write a review Read reviews Take a Quiz Solve Book Puzzle

Strategic Brand Licensing

Building Brand Value through Enduring Partnerships

By: Maria Cristina Longo,Pete Canalichio

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

184

Publisher

Taylor & Francis

Published Date

ISBN 10

1040022731

ISBN 13

9781040022733

Book's by Pete Canalichio

Expand, Grow, Thrive

Expand, Grow, Thrive

Strategic Brand Licensing

Strategic Brand Licensing

Expand, Grow, Thrive

Expand, Grow, Thrive

Strategic Brand Licensing

Strategic Brand Licensing

Username

Password

Username

Password

Password again

Birthday

Email