Pete Brand's Books

Advertising Concept Book 3E: Think Now, Design Later (Third)

By: Pete Barry

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Advertising Concept Book 3E: Think Now, Design Later (Third)

By: Pete Barry

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.

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Page Count

320

Publisher

Thames & Hudson

Published Date

ISBN 10

0500773610

ISBN 13

9780500773611

Expand, Grow, Thrive

5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method

By: Pete Canalichio

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Expand, Grow, Thrive

5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method

By: Pete Canalichio

In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.

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Page Count

348

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1787437825

ISBN 13

9781787437821

A Level Media Studies

The Essential Introduction

By: Pete Bennett,Sarah Casey Benyahia,Jerry Slater

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A Level Media Studies

The Essential Introduction

By: Pete Bennett,Sarah Casey Benyahia,Jerry Slater

A Level Media Studies is a comprehensive guide to the subject content of AS and A Level Media Studies, across all examining boards. It is specifically designed to meet the needs of both students and teachers with an accessible writing style, helpful notes on key theories and theorists and a range of learning exercises. The book’s overall approach is gradual immersion, assuming no prior knowledge of the subject. Starting with an overview of the discipline, the book moves on to develop increasingly sophisticated ideas whilst repeatedly reinforcing the basic principles of media studies. Each component of media studies is illustrated with practical examples and guided exercises that demonstrate the application of theories and concepts. In addition, numerous case studies offer examples of media studies in practice. Working through these examples, students will acquire the skill set and confidence to tackle the analysis of media products and the discussion of media issues to the standard required at A Level. The focus is on contemporary media, but there is also full acknowledgement of historical precedents, as well as the significance of social, cultural, political and economic contexts. With its clear structure and integrative approach, A Level Media Studies is the ideal introductory resource for students and teachers.

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Page Count

372

Publisher

Routledge

Published Date

ISBN 10

1351976982

ISBN 13

9781351976985

Strategic Brand Licensing

Building Brand Value through Enduring Partnerships

By: Maria Cristina Longo,Pete Canalichio

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Strategic Brand Licensing

Building Brand Value through Enduring Partnerships

By: Maria Cristina Longo,Pete Canalichio

This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Brand licensing can be of interest to many stakeholders, including large companies, entrepreneurs, retailers, agencies and even celebrities. This is also a relevant strategy for small and medium-sized enterprises that want to expand their business abroad, reconciling their limited size with their flexibility. Examples of long-standing partnerships are presented and analyzed, with detailed consideration of what has made them so successful. Through the presentation of case studies in the sectors particularly interested in brand licensing, including the art, character, entertainment, fashion, jewelry, sports and toys sectors, this book aims to highlight opportunities, limits and challenges from both the licensor and licensee’s perspectives. In particular, these case studies represent an effective basis for comparing different experiences and brand licensing strategies, allowing readers to understand both best practices and pitfalls to avoid when building an effective and enduring licensing program. Chapter objectives, summaries, key learning points and discussion questions reinforce understanding and aid reflection. Practical yet theoretically grounded, this book is particularly suitable for postgraduate, MBA and executive education students interested in strategic brand management, licensing strategy and brand expansion. This book can also serve as a valuable guide for professionals interested in expanding their brand portfolio. This book provides effective tools to evaluate the strategic side of brand licensing and the selection of the appropriate company to be a licensee. Online resources include PowerPoint slides, a test bank of exam questions, a case list and discussion questions.

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Page Count

184

Publisher

Taylor & Francis

Published Date

ISBN 10

1040022731

ISBN 13

9781040022733

Sports Memorabilia for Dummies

By: Pete Williams

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Sports Memorabilia for Dummies

By: Pete Williams

Learn how to get the most out of buying and selling sports collectibles--fromtrading cards and signed balls to stadium fixtures.

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Page Count

386

Publisher

For Dummies

Published Date

ISBN 10

0764551159

ISBN 13

9780764551154

Make your own music videos with Adobe Premiere

By: Pete Kennedy,Maura Kennedy

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Make your own music videos with Adobe Premiere

By: Pete Kennedy,Maura Kennedy

Music videos are a necessity if you want to take your musical career to the next level. But how do you create one without breaking the bank? This book delivers the answers. Written by two acclaimed recording artists who've been producing their own award-winning music videos for several years, it shows you step-by-step how to get from an idea to an MTV-worthy result on a shoestring budget -- even if you've never worked with video before. Packed with easy-to-understand instructions, hands-on exercises and fascinating road diaries that illuminate the inspiration behind video concepts and special effects, it's all you need to become a music video star If you are a music lover and have always thought that you could make a music video if only you had the right tools, this book is for you. If you or someone you know is in a band, and you want to make a video for your website, a cable TV channel, or as a promotional tool, this book is all you need. If you have great stacks of pre-video vinyl, and you always wanted to make your own video for your favorite song, youve come to the right place. If you saw a video on TV and said, "I could make a much better video than that," heres your chance. If you want to become a professional music videographer, this book is a great place to start.

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Page Count

408

Publisher

Wiley

Published Date

ISBN 10

0764536761

ISBN 13

9780764536762

Dishwasher

One Man's Quest to Wash Dishes in All 50 States

By: Pete Jordan

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Dishwasher

One Man's Quest to Wash Dishes in All 50 States

By: Pete Jordan

Dishwasher is Public Radio favorite and underground celebrity Pete Jordan’s amusing memoir of his dishwashing extravaganza. Part adventure, part parody, and part miraculous journey of self-discovery, it is the unforgettable account of Jordan's transformation from itinerant seeker into "Dishwasher Pete"—unlikely folk hero, writer, publisher of his own cult zine, and the ultimate professional dish dog—and how he gave it all up for love. “For 12 years, I was the most prolific dishlicker of them all. From 1989 to 2001, I dished my way around the country, unwittingly searching for direction. From a bagel joint in New Mexico to a Mexican joint in Brooklyn; from a dinner train in Rhode Island to the Lawrence Welk Resort in Branson, Missouri; from an upper-crust ladies’ club to a crusty hippie commune—I washed the nation’s dishes. Whether it was a gig so lousy that I walked out within an hour or one where I toiled 120 hours a week, I remained a man on a mission: to bust suds in every state in the union.”—Pete Jordan A smart, funny, and surprising look at life, Dishwasher is sure to appeal to fans of Nick Hornby and Tom Perotta.

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Page Count

271

Publisher

Harper Collins

Published Date

ISBN 10

0061743348

ISBN 13

9780061743344

CorelDRAW 9

The Official Guide

By: Foster D. Coburn,Pete McCormick

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CorelDRAW 9

The Official Guide

By: Foster D. Coburn,Pete McCormick

On this CD are sample files so that you can follow along with exercises in the book, software to help you get the most out of CorelDRAW 9 and some multimedia tutorials to help you learn more about using CorelDRAW 9. This document will tell you how to get the most out of the CD and we've also provided links to sites on the Internet that we think you'll find useful'. (CD-ROM)

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Page Count

930

Publisher

McGraw-Hill Companies

Published Date

ISBN 10

0072119861

ISBN 13

9780072119862

Orlando

By: Roger St. Pierre,Lindsay Benett,Pete Benett

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Orlando

By: Roger St. Pierre,Lindsay Benett,Pete Benett

These colourful, compact guidebooks from Thomas Cook Publishing are essential for planning the perfect trip. Each Guide contains: *Clear maps and destination facts. *Holiday hints and tips. * A-Z of essential information. * Walks and tours with places off the beaten track *Advice on shopping, eating out, sport and nightlife.

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Page Count

194

Published Date

ISBN 10

1841572403

ISBN 13

9781841572406

Circumstantial Evidence

Death, Life, and Justice in a Southern Town

By: Pete Earley

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Circumstantial Evidence

Death, Life, and Justice in a Southern Town

By: Pete Earley

A piercing, provocative true story that is also a commentary on our system of justice, centered around a wrongful murder conviction that bares the dark side of the American soul. This book highlights a case that was front page news--featured on "60 Minutes", in The New York Times in 1993.

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Page Count

524

Publisher

Bantam

Published Date

ISBN 10

0553573489

ISBN 13

9780553573480

A+ Certification and PC Repair Guide

By: Pete Moulton

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A+ Certification and PC Repair Guide

By: Pete Moulton

More than a great A+ prep guide: an outstanding on-the-job reference for every PC technician. Completely updated for CompTIA's latest exam revision it covers Windows 2000/Me, Pentium IV, USB/FireWire, new hardware and peripherals, and more. Reflects industry best practices and extensive real-life troubleshooting and repair experience.

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Page Count

1120

Published Date

ISBN 10

0130652032

ISBN 13

9780130652034

Book's by Pete Brand

Advertising Concept Book 3E: Think Now, Design Later (Third)

Advertising Concept Book 3E: Think Now, Design Later (Third)

Expand, Grow, Thrive

Expand, Grow, Thrive

A Level Media Studies

A Level Media Studies

Strategic Brand Licensing

Strategic Brand Licensing

Sports Memorabilia for Dummies

Sports Memorabilia for Dummies

Make your own music videos with Adobe Premiere

Make your own music videos with Adobe Premiere

Dishwasher

Dishwasher

CorelDRAW 9

CorelDRAW 9

Orlando

Orlando

Circumstantial Evidence

Circumstantial Evidence

A+ Certification and PC Repair Guide

A+ Certification and PC Repair Guide

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