Pervez N. Ghauri's Books

New Challenges to International Marketing

By: Tamer Cavusgil,Rudolf R. Sinkovics,Pervez N. Ghauri

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New Challenges to International Marketing

By: Tamer Cavusgil,Rudolf R. Sinkovics,Pervez N. Ghauri

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

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Page Count

432

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1848554680

ISBN 13

9781848554689

Doing Business in Emerging Markets

By: S Tamer Cavusgil,Pervez N Ghauri,Ayse A. Akcal

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Doing Business in Emerging Markets

By: S Tamer Cavusgil,Pervez N Ghauri,Ayse A. Akcal

A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book." Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, US There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis. This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding. This fully revised and updated edition reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entry and negotiation processes, as well as risks and strategies. The text is accompanied by a companion website which includes full text articles for each chapter, answers to end of chapter questions, and detailed chapter slides for tutors. This text is essential reading for advanced undergraduate and postgraduate students studying international business and emerging markets as well as practitioners who want to increase their understanding of such markets. Visit the Companion Webiste at www.sagepub.co.uk/cavusgil S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, at Georgia State University, U.S Pervez N. Ghauri is a Professor of International Business at King′s College London, UK Ayse A. Akcal is a Research Associate in International Business at King′s College London, UK

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Page Count

428

Publisher

SAGE

Published Date

ISBN 10

1446289745

ISBN 13

9781446289747

Multinational Enterprises and Terrorism

By: Naveed Elahi,Pervez N. Ghauri

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Multinational Enterprises and Terrorism

By: Naveed Elahi,Pervez N. Ghauri

This book looks at the impact of terrorism on multinational enterprises in emerging markets. This title looks at case studies in Turkey and Pakistan to study the behaviour of MNE's in these markets.

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Page Count

204

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1838675876

ISBN 13

9781838675875

International Business Negotiations

Theory and Practice

By: Pervez N. Ghauri,Ursula F. Ott,Hussain G. Rammal

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International Business Negotiations

Theory and Practice

By: Pervez N. Ghauri,Ursula F. Ott,Hussain G. Rammal

This insightful new textbook provides comprehensive coverage of the theories and practices key to negotiating business deals in the twenty-first century. Employing a holistic framework, it offers an understanding of the factors that influence the negotiation process, the challenges associated with negotiating across borders and the strategies used by negotiators.

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Page Count

451

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1788978382

ISBN 13

9781788978385

Euromarketing

Effective Strategies for International Trade and Export

By: Erdener Kaynak,Pervez N. Ghauri

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Euromarketing

Effective Strategies for International Trade and Export

By: Erdener Kaynak,Pervez N. Ghauri

Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the international context, strategic planning aspects of international marketing have not been studied adequately. Euromarketing: Effective Strategies for International Trade and Export focuses on marketing studies of specific regions to provide international managers with insights into their international marketing performance. This book presents the results of comparative studies conducted among countries of Europe and contrasts the results and managerial implications with those obtained by international marketing scholars and practitioners elsewhere. The European community is going to play an extremely important role in the coming global business arena. Multinational corporations, government agencies, professors, researchers, and students can seek out opportunities in the new European market once they have updated their knowledge of how this market may function. The topics covered in Euromarketing provide for this knowledge with new data and insight on: Consumer Issues: Single Market and its Implications Export Behavior of European Firms Internationalization of European Firms Retailing Practices in European Countries Country Examples of European Distribution Channels Comparative Advertising Practices Internationalization of Scandinavian Firms Export Marketing Managerial Implications The restructuring of European industries has begun and will accelerate at a faster pace in the coming years. We have witnessed occurrences of several mergers and acquisitions. We are seeing the powerful presence of public sector enterprises and their procurement practices favoring local and European supplies. Euromarketing: Effective Strategies for International Trade and Export increases our understanding of international marketing in Europe by soliciting significant, analytical contributions from subject and country specialists.

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Page Count

404

Publisher

Psychology Press

Published Date

ISBN 10

1560244275

ISBN 13

9781560244271

EBOOK: International Marketing, 5e

By: Pervez Ghauri,Philip Cateora

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EBOOK: International Marketing, 5e

By: Pervez Ghauri,Philip Cateora

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

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Page Count

659

Publisher

McGraw Hill

Published Date

ISBN 10

1526848600

ISBN 13

9781526848604

EBOOK: International Marketing

By: Pervez Ghauri,Philip Cateora

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EBOOK: International Marketing

By: Pervez Ghauri,Philip Cateora

Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: •The importance of international marketing to creating growth and value •The management practices of companies, large and small, seeking market opportunities outside their home country •Why international marketing management strategies should be viewed from a global perspective •The role of emerging economies in today’s business environment •The impact of increased competition, changing market structures, and differing cultures upon business Key Features: • An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. •‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. •Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study •Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. •A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King’s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008.

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Page Count

657

Publisher

McGraw Hill

Published Date

ISBN 10

0077148169

ISBN 13

9780077148164

Doing Business in Emerging Markets

By: S Tamer Cavusgil,Pervez N Ghauri,Ayse A. Akcal

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Doing Business in Emerging Markets

By: S Tamer Cavusgil,Pervez N Ghauri,Ayse A. Akcal

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Page Count

428

Publisher

SAGE

Published Date

ISBN 10

1446289745

ISBN 13

9781446289747

Doing Business in Emerging Markets

By: S Tamer Cavusgil,Pervez N Ghauri,Leigh Anne Liu

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Doing Business in Emerging Markets

By: S Tamer Cavusgil,Pervez N Ghauri,Leigh Anne Liu

Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe. Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy. Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques. This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets.

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Solve jigsaw puzzle

Age

Page Count

334

Publisher

SAGE

Published Date

ISBN 10

1529760283

ISBN 13

9781529760286

Book's by Pervez N. Ghauri

New Challenges to International Marketing

New Challenges to International Marketing

Doing Business in Emerging Markets

Doing Business in Emerging Markets

Multinational Enterprises and Terrorism

Multinational Enterprises and Terrorism

International Business Negotiations

International Business Negotiations

Euromarketing

Euromarketing

EBOOK: International Marketing, 5e

EBOOK: International Marketing, 5e

EBOOK: International Marketing

EBOOK: International Marketing

Doing Business in Emerging Markets

Doing Business in Emerging Markets

Doing Business in Emerging Markets

Doing Business in Emerging Markets

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