All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in the book are: (1) How is it growing; (2) what are these new service innovations; (3) what are the drivers; and (4) how can organizations work with service innovations in a structured way? The book views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation and develop guidelines for what is required from the organizational perspective; how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that has a product focus to a service or solution provider.
This is the first textbook that contains a holistic treatment of antennas both for traditional antennas mounted on masts (Line-of-Sight antenna systems) and for small antennas used on modern wireless devices such as smart phones being subject to signal variations (fading) due to multipath propagation. The focus is on characterization, as well as describing classical antennas by modern complex vector theory - thereby linking together many disciplines such as electromagnetic theory, classical antenna theory, wave propagation, and antenna system performance. Overall, this book represents a rethinking of the way basic antenna theory is presented. The book contains many references to important old and new papers and books on the analysis and design of the most useful antenna types, for the most interested readers.
All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in the book are: (1) How is it growing; (2) what are these new service innovations; (3) what are the drivers; and (4) how can organizations work with service innovations in a structured way? The book views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation and develop guidelines for what is required from the organizational perspective; how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that has a product focus to a service or solution provider.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Grönroos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Grönroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007. This set includes: Volume 1: Service Marketing Editor: Raymond P Fisk Volume 2: Service Management Editor: Bo Edvardsson Volume 3: Service Logic Editor: Tore Strandvik Volume 4: Service Quality Editor: Lawrence A. Crosby Volume 5: Relationship Marketing Editor: David Ballantyne Volume 6: Marketing Theory Editor: Roderick J. Brodie Volume 7: Marketing Communication Editor: Donald E. Schultz Volume 8: Internal Marketing, Research Approach, and Other Works Editor: Lars-Johan Lindqvist
Foundational Issues in Touch-Surface Stroke Gesture Design - An Integrative Review synthesizes some of the foundational issues of human motor control complexity, visual and auditory feedback, and memory and learning capacity concerning gesture user interfaces.
In industry, the Fourth Industrial Revolution is transforming the roles of people, technology and work on the shop floor. Despite ongoing strides towards automation, people are anticipated to remain integral contributors in future manufacturing. Where full automation is ineffective or infeasible, Operator Assistance Systems (OAS) can augment workers’ cognitive or physical capabilities. We frame OAS as a subset of Human-Computer Interaction (HCI) systems designed for the purpose of workforce augmentation in production systems. However, while OAS are anticipated to address key needs in industry, a challenge for both OAS researchers and industrial practitioners is to identify the most promising applications of OAS and justify them from a value-added perspective. This contribution addresses this challenge by presenting a systematic literature review of 2,928 papers, revealing (a) 11 application areas for OAS; and (b) 12 approaches for assessing the value-added of OAS. Moreover, we discuss implications for OAS, with a particular focus on integrating OAS in industry.
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