Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses, this text explains the motivation behind consumer choice and purchase written in a clear manner with industry examples. This text will cover updates in technology and social media, which have changed the landscape of the fashion market. Discussion of the pandemic, diversity, sustainability, and ethical practices are also included. Student activities, mini-projects, and brand new “Just-in-Case” case studies promote application of the text concepts for a complete understanding of The Why of the Buy. STUDIO Features Include: - Self-assessment quizzes to test yourself on what you have just read - Flashcards of key terms and concepts covered in the book Instructor Resources - Instructor's Guide to help incorporate the text into your classroom -The Test Bank includes sample test questions for each chapter - PowerPoint Slides for every chapter
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities
In 1971, Penny Taylor ran away from home straight into the British Army at Guildford. Army life wasn't easy, but Taylor found herself, family, friends, and a future. Based on real events in her life, this is a coming-of-age and a coming-out story, set against the backdrop of the British military and the turbulent social climate of the 1970s.
Higher education is in a current state of flux and uncertainty, with profound changes being shaped largely by the imperatives of global neoliberalism. Changing Pedagogical Spaces in Higher Education forms a unique addition to the literature and includes significant practical pointers in developing pedagogical strategies, interventions and practices that seek to address the complexities of identity formations, difference, inequality and misrecognition. Drawing on research studies based across California, England, Italy, Portugal and Spain, this book analyses complex pedagogical re/formations across competing discourses of gender, diversity, equity, global neoliberalism and transformation, and aims: to critique and reconceptualise widening participation practices in higher education to consider the complex intersections between difference, equity, global neoliberalism and transformation to analyse the intersections of identity formations, social inequalities and pedagogical practices to contribute to broader widening participation policy agendas to develop an analysis of gendered experiences, intersected by race and class, of higher education practices and relations. Changing Pedagogical Spaces in Higher Education will speak to those concerned with how theory relates to everyday practices and development of teaching in higher education and those who are interested in theorising about pedagogies, identities and inequalities in higher education. Engaging readers in a dialogue of the relationship between theory and practice, this thought-provoking and challenging text will be of particular interest to researchers, academic developers and policy-makers in the field of higher education studies.
This volume traces the history of ancient Egypt, a civilization which lasted over 3000 years. It features photographs of treasures, wall-paintings and mummified bodies, along with reconstructions and cutaways of architecture.
Usborne Internet-linked World History is a series of lavishly produced reference works, of interest to adults and children alike. A comprehensive 16page factfinder section at the back includes map, glossary, time chart, who's who, list of Egyptian sites and an index. Other titles avialable: Internet-linked Roman World, Internet-linked Encyclopedia of Ancient Greece
Whether you are setting up a new or are already delivering a childhood bereavement service, you will find useful information in this book. The starting point is a discussion of the importance of good practice in childhood bereavement services, but the ebook will be useful as a reference when specific issues in developing or reviewing your policy and procedures arise.
Migration and Refugee Law: Principles and Practice in Australia is a comprehensive overview of the legal principles governing the entry of people into Australia. This fully revised third edition provides an accessible analysis of the theory and practice of this complex and controversial area of the law. It considers the social and political context of migration and refugee law in devising innovative policies aimed at creating an equitable and rational immigration system. Migration and Refugee Law: Principles and Practice in Australia combines an astute consideration of theory with the creation of practical policy solutions, and is therefore an essential resource for migration lawyers and agents, government employees, students, judicial officers and policymakers.
This book moves with compelling energy from the forests of north-western Ontario to the capitals of Europe to the tribal villages of Africa...and from there to South America, China, and into the mysterious world that existed behind the Iron Curtain when few Westerners dared, or got the chance, to visit there. It is an absorbingly personal document, with the power not only of insight and innocence but of deeply conveyed sensuality -- toward sun and seawater and mountain air; the music and hustle of cafes and cantinas; the tastes and smells of exotic kitchens and markets. There is an urgency here, bred of complex desires and a craving for experience and knowledge. Through her search, Petrone reveals not just the graces but the hard edges and uncertainties of a woman's ventures into foreign landscapes and into the foreboding terrain of the self.
Through a richly detailed examination of the practices of spinning yarn from the fleece of llamas and alpacas, Earth, Water, Fleece and Fabric explores the relationship that herders of the present and of the past have maintained with their herd animals in the Andes. Dransart juxtaposes an ethnography of an Aymara herding community, based on more than ten years fieldwork in Isluga in the Chilean highlands, with archaeological material from excavations in the Atacama desert. Impeccably researched, this book is the first systematic study to set the material culture of pastoral communities against an understanding of the long-term effects of herding practices.
“Gives readers more of what they’ve come to expect from Penny Vincenzi: a thoroughly enjoyable family saga with glamour, romance and drama to spare.” —Bookreporter A mysterious, tragic accident in the 1950s. An inexplicable suicide twenty years later. What was the strange link between the two—and Caroline Hunterton’s long-buried past? A secret which could not be kept forever, especially from her two daughters, Chloe and Fleur. Fate had separated the sisters in time and distance—but bound them in mutual hatred—until journalist Magnus Phillips decided to tell the story that would tear their lives apart. Moving from wartime Suffolk to 1950s Hollywood, from glitzy Madison Avenue to London’s theatrical aristocracy and the machinations of checkbook publishing, An Outrageous Affair explores the extraordinary, sometimes fatal, consequences of truth—sure to please Penny’s legions of readers. “Fans of Barbara Taylor Bradford’s multigenerational stories will likely flock to Vincenzi’s latest . . . the mystery will likely keep them turning the pages.” —Booklist “Vincenzi provides plenty of heat and intrigue.” —Publishers Weekly Praise for Penny Vincenzi “The doyenne of the modern blockbuster.” —Glamour “Soap opera? You bet—but with her well-drawn characters and engaging style, Vincenzi keeps things humming.” —People “Nobody writes smart, page-turning commercial women’s fiction like Vincenzi.” —USA Today “Will draw you in against your better judgment and keep you awake reading all night.” —The Boston Globe “Vincenzi does it again with another captivating and entertaining family saga that combines power, riches, lies, and greed . . . For fans of Barbara Taylor Bradford and Danielle Steel.” —Library Journal
Abundant, newly discovered sources shatter long-held beliefs The collapse of the Soviet Union in 1991 revealed, among many other things, a hidden wealth of archival documents relating to the imprisonment and eventual murder of Tsar Nicholas II, his wife Alexandra, and their children. Emanating from sources both within and close to the Imperial Family as well as from their captors and executioners, these often-controversial materials have enabled a new and comprehensive examination of one the pivotal events of the twentieth century and the many controversies that surround it. Based on a careful analysis of more than 500 of these previously unpublished documents, along with numerous newly discovered photos, The Fate of the Romanovs makes compelling revisions to many long-held beliefs about the Romanovs' final months and moments. This powerful account includes: * Surprising evidence that Anastasia may, indeed, have survived * Diary entries made by Nicholas and Alexandra during their captivity * Revelations of how the Romanovs were betrayed by trusted servants * A reconstruction of daily life among the prisoners at Ipatiev House * Strong evidence that the Romanovs were not brutalized by their captors * Statements from admitted participants in the murders
The truth of the enduring mystery of Anastasia's fate-and the life of her most convincing impostor The passage of more than ninety years and the publication of hundreds of books in dozens of languages has not extinguished an enduring interest in the mysteries surrounding the 1918 execution of the last Russian Tsar Nicholas II and his family. The Resurrection of the Romanovs draws on a wealth of new information from previously unpublished materials and unexplored sources to probe the most enduring Romanov mystery of all: the fate of the Tsar's youngest daughter, Anastasia, whose remains were not buried with those of her family, and her identification with Anna Anderson, the woman who claimed to be the missing Grand Duchess. Penetrates the intriguing mysteries surrounding the execution of Tsar Nicholas II and the true fate of his daughter, Anastasia Reveals previously unknown details of Anderson's life as Franziska Schanzkowska Explains how Anderson acquired her knowledge, why people believed her claim, and how it transformed Anastasia into a cultural phenomenon Draws on unpublished materials including Schanzkowska family memoirs, legal papers, and exclusive access to private documents of the British and Hessian Royal Families Includes 75 photographs, dozens published here for the first time Written by the authors of The Fate of the Romanovs Refuting long-accepted evidence in the Anderson case, The Resurrection of the Romanovs finally explodes the greatest royal mystery of the twentieth-century.
The 1950s was a time of regeneration and change for Southampton. For children growing up during this decade, life was changing fast. They still made their own toys and earned their own pocket money, but, on new television sets, Andy Pandy (1950) and Bill and Ben (1952) delighted them.With rationing discontinued, confectionary was on the menu again and, for children, Southampton life in the 1950s was sweet. If you saw a Laurel and Hardy performance at The Gaumont Theatre, or made dens out of bombed-out buildings, then you’ll thoroughly enjoy this charming and nostalgic account of the era.
This title was first published in 2000. This is an interdisciplinary and international collection on aesthetics with contributions from artists and philosophers and the range of thinkers about art in between. It aims to provide a forum for the kinds of question that used to be addressed within traditional aesthetics, but which have until recently been sidelined in critical writing about art and indeed in many of the most important art practices. The collection as a whole is situated in relation to feminists' approaches, but the editors hope that it will not be read as limited to them.
This book introduces experimental design and data analysis / interpretation as well as field monitoring skills for both plants and animals. Clearly structured throughout and written in a student-friendly manner, the main emphasis of the book concentrates on the techniques required to design a field based ecological survey and shows how to execute an appropriate sampling regime. The book evaluates appropriate methods, including the problems associated with various techniques and their inherent flaws (e.g. low sample sizes, large amount of field or laboratory work, high cost etc). This provides a resource base outlining details from the planning stage, into the field, guiding through sampling and finally through organism identification in the laboratory and computer based data analysis and interpretation. The text is divided into six distinct chapters. The first chapter covers planning, including health and safety together with information on a variety of statistical techniques for examining and analysing data. Following a chapter dealing with site characterisation and general aspects of species identification, subsequent chapters describe the techniques used to survey and census particular groups of organisms. The final chapter covers interpreting and presenting data and writing up the research. The emphasis here is on appropriate wording of interpretation and structure and content of the report.
An irresistibly sweeping saga of power, family politics, and passion—first in the Spoils of Time trilogy from the bestselling author. Celia Lytton is the beautiful and strong-willed daughter of wealthy aristocrats and she is used to getting her way. She moves through life making difficult and often dangerous decisions that affect herself and others—her husband, Oliver, and their children; the destitute Sylvia Miller, whose life is transformed by Celia’s intrusion; as well as Oliver’s daunting elder sister, who is not all she appears to be; and Sebastian Brooke, for whom Celia makes the most dangerous decision of all. Set against the tumultuous backdrop of London and New York in the First World War, No Angel is, as British Good Housekeeping wrote, “an absorbing page-turner, packed with believable characters and satisfyingly extreme villains, eccentrics, and manipulators.” Readers of Maeve Binchy, Barbara Taylor Bradford, and Anita Shreve will fall in love with this epic, un-put-downable novel. “Through life and death, exuberance and sorrow, honor and disgrace, Vincenzi perfectly captures the intricacies of her characters and creates plots captivating enough to keep readers eyes’ glued to this long and hearty saga.” —Publishers Weekly “Packed with passion, pain, pace and palaver.” —Daily Mail Praise for Penny Vincenzi “The doyenne of the modern blockbuster.” —Glamour “Soap opera? You bet—but with her well-drawn characters and engaging style, Vincenzi keeps things humming.” —People “Nobody writes smart, page-turning commercial women’s fiction like Vincenzi.” —USA Today “Will draw you in against your better judgment and keep you awake reading all night.” —The Boston Globe
Dusty Springfield led a tragic yet inspiring life, battling her way to the top of the charts and into the hearts of music fans world-wide. Her signature voice made songs such as "I Only Want to Be with You," "Son of a Preacher Man," and "You Don't Have to Say You Love Me," international hits. In Dancing with Demons, two of her closest friends, Valentine and Wickham, capture, with vivid memories and personal anecdotes, a Dusty most people never glimpsed in this no-holds-barred yet touching portrait of one of the world's true grand dames of popular music.
While some have argued that we live in a ‘postfeminist’ era that renders feminism irrelevant to people’s contemporary lives this book takes ‘feminism’, the source of eternal debate, contestation and ambivalence, and situates the term within the popular, cultural practices of everyday life. It explores the intimate connections between the politics of feminism and the representational practices of contemporary popular culture, examining how feminism is ‘made sensible’ through visual imagery and popular culture representations. It investigates how popular culture is produced, represented and consumed to reproduce the conditions in which feminism is valued or dismissed, and asks whether antifeminism exists in commodity form and is commercially viable. Written in an accessible style and analysing a broad range of popular culture artefacts (including commercial advertising, printed and digital news-related journalism and commentary, music, film, television programming, websites and social media), this book will be of use to students, researchers and practitioners of International Relations, International Political Economy and gender, cultural and media studies.
Jocelyn Small's erudite volume represents a timely insight into the topical areas of literacy and memory, and provides a controversial and challenging analysis of the cognitive processes and their modes of display and retrieval.
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