Pekka Aula's Books

Strategic Reputation Management

Towards A Company of Good

By: Pekka Aula,Saku Mantere

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Strategic Reputation Management

Towards A Company of Good

By: Pekka Aula,Saku Mantere

Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.

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Page Count

240

Publisher

Routledge

Published Date

ISBN 10

100015551X

ISBN 13

9781000155518

The Reputable Firm

How Digitalization of Communication Is Revolutionizing Reputation Management

By: Pekka Aula,Jouni Heinonen

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The Reputable Firm

How Digitalization of Communication Is Revolutionizing Reputation Management

By: Pekka Aula,Jouni Heinonen

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.

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Page Count

224

Publisher

Springer

Published Date

ISBN 10

331922008X

ISBN 13

9783319220086

Relativistic Theory of Atoms and Molecules II

A Bibliography 1986–1992

By: Pekka Pyykkö

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Relativistic Theory of Atoms and Molecules II

A Bibliography 1986–1992

By: Pekka Pyykkö

Relativistic effects are of major importance for understan- ding the properties of heavier atoms and molecules. This book is still the only comprehensive bibliography on related calculations. The material is organized by subject into ta- bles containing a concise characterization. Together with Volume I (Lecture Notes in Chemistry Vol. 41, ISBN 3-540-17167-3) the literature until 1992 is now covered and 6577 references, with titles, are given in the two books. The book will provide aconvenient reference for theoretical chemists and atomic and molecular physicists interested in the properties of heavier elements. Contents: Introduction - One-particle problems - Quantum electrodynamical effects - Multielectron atoms: methods - Multielectron atoms: results - Symmetry - Molecular calcula- tions - Solid-state theory - Relativistic effects and heavy- element chemistry - Corrections to Volume I - Some comments on notations and terminology - List of acronyms and symbols - Bibliography.

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Page Count

486

Publisher

Springer Science & Business Media

Published Date

ISBN 10

364251488X

ISBN 13

9783642514883

The Information Society and the Welfare State

The Finnish Model

By: Manuel Castells,Pekka Himanen

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The Information Society and the Welfare State

The Finnish Model

By: Manuel Castells,Pekka Himanen

The Mobile Valley - Innovation About Innovating - The Welfare of the Nation - The Local Information Society - The Power of Identity - The Finnish Model of the Information Society.

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Page Count

222

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199256993

ISBN 13

9780199256990

Strategic Reputation Management

Towards A Company of Good

By: Pekka Aula,Saku Mantere

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Strategic Reputation Management

Towards A Company of Good

By: Pekka Aula,Saku Mantere

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Page Count

237

Publisher

Routledge

Published Date

ISBN 10

1410618595

ISBN 13

9781410618597

The Reputable Firm

How Digitalization of Communication Is Revolutionizing Reputation Management

By: Pekka Aula,Jouni Heinonen

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The Reputable Firm

How Digitalization of Communication Is Revolutionizing Reputation Management

By: Pekka Aula,Jouni Heinonen

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Solve jigsaw puzzle

Age

Page Count

224

Publisher

Springer

Published Date

ISBN 10

331922008X

ISBN 13

9783319220086

Book's by Pekka Aula

Strategic Reputation Management

Strategic Reputation Management

The Reputable Firm

The Reputable Firm

Relativistic Theory of Atoms and Molecules II

Relativistic Theory of Atoms and Molecules II

The Information Society and the Welfare State

The Information Society and the Welfare State

Strategic Reputation Management

Strategic Reputation Management

The Reputable Firm

The Reputable Firm

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