Pauline Pooi Yin Leong's Books

Malaysian Politics in the New Media Age

Implications on the Political Communication Process

By: Pauline Pooi Yin Leong

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Malaysian Politics in the New Media Age

Implications on the Political Communication Process

By: Pauline Pooi Yin Leong

This book provides a comprehensive overview of the impact of the Internet on Malaysian politics and how it has played a pivotal role in influencing the country’s political climate. It lays out the background of Malaysia’s political history and media environment, and addresses the ramifications of media-isation for the political process, including political public relations, advertising and online campaigns. The book examines the Internet’s transformative role and effect on Malaysian democracy, as well as its consequences for political actors and the citizenry, such as the development of cyber-warfare, and the rise of propaganda or “fake” news in the online domain. It also investigates the interplay between traditional and new media with regard to the evolution of politics in Malaysia, especially as a watchdog on accountability and transparency, and contributes to the current discourse on the climate of Malaysian politics following the rise of new media in the country. This book is particularly timely in the wake of the 2018 Malaysian general election, and will be of interest to students and researchers in communications, politics, new media and cultural studies.

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Page Count

177

Publisher

Springer Nature

Published Date

ISBN 10

9811387834

ISBN 13

9789811387838

Hashtag Campaigns during the COVID-19 Pandemic in Malaysia

Escalating from Online to Offline

By: Pauline Pooi Yin Leong,Amirul Adli Rosli

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Hashtag Campaigns during the COVID-19 Pandemic in Malaysia

Escalating from Online to Offline

By: Pauline Pooi Yin Leong,Amirul Adli Rosli

Hashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites. While some are of the opinion that online campaigns are ineffective due to “slacktivism”, such campaigns can spill over to offline protests, especially if there are strong emotions such as anger, or a sense of injustice, or social deprivation, spurring people on. The earlier hashtag campaigns in Malaysia—#AntaraDuaDarjat (#BetweenTwoStatus) and #DengkiKe (#AreYouJealous)—were expressions of unhappiness over perceived double standards in the enforcement of COVID-19 public safety protocols. Later hashtag campaigns such as #KerajaanGagal (#FailedGovernment), #KerajaanZalim (#CruelGovernment), and #KerajaanPembunuh (#MurdererGovernment) became increasingly negative as public disenchantment grew due to the government’s weak handling of the pandemic and the consequent economic fallout. Public frustration that manifested itself in the #BenderaHitam (#BlackFlag) and #Lawan (#Protest) movements soon transitioned into offline campaigns and protests against the government. Apart from political hashtag campaigns, there were also welfare movements such as #KitaJagaKita (#WeTakeCareOfOurselves), #BenderaPutih (#WhiteFlag), and #RakyatJagaRakyat (#CitizensTakeCareOfCitizens), which enabled Malaysians to help the less fortunate affected financially by the COVID-19 lockdowns, by rendering food aid and other assistance. A key conclusion of this study is that online hashtag campaigns have served as an early warning of trending public sentiment. They also have the potential to hype up emotions online and subsequently galvanize support for offline campaigns and protests. As #Lawan and #BenderaHitam showed, these can have direct political outcomes.

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Publisher

ISEAS-Yusof Ishak Institute

Published Date

ISBN 10

9815011235

ISBN 13

9789815011234

Malaysian Politics in the New Media Age

Implications on the Political Communication Process

By: Pauline Pooi Yin Leong

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Malaysian Politics in the New Media Age

Implications on the Political Communication Process

By: Pauline Pooi Yin Leong

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

177

Publisher

Springer Nature

Published Date

ISBN 10

9811387834

ISBN 13

9789811387838

Hashtag Campaigns during the COVID-19 Pandemic in Malaysia

Escalating from Online to Offline

By: Pauline Pooi Yin Leong,Amirul Adli Rosli

Write a review Read reviews Take a Quiz Solve Book Puzzle

Hashtag Campaigns during the COVID-19 Pandemic in Malaysia

Escalating from Online to Offline

By: Pauline Pooi Yin Leong,Amirul Adli Rosli

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

Publisher

ISEAS-Yusof Ishak Institute

Published Date

ISBN 10

9815011235

ISBN 13

9789815011234

Book's by Pauline Pooi Yin Leong

Malaysian Politics in the New Media Age

Malaysian Politics in the New Media Age

Hashtag Campaigns during the COVID-19 Pandemic in Malaysia

Hashtag Campaigns during the COVID-19 Pandemic in Malaysia

Malaysian Politics in the New Media Age

Malaysian Politics in the New Media Age

Hashtag Campaigns during the COVID-19 Pandemic in Malaysia

Hashtag Campaigns during the COVID-19 Pandemic in Malaysia

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