Pauline Maclaran's Books

Royal Fever

The British Monarchy in Consumer Culture

By: Cele C. Otnes,Pauline Maclaran

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Royal Fever

The British Monarchy in Consumer Culture

By: Cele C. Otnes,Pauline Maclaran

No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy’s power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty-first century. The authors explore the myriad ways consumer culture and the Royal Family intersect across collectors, commemorative objects, fashion, historic sites, media products, Royal brands, and tourist experiences.Taking a case study approach, the book examines both producer and consumer perspectives. Specific chapters illustrate how those responsible for orchestrating experiences related to the British monarchy engage the public by creating compelling consumer experiences. Others reveal how and why people devote their time, effort, and money to Royal consumption—from a woman who boasts a collection of over 10,000 pieces of British Royal Family trinkets to a retired American stockbroker who spends three months each year in England hunting for rare and expensive memorabilia. Royal Fever highlights the important role the Royal Family continues to play in many people’s lives and its ongoing contribution as a pillar of iconic British culture.

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Page Count

384

Publisher

Univ of California Press

Published Date

ISBN 10

0520962141

ISBN 13

9780520962149

Critical Marketing

By: Pauline Maclaran,Michael Saren,Christina Goulding,Richard Elliott,Miriam Caterall

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Critical Marketing

By: Pauline Maclaran,Michael Saren,Christina Goulding,Richard Elliott,Miriam Caterall

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.

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Page Count

268

Publisher

Routledge

Published Date

ISBN 10

1136412921

ISBN 13

9781136412929

Two Continents, One Culture

The Scotch-Irish in Southern Appalachia

By: Elizabeth Hirschman,Stephen Brown,Pauline Maclaran

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Two Continents, One Culture

The Scotch-Irish in Southern Appalachia

By: Elizabeth Hirschman,Stephen Brown,Pauline Maclaran

This in-depth analysis examines how and why Southern culture was forever changed when Scotch-Irish immigrants flooded the Appalachian Mountains in the 1700s. Geographical similarities between Southern Appalachia and the Highlands of Scotland and Ireland are discussed, as well as the parallels and differences of the two cultures in four basic areas—music and dance, agricultural practices, fighting and hunting techniques, and technological innovativeness. More than 300 years of the communities' ideology is explored based on data culled from ethnographic observation, interviews at various heritage sites, historic accounts, archived letters, and other textual documentation.

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Page Count

132

Publisher

The Overmountain Press

Published Date

ISBN 10

157072301X

ISBN 13

9781570723018

Contemporary Issues in Marketing and Consumer Behaviour

By: Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman

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Contemporary Issues in Marketing and Consumer Behaviour

By: Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

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