Paula Perez Sobrino's Books

Unpacking Creativity

The Power of Figurative Communication in Advertising

By: Paula Pérez Sobrino,Jeannette Littlemore,Samantha Ford

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Unpacking Creativity

The Power of Figurative Communication in Advertising

By: Paula Pérez Sobrino,Jeannette Littlemore,Samantha Ford

Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.

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Page Count

323

Publisher

Cambridge University Press

Published Date

ISBN 10

1108473539

ISBN 13

9781108473538

Multimodal Metaphor and Metonymy in Advertising

By: Paula Pérez Sobrino

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Multimodal Metaphor and Metonymy in Advertising

By: Paula Pérez Sobrino

Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.

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Page Count

242

Publisher

John Benjamins Publishing Company

Published Date

ISBN 10

9027264678

ISBN 13

9789027264671

Metaphor, Metonymy, the Body and the Environment

An Exploration of the Factors That Shape Emotion-Colour Associations and Their Variation across Cultures

By: Jeannette Littlemore,Marianna Bolognesi,Nina Julich Warpakowski,Chung-hong Danny Leung,Paula Perez Sobrino

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Metaphor, Metonymy, the Body and the Environment

An Exploration of the Factors That Shape Emotion-Colour Associations and Their Variation across Cultures

By: Jeannette Littlemore,Marianna Bolognesi,Nina Julich Warpakowski,Chung-hong Danny Leung,Paula Perez Sobrino

By exploring the associations that people make between emotions and colours, looking at how they vary across languages, and exploring the explanations that people provide for the associations that they make, this Element provides insight into the ways in which humans express emotions through colour, and the reasons why they do so. Metaphoric (and metonymic) language and thought play a key role on several levels in the formation of emotion–colour associations, interacting with physical, environmental and social factors. A strong metaphorical connection between the valence of the emotion and the lightness of the colours with which it is associated, and between the intensity of an emotion and the saturation level of the colours with which it is associated is found. However, the strength of this association varies according to the linguistic background of the speaker, and the gender in which the emotion is presented.

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Page Count

166

Publisher

Cambridge University Press

Published Date

ISBN 10

1009050702

ISBN 13

9781009050708

Unpacking Creativity

The Power of Figurative Communication in Advertising

By: Paula Pérez Sobrino,Jeannette Littlemore,Samantha Ford

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Unpacking Creativity

The Power of Figurative Communication in Advertising

By: Paula Pérez Sobrino,Jeannette Littlemore,Samantha Ford

Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

323

Publisher

Cambridge University Press

Published Date

ISBN 10

1108473539

ISBN 13

9781108473538

Multimodal Metaphor and Metonymy in Advertising

By: Paula Pérez Sobrino

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Multimodal Metaphor and Metonymy in Advertising

By: Paula Pérez Sobrino

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

242

Publisher

John Benjamins Publishing Company

Published Date

ISBN 10

9027264678

ISBN 13

9789027264671

Book's by Paula Perez Sobrino

Unpacking Creativity

Unpacking Creativity

Multimodal Metaphor and Metonymy in Advertising

Multimodal Metaphor and Metonymy in Advertising

Metaphor, Metonymy, the Body and the Environment

Metaphor, Metonymy, the Body and the Environment

Unpacking Creativity

Unpacking Creativity

Multimodal Metaphor and Metonymy in Advertising

Multimodal Metaphor and Metonymy in Advertising

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