A good manager in the corporate climate of the post-internet boom has to be shrewd, competitive, observant, and tough as nails. The paradox is that at the same time he or she is expected to be ultimately ethical, compassionate, likable and respectable. The paradox is similar to mythology of dragons—in the Western world, they are demonic nemesis of the oldest heroes of literature—Beowulf and St. George. In the Eastern world, they are revered as beautiful, wise protectors. The apparent paradox is a fantastic illustration of how businesspeople react to the unpredictable and often chaotic forces that steer businesses and careers toward failure or success. Looking at the same situation, one person sees danger where another sees opportunity. The corporate world has always been full of dragons. How you deal with them (and how they deal with YOU)often depends more on your point of view than on the weapons you hold. This book contains 50 essays about seeing ordinary business situations from an extra-ordinary point of view.
There are many people who are refugees of the corporate world.They experience the business environment as a chaotic, unnatural, unhealthy place that they escape from every weekend. They long for the time when they can retire to the Bahamas and only THEN begin to recover their relationships with their family, their personal values, and their sense of peace.It doesn't have to be that way. It is possible to be successful in a job with high pressure and high expectations without sacrificing your tranquility, your marriage, family and friends, or your sanity.
A good manager in the corporate climate of the post-internet boom has to be shrewd, competitive, observant, and tough as nails. The paradox is that at the same time he or she is expected to be ultimately ethical, compassionate, likable and respectable. The paradox is similar to mythology of dragons—in the Western world, they are demonic nemesis of the oldest heroes of literature—Beowulf and St. George. In the Eastern world, they are revered as beautiful, wise protectors. The apparent paradox is a fantastic illustration of how businesspeople react to the unpredictable and often chaotic forces that steer businesses and careers toward failure or success. Looking at the same situation, one person sees danger where another sees opportunity. The corporate world has always been full of dragons. How you deal with them (and how they deal with YOU)often depends more on your point of view than on the weapons you hold. This book contains 50 essays about seeing ordinary business situations from an extra-ordinary point of view.
This book puts marketing in perspective, in plain English, explained in terms familiar to aviation professionals. It includes industry-specific examples and case studies.
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