Paul W. Farris's Books

Getting Multi-Channel Distribution Right

By: Kusum L. Ailawadi,Paul W. Farris

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Getting Multi-Channel Distribution Right

By: Kusum L. Ailawadi,Paul W. Farris

Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.

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Page Count

387

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119632889

ISBN 13

9781119632887

Your Guide To Entertainment Marketing and Performance (Collection)

By: Al Lieberman,Patricia Esgate,Paul W. Farris,Neil Bendle,Phillip E. Pfeifer,David Reibstein

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Your Guide To Entertainment Marketing and Performance (Collection)

By: Al Lieberman,Patricia Esgate,Paul W. Farris,Neil Bendle,Phillip E. Pfeifer,David Reibstein

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

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Page Count

774

Publisher

FT Press

Published Date

ISBN 10

0133742857

ISBN 13

9780133742855

Key Marketing Metrics

The 50+ Metrics Every Manager Needs To Know

By: Neil Bendle,Paul W. Farris,Phillip Pfeifer,David Reibstein

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Key Marketing Metrics

The 50+ Metrics Every Manager Needs To Know

By: Neil Bendle,Paul W. Farris,Phillip Pfeifer,David Reibstein

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

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Page Count

404

Publisher

Pearson UK

Published Date

ISBN 10

1292360887

ISBN 13

9781292360881

Marketing Metrics

By: Neil Bendle,Paul W. Farris,Phillip Pfeifer,David Reibstein

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Marketing Metrics

By: Neil Bendle,Paul W. Farris,Phillip Pfeifer,David Reibstein

Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.

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Page Count

710

Publisher

FT Press

Published Date

ISBN 10

0136755313

ISBN 13

9780136755319

Marketing Analytics

Essential Tools for Data-Driven Decisions

By: Rajkumar Venkatesan,Paul W. Farris,Ronald T. Wilcox

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Marketing Analytics

Essential Tools for Data-Driven Decisions

By: Rajkumar Venkatesan,Paul W. Farris,Ronald T. Wilcox

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

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Page Count

278

Publisher

University of Virginia Press

Published Date

ISBN 10

081394516X

ISBN 13

9780813945163

Marketing Metrics

50+ Metrics Every Executive Should Master

By: Paul W. Farris,Neil T. Bendle,Phillip E. Pfeifer,David J. Reibstein

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Marketing Metrics

50+ Metrics Every Executive Should Master

By: Paul W. Farris,Neil T. Bendle,Phillip E. Pfeifer,David J. Reibstein

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.

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Page Count

463

Publisher

Pearson Education

Published Date

ISBN 10

0132716275

ISBN 13

9780132716277

Marketing Strategy from the Masters (Collection)

By: Philip Kotler,Nancy Lee,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein,Larry Light,Joan Kiddon,Monique Reece

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Marketing Strategy from the Masters (Collection)

By: Philip Kotler,Nancy Lee,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein,Larry Light,Joan Kiddon,Monique Reece

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon

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Page Count

1468

Publisher

FT Press

Published Date

ISBN 10

0132617609

ISBN 13

9780132617604

The Definitive Guide to Marketing Analytics and Metrics (Collection)

By: Cesar Brea,Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox,Neil Bendle,Phillip Pfeifer,David Reibstein

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The Definitive Guide to Marketing Analytics and Metrics (Collection)

By: Cesar Brea,Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox,Neil Bendle,Phillip Pfeifer,David Reibstein

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make Measuring and optimize your marketing investments is more crucial than ever. But, with an explosion in channels and complexity, it's also more challenging than ever. Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it. In this unique 3 Book package, world-class experts present these new approaches, and show how to profit from them. In Marketing and Sales Analytics, leading consultant Cesar A. Breaexamines the experiences of 15 leaders who've built high-value analytics capabilities in multiple industries. Then, building on what they've learned, he presents a complete blueprint for succeeding with marketing analytics. You'll learn how to evaluate "ecosystemic" conditions for success, frame the right questions, and organize your people, data, and operating infrastructure to answer them. Brea helps you overcome key challenges ranging from governance to overcoming hidden biases. Along the way, he also offers specific guidance on crucial decisions such as "buy vs. build?", "centralize or decentralize?", and "hire generalists or specialists?" Next, in Cutting Edge Marketing Analytics, three pioneering experts introduce today's most valuable marketing analytics methods and tools, and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, guiding you through solving key problems in resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy. All case studies are accompanied by real data used by the protagonists to make decisions. As you practice, you'll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with managerial sensibilities, master core statistical tools, and discover how to avoid crucial pitfalls. Finally, in the award-winning Marketing Metrics, Second Edition, Paul W. Farris and his colleagues show how to choose the right metrics for every marketing challenge. You'll learn how to use dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for promotional strategy, advertising, distribution, customer perceptions, market share, competitors' power, margins, pricing, products and portfolios, customer profitability, sales forces, channels, and more. This extensively updated edition introduces innovative metrics ranging from Net Promoter to social media and brand equity measurement, and shows how to build comprehensive models to optimize every marketing decision you make. If you need to measure and improve marketing performance, this 3-book package will be your most valuable resource. From world-renowned business sustainability experts Cesar A. Brea, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein

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Page Count

1465

Publisher

FT Press

Published Date

ISBN 10

0133994775

ISBN 13

9780133994773

Key Marketing Metrics 2e ePub eBook

By: Paul Farris,Neil Bendle,Phillip Pfeifer,David Reibstein

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Key Marketing Metrics 2e ePub eBook

By: Paul Farris,Neil Bendle,Phillip Pfeifer,David Reibstein

Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation “50+ metrics crackles like new money…this is the best marketing book of the year.” Updated version of Strategy + Business “2006 Best Books in Marketing award winner” WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”

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Page Count

434

Publisher

Pearson UK

Published Date

ISBN 10

1292212497

ISBN 13

9781292212494

Understanding Consumer Behaviour

By: J. Paul Peter

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Understanding Consumer Behaviour

By: J. Paul Peter

Understanding Consumer Behaviouroffers a unique, focused, integrative, strategic-marketing approach to the topic-specifically the way in which consumer behaviour is brought into the discussion of marketing strategy. Abundant use of current, student-friendly examples that effectively tie-in and illustrate the theories presented.

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Page Count

516

Publisher

Irwin Professional Publishing

Published Date

ISBN 10

0256170487

ISBN 13

9780256170481

Book's by Paul W. Farris

Getting Multi-Channel Distribution Right

Getting Multi-Channel Distribution Right

Your Guide To Entertainment Marketing and Performance (Collection)

Your Guide To Entertainment Marketing and Performance (Collection)

Key Marketing Metrics

Key Marketing Metrics

Marketing Metrics

Marketing Metrics

Marketing Analytics

Marketing Analytics

Marketing Metrics

Marketing Metrics

Marketing Strategy from the Masters (Collection)

Marketing Strategy from the Masters (Collection)

The Definitive Guide to Marketing Analytics and Metrics (Collection)

The Definitive Guide to Marketing Analytics and Metrics (Collection)

Key Marketing Metrics 2e ePub eBook

Key Marketing Metrics 2e ePub eBook

Understanding Consumer Behaviour

Understanding Consumer Behaviour

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