Two experienced corporate crisis advisors offer a thorough and approachable guide to successful crisis management from anticipation to resolution. All organizations face crises from time to time, and at a time when news, information (or misinformation), and rumors can spread quickly, a timely and thoughtful response to a crisis, is critical. In this book, two industry insiders offer a primer on how organizational leadership should prepare for and handle crises. The steps, plans, and cautions they offer show how organizations can deal openly and honestly with challenges while continuing to survive and prosper. Thomas A. Cole and Paul Verbinnen show how successful crisis management requires a multi-disciplined approach enacted collaboratively under strong leadership. Drawing on many real-world examples, they speak to not only what to do during a crisis, but also the need for preparedness and post-crisis follow-up. The book is organized around a broad range of discrete issues that need to be addressed in managing any crisis and provides the steps required to successfully address each of those issues. The authors urge crisis managers to focus attention equally on four phases of management: prepare, execute, recover, and then repeat (after reflecting on the results of the last crisis) with the next one. The emphasis is on preparation and planning, setting up the procedures, and organizing the teams that will respond to each crisis. Unlike other crisis books that focus solely on communication, Collaborative Crisis Management goes further and in addition to communication, it discusses both the legal obligations and organizational challenges that accompany a crisis. The result is an indispensable guide for leaders, board members, and business students.
All organizations are under threat from risks both internal and external that can result in serious crises. Managing risk and crisis in a complex, information (and misinformation) rich, and interdependent world is the key task leaders face. In this book Tom Cole, a noted corporate attorney, collaborates with Paul Verbinnen, an expert on communications in crises, to show how leadership should manage risk, and prepare for and handle crises. The steps, plans, and cautions they offer demonstrate that organizations can deal strategically with crisis, survive, and prosper. The authors cover internal and external crises ranging from defective products to cyberattacks and the COVID pandemic. The authors outline a series of steps an organization should take, beginning with an analysis of likely risks and potential crises, with an emphasis on preparation and planning before a crisis happens. After a crisis is over, they stress the importance of reviewing how the crisis was handled to derive lessons for the future. They draw together the legal, organizational, and communications challenges posed by a crisis, showing how they relate to each other in developing strategy. They creatively use examples from recent crises, critiquing how organizations have handled different aspects of crises. This is a book for managers of both for-profit and not-for-profit organizations, their board members, those involved in aspects of crisis management, students, and journalists"--
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