Paul Raspin's Books

Creating Market Insight

How Firms Create Value from Market Understanding

By: Brian D. Smith,Paul Raspin

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Creating Market Insight

How Firms Create Value from Market Understanding

By: Brian D. Smith,Paul Raspin

Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage." Beverley Dipper, Market Insight Manager, Microsoft UK Ltd "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again." Mark Irvine, Strategy Manager, De Beers Diamond Trading Company "A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution" Dag Larsson Global Brand Insight Director, AstraZeneca Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage? Creating Market Insight: Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market Describes the process through which data is translated first into information, and then knowledge Differentiates routine market knowledge from true insight and details how firms turn insight into value Provides a detailed, step-by-step process that enables the reader to emulate the success of insightful firms Creating Market Insight is written for managers who need to need to create value in the real world.

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Page Count

261

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119995124

ISBN 13

9781119995128

What's Your Competitive Advantage?

7 Strategies To Discover Your Next Source Of Value

By: Cliff Bowman,Paul Raspin

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What's Your Competitive Advantage?

7 Strategies To Discover Your Next Source Of Value

By: Cliff Bowman,Paul Raspin

What’s Your Competitive Advantage? offers a way to work with the realities of a complex world and the changing needs of your business. No-one can predict the future and we can’t predict the ultimate effect of any actions we take. What’s your Competitive Advantage? sets out an approach to managing change that reflects this complex reality. Built on insights from research into value creation and complex systems the book explains seven value creating strategies and the practices and change processes they require. Each play has an associated set of capabilities which deliver customer value efficiently: SPECIALISATION - choose to focus on a single product or product group and compete through superior product performance. ADAPTIVE - increase the system’s ability to respond to changing circumstances, particularly to changing customer needs. LOW COST - Deliver equivalent product quality compared to competitors but with a continual and relentless focus on cost reduction INNOVATION - Competing through product innovations. EXCELLENCE - Continuous incremental improvement of product or service quality NO-FRILLS - Serve price sensitive customers with a stripped down alternative product or service. TARGETING - Focus on a specific market segment and serve the needs of these customers more effectively than less targeted rivals The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

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Page Count

272

Publisher

Pearson UK

Published Date

ISBN 10

1292259418

ISBN 13

9781292259413

Organic Syntheses with Noble Metal Catalysts

By: Paul N. Rylander

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Organic Syntheses with Noble Metal Catalysts

By: Paul N. Rylander

Organic Chemistry, Volume 28: Organic Syntheses with Noble Metal Catalysts provides information pertinent to the catalysis by noble metals, which is presented in a form as to be of use to those interested in organic synthesis. This book discusses the mechanistic aspects of reactions. Organized into nine chapters, this volume begins with an overview of catalytic dehydrogenation over platinum metals, which provides a convenient method for synthesis of organic compounds. This text then examines the mechanisms and kinetics of homogeneous hydrogenation. Other chapters consider the oxidation of organic compounds in the presence of noble metal catalysts that may affect a variety of changes, including introduction of alcohol, epoxide, carbonyl, and halogen functions into the molecule. This book discusses as well the differences between osmium tetroxide and ruthenium tetroxide in their reactions with organic compounds. The final chapter deals with noble metal catalysts. This book is a valuable resource for synthetic organic chemists.

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Page Count

344

Publisher

Elsevier

Published Date

ISBN 10

0323162614

ISBN 13

9780323162616

The Rise and Fall of the Great Powers

Economic Change and Military Conflict from 1500 to 2000

By: Paul Kennedy

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The Rise and Fall of the Great Powers

Economic Change and Military Conflict from 1500 to 2000

By: Paul Kennedy

About national and international power in the "modern" or Post Renaissance period. Explains how the various powers have risen and fallen over the 5 centuries since the formation of the "new monarchies" in W. Europe.

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Page Count

1159

Publisher

Vintage

Published Date

ISBN 10

0307773566

ISBN 13

9780307773562

Community Treatment of Eating Disorders

By: Paul Robinson

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Community Treatment of Eating Disorders

By: Paul Robinson

The book is intended as a practical guide to setting up, staffing and running eating disorders services. The guidance and advice given is based on the experience of the eating disorder service at the Royal Free, which does not have specialised beds, but which is nevertheless considered to offer one of the best services in the UK. Each element of the service will be considered from referral, inpatient and outpatient treatment, service evaluation and multi-disciplinary teamworking. The book also discuss’s innovative approaches in treatment, including an evaluation of Email Bulimia Therapy. Ties in with NICE guidelines, which highlight the need for local services for treating eating disorders Offers practical guidance on setting up a community model of treatment and on working within a multi-disciplinary team Based on the Royal Free experience – their Eating Disorders Service has twice been a finalist in the Hospital Doctor Team of the Year awards

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Page Count

218

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470029315

ISBN 13

9780470029312

The Last Lion Box Set

Winston Spencer Churchill, 1874 - 1965

By: Paul Reid,William Manchester

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The Last Lion Box Set

Winston Spencer Churchill, 1874 - 1965

By: Paul Reid,William Manchester

Universally acclaimed for their compelling narrative, their fresh insights, and their objective renderings of Winston Churchill's life, The Last Lion trilogy presents a revelatory and unparalleled portrait of this brilliant, flawed, and dynamic adventurer, aristocrat, soldier, and statesman. Born at the end of the 19th century when Imperial Britain still stood at the splendid pinnacle of her power, Churchill would witness the shift a few years later as the Empire hovered on the brink of a catastrophic new era. One of the greatest wartime leaders of our time, he would go on to stand alone, politically isolated in Parliament, as he took the lead in warning of the growing Nazi threat, and would lead Britain to victory against Nazi Germany and the Axis powers in World War II. Now, celebrated historian William Manchester's landmark biographies are collected together for the first time, along with the eagerly anticipated final installment Churchill's last years in power. More than thirty years in the making, The Last Lion is the definitive work on this remarkable man whose courageous vision guided the destiny of a nation during darkly troubled times-and who looms as one of the greatest figures of our century.

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Page Count

3008

Publisher

Little, Brown

Published Date

ISBN 10

0316247588

ISBN 13

9780316247580

Creating Market Insight

How Firms Create Value from Market Understanding

By: Brian D. Smith,Paul Raspin

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Creating Market Insight

How Firms Create Value from Market Understanding

By: Brian D. Smith,Paul Raspin

Average ratings

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Write a review

Solve jigsaw puzzle

Age

Page Count

261

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119995124

ISBN 13

9781119995128

What's Your Competitive Advantage?

7 Strategies To Discover Your Next Source Of Value

By: Cliff Bowman,Paul Raspin

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What's Your Competitive Advantage?

7 Strategies To Discover Your Next Source Of Value

By: Cliff Bowman,Paul Raspin

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

272

Publisher

Pearson UK

Published Date

ISBN 10

1292259418

ISBN 13

9781292259413

Book's by Paul Raspin

Creating Market Insight

Creating Market Insight

What's Your Competitive Advantage?

What's Your Competitive Advantage?

Organic Syntheses with Noble Metal Catalysts

Organic Syntheses with Noble Metal Catalysts

The Rise and Fall of the Great Powers

The Rise and Fall of the Great Powers

Community Treatment of Eating Disorders

Community Treatment of Eating Disorders

The Last Lion Box Set

The Last Lion Box Set

Creating Market Insight

Creating Market Insight

What's Your Competitive Advantage?

What's Your Competitive Advantage?

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