Established in 1873, the San Carlos Indian Agency provided a reservation for the areas Western Apache bands. A U.S. Army post was created nearby to exert military control. Together the original agency and army post are known today as Old San Carlos. From 1874 to 1877, the U.S. governments peace policy directed additional Apache groups and other regional natives to San Carlos. Ensuing turmoil, including renewal of traditional intergroup rivalries and rebellion against civilian and military control, initiated the familiar Apache Wars. These campaigns were fought through the 1870s and 1880s, as Apache rebels intermittently broke from the reserve and returned to former haunts or sought refuge in northern Mexico. By all accountsfrom white civilians, military personnel, and native people alikethe San Carlos Agency and army post was an inhospitable locale, compounded by recurring instability and conflict.
Beginning about 1900, tourism greatly increased in the American Southwest, chiefly a response to the combined promotional efforts of the Santa Fe Railway and the Fred Harvey Company. Postcard images of Southwestern Native Americans in particular became a mainstay of a widespread advertising campaign to promote the region to potential travelers. Postcards also quickly became popular with visitors as collectibles and for expedient communications with friends and family back home. In New Mexico, hundreds of published images portrayed the beauty of the Pueblo villages, as well as views of economic and domestic activities, arts and crafts, and religious aspects of the various Pueblo communities in the northern part of the state.
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