Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.
This book offers the first, full academic analysis of the Qatar 2022 FIFA World Cup. Adopting an international relations perspective, the authors critically interrogate the politics and controversy that has surrounded arguably the most controversial sports event ever. In doing so, this text offers up an imperative examination of Qatar’s desired objectives through their investment in global sport and sports events, as well as provides readers with an academic explanation on why major event hosts – such as Qatar – receive so much international scrutiny in the pre-event stage of the event hosting process. On the back of this international scrutiny, this text also provides the first full analysis on how such negative scrutiny has forced Qatar to implement various social-political changes at home.
This book offers the first, full academic analysis of the Qatar 2022 FIFA World Cup. Adopting an international relations perspective, the authors critically interrogate the politics and controversy that has surrounded arguably the most controversial sports event ever. In doing so, this text offers up an imperative examination of Qatar’s desired objectives through their investment in global sport and sports events, as well as provides readers with an academic explanation on why major event hosts – such as Qatar – receive so much international scrutiny in the pre-event stage of the event hosting process. On the back of this international scrutiny, this text also provides the first full analysis on how such negative scrutiny has forced Qatar to implement various social-political changes at home.
Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.
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