Paul Messaris's Books

Visual Persuasion

The Role of Images in Advertising

By: Paul Messaris

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Visual Persuasion

The Role of Images in Advertising

By: Paul Messaris

For upper-level undergraduate students and graduate students in communication and media studies

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324

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SAGE

Published Date

ISBN 10

0803972466

ISBN 13

9780803972469

Visual Persuasion

The Role of Images in Advertising

By: Paul Messaris

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Visual Persuasion

The Role of Images in Advertising

By: Paul Messaris

For upper-level undergraduate students and graduate students in communication and media studies

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324

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SAGE

Published Date

ISBN 10

0803972466

ISBN 13

9780803972469

Visual Selling

Capture the Eye and the Customer Will Follow

By: Paul LeRoux,Peg Corwin

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Visual Selling

Capture the Eye and the Customer Will Follow

By: Paul LeRoux,Peg Corwin

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people’s trust, satisfaction and willingness to buy. The authors believe that, to sell most effectively, the seller must be the visual focal point. This book draws on 25 years of experience coaching individuals and organizations in the art of visual selling, sharing stories and techniques used in big-dollar competitive presentations and pitches to senior management. Divided into three sections (the Seller as Focal Point, Getting Ready to Sell and Selling Situations), Visual Selling will appeal to a wide variety of business readers because it can be used to help salespeople sell one-on-one, as well as to assist corporate presenters at selling new programs or products in-house. Section I – The Seller as Focal Point Section II – Getting Ready to Sell Section III – Selling Situations

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Page Count

268

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470146273

ISBN 13

9780470146279

The Media

An Introduction

By: Daniele Albertazzi,Paul Cobley

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The Media

An Introduction

By: Daniele Albertazzi,Paul Cobley

Today, arguably more than at any time in the past, media are the key players in contributing to what defines reality for the citizens of Europe and beyond. This book provides an introduction to the way that the media occupy such a position of prominence in contemporary human existence. This expanded and fully updated third edition of the bestselling The Media: An Introduction collects in one volume thirty-six specially commissioned essays to offer unrivalled breadth and depth for an introduction to the study of contemporary media. It addresses the fundamental questions about today’s media – for example, digitisation and its effects, new distribution technologies, and the implications of convergence, all set against the backdrop of a period of profound social and economic change in Europe and globally. Key features: Expert contributions on each topic Approachable, authoritative contributions provide a solid theoretical overview of the media industry and comprehensive empirical guide to the institutions that make up the media. Further Reading and related web-resource listings encourage further study. New to this edition: New five part structure provides a broad and coherent approach to media: Part 1 Understanding the Media; Part 2 What Are the Media?; Part 3 The Media Environment; Part 4 Audiences, Influences and Effects; Part 5 Media Representations. Brand new chapters on: Approaches to Media; Media Form; Models of Media Institutions; The Media in Europe; Photography; Book Publishing; Newspapers; Magazines; Radio; Television; The Internet and the Web; News Media; Economics; Policy; Public Service Broadcasting in Europe; Censorship and Freedom of Speech; Audience Research; Sexualities; Gender; Social Class; Media and Religion; The Body, Health and Illness; Nationality and Sex Acts. Other chapter topics from the last edition fully updated A wider, more comparative focus on Europe. The Media: An Introduction will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, journalism, film studies, the sociology of the media, popular culture and other related subjects.

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Page Count

593

Publisher

Routledge

Published Date

ISBN 10

1317865227

ISBN 13

9781317865223

Endless Propaganda

The Advertising of Public Goods

By: Paul Rutherford

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Endless Propaganda

The Advertising of Public Goods

By: Paul Rutherford

Rutherford shows how politics, social behaviour, and public morals have become subject to the philosophy and discipline of marketing.

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Page Count

388

Publisher

University of Toronto Press

Published Date

ISBN 10

0802083013

ISBN 13

9780802083012

The Power of Comics and Graphic Novels

Culture, Form, and Context

By: Randy Duncan,Matthew J. Smith,Paul Levitz

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The Power of Comics and Graphic Novels

Culture, Form, and Context

By: Randy Duncan,Matthew J. Smith,Paul Levitz

After the successful and innovative first two editions, now in a new, restructured 3rd edition, this remains the most authoritative introduction for studying comic books and graphic novels, covering their place in contemporary culture, the manifestations and techniques of the art form, the evolution of the medium and how to analyze and write about them. The new edition includes: - A completely reworked introduction explores the comics community in the US and globally, its history, and the role of different communities in advancing the medium and its study - Chapters reframed to get students thinking about themselves as consumers and makers of comics - Reorganized chapters on form help to unpack encapsulation, composition and layout - Completely new chapters on comics and how they can be used to report, document, and persuade, as well as a new Preface by Karen Green Illustrated throughout, with discussion questions and activities for every chapter and an extensive glossary of key terms, The Power of Comics and Graphic Novels also includes further updated resources available online including additional essays, weblinks and sample syllabi.

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Page Count

393

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350253928

ISBN 13

9781350253926

Transforming Legal Education

Learning and Teaching the Law in the Early Twenty-first Century

By: Paul Maharg

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Transforming Legal Education

Learning and Teaching the Law in the Early Twenty-first Century

By: Paul Maharg

Paul Maharg presents a critical inquiry into the identity and possibilities of legal education, and an exploration of transformational alternatives to our current theories and practices of teaching and learning the law. His work takes the view that bodies of interdisciplinary theory and knowledge of the history of legal education are important to all stages of legal education. He also argues that new learning designs - such as transactional learning - need to be developed to help students, educators and lawyers deal with the transitions and challenges facing them now and in the foreseeable future. Throughout, discussions of theory are spliced with case studies of academic and professional legal learning, particularly in the field of technology-enhanced learning. The content of the book will be updated in a community of practice wiki at http://www.transforming.org.uk, which will also allow readers to comment and expand on the book's final chapter.

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Page Count

309

Publisher

Routledge

Published Date

ISBN 10

1351877992

ISBN 13

9781351877992

Good Video Games + Good Learning

Collected Essays on Video Games, Learning, and Literacy

By: James Paul Gee

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Good Video Games + Good Learning

Collected Essays on Video Games, Learning, and Literacy

By: James Paul Gee

Textbook

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Page Count

212

Publisher

Peter Lang

Published Date

ISBN 10

0820497037

ISBN 13

9780820497037

Digital Sampling

The Design and Use of Music Technologies

By: Paul Harkins

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Digital Sampling

The Design and Use of Music Technologies

By: Paul Harkins

Digital Sampling is the first book about the design and use of sampling technologies that have shaped the sounds of popular music since the 1980s. Written in two parts, Digital Sampling begins with an exploration of the Fairlight CMI and how artists like Kate Bush and Peter Gabriel used it to sample the sounds of everyday life. It also focuses on E-mu Systems and the use of its keyboards and drum machines in hip-hop. The second part follows users across a range of musical worlds, including US/UK garage, indie folk music, and electronic music made from the sounds of sewers, war zones, and crematoriums. Using material from interviews and concepts from the field of Science and Technology Studies (STS), Digital Sampling provides a new and alternative approach to the study of sampling and is crucial reading for undergraduates, postgraduates, and researchers from a wide range of disciplines, including music technology, media, communication, and cultural studies.

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Page Count

315

Publisher

Routledge

Published Date

ISBN 10

1351209949

ISBN 13

9781351209946

Perioperative Management, An Issue of Surgical Clinics of North America

By: Paul J. Schenarts

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Perioperative Management, An Issue of Surgical Clinics of North America

By: Paul J. Schenarts

Perioperative Management is reviewed extensively in this important Surgical Clinics of North America issue. Articles include: Cardiac risk stratification and protection; Prevention of pulmonary complications; Perioperative nutrition; Prophylactic antibiotics and prevention of post-operative infections; DVT and VTE prophylaxis; Post-operative pain control and sedation; End points of resuscitation; Optimal glucose management in the perioperative period; Essentials of sepsis management; Transfusion and management of surgical patients with hematologic disorders; Perioperative management of the obese patient; Perioperative management of the elderly patient; Perioperative management in the patient with substance abuse; Management of the pregnant patient undergoing general surgical procedures; Advanced directives, living wills and futility; and more!

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Page Count

273

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323370101

ISBN 13

9780323370103

Emergency General Surgery, An Issue of Surgical Clinics

By: Ronald F. Martin,Paul J. Schenarts

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Emergency General Surgery, An Issue of Surgical Clinics

By: Ronald F. Martin,Paul J. Schenarts

This issue of Surgical Clinics of North America focuses on Emergency General Surgery, and is edited by Drs. Ron Martin (the Consulting Editor of Surgical Clinics) and Paul Schenarts. Articles will include: Aggressive Soft Tissue Infections; Acute Limb Ischemia; Acute Biliary Disease; Upper GI Hemorrhage; Perioperative Management of Anti-coagulation in Emergency Surgery; Appendicitis; Bowel Obstruction; Pancreatitis; Gut Ischemia; Acid Peptic Disease; Pneumoperitoneum; Volvulus; Diverticulitis; Lower GI Hemorrhage; and more!

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Page Count

257

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323641008

ISBN 13

9780323641005

Blood Banking and Transfusion Medicine

Basic Principles and Practice

By: Christopher D. Hillyer,Leslie E. Silberstein,Paul M. Ness,Kenneth C. Anderson,John D. Roback

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Blood Banking and Transfusion Medicine

Basic Principles and Practice

By: Christopher D. Hillyer,Leslie E. Silberstein,Paul M. Ness,Kenneth C. Anderson,John D. Roback

Ever since the discovery of blood types early in the last century, transfusion medicine has evolved at a breakneck pace. This second edition of Blood Banking and Transfusion Medicine is exactly what you need to keep up. It combines scientific foundations with today's most practical approaches to the specialty. From blood collection and storage to testing and transfusing blood components, and finally cellular engineering, you'll find coverage here that's second to none. New advances in molecular genetics and the scientific mechanisms underlying the field are also covered, with an emphasis on the clinical implications for treatment. Whether you're new to the field or an old pro, this book belongs in your reference library. - Integrates scientific foundations with clinical relevance to more clearly explain the science and its application to clinical practice. - Highlights advances in the use of blood products and new methods of disease treatment while providing the most up-to-date information on these fast-moving topics - Discusses current clinical controversies, providing an arena for the discussion of sensitive topics. - Covers the constantly changing approaches to stem cell transplantation and brings you the latest information on this controversial topic.

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Page Count

910

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0702036250

ISBN 13

9780702036255

Annual Editions: Computers in Society 08/09

By: Paul De Palma

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Annual Editions: Computers in Society 08/09

By: Paul De Palma

This Fourteenth Edition of ANNUAL EDITIONS: COMPUTERS IN SOCIETY provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online.

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Page Count

242

Publisher

McGraw-Hill/Dushkin

Published Date

ISBN 10

007352848X

ISBN 13

9780073528489

Paul

A Brief History

By: Robert Paul Seesengood

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Paul

A Brief History

By: Robert Paul Seesengood

Seesengood traces the life and impact of Paul – one of Christianity’s most influential figures – through the major periods Christian history. Exploring the changing interpretations of Paul and his work, the author throws new light on his writings and on religious history. Offers a unique, insightful journey through the many and varied interpretations of Paul’s life and work over 2,000 years – from the Gnostic controversy, to Luther and the Reformation, to contemporary debates over religion and science Explains Paul’s pivotal role within Christian history, and how his missionary journeys, canonized epistles and theological insights were cornerstones of the early Church and central to the formation of Christian doctrine Argues that each new interpretation of Paul is the result of a fresh set of cultural, social and ideological circumstances – and so questions whether it is ever possible to discover the real Paul

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Page Count

264

Publisher

Wiley-Blackwell

Published Date

ISBN 10

1405178914

ISBN 13

9781405178914

Letter & Spirit, Vol. 11

"Our Beloved Brother Paul" -- Reception History of Paul in Catholic Tradition

By: for Biblical Theology St. Paul Center,Benjamin P. Blosser

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Letter & Spirit, Vol. 11

"Our Beloved Brother Paul" -- Reception History of Paul in Catholic Tradition

By: for Biblical Theology St. Paul Center,Benjamin P. Blosser

The St. Paul Center for Biblical Theology and Dr. Scott Hahn present the eleventh annual edition of Letter & Spirit with the theme "Our Beloved Brother Paul." The articles, while academic in nature, are easily accessible to the average reader and can be read with great profit, both spiritually and in coming to learn the truths of the Catholic faith more deeply.

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Age

Page Count

222

Published Date

ISBN 10

1945125063

ISBN 13

9781945125065

Book's by Paul Messaris

Visual Persuasion

Visual Persuasion

Visual Persuasion

Visual Persuasion

Visual Selling

Visual Selling

The Media

The Media

Endless Propaganda

Endless Propaganda

The Power of Comics and Graphic Novels

The Power of Comics and Graphic Novels

Transforming Legal Education

Transforming Legal Education

Good Video Games + Good Learning

Good Video Games + Good Learning

Digital Sampling

Digital Sampling

Perioperative Management, An Issue of Surgical Clinics of North America

Perioperative Management, An Issue of Surgical Clinics of North America

Emergency General Surgery, An Issue of Surgical Clinics

Emergency General Surgery, An Issue of Surgical Clinics

Blood Banking and Transfusion Medicine

Blood Banking and Transfusion Medicine

Annual Editions: Computers in Society 08/09

Annual Editions: Computers in Society 08/09

Paul

Paul

Letter & Spirit, Vol. 11

Letter & Spirit, Vol. 11

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