It is quiet here now, and I feel as though I were fixed in my cottage for good. It is as I thought ... something is finished with my leaving the RAF. ... It gets worse instead of healing over ... At present the feeling is mere bewilderment. I imagine leaves must feel like this after they have fallen from their tree and until they die." The Last Days of T.E. Lawrence is a chronicle of the time from when Lawrence of Arabia left the RAF up to his fateful motorcycle accident on 13 May 1935. Much of the story is told in Lawrence's own words, from diaries and letters. It covers his time at Clouds Hill, the picturesque cottage in Dorset, where Lawrence intended to retire. Influenced by Lawrence's last and unpublished writing project, "Leaves in the Wind," A Leaf in the Wind reveals his state of mind as he prepared to leave the RAF. Travelling on his Brough Superior motorcycle along a narrow Dorset lane, Lawrence collided with two pushbikes. An official witness told of Lawrence travelling fast, and swerving to avoid a black car coming in the opposite direction. This book painstakingly fits together all the evidence to determine the truth of the motorcycle crash that led to the death of Lawrence of Arabia. For the first time a detailed record is set down covering the last six days before the accident. Meticulously researched by Paul Marriott and Yvonne Argent, their painstaking investigations reveal many new insights into Lawrence's life, activities and interests.
Procrastination to Power is a whole new way of looking at how to get better at doing stuff and start feeling better about yourself. It looks at the reasons for procrastination, why we do it, and how we can overcome it. The book is written by an everyday man and is aimed at everyday people with everyday issues. Written in layman's terms and using real life examples, the author explains how he found the secret to getting more things done. Using simple ideas and proven methods, the author shows how it's possible to become more focussed, more dynamic and more successful. The book shows the reality of how making just small changes can make you feel more powerful, more alive, and more in control than you ever have before. If you want to make real, lasting changes in your life, this could be one of the most inspirational books you?ll ever read.
An intuitive introduction to fundamental corporate finance concepts and methods Lessons in Corporate Finance, Second Edition offers a comprehensive introduction to the subject, using a unique interactive question and answer-based approach. Asking a series of increasingly difficult questions, this text provides both conceptual insight and specific numerical examples. Detailed case studies encourage class discussion and provide real-world context for financial concepts. The book provides a thorough coverage of corporate finance including ratio and pro forma analysis, capital structure theory, investment and financial policy decisions, and valuation and cash flows provides a solid foundational knowledge of essential topics. This revised and updated second edition includes new coverage of the U.S. Tax Cuts and Jobs Act of 2017 and its implications for corporate finance valuation. Written by acclaimed professors from MIT and Tufts University, this innovative text integrates academic research with practical application to provide an in-depth learning experience. Chapter summaries and appendices increase student comprehension. Material is presented from the perspective of real-world chief financial officers making decisions about how firms obtain and allocate capital, including how to: Manage cash flow and make good investment and financing decisions Understand the five essential valuation methods and their sub-families Execute leveraged buyouts, private equity financing, and mergers and acquisitions Apply basic corporate finance tools, techniques, and policies Lessons in Corporate Finance, Second Edition provides an accessible and engaging introduction to the basic methods and principles of corporate finance. From determining a firm’s financial health to valuation nuances, this text provides the essential groundwork for independent investigation and advanced study.
Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world--brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as: How to gain and use valuable consumer insights How to use emotion to secure brand success How to create a brand vision How to create a power brand strategy How to develop positioning strategies that bring outstanding results How to respond to brand architecture challenges What to consider in extending, revitalizing, repositioning, and deleting brands How to build a brand culture, engage employees, and carry out internal branding How to create a total communications strategy How to address critical issues in brand management, and the role of speed, agility, and innovation How to structure brand guardianship and management How to track brand success More than 40 case studies, including both successful and unsuccessful international brand management initiatives, illustrate practical applications of the topics covered. New cases include: Google; Twitter; MySpace; Facebook; Zara; Opus; Chivas Regal; MTV; P&G; Coca-Cola; Absolut; Nike; LG; Apple; The Obama presidential campaign Plus more... This stimulating book also features a brand management toolkit--an invaluable collection of questions, exercises, and notes culled from Dr. Temporal's wealth of experience. The toolkit will provide you with your own personal consultancy checklists and support, helping to improve and secure your brand equity. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand in a particular industry or sector, Advanced Brand Management is an indispensable resource.
Accounting: Tools for Business Decision Making by Paul Kimmel, Jerry Weygandt, and Jill Mitchell provides a practical introduction to financial and managerial accounting with a focus on how to use accounting information to make business decisions. Through significant course updates, the 8th Edition presents an active, hands-on approach to spark efficient and effective learning and develops the necessary skills to inspire and prepare students to be the accounting and business professionals of tomorrow. To ensure maximum understanding, students work through integrated assessment at different levels of difficulty right at the point of learning. The course's varied assessment also presents homework and assessment within real-world contexts to help students understand the why and the how of accounting information and business application. Throughout the course, students also work through various hands-on activities including Cookie Creations Cases, Expand Your Critical Thinking Questions, Excel Templates, and Analytics in Action problems, all within the accounting context. These applications all map to chapter material, making it easier for instructors to determine where and how to incorporate key skill development in their syllabus. With Kimmel Accounting, students will understand the foundations of introductory accounting and develop the necessary tools for business decision-making, no matter what path they take.
Provide future business professionals with a practical introduction to financial accounting without the use of debits and credits. With its unique focus on building students’ decision-making skills and emphasis on financial statements, Financial Accounting for Managers, 1st Edition meaningfully integrates data analytics and the importance of using accounting information in real-world decision-making. Engaging real-world industry examples student understanding of accounting concepts and illustrate how these are relevant to their everyday lives and future careers in business and accounting.
Kimmel Survey of Accounting, 2nd edition provides future business professionals with a practical introduction to financial and managerial accounting without the use of debits and credits. With its unique focus on building students&' decision-making skills and emphasis on financial statements, Survey of Accounting provides students with the foundational accounting knowledge required to understand how these concepts are relevant to their everyday lives and future careers. Grounded in the Kimmel and Weygandt family of products, this new edition presents a fresh introduction to accounting through various practice opportunities, real-world industry examples, and discussions on cutting-edge topics to engage today's students.
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.
A new breed of investing that combines making more money and making a difference First there were the "Profiteers," investors who sought to make money regardless of the cost to society. Then came the "Do-Gooders," investors who avoided "bad" companies and supported "good" ones, based on philosophy over financials. Now this book introduces a brand new breed of investor: The HIP Investor. Written for those who want to profit handsomely while also building a better world, it will help you discover companies that are boosting the bottom line by solving key human needs through innovative products and services-benefiting customers, engaging employees, and delivering sustainable, profitable growth for their investors. That's the Human Impact + Profit, or HIP, approach. In The HIP Investor, R. Paul Herman-creator of the HIP methodology-introduces a revolutionary system that allows investors to profit and make a positive impact. It values measurable results over policies and philosophies, and shows how higher-performing companies can deliver both human impact and profit for shareholders. This book Provides a compelling, easy to use "investor tool-kit" so you can quickly "HIP" your portfolio Reveals the three questions you should ask when looking for a company to invest in Illustrates how world problems can be solved for profit by companies and investors making informed decisions You can make money while making a difference, and The HIP Investor is here to show you how.
This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.
A clear, comprehensive, and cutting-edge introduction to the field of information privacy law, with the latest cases and materials exploring issues of emerging technology, information privacy, algorithmic decisions, AI, data security, and European data protection law. New to the 8th Edition: Tighter editing and shorter chapters New sections about AI and algorithms in law enforcement (Chapter 4), consumer privacy (Chapter 9), and employment privacy (Chapter 12) New cases: MD Anderson, Loomis v. Wisconsin, Clearview AI Discussion of post-Carpenter cases Discussion of new FTC enforcement cases involving dark patterns and algorithm deletion Discussion of protections of reproductive health data after Dobbs Benefits for instructors and students: Extensive coverage of FTC privacy enforcement, HIPAA and HHS enforcement, and standing in privacy lawsuits, among other topics Chapters devoted exclusively to data security, national security, employment privacy, and education privacy Sections on government surveillance and freedom to explore ideas Engaging approach to complicated laws and regulations such as HIPAA, FCRA, ECPA, GDPR, and CCPA
This work summarizes the historical progression of the field of lithium (Li) isotope studies and provides a comprehensive yet succinct overview of the research applications toward which they have been directed. In synthesizing the historical and current research, the volume also suggests prospective future directions of study. Not even a full decade has passed since the publication of a broadly inclusive summary of Li isotope research around the globe (Tomascak, 2004). In this short time, the use of this isotope system in the investigation of geo- and cosmochemical questions has increased dramatically, due, in part, to the advent of new analytical technology at the end of the last millennium. Lithium, as a light element that forms low-charge, moderate-sized ions, manifests a number of chemical properties that make its stable isotope system useful in a wide array of geo- and cosmochemical research fields.
WORLD CLASS PRICING is the indispensable roadmap to take your pricing organization from its' current class to World Class. It is built upon the 5 Levels of World Class Pricing – what has become the industry standard for tackling pricing improvement amongst pricing professionals. The approach to pricing improvement shared in this book has been successfully applied by many of the worlds’ leading companies including Exxon Mobil, GE, Michelin and J&J, among a host of others. It provides a positive vision of each step that needs to be taken on the journey to pricing improvement. Whether stuck firefighting at Level 1, cost-based pricing at Level 2, utilizing value-based pricing at Level 3, applying optimization at Level 4, or on the brink of achieving World Class at Level 5, this book has something for you.
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