This is the ideal text for students studying sport management, exercise, fitness management and athletic training. It will teach aspiring sport managers about this expanding field, enabling them to define sport management and discuss the scope of opportunities the sport industry presents.
Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the multifaceted and interrelated applications of sport communication, this text will help the reader understand modern trends and industry demands. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). Organized into three parts for easy understanding, part I familiarizes students with the field by defining sport communication, presenting historical analysis, and providing an extensive discussion of career opportunities. Part II focuses on the elements of the Strategic Sport Communication Model (SSCM). This model details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems. Students will understand how each component plays an integral role in sport management, sport marketing, and operational goals at all levels of sport organizations. Part III examines legal aspects and critical sociological and cultural issues. Significant updates throughout the third edition capture the evolution of sport communication: A look at emerging communication platforms and modern technologies such as fantasy sports and online gambling New content covering the cutting-edge topics of customer-centric marketing, influencer marketing, the rise of digital media in integrated marketing, and the use of data analytics in marketing communication A new discussion of digital public relations tools and new examples of crises in sport, including a case study that provides a real-world example of a crisis in sport communication Learning aids—including key terms, chapter objectives, and chapter wrap-ups with review questions and individual exercises—provide for an engaging and focused learning experience. Updated for this edition, Sport Communication at Work sidebars feature industry experts applying chapter content, and Profile of a Sport Communicator sidebars highlight professional opportunities. In Strategic Sport Communication, Third Edition, students will develop a thorough understanding of the vast and varied field of sport communication. As the exciting field of sport communication continues to present new challenges, the analysis provided within this text will provide the foundational and theoretical understanding necessary for aspiring sport communication professionals to succeed.
As the sport management industry continues to grow and evolve, so do the methods for gathering and applying research findings to drive successful sport organizations. Research Methods and Design in Sport Management, Second Edition With Web Resource, imparts modern explanations of research design, implementation, analysis, and assessment that are specific to the discipline of sport management. An invaluable resource for both students and practitioners, the text first helps readers understand the research process and then delves into specific research methods. Special attention is devoted to the process of reading and understanding research in the field, preparing readers to apply the concepts long after reading the text and learning the foundational skills: How to conduct a thorough literature review Theoretical and conceptual frameworks to guide the research process How to develop appropriate research questions and hypotheses Techniques for conducting qualitative, quantitative, and mixed-methods research Methods for analyzing data and reporting results The second edition introduces a new section on emerging methods and trends in the field, including social network analysis (SNA) and sport analytics. Readers will be exposed to methods of SNA data collection and interpretation, as well as how to collect and analyze data and communicate the results of sport analytics research. A chapter dedicated to legal research in sport management provides a nonintimidating discussion of the unique elements evident in sport law research, such as legal precedence, case briefing, and special writing elements. To ensure readers can effectively apply the research concepts presented, practical examples of past research by leading sport management scholars are incorporated throughout the text. At the conclusion of each chapter, a Research Methods and Design in Action feature presents excerpts from the Journal of Sport Management to serve as case study examples with noteworthy descriptions of the employed research methods. Each journal article is then featured in its entirety in the new companion web resource, along with discussion questions that may serve as additional learning activities to guide students through challenging concepts. Research Methods and Design in Sport Management, Second Edition, presents the tools to engage in the broad spectrum of research opportunities in sport management. With the help of this book, readers will ensure that they properly collect, analyze, and share research to inform strategic business decisions.
This timely Research Handbook examines sport-related research and analysis pertaining to how the sport industry has been impacted by the Covid-19 pandemic. Taking stock of the changes over the course of the pandemic, it also provides key insights into how the sport industry and its stakeholders might move forward in post-pandemic times.
Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.
Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: • A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. • Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. • “Sport Communication at Work” sidebars and “Profile of a Sport Communicator” features apply topics and theoretical concepts to real-world situations. • Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. • An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.
This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.
Thoroughly updated, Contemporary Sport Management, Sixth Edition, offers a complete and contemporary overview of the field. It addresses the professional component topical areas that must be mastered for COSMA accreditation, and it comes with an array of ancillaries that make instruction organized and easy.
Contemporary Sport Management returns with a new edition that makes this popular introductory text stronger and more applicable than ever for students who plan to enter, or are considering entering, the field of sport management. The sixth edition of Contemporary Sport Management offers the knowledge of 58 highly acclaimed contributors, 25 of them new to this work. Together, they present a wide array of cultural and educational backgrounds, offer a complete and contemporary overview of the field, and represent the diversity that is noteworthy of this profession. This latest edition offers much new and updated material: A new chapter on analytics in the sport industry New and updated international sidebars for each of the book’s 21 chapters, with accompanying questions in the web study guide New professional profiles showcasing the diversity in the field Streamlined chapters on sport management history and sociological aspects of sport management, emphasizing the issues most relevant to today’s sports managers Updated sidebars and learning features, including Historical Moment sections, chapter objectives, key terms, social media sidebars, sections on applied practice and critical thinking, and more In addition, Contemporary Sport Management offers an array of student and instructor ancillaries: A revamped web study guide that contains over 200 activities, presented through recurring features such as Day in the Life, Job Opportunities, and Learning in Action An instructor guide that houses a sample syllabus, instruction on how to use the web study guide, a section on promoting critical thinking in sport management, lecture outlines, chapter summaries, and case studies from the journal Case Studies in Sport Management to help students apply the content to real-world situations A test package and chapter quizzes that combine to offer 850 questions, in true/false, fill-in-the-blank, short answer, and multiple choice formats A presentation package of 350 slides covering the key points of each chapter, as well as an image bank of the art, tables, and content photos from the book This new edition addresses each of the common professional component topical areas that COSMA (the Commission on Sport Management Accreditation) considers essential for professional preparation: sport management foundations, functions, environment, experiential learning, and career development. Contemporary Sport Management is organized into four parts. Part I provides an overview of the field and the important leadership concepts associated with it. Part II details the major settings in which many sport management positions are carried out. In part III, readers learn about the key functional areas of sport management, including sport marketing, sport consumer behavior, sport communication, sport facility and event management, and more. And in part IV, readers examine current sport management issues, including how sport management interfaces with law, sociology, globalization, analytics, and research. Every chapter includes a section or vignette on international aspects of the field and ethics in sport management. This text particularly focuses on the ability to make principled, ethical decisions and on the ability to think critically. These two issues, of critical importance to sport managers, are examined and analyzed in detail in this book. Contemporary Sport Management, Sixth Edition, will broaden students’ understanding of sport management issues, including international issues and cultures, as it introduces them to all the aspects of the field they need to know as they prepare to enter the profession. With its up-to-date revisions and new inclusions, its internationally renowned stable of contributors, and its array of pedagogical aids, this latest edition of Contemporary Sport Management maintains its reputation as the groundbreaking and authoritative introductory text in the field.
This is the ideal text for students studying sport management, exercise, fitness management and athletic training. It will teach aspiring sport managers about this expanding field, enabling them to define sport management and discuss the scope of opportunities the sport industry presents.
In The Human Odyssey: Life-Span Development, Third Edition, Paul S. Kaplan embarks the reader on a sweeping journey through life, examining the physical and intellectual changes we undergo from conception through death. Now thoroughly updated with more multicultural material and numerous new features, this book continues to skillfully build on the basic themes of life-span development. Kaplan's chronological approach allows the reader to examine the entire human life experience, whereas many life-span books are weighted in childhood and adolescence. And by putting experiences into context--such as the family, school and community, and culture--the author is able to include a level of applied information that consistently maintains student interest.
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