Paul Leinberger's Books

Unfiltered Marketing

5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

By: Stephen Denny,Paul Leinberger

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Unfiltered Marketing

5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

By: Stephen Denny,Paul Leinberger

You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process for successfully re-humanizing the digital brand experience and gaining customer loyalty. The future is here, and the future is raw, unscripted, and real if you want to grow your market and have your customers believe in you"--

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258

Published Date

ISBN 10

1632651785

ISBN 13

9781632651785

Shaping Suburbia

How Political Institutions Organize Urban Development

By: Paul Lewis

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Shaping Suburbia

How Political Institutions Organize Urban Development

By: Paul Lewis

The American metropolis has been transformed over the past quarter century. Cities have turned inside out, with rapidly growing suburbs evolving into edge cities and technoburbs. But not all suburbs are alike. In Shaping Suburbia, Paul Lewis argues that a fundamental political logic underlies the patterns of suburban growth and argues that the key to understanding suburbia is to understand the local governments that control it - their number, functions, and power. Using innovative models and data analyses, Lewis shows that the relative political fragmentation of a metropolitan area plays a key part in shaping its suburbs.

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Page Count

308

Publisher

University of Pittsburgh Pre

Published Date

ISBN 10

0822971739

ISBN 13

9780822971733

Cities and Design

By: Paul L. Knox

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Cities and Design

By: Paul L. Knox

Cities, initially a product of the manufacturing era, have been thoroughly remade in the image of consumer society. Competitive spending among affluent households has intensified the importance of style and design at every scale and design professions have grown in size and importance, reflecting distinctive geographies and locating disproportionately in cities most intimately connected with global systems of key business services. Meanwhile, many observers still believe good design can make positive contributions to people’s lives. Cities and Design explores the complex relationships between design and urban environments. It traces the intellectual roots of urban design, presents a critical appraisal of the imprint and effectiveness of design professions in shaping urban environments, examines the role of design in the material culture of contemporary cities, and explores the complex linkages among designers, producers and distributors in contemporary cities, for example: fashion and graphic design in New York; architecture, fashion and publishing in London; furniture, industrial design, interior design and fashion in Milan; haute couture in Paris and so on. This book offers a distinctive social science perspective on the economic and cultural context of design in contemporary cities, presenting cities themselves as settings for design, design services and the ‘affect’ associated with design.

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Page Count

294

Publisher

Routledge

Published Date

ISBN 10

1136949178

ISBN 13

9781136949173

Written as I Remember It

Teachings (Ɂəms tɑɁɑw) from the Life of a Sliammon Elder

By: Elsie Paul

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Written as I Remember It

Teachings (Ɂəms tɑɁɑw) from the Life of a Sliammon Elder

By: Elsie Paul

Long before vacationers discovered BC’s Sunshine Coast, the Sliammon, a Coast Salish people, called the region home. In this remarkable book, Sliammon elder Elsie Paul collaborates with a scholar, Paige Raibmon, and her granddaughter, Harmony Johnson, to tell her life story and the history of her people, in her own words and storytelling style. Raised by her grandparents who took her on their seasonal travels, Paul spent most of her childhood learning Sliammon ways, teachings, and stories and is one of the last surviving mother-tongue speakers of the Sliammon language. She shares this traditional knowledge with future generations in Written as I Remember It.

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Page Count

489

Publisher

UBC Press

Published Date

ISBN 10

0774827130

ISBN 13

9780774827133

The A to Z of Westerns in Cinema

By: Paul Varner

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The A to Z of Westerns in Cinema

By: Paul Varner

When the earliest filmgoers watched The Great Train Robbery in 1903, many of them shrieked in terror at the very last clip when one of the outlaws turns directly toward the camera and fires a gun, seemingly, directly at the audience. The puff of smoke was sudden and it was hand colored so that it looked real. Today, we can look back at that primitive movie and see all the elements of what would evolve into the Western genre. Perhaps it is the Western's early origins_The Great Train Robbery was the first narrative, commercial movie_or its formulaic yet entertaining structure that has made the Western so popular. Whatever the case may be, with the recent success of films like 3:10 to Yuma and The Assassination of Jesse James by the Coward Robert Ford, the Western appears to be in no danger of disappearing. The story of the western is told in The A to Z of Westerns in Cinema through a chronology, a bibliography, and an introductory essay. However, it is the hundreds of cross-referenced dictionary entries on cinematographers; composers; producers; films like Butch Cassidy and the Sundance Kid, Dances With Wolves, The Good, The Bad, and the Ugly, High Noon, The Magnificent Seven, The Searchers, Tombstone, and Unforgiven; such actors as Gene Autry, Kirk Douglas, Clint Eastwood, Henry Fonda, James Stewart, and John Wayne; and directors like John Ford and Sergio Leone that will have you reaching for this book again and again.

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Page Count

288

Publisher

Scarecrow Press

Published Date

ISBN 10

0810870517

ISBN 13

9780810870512

Lakeshore Living

Designing Lake Places and Communities in the Footprints of Environmental Writers

By: Paul J. Radomski,Kristof Van Assche

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Lakeshore Living

Designing Lake Places and Communities in the Footprints of Environmental Writers

By: Paul J. Radomski,Kristof Van Assche

In this remarkable and remarkably accessible synthesis of ecology, landscape design, and social sciences, the authors present an approach to lakeshore living that addresses the need to create rich, sustainable places and communities on the water, where both the loon and the family find a place, and where the cabin can be handed down with integrity to the grandchildren. Fragile shorelands require care, and that caring comes from knowledge, experience, and an environmental ethic. Radomski and Van Assche argue that an environmentally sensitive lakeshore place and community design is the way forward. While many factors affect the quality of lakes and lakeshore living, property owners and local communities do not have to wait until policies are perfect: the design approach advocated here can be applied in any place people living lakeside can get together and collaborate. The approach presented here is proactive and context sensitive: new designs have to fit the existing ecological, cultural, and policy landscapes. Development is always re-development in this sense. The authors introduce the reader step-by-step to this approach and carefully discuss leverage points that can be helpful in implementation and system change.

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Page Count

464

Publisher

MSU Press

Published Date

ISBN 10

1628950145

ISBN 13

9781628950144

Form Based Codes

A Guide for Planners, Urban Designers, Municipalities, and Developers

By: Daniel G. Parolek, AIA,Karen Parolek,Paul C. Crawford, FAICP

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Form Based Codes

A Guide for Planners, Urban Designers, Municipalities, and Developers

By: Daniel G. Parolek, AIA,Karen Parolek,Paul C. Crawford, FAICP

A comprehensive, illustrative guide to Form-Based Codes "This volume describes in clear argument and significant detail the issues and techniques associated with the design and management of Form-Based Codes as an antidote to zoning and sprawl. Reading it and putting it to practice is an excellent point of departure for individuals and municipalities to safeguard and to grow their communities." - From the Foreword by noted architect and urbanist Stefanos Polyzoides Form-Based Codes are the latest evolutionary step in the practice of development and land-use regulation. A growing alternative to conventional zoning laws, Form-Based Codes go beyond land use to address not just the physical form of buildings but also surrounding streets, blocks, and public spaces in order to create, protect, and revitalize sustainable communities. Written by three recognized leaders in the field of New Urbanism, including an urban planner and an architect, this book is the first to address this subject comprehensively. After defining Form-Based Codes and explaining why they are a necessary alternative to conventional zoning regulations, the authors detail the various components of Form-Based Codes and then go step by step through the process of creating and implementing them. Finally, a series of case studies illustrates best practice applications of Form-Based Coding at various scales from county-wide to site specific, and various project types from city-wide development code replacement to the preservation or evolution of downtowns. This timely and accessible text features: * More than 200 clear illustrations of Form-Based Codes * Studies of real-world applications of Form-Based Coding by leading planners, urban designers, and architects Form-Based Codes is a must-read for today's urban designers, urban planners, architects, and anyone with a vested interest in utilizing the latest regulatory tool to help create compact, walkable, and sustainable communities.

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Page Count

354

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470049855

ISBN 13

9780470049853

SynergiCity

Reinventing the Postindustrial City

By: Paul Hardin Kapp,Paul J. Armstrong

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SynergiCity

Reinventing the Postindustrial City

By: Paul Hardin Kapp,Paul J. Armstrong

Cover -- title page -- Copyright -- Contents -- back cover.

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Page Count

227

Publisher

University of Illinois Press

Published Date

ISBN 10

0252036816

ISBN 13

9780252036811

Slow Cities

Conquering our Speed Addiction for Health and Sustainability

By: Paul Tranter,Rodney Tolley

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Slow Cities

Conquering our Speed Addiction for Health and Sustainability

By: Paul Tranter,Rodney Tolley

Slow Cities: Conquering Our Speed Addiction for Health and Sustainability demonstrates, counterintuitively, that reducing the speed of travel within cities saves time for residents and creates more sustainable, liveable, prosperous and healthy environments. This book examines the ways individuals and societies became dependent on transport modes that required investment in speed. Using research from multiple disciplinary perspectives, the book demonstrates ways in which human, economic and environmental health are improved with a slowing of city transport. It identifies effective methods, strategies and policies for decreasing the speed of motorised traffic and encouraging a modal shift to walking, cycling and public transport. This book also offers a holistic assessment of the impact of speed on daily behaviours and life choices, and shows how a move to slow down will - perhaps surprisingly - increase accessibility to the city services and activities that support healthy, sustainable lives and cities. - Includes cases from cities in North and South America, Europe, Asia, Africa and Australasia - Uses evidence-based research to support arguments about the benefits of slowing city transport - Adopts a broad view of health, including the health of individuals, neighbourhoods and communities as well as economic health and environmental health - Includes text boxes, diagrams and photos illustrating the slowing of transport in cities throughout the world, and a list of references including both academic sources and valuable websites

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Page Count

424

Publisher

Elsevier

Published Date

ISBN 10

0128153172

ISBN 13

9780128153178

A Collar Well Worn

World-Wide Ministry

By: Rev. Paul F. McDonald

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A Collar Well Worn

World-Wide Ministry

By: Rev. Paul F. McDonald

A Collar Well Worn" is the work of an ninety year old Catholic priest who spent more than thirty years each in civilian ministry and another thirty years as an Air Force chaplain. Rev. Paul F. McDonald has knitted together sixty years of events from the 20th century, by describing stories about those periods, the geography and history of places where he lived and served, some of the notable people he had known during fifteen assignments and a few dozen temporary duty assignments in Western Europe, the Pacific region, and the United States. He served the Catholic Church and his Country, during and after the dynamic times of the Second Vatican Council, 1962-65, during this time he listened to his people in a collaborative ministry in bringing about the necessary pastoral and liturgical changes. Such reforms, and others, continue to shape a revitalized church, and a resilient people who feel empowered as the 'people of God' to work with all people of good will. Surely, such an abundance of experiences provide a panorama of a life's journey in the service of God, Church, and Country, during which time he was proud to wear "A Collar Well Worn.

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Page Count

1020

Publisher

Trafford Publishing

Published Date

ISBN 10

1490781544

ISBN 13

9781490781549

Gothic Sculpture, 1140-1300

By: Paul Williamson

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Gothic Sculpture, 1140-1300

By: Paul Williamson

This study examines the development of Gothic sculpture throughout Europe. It discusses the most famous monuments, such as the cathedrals of Chartres, Amiens and Reims, Westminster Abbey and the Siena Duomo, and less familiar buildings in France, England, Italy, Germany, Spain and Scandinavia.

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Page Count

324

Publisher

Yale University Press

Published Date

ISBN 10

0300074522

ISBN 13

9780300074529

Strategic Issues Facing Transportation

Preparing state transportation agencies for an uncertain energy future. Volume 5

By: Paul Sorensen,Thomas Light (Economist)

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Strategic Issues Facing Transportation

Preparing state transportation agencies for an uncertain energy future. Volume 5

By: Paul Sorensen,Thomas Light (Economist)

Preparing State Transportation Agencies for an Uncertain Energy Future /

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Page Count

300

Published Date

ISBN 10

0309283922

ISBN 13

9780309283922

Unfiltered Marketing

5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

By: Stephen Denny,Paul Leinberger

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Unfiltered Marketing

5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

By: Stephen Denny,Paul Leinberger

Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture. “Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms.” —Blake Irving, former CEO of GoDaddy You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing. Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy, and others.

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Page Count

258

Publisher

Red Wheel/Weiser

Published Date

ISBN 10

1632657570

ISBN 13

9781632657572

Book's by Paul Leinberger

Unfiltered Marketing

Unfiltered Marketing

Shaping Suburbia

Shaping Suburbia

Cities and Design

Cities and Design

Written as I Remember It

Written as I Remember It

The A to Z of Westerns in Cinema

The A to Z of Westerns in Cinema

Lakeshore Living

Lakeshore Living

Form Based Codes

Form Based Codes

SynergiCity

SynergiCity

Slow Cities

Slow Cities

A Collar Well Worn

A Collar Well Worn

Gothic Sculpture, 1140-1300

Gothic Sculpture, 1140-1300

Strategic Issues Facing Transportation

Strategic Issues Facing Transportation

Unfiltered Marketing

Unfiltered Marketing

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