Paul Kurnit's Books

Breakthrough!

A 7-step System for Developing Unexpected and Profitable Ideas

By: Paul Kurnit,Steve Lance

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Breakthrough!

A 7-step System for Developing Unexpected and Profitable Ideas

By: Paul Kurnit,Steve Lance

Finallyàa user's guide for thinking outside the box.

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Page Count

238

Publisher

AMACOM/American Management Association

Published Date

ISBN 10

0814415628

ISBN 13

9780814415627

The Little Blue Book of Marketing

Build a Killer Plan in Less Than a Day

By: Paul Kurnit,Steve Lance

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The Little Blue Book of Marketing

Build a Killer Plan in Less Than a Day

By: Paul Kurnit,Steve Lance

A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.

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Page Count

183

Publisher

Penguin

Published Date

ISBN 10

1101159723

ISBN 13

9781101159729

Parenting, Inc.

How the Billion-Dollar Baby Business Has Changed the Way We Raise Our Children

By: Pamela Paul

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Parenting, Inc.

How the Billion-Dollar Baby Business Has Changed the Way We Raise Our Children

By: Pamela Paul

A leading social critic goes inside the billion-dollar baby business to expose the marketing and the myths, helping parents determine what's worth their money—and what's a waste Parenting coaches, ergonomic strollers, music classes, sleep consultants, luxury diaper creams, a never-ending rotation of DVDs that will make a baby smarter, socially adept, and bilingual before age three. Time-strapped, anxious parents hoping to provide the best for their baby are the perfect mark for the "parenting" industry. In Parenting, Inc., Pamela Paul investigates the whirligig of marketing hype, peer pressure, and easy consumerism that spins parents into purchasing overpriced products and raising overprotected, overstimulated, and over-provided-for children. Paul shows how the parenting industry has persuaded parents that they cannot trust their children's health, happiness, and success to themselves. She offers a behind-the-scenes look at the baby business so that any parent can decode the claims—and discover shockingly unuseful products and surprisingly effective services. And she interviews educators, psychologists, and parents to reveal why the best thing for a baby is to break the cycle of self-recrimination and indulgence that feeds into overspending. Paul's book leads the way for every parent who wants to escape the spiral of fear, guilt, competition, and consumption that characterizes modern American parenthood.

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Page Count

322

Publisher

Macmillan

Published Date

ISBN 10

1429994827

ISBN 13

9781429994828

Principles of Laser Spectroscopy and Quantum Optics

By: Paul R. Berman,Vladimir S. Malinovsky

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Principles of Laser Spectroscopy and Quantum Optics

By: Paul R. Berman,Vladimir S. Malinovsky

Principles of Laser Spectroscopy and Quantum Optics is an essential textbook for graduate students studying the interaction of optical fields with atoms. It also serves as an ideal reference text for researchers working in the fields of laser spectroscopy and quantum optics. The book provides a rigorous introduction to the prototypical problems of radiation fields interacting with two- and three-level atomic systems. It examines the interaction of radiation with both atomic vapors and condensed matter systems, the density matrix and the Bloch vector, and applications involving linear absorption and saturation spectroscopy. Other topics include hole burning, dark states, slow light, and coherent transient spectroscopy, as well as atom optics and atom interferometry. In the second half of the text, the authors consider applications in which the radiation field is quantized. Topics include spontaneous decay, optical pumping, sub-Doppler laser cooling, the Heisenberg equations of motion for atomic and field operators, and light scattering by atoms in both weak and strong external fields. The concluding chapter offers methods for creating entangled and spin-squeezed states of matter. Instructors can create a one-semester course based on this book by combining the introductory chapters with a selection of the more advanced material. A solutions manual is available to teachers. Rigorous introduction to the interaction of optical fields with atoms Applications include linear and nonlinear spectroscopy, dark states, and slow light Extensive chapter on atom optics and atom interferometry Conclusion explores entangled and spin-squeezed states of matter Solutions manual (available only to teachers)

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Page Count

537

Publisher

Princeton University Press

Published Date

ISBN 10

0691140561

ISBN 13

9780691140568

Quantum Metrology and Fundamental Physical Constants

By: A.A. Lucas,Paul H. Cutler,A. North

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Quantum Metrology and Fundamental Physical Constants

By: A.A. Lucas,Paul H. Cutler,A. North

The object of this NATO Advanced Study Institute was to pre sent a tutorial 'introduction both to the basic physics of recent spectacular advances achieved in the field of metrology and to the determination of fundamental physical constants. When humans began to qualify their description of natural phenomena, metrology, the science of measurement, developed along side geometry and mathematics. However, flam antiquity to modern times, the role of metrology was mostly restricted to the need of commercial, social or scientific transactions of local or at most national scope. Beginning with the Renaissance, and particularly in western Europe during the last century, metrology rapidly developed an international character as a result of growing needs for more accurate measurements and common standards in the emerging indus trial society. Although the concerns of metrology are deeply rooted to fundamental sciences, it was, until recently, perceived by much of the scientific community as mostly custodial in character.

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Page Count

647

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1489921451

ISBN 13

9781489921451

Learning Disability

A life cycle approach

By: Grant, Gordon,Ramcharan, Paul,Flynn, Margaret

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Learning Disability

A life cycle approach

By: Grant, Gordon,Ramcharan, Paul,Flynn, Margaret

Learning Disability' uses a life-cycle approach to show how those with learning disabilities can he helped most at different stages in their lives.

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Page Count

537

Publisher

McGraw-Hill Education (UK)

Published Date

ISBN 10

0335238432

ISBN 13

9780335238439

Breakthrough!

A 7-step System for Developing Unexpected and Profitable Ideas

By: Paul Kurnit,Steve Lance

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Breakthrough!

A 7-step System for Developing Unexpected and Profitable Ideas

By: Paul Kurnit,Steve Lance

Finallyàa user's guide for thinking outside the box.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

238

Publisher

AMACOM/American Management Association

Published Date

ISBN 10

0814415628

ISBN 13

9780814415627

The Little Blue Book of Marketing

Build a Killer Plan in Less Than a Day

By: Paul Kurnit,Steve Lance

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The Little Blue Book of Marketing

Build a Killer Plan in Less Than a Day

By: Paul Kurnit,Steve Lance

Shares step-by-step guidelines for preparing an actionable marketing plan in a minimum of time, challenging common practices while demonstrating how to maximize collaborative efforts among key contributors.

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Page Count

273

Publisher

Portfolio Trade

Published Date

ISBN 10

1591843057

ISBN 13

9781591843054

The Readings of the Paul Solomon Source

By: Paul Solomon

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The Readings of the Paul Solomon Source

By: Paul Solomon

Comprises of the readings that Paul gave towards the end of his life during the period of December 15, 1993 - May 28, 1992. This book contains the words of Paul Solomon, one of the most influential spiritual teachers of our time.

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Page Count

695

Published Date

ISBN 10

1907179100

ISBN 13

9781907179105

Book's by Paul Kurnit

Breakthrough!

Breakthrough!

The Little Blue Book of Marketing

The Little Blue Book of Marketing

Parenting, Inc.

Parenting, Inc.

Principles of Laser Spectroscopy and Quantum Optics

Principles of Laser Spectroscopy and Quantum Optics

Quantum Metrology and Fundamental Physical Constants

Quantum Metrology and Fundamental Physical Constants

Learning Disability

Learning Disability

Breakthrough!

Breakthrough!

The Little Blue Book of Marketing

The Little Blue Book of Marketing

The Readings of the Paul Solomon Source

The Readings of the Paul Solomon Source

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