Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.
Ukraine made headlines around the world during the winter of 2004-05 as the colorful banners of the Orange Revolution unfurled against the snowy backdrop of Kyiv, signaling the bright promise of democratic rebirth. But is that what is really happening in Ukraine? In the early post-Soviet period, Ukraine appeared to be firmly on the path to democracy. The peaceful transfer of power from Leonid Kravchuk to Leonid Kuchma in the election of 1994, followed by the adoption of a western-style democratic constitution in 1996, seemed to complete the picture. But the Kuchma presidency was soon clouded by dark rumors of corruption and even political murder, and by 2004 the country was in full-blown political crisis. A three-stage presidential contest was ultimately won by Viktor Yushchenko, who took office in 2005 and appointed Yulia Tymoshenko as premier, but the turmoil was far from over. The new government quickly faltered and splintered. This introduction to Ukrainian politics looks beyond these dramatic events and compelling personalities to identify the actual play of power in Ukraine and the operation of its political system. The author seeks to explain how it is that, after each new beginning, power politics has trumped democratic institution-building in Ukraine, as in so many other post-Soviet states. What is really at work here, and how can Ukraine break the cycle of hope and disillusionment?
Exploring the life of the world-shaping system of capitalism and the writings of leading thinkers, this book gives an account of recent developments of capitalism, including the impact of the global Climate Crisis, questions around democracy and capitalism, and the impact of COVID-19. Capitalism stands unrivalled as the most enduring economic system of our times. Since the collapse of the Soviet bloc the world has become a new stage for capital, and yet despite this dominance capitalism is still not widely understood. In this volume Paul Bowles addresses some of the key questions around the history of capitalism; What are the central, unchanging features of capitalism? How does capitalism vary from place to place and over time? Does capitalism improve our lives? Is capitalism a system which is "natural" and "free"? Or is it unjust and unstable? What about today’s global capitalism? Will capitalism destroy or liberate us? This third edition of a classic text includes updates to all chapters with the inclusion of more global material, as well as a new chapter focussing on the future of capitalism, the clash of different capitalisms including neoliberal versus state capitalism, and whether we are seeing the end of capitalism and, if so, what post-capitalism might look like.
In this comprehensive portrait of the women of Chechnya in modern war, Paul Murphy challenges conventional thinking on why they fight and are willing to kill themselves in the name of Allah. His book covers the two wars with Russia in 1994 and 1999 and the present conflict with Islamic Jihadists. It argues that these wars forced Chechen women to venture far beyond their traditional roles and advance their human rights but that the current movement championing traditional Islam is taking those rights away. Drawing on personal interviews, insider resources, and other materials, Murphy presents powerful portrayals of women who fight in the Chechen Jihad, including snipers, suicide bombers and the mysterious “Black Widows,” as well as women who collect intelligence, hide arms, and perform other non-combatant roles.
Paul Clements champions the creative underground and expressions of difference through visionary avant-garde and resistant ideas. This is represented by an admixture of utopian literature, manifestos and lifestyles which challenge normality and attempt to reinvent society, as practiced for example, by radicals in bohemian enclaves or youth subcultures. He showcases a range of 'art' and participatory cultural practices that are examined sociopolitically and historically, employing key theoretical ideas which highlight their contribution to aesthetic thinking, political ideology, and public discourse. A reevaluation of the arts and progressive modernism can reinvigorate culture through active leisure and post-work possibilities beyond materialism and its constraints, thereby presenting alternatives to established understandings and everyday cultural processes. The book teases out the difficult relationship between the individual, culture and society especially in relation to autonomy and marginality, while arguing that the creative underground is crucial for a better world, as it offers enchantment, vitality and hope.
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